Before you distribute your podcast to Apple and Spotify, you need to choose a hosting platform. In this episode, I discuss a few things you'll want to consider before you make your choice and get your podcast out into the world.

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Arielle Nissenblatt joins the show to talk about podcast trailers! We break down why it's important to have one for both people who have yet to launch their podcast and people who already have one.

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Trailer Park: The Podcast Trailer Podcast

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After some personal experience with podcast networks, I wanted to mention the biggest pros and cons joining one.

I discuss:

• 3 different types of cross promotion
• One major con to ad sales through a podcast network

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Mike Comite joins Deanna Chapman to talk about his job as Senior Mixer over at This American Life, the award-winning podcast hosted by Ira Glass.

We dive into:

• The process for mixing a podcast with many moving parts
• Loudness standards
• Our favorite plug-ins

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Before you start your podcast, there are 3 big things that you should do.

In this episode, you'll learn why it's important to:

1. Figure out your show idea and format
2. Record test episodes
3. Make a podcast trailer

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Ray Harkins, a Senior Account Executive at Wonder, joins the podcast to talks about all things ads! We talk about how top shows get sponsors, how Wondery handles ad placement across multiple shows, what options exist for smaller podcasts, and more.

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I used to host a Stephen King podcast called Chat Sematary and I learned 3 MAJOR things from it.

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Jesse Cannon is a podcast producer for hit shows like Being Black: The 80s, The Daily Beast's The New Abnormal, Air Mail's Morning Meeting, and Fast Politics with Molly Jong-Fast. He dives in to what some best practices are for producing a chart-topping podcast, which includes making competition reports and the importance of pre-production.

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