Most people think of podcasts as entertainment — but they’re also one of the most powerful business tools available today. In this kickoff episode of The Podcast Podcast, Bill Moore and co-host Alex explore why podcasts cut through the noise in ways that email and social posts can’t, how they help build trust and authority, and why starting is easier than you think.

Whether you’re a small agency, a coach, or a growing company, you’ll discover how a simple audio format can connect you with customers — and even your own team — in a more personal, human way.