As suggested by listener Byron Friday, Paul Colligan examines a simple and smart way to deal with Podcast Criticism that might be a little different from what you think and what you've heard. The key is in understanding who your Podcast serves. 

Big Idea

Podcasters who care more about their critics than their audience are serving the wrong people.

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There are 4 places that Podcast audiences come from - and 4 places they more certainly do not.

Understanding these 8 variables will let you focus your time and attention on growing your Podcast Audience so that you can reach more people and profit more from your audience.

Not understanding these 8 variables will cause frustration and result in you spending time spinning your wheels on the annoying. 

We're not into that here at the Podcast report.  

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Podcast Releases: 1/19/2016

Early Release On The Podcast Report App

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http://ThePodcastReport.com/76

In this final episode of Season 1 of The Podcast Report, Paul Colligan shares his Podcasting Predictions for 2016 (and looks at how well he faired with his 2015 predictions). 

This episode was taken from a Live YouTube Stream. More details, and the video of the stream, can be found online at http://ThePodcastReport.com/75.

As Paul Colligan closes up Season 1 of the Podcast Report, he thought it would be fun to asses all things Podcasting right now and how it’s affecting his Podcast (and what effects you might want it to have on yours).

Big Idea -  

Don’t assume your favorite podcast has a solid monetization plan (Tweet This)

Links -

How To Podcast 2015 - http://GrabTheBook.com

Podcaster Cart - http://Podcastercart.com

SMS2Optin.com - http://SMS2Optin.com

The Startup Episode - https://gimletmedia.com/episode/17-words-about-words-from-our-sponsors/

Podcast Upfronts - http://fortune.com/2015/09/11/serial-podcast-revenue/

The Episode About Serial - http://thepodcastreport.com/72/

The Episode About Google Play - http://thepodcastreport.com/70/

It’s time to bring Season 1 of the Podcast Report to a close. Paul Colligan explains why he’s closing up the season, what’s coming next, and offers a few ideas that you might want to ponder in your own Podcast.  

Big Idea -

The Unexamined Podcast Isn't Worth Recording. (Tweet This)

Links -

How To Podcast 2015 - http://GrabTheBook.com

Podcaster Cart - http://Podcastercart.com

SMS2Optin.com - http://SMS2Optin.com

The recent announcement that Serial Season 2 will also be available on Pandora brings up some interesting questions and ideas about the role and scope of Podcasting. Paul Colligan examines them in this issue of The Podcast Report. Big Idea - Serial On Pandora Proves That The Reach Of A Podcast Can Be Bigger Than A Podcast (Tweet This)Links - How To Podcast - http://GrabTheBook.comPodcaster Cart - http://PodcasterCart.comHelp My Business - http://HelpMyBusiness.comSerial Press Release - http://press.pandora.com/phoenix.zhtml?c 251764&p ...

Andrew Lock recently hit “New And Notable” at iTunes. The funny thing is, he’s 175 episodes into his Podcast. This story is worth getting to know - but Andrew’s approach to Podcasting is refreshing and also extremely powerful and well worth your listen. Big Idea - Andrew Hit New And Noteworthy At 175 Episodes Into The Game - Tweet ThisLinks - How To Podcast - http://GrabTheBook.comPodcaster Cart - http://PodcasterCart.comHelp My Business - http://helpmybusiness.com/

Now that Google is embracing Podcasting inside of Google Play, there are a lot of Podcasters asking how it will impact Podcasting and, more importantly, what it will do for downloads and subscribers. Paul Colligan, author of the How To Podcast books isn’t bullish on Google and Podcasting, but offers a few important take homes for Podcasters none the less. Big Idea Podcasts In Google Play Is The New Podcasts In Spotify (Tweet This)

Links 

How To Podcast 2015 - http://grabthebook.com/Podcaster Cart - http://www.PodcasterCart.comSMS2Optin - http://sms2optin.com

Subscribe On Android - http://SubscribeOnAndroid.com

Podcast Portal For Google Play - http://g.co/podcastportal

Pandora On Podcasting - https://plus.google.com/107254847750371936612/posts/JPUctgorV4C

The Podcasting industry is fascinating because many people copy (and teach) each others methods - even when some of them are wrong. In this episode of The Podcast Report, Paul Colligan examines 3 big mistakes he see all too often in Podcasting - and what YOU can do about them. Big Idea - The Biggest Podcast Problems Often Have Nothing To Do With The Tech (Tweet This)Links -

How To Podcast 2015 - http://GrabTheBook.com

Podcaster Cart - http://www.PodcasterCart.com

SMS2Optin - http://sms2optin.com

Dave Jackson Episode - http://schoolofpodcasting.com/four-podcasting-tools-reviewed/iRig Mic Cast - Amazon.com: IK Multimedia iRig Mic Cast podcasting mic for smartphones and tablets: Cell Phones & Accessories

Paul recorded this episode of The Podcast Report in front of a LIVE AUDIENCE demonstrating that there really are two skills in Podcasting - The Tech AND The Content. To show how easy the tech is, he used a simple $20 microphone on his phone to record this episode. A more traditional episode next week ... 

Big Idea

The Tech Is The Easy Part - Figuring Out What To Say Is The Hard Part (Tweet This) 

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