The Podcast Report

Ever wondered how to get your Podcast audience to do something other than listen? Have you realized that once your audience “does something” - the options for profit increase considerably? In this episode of The Podcast Report, Paul Colligan, author of “How To Podcast 2015” examines how your audience moves from listener to buyer. It’s a lot less complicated than you think …

Big Idea -

Your Audience Will Do Something Other Than Listen - The Moment You Give Them A Reason To Do So (Tweet This)

Links -

How To Podcast 2015 - http://GrabTheBook.com

Podcaster Cart - http://www.PodcasterCart.comSMS2Optin - http://sms2optin.comLegal Podcast Music - http://legalpodcastmusic.com/The Podcast Report At Patreon - http://patreon.com/PaulColliganThe One Thing Podcast - http://concept1training.com/

There is a lot of hype and hoopla surrounding iTunes New And Notable and in this Episode of The Podcast Report, Paul Colligan tries to get us all focussed on what’s important. Clue: it’s about marketing to your audience. iTunes New And Notable simply doesn’t bring you any more customers than a listing in the white pages will.

Big idea -Starting A Podcast To Hit iTunes “New And Notable” Is Like Launching A Business To Get Into The Phone Book (Tweet This)Links The Post That Inspired This Episode -https://plus.google.com/u/0/+DesWalsh/posts/942K9wkeWLe

How To Podcast 2015 - http://www.GrabTheBook.comPodcaster Cart - http://www.PodcasterCart.comSMS2Optin - http://sms2optin.comLegal Podcast Music - http://legalpodcastmusic.com/The Podcast Report At Patreon - http://thepodcastreport.com/Patreon

Twitter Bombing Isn’t The Problem - http://thepodcastreport.com/25

In this episode, Paul Colligan discusses how the future of podcasting relies on the audience rather than the podcasters themselves. Returning from Podcast Movement 2015, Paul shares his insights on the industry's growth, addresses the pitfalls of jealousy and hypocrisy among podcasters, and emphasizes the importance of focusing on creating valuable content that resonates with listeners.

Key Takeaways:

• The Audience is the True Metric – Audience engagement matters more than downloads or ROI.
• Let the Market Decide – Bad podcasts naturally fade away; focus on producing quality content that serves your listeners.
• Avoid Jealousy and Hypocrisy – Negative attitudes harm the podcasting industry; embrace positivity and growth instead.
• Embrace Authentic Content Creation – Stop complaining and start producing content that genuinely helps and engages your audience.

Resources Mentioned:

• PodcasterCart – podcastercart.com
• RSS to Opt-in
• Legal Podcast Music
• BossJock App
• Previous Episode on Twitter Bombing – thepodcastreport.com/TwitterBombing
• Episode 57 Show Notes – thepodcastreport.com/57

Don't miss out on future episodes—subscribe to The Podcast Report, leave a review, and join Paul Colligan on social media to stay connected with the latest insights in podcasting.

Thanks for listening! For more info, check out https://podcastpartnership.com/

Once you’ve sold something to a member of your Podcast audience who knows, likes and trusts you, is that the end? Is there anything else? Paul Colligan, Author Of How To Podcast 2015 explains why you just might want to sell that person something else and a few things to think about as you do so. Big Idea - Keeping A Customer Is Always Easier Than Getting A New One (http://ctt.ec/J04Pq)

Links - How To Podcast Book - http://grabthebook.com/The Podcast Report At Patreon - http://ThePodcastReport.com/PatreonSMS2Optin.com - http://sms2optin.comThe Podcast Report Episode #55 - When Should The Podcaster Sell Their Own Stuff? -http://ThePodcastReport.com/55Gimlet Membership - https://gimletmedia.com/join-gimlet/Paul’s Tweet To Gimlet - https://twitter.com/colligan/status/625812197675958272The Martian - http://amzn.to/1LOFtXkPodcast Report Transcripts On Kindle - http://amzn.to/1DK9scoLou Mongello - http://www.loumongello.com/Legal Podcast Music - http://www.legalpodcastmusic.com/

Big Idea - If They Know, Like And Trust You - Why Wouldn’t They Buy Something From You? (tweet this) http://ctt.ec/9f64SOne obvious option for Podcast Monetization must be YOU selling YOUR STUFF directly to YOUR AUDIENCE. In this episode of The Podcast Report, Paul Colligan examines some thoughts and ideas on when you might want to do just that and a few things to think about along the way. Links ; The Book - http://grabthebook.comThe Patreon Experiment - http://patreon.com/paulcolliganThe Global Paradox - http://amzn.to/1ecQeW4Scam Stuff - http://ScamStuff.comCreateSpace - http://CreateSpace.comVistaprint - http://VistaPrint.comKunaki - http://Kunaki.com

Big Idea - Not looking at Podcast numbers IS not taking your Podcast seriously (Tweet This) In prepping for his presentation at Podcast Movement 2015, Paul Colligan has been thinking a lot about “running the numbers” on a Podcast and offers a few thoughts on why you should and why you just might not be running your Podcast numbers. Links The Book http://grabthebook.comThe Patreon Experiment http://patreon.com/paulcolliganPaul At Podcast Movement 2015 - http://schedule.podcastmovement.com/band/paul-colliganComic book Girl 19 - http://www.tubefilter.com/2015/07/01/comic-book-girl-19-vimeo-on-demand-revenue/ Content Marketing Institute - http://contentmarketinginstitute.com/2015/07/how-rodale-content-strategy/

http://ThePodcastReport.com/53 Paul Colligan examines what he believes to be the “most important thing” in Podcasting - the MESSAGE. When you compare the shows you can’t miss with the shows that you’ve subscribed to, Paul bets the difference is - the MESSAGE. Big Idea - The Message Makes The Podcast More Than The Tech Ever Will (http://ctt.ec/Wa3LR)LinksHow To Podcast 2015 - http://grabthebook.com/The Podcast Report At Patreon - http://patreon.com/PaulColliganBack To Work - http://5by5.tv/btwThis Week In Tech - https://twit.tv/shows/this-week-in-tech!0x Talk - http://10xtalk.com/Start Up Podcast - http://gimletmedia.com/show/startup/Online Marketing Made Easy With Amy Porterfield - http://amyporterfield.com/

http://ThePodcastReport.com/52

Paul Colligan has been doing The Podcast Report for a year now and has a few thoughts on this week’s Podcasting News that have very little to do with this week’s Podcasting News.

Big Idea - It's no longer an issue of what's possible in Podcasting - it's an issue of what YOU'RE doing with Podcasting. (Tweet This)

Links:

How To Podcast 2015

The Patreon Experiment

iPhone 8 Years Old

WTFpod 613

http://ThePodcastReport.com/51 - At the most recent meeting of Joe Polish's Genius Network, I got the chance to present a "10 Minute Talk" on 7 reasons why you DON'T want to be Podcasting. Had a lot of fun with it and I think you'll enjoy ...

Big Idea - It's Not Fair To Be On All Those Networks When All Your Competition Has Is A Lousy Looking Web Page - Tweet This

Links -

The Book - http://GrabTheBook.com

Patreon - http://Patreon.com/PaulColligan

Genius Network - http://GeniusNetwork.com

http://ThePodcastReport.com/50

The Podcast Report is now 50 episodes and in this episode, Paul Colligan (How To Podcast 2015) shares things learned 50 episodes into this Podcast about Podcasting.

What The Audience Expects And What The Numbers Tell You Aren’t Always The Same Thing - Click To Tweet

Links

• The Book
• The Patreon Experiment
• DJL's Clammr