The Podcast Report

A considerable amount of Podcast "training" out there speaks to the need to focus on the Podcast Directories for your marketing. Episode #19 examines this trend and asks the question that needs to be asked ... do the Podcast Directories actually matter anymore?

Big Idea - Podcast Directories are the marketing equivalent of the phone book. (Tweet This)

The Conversation At Google Plus

Nothing is sadder than great Podcast content that thinks it is "just a Podcast." No Podcast is an island and in this episode, Paul Colligan explains why a Podcast should embrace being "more" than a Podcast. Text "#EP18" to 503-897-1290 to get transcripts and a Mind Map from this Episode.

Big Idea -No Podcast Is An Island (Tweet This)

Links -

Publish And Profit

The Podcast Report On Kindle

YouTube Podcast

YouTube On YouTube

YouTube On Kindle

YouTube On Udemy

September 30 was the first #PodcastDay and Paul Colligan offers 3 things he learned this year that he hopes to take into next year's celebration of all things Podcasting.

Big Idea - When we make Podcasting about the tech, we lose the very audience that needs it the most. (Tweet This)

To get a transcript of today's Episode, text "#EP17" to 503-897-1290 - the show hotline.

Links

• Article In The Chicago Tribune
• Conversation In The Podcast Group At Google Plus
• The Podcast Report At Amazon

Let's admit it - there are some who seem to take great pleasure in making Podcasting as complicated as possible. It isn't complicated, doesn't need to be, and when you get rid of the complications, you'll find a world that's all about making better content, and if you're interested, making more money with your content.

Recorded at last year's Genius Network Annual Event, Paul's 10 Minute Talk (TM) on "Podcast Or Perish - Why The Future Of Content Is Experience" marks this special 15th episode of The Podcast Report. To get a transcript of this Episode (and a link to a video recording of this presentation), text "#EP15" to 503-897-1290. Yes, the Ask Paul Colligan Podcast is no longer, but the phone number mentioned during the presentation will still work.

Big Idea:

They are going to be listening to Podcast content. Will it be yours? (Click To Tweet)

Links:

• The Podcast Report Transcripts - Volume 1
• 10X Talks
• Get your Podcast mentioned in my new Podcast book
• Podcast Strategies: How To Podcast

Tomorrow, Apple releases iOS 8 and this is a HUGE gift to Podcasters who take advantage of it. Paul Colligan interviews Rob Walch of Libysn, Today in iOS, Podcast 411 and more about the implications of iOS 8 on every Podcast and how you can take advantage of it.

To get a transcript of this episode, text "#EP12" 1-503-897-1290 (or call and leave us voice mail at the same line).

Links

• Libsyn (use code "paul" to get one free month)
• Podertainment (use code "paulcolligan" to get three free months)
• Today in iOS
• Podcast 411

Big Idea

By the end of October 2014, there will be over a half a billion iOS devices that have the Podcast app installed natively. Will you be ready? @ThePodcastRPT (Click to Tweet)

In this episode, Paul Colligan dives into Apple's recent event and unpacks the crucial lessons for podcasters. From Apple's unexpected streaming hiccup to the game-changing features of the iPhone 6 camera, Paul highlights how these developments impact the podcasting world. He delves into the future of payments with Apple Pay and, most importantly, discusses the significant implications of U2's free album release on iTunes for content creators.

Key Takeaways:

• Overcoming Failure – Apple's live stream issues show that even big setbacks can be overcome; podcasters shouldn't fear mistakes but learn from them.
• The Rise of Mobile Video – The advanced iPhone 6 camera makes high-quality video accessible; it's time for podcasters to consider integrating video content.
• Simplifying Monetization – With Apple Pay making payments easier, podcasters can explore new monetization strategies beyond traditional advertising.
• Power of Free Content Distribution – U2's free album release via iTunes demonstrates the massive potential of free distribution models; podcasters can harness the same platforms to reach wider audiences.
• Rethinking Revenue Models – Success doesn't solely come from direct sales or ad revenue; offering valuable free content can lead to greater opportunities and income streams.

Resources Mentioned:

• The Podcast Report Episode 13 – thepodcastreport.com/13
• The Podcast Reporter by Fred Castaneda – podcastreporter.com

Thanks for listening! For more info, check out https://podcastpartnership.com/

Everybody wants to know what the ideal length is for a Podcast. Paul Colligan explains why the answer might not be as easy as you think. For a Mind Map and Transcript of this week's episode, text "#EP12" to 503-897-1290

Big idea

Asking if there’s an ideal length for a Podcast is like asking if there is an ideal length for a piece of string.

Visit The Podcast Report today

Get the show Transcript and Mind Map by texting "#EP11" to 503-897-1290. Anyone looking to get into Podcasting has to wonder if they are "too late." Paul Colligan examines the reasons why it may be too late, and why it may not be too late to start Podcasting.

Dave Jackson from the School of Podcasting figured out how to get his show on the iHeart Radio App. In Episode 10 of The Podcast Report, he discusses with Paul Colligan how you can get your Podcast in the iHeart Radio App. For a transcript of this episode, text "#ep10" to 503-897-1290.