The Podcast Report

The Podcast Report

By Paul ColliganBusinessMarketingCareers
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The Podcast Report episodes

  • The Problem With Podcoin (It's Not The Way To Make Money With Podcasting)
    The promise of Podcoin is fascinating - it's "the Podcast player that pays." Listen to a Podcast, make some money. Get a new audience for your Podcast because those nice folk at Podcoin are paying them to listen to your Podcast. That's not how Podcast monetization works - at least not the kind that interests me - or should be interesting you.
    9 min
  • What Pandora Needs To Do To Win The Podcast Wars

    Pandora has a shot at "winning" the Podcast wars if they do these things - correctly - and quickly ... 1 - Bring ALL the Podcasters in. 2 - Use unsold or remnant inventory to promote Podcasts. 3 - Start Thumbs Up / Thumbs Down ASAP. 4 - Invite and user curators. Rewards them. 5 - Get international FAST.

    9 min
  • The (Quickly) Coming Death of the Podcast Paywall
    Yes, Luminary is charging for Podcasts - and it seems like an attractive model. With options like Spotify Premium and the like, why wouldn't we want to charge for our podcasts? The paywall premium model for Podcasting simply doesn't have a future. If we're going to sell our Podcast content, it's going to be in an app, not on a platform usually associated with free. We're seeing it in YouTube with things like Kobra Kai. We're seeing it in Television with things like The Good Life. We'll be seeing it in Podcasting really soon.
    9 min
  • Facebook Algorithms Versus Podcast Realities - Where Would You Rather Market Your Content?
    You have a choice of marketing your content on Facebook and paying/hoping that the algorithm will be favorable to you. You can also put that some content on a Podcast and know that 100% of those looking to get the content will, in fact, get the content. Where should you focus your efforts? Taken directly from a Facebook Live - https://www.facebook.com/paulcolliganfan/videos/335469113824905
    9 min
  • Don't Assume Your Podcast Competition Has A Strategy
    Don't assume that your Podcast competition is doing what they're doing because they have a specific strategy. Also, never assume that if they do have a strategy, that the strategy is solid. Many things are done online in Podcasting because someone got some bad advice somewhere. Then someone copies it, as does another, and then it gets taught in some $7 ebook. If it seems to good to be true - it just might be. If you can't make the numbers add up, it might be because the numbers simply don't add up.
    9 min
  • The Best Podcast Monetization Model REQUIRES Ubiquity

    There has been a LOT of complaining lately about groups who take "your" Podcast and put it on "their" platform. This is what Podcasting is FOR / this is what Podcasting is about. This is why we love Podcasting.

    The power of Podcasting comes from being everywhere / being ubiquitous - not from making a "statement" because you don't like how someone else is presenting your Podcast. You need to be creating assets that publish EVERYWHERE. That is, and will always be, the best model for Podcast Monetization.

    Should you remove your Podcast from Luminary? NO!

    Should you remove your Podcast from the next "Netflix of Podcasting?" NO!

    Should you put your Podcast on Facebook? YES!

    Should you put your Podcast on YouTube? YES!

    8 min
  • A Few Thoughts On The New Apple Podcast Pages And What They Might Mean To Podcasters

    I don't have a full strategy yet for the new Apple Podcast pages, but I'm intrigued.

    Here's the link to Apple's Podcast Page for this episode - https://podcasts.apple.com/us/podcast/few-thoughts-on-new-apple-podcast-pages-what-they-might/id891941982?i=1000435105898

    Now that Apple has produced both individual Podcast Pages with play buttons (see the one for the Podcast Report here - https://podcasts.apple.com/us/podcast/the-podcast-report/id891941982?mt=2 ) as well as individual episode pages (see an example here - https://podcasts.apple.com/us/podcast/can-you-be-a-guest-on-my-podcast/id891941982?i=1000434558789 ), the question of "where do I send my Podcast audience isn't as clear as it used to be.

    This isn't the all in one page as is offered by Podnews.net (here's there page for The Podcast Report - https://podnews.net/podcast/891941982), but it doesn't make for an interesting offering. I could send someone to my episode page knowing that if they're Apple Podcasts ready, they can click to subscribe, and if they aren't they can simply click play.

    The questions:

    • What will more detailed notes look like Apple.com proper (this should test that out)?
    • Will clicks on an Apple.com Podcast page "count" in your Apple stats numbers?
    • Why doesn't Apple link to the Podcast Website?
    • Why does Apple link to the individual Podcast Episode pages?
    • Will Apple link to Video Podcasts - eventually?
    • Will Apple offer us embeddable players for Apple Podcasts? Embeddable players for Apple Video Podcasts?

    Would love to hear from you on this topic:

    http://ThePodcastReport.com/Facebook

    http://ThePodcastReport.com/Twitter

    http://ThePodcastReport.com/Instagram

    http://ThePodcastReport.com/Apple

    http://ThePodcastReport.com/Spotify

    9 min
  • Can You Be A Guest On My Podcast?

    Can you be a guest on my Podcast? Probably not. This Podcast explains why. Originally recorded as a Facebook Live - https://www.facebook.com/paulcolliganfan/videos/280195539537953

    8 min
  • Assets Versus Episodes

    Are you producing episodes - or assets? Here's are few thoughts on the difference between the two with a little math thrown in to make it interesting.

    9 min

About The Podcast Report

From the publisher's feed

Paul Colligan (and everyone else at The Podcast Partnership) leverages tech to increase reach. He's the author of the #1 Top Selling "How To Podcast" book Podcast Consultant, Executive Podcast Producer, and Keynote Speaker.