I’ve been involved in podcasting for businesses and organizations since 2016. I’ve talked to a lot of people about the medium. Over the years, here are the common podcast questions we answer.

Is creating a podcast hard?

The answer is no, podcasting isn’t very hard — but it is work, so be prepared to put in the time and effort to make a good one and create great content. There are over 2 million podcasts in Apple Podcasts (mid-2021), so you do have some competition.

The technical side of podcasting has a very low barrier to entry (which may be why the number of podcasts increased dramatically during the early months of the COVID-19 pandemic). The equipment and software are affordable and easy to use.

One of the major challenges for podcasters used to be the technical know-how to make the recorded audio sound professional, with theme music, audio transitions, and more. That’s changing as there are now plenty of services that will handle sound engineering and sound design for a reasonable monthly fee, including us here at Circle270Media Podcast Consultants.

There is a lot of thought and planning that goes into any podcast for a business or organization, and that’s where the major effort and time comes in. 

A well-planned podcast will engage the listeners. 

Just remember, you should give podcasting for business the same time and attention you would give to any major content marketing effort, like your company blog, vlogs and social media planning. Otherwise, it will be hard to get the maximum return on your investment. 

 Can podcasting help my business or organization?

The answer is yes, it can — especially if content marketing is already a major component of your overall marketing efforts. 

Podcasts reach people at times and places that other forms of media just can’t, like when people are driving, or exercising, or working in the yard. Podcasts engage the listener in what we like to call “lean-in moments.” Where you have the listener “leaning into” content, blocking out everything else around them. Those are great times they could be listening to your podcast, learning more about you, and hearing your story. 

How long should the podcast be, and often should I publish the podcast?

There are no requirements for the length or frequency of a podcast. As long as you focus on delivering content your audience wants and needs, you can make a five-minute daily briefing, a weekly half-hour update, an hour-long monthly update, or anything in between and beyond. No clocks, just content.

Podcasting is a rapidly growing medium, so to efficiently reach your customers, members, or stakeholders, podcasting for business or organizations, podcasting is now a staple to marketing mixes, just like blogs and video.

 

Should My Business/My Organization have a podcast? 

The answer is, maybe — the variables include who is your audience, how does creating content fit into your time, and your commitment. When you choose to start podcasting, you’re creating a product for an audience, so it has to be something your audience will love.

Treat your business podcast professionally. Start by defining your goals and objectives, to be certain you and everyone on your staff, including the marketing department or advertising agency, understand why you are podcasting, who your audience is, and what you hope they will get from the content you are putting time into creating. 

Establish metrics that you can measure so you know the podcast is accomplishing what you intended. But be realistic. As with any content creation, this takes time to build. Your metrics should be yours — never judge your podcast by how many downloads, listens, or likes another podcast gets.

That’s where a good podcast consultant can give you better insight on how your podcast is doing.

We at Circle270Media Podcast Consultants analyze the podcast market overall, bringing you insights on universal listener habits. We provide in-depth analysis of your podcast metrics, and present you with the needed information to understand the metrics from a content creator position, such as monthly trends, and long-tail activity of episodes. We update our clients with changes in metrics that can help improve insight on your podcast success. And we continuously remind our clients that their show is for their audience; it’s unique. 

Learn more about podcasting for business or organizations. 

If you focus on these things, podcasting can be a very effective marketing, and internal and external communication tool for your business or organizations. Find out more about all of this and get a free consultation about podcasting for your business or organization by setting up a time to talk with us.

Recorded in Studio C at Channel 511, in the Brewery District, downtown Columbus, OH.

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.

Subscribe to my free daily Open The Mic Newsletter at www.circle270media.com. It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.

If your business is using podcasting as a marketing or branding tool, I would love to showcase your podcast. Go to www.notetofutureme.com and scroll down to my booking calendar.

Email us at [email protected] to set up time to talk more about your new or established business podcast.

www.circle270media.com

www.notetofutureme.com

Me - Brett Johnson

LinkedIn - bretthjohnson

FB - circle270media

Twitter - circle270media

I want to thank ArchesAudio dot com for the music you're hearing. I have no affiliation with that company. They provide audio to podcasters for free as long as you give them some accreditation in verbally in your podcast as well on the show podcast notes.

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

Before we delve into the second part of my Guide to Promoting Your Podcast, if you haven’t listened to Part 1, click here to go back and listen to the episode.

In the first part, I touched upon some essential podcasting questions, which include tips and tricks about creating your own website and implementing the perfect marketing and social media strategy for your podcast.

In Part 2, I am focusing more specifically on DISTRIBUTION. How can you distribute your podcast to the right people?

Distributing Your Podcast via Podcatchers 

It goes without saying how fundamental good syndication is to a podcast’s success. The importance of good distribution is equally as important as creating excellent content. That is why it is imperative that podcasters distribute their content on various podcast aggregators. Also called podcatchers, these are simply apps that play podcasts.

The most well-known podcatcher is Apple Podcasts, the default podcast app that comes with iOS. Beyond the iOS podcatcher, there are dozens of other apps that collect and play podcasts.

Some of the most popular podcatchers include Spotify, Podchaser, Overcast, Stitcher, iHeartRadio, Google Podcasts, Castbox, Deezer, and Podcast Addict. 

Along with distributing your content on as many podcatchers as possible, you should simultaneously be also working on creating a strong listener base. In fact, a loyal following of listeners, even before you launch your podcast, can greatly help you increase the popularity of your show by amplifying the reach of your podcast.

How? Well an audience can download and listen to podcast episodes, but they can also: 

• Share latest episodes with their friends and/or family
• Share your podcast on their own social media channels or via email and/or; 
• Rate and review your podcast on a variety of different podcatchers

 

But how do you create an audience? Well, one thing you can consider is creating an email list.

Sharing your Podcast to your Email Subscribers 

Email marketing has the best return on investment out of all the digital marketing channels

The number of active email users is forecasted to reach 4.3 billion in 2023. 293.6 billion emails were sent and received each day. Average expected ROI is $42 for every $1 you spend on email marketing. ... The average open rate for a welcome email is 82%. According to Oberlo.com

It is a simple and intimate way to connect with your fans. An email list is also YOURS, unlike the audience that you create on social media channels like Instagram and/or Facebook. 

As mentioned in my previous episode, if you already have a website for your podcast, you can add an exit pop-up on your website that prompts individuals to sign-up to your newsletter.

And if you already have a podcast, you can collect the email addresses of your listeners on your website then send an email every time you publish a new episode.

Once people start signing up for your newsletter, you need to figure out your email flow and preferably set up automated email sequences. As part of marketing automation, email marketing automation is the practice of creating triggered, relevant, personalized emails for individual contacts to be sent based on predefined time and user action.

It also might be worth exploring soft promotional content. This is a type of content that can add value to your subscribers without directly promoting your podcast. This can include: 

• Sharing behind the scenes footage, bloopers, or audio
• Sharing personal videos or photos 
• Providing downloadable supplementary content, like templates or worksheets that might be relevant for your subscribers
• Asking for feedback or questions, which allows you to get to know your community 
• Checking-in… just because 
• Sharing information about you and your story, thus creating a personal connection
• Sharing interesting links or articles related to your niche
• Promoting other people’s content, including your guests’ content 

Focus on distributing your content on as many podcatchers as possible, while also focusing heavily on creating a loyal audience following. Quality over quantity.

Recorded in Studio C at Channel 511, in the Brewery District, downtown Columbus, OH.

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.

Subscribe to my free daily Open The Mic Newsletter at www.circle270media.com. It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.

If your business is using podcasting as a marketing or branding tool, I would love to showcase your podcast. Go to www.notetofutureme.com and scroll down to my booking calendar.

Email us at [email protected] to set up time to talk more about your new or established business podcast.

A full transcription of this podcast is available on both -

www.circle270media.com

www.notetofutureme.com

Me - Brett Johnson

LinkedIn - bretthjohnson

FB - circle270media

Twitter - circle270media

I want to thank ArchesAudio dot com for the music you're hearing the very beginning. I have no affiliation with that company. They provide audio to podcasters for free as long as you give them some accreditation in verbally in your podcast as well on the show podcast notes.

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

Growing your podcast audience is something you should do regularly, dedicating just as much time and passion as you do when crafting and recording each of your podcast episodes. But how do you do that exactly?

If you plan on building an audience and getting recognized for your work, then you should definitely consider investing in a website.

Developing a Website for your Podcast

Why should you create a website for your podcast? 

First of all, it gives you the power to create your story. A website is created and designed by you, as is the copy that you can write about your podcast episode. A website gives you the freedom to do many things all at once. For example, an episode webpage can include: 

• an embedded player that features your podcast or episodes, allowing you to direct listeners to your own page while still having your hosting, play counts, and other analytics provided by your hosting platform,
• a transcript of the episode filled with SEO rich keywords that will help drive organic traffic to your website and/or
• links to other distribution platforms like Apple Podcasts if your listeners prefer accessing episodes on a different medium. 
• It also allows you to not only tell the story of who you are, but in certain specific situations, why they should be listening to your podcast. For example, if you have a podcast all about marketing, listeners would probably like to know what makes you an expert. 
• allows listeners to contact you via email or signup form for a newsletter, or cta piece. It is also ultimately better for promotion through your social media channels because it’s better to link to your website than an episode on Apple Podcasts.

Let’s quickly recap what are some of the elements that you can include on your website:

• Podcast embedded player
• Links the places where you can be found
• Bio 
• Personal proof, consisting of expertise and authority
• Episode notes
• Transcription
• Ratings and reviews 
• Thank you to your sponsors (plus links) 

 

Developing a Marketing Strategy

Before even dipping your toes into the social media world, it is smart to plan out a strategy that can be used to grow and promote your podcast. Yes, marketing can be fun but it also should have a very measurable impact on your overall goals and objectives. 

It is important to think about where your potential listeners spend time online and offline.

Social Media

Your first step is to figure out which sites would be most beneficial for you to use. There is a lot that needs to be done before you click the “tweet” or “publish” button.

The idea is to create a solid plan before even starting to use social channels so that your social media efforts do not fall on a blind eye, or even worse, the wrong type of eyes. 

So which channels should you be most active on?

Choosing which channel you should focus your energy on depends entirely on your audience. Who are they? If your audience, for example, is mostly millennial females looking to learn about wellness, spirituality, and entrepreneurship, then Instagram would be a great fit. On the other hand, if you have a political podcast, then maybe Twitter would work better for you. 

After finalizing your target audience and the social media channel(s) that you’d like to focus on, the next step is to plan the specific type of content that you want to create for that specific channel (or channels).

Create Video Podcasts

Creators are launching new YouTube channels for their podcasts primarily because they can leverage YouTube’s search algorithm to find and engage with new audiences. YouTube is the second largest search engine on the planet, right behind Google - so why not be there. 

Entice and Engage

There are many ways that you can entice and engage your audience (and potential audience as well). 

Audiograms and/or short video clips of upcoming episodes can also help entice potential listeners and help you promote your podcast. Did your guest say something that was just genius during your interview? Or did you have an intense ah-ha moment?

Headliner and Veed.io are two tools that you can use, both of which have free and paid options.

Go Live

Nowadays you can go LIVE on almost every single social media platform, from Instagram, and Facebook to YouTube and LinkedIn. You can even live stream to multiple platforms at the same time. This allows you to post on various platforms without having to tailor individual versions of your content for each channel. Restream.io, for example, allows you to stream live to 30+ social platforms at once. 

 Repurpose Content

In an article named “How to Make 64 Pieces of Content in a Day” Gary Vee provides a 270-page deck, outlining some of the hacks he uses to produce more content. I would recommend everyone to take 5-10 minutes out of their day to read it. Gary Vee recommends such simple hacks like screen-shooting your (or even other people’s tweets) and turning them into an Instagram post and/or downloading TikTok clips and posting them to Instagram stories. 

No matter the social media channel, one thing that is important to remember is that growth and engagement takes time (and of course consistency).

Recorded in Studio C at Channel 511, in the Brewery District, downtown Columbus, OH.

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.

Subscribe to my free daily Open The Mic Newsletter at www.circle270media.com. It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.

If your business is using podcasting as a marketing or branding tool, I would love to showcase your podcast. Go to www.notetofutureme.com and scroll down to my booking calendar.

Email us at [email protected] to set up time to talk more about your new or established business podcast.

A full transcription of this podcast is available on both -

www.circle270media.com

www.notetofutureme.com

Me - Brett Johnson

LinkedIn - bretthjohnson

FB - circle270media

Twitter - circle270media

I want to thank ArchesAudio dot com for the music you're hearing the very beginning. I have no affiliation with that company. They provide audio to podcasters for free as long as you give them some accreditation in verbally in your podcast as well on the show podcast notes.

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

I want to take a look at what I provide my clients for a year end review. I call it the Podcast Year End Review. The year end review doesn't necessarily mean that you're doing this in January. It's just the year end or maybe a season end review of whenever your podcast naturally ends. And it is a great year end review to take a look at three different areas -

1. Progress/Gratitude
2. Process Review
3. Goal Setting

If you'd like this list, send me an email. I can send you this list of questions that we go over with my clients as their Year End Review. Hopefully this will help you get to where you need to be in your next year, your next season. Thanks for listening and we'll talk to you on day number six.

Recorded in Studio C at Channel 511, in the Brewery District, downtown Columbus, OH.

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.

Subscribe to my free daily Open The Mic Newsletter at www.circle270media.com. It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.

If your business is using podcasting as a marketing or branding tool, I would love to showcase your podcast. Go to www.notetofutureme.com and scroll down to my booking calendar.

Email us at [email protected] to set up time to talk more about your new or established business podcast.

A full transcription of this podcast is available on both -

www.circle270media.com

www.notetofutureme.com

Me - Brett Johnson

LinkedIn - bretthjohnson

FB - circle270media

Twitter - circle270media

I want to thank ArchesAudio dot com for the music you're hearing the very beginning. I have no affiliation with that company. They provide audio to podcasters for free as long as you give them some accreditation in verbally in your podcast as well on the show podcast notes.

So head on over there, ArchesAudio dot com. Really a good resource for music. I'm pretty impressed with it. You just need some editing skills because it's a full length piece of music. But pretty easy to do the intro and outro, just edit and make it smaller. ArchesAudio dot com. 

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

Being the Fourth of July holiday, I thought I'd hit upon how podcasting is really the purest form of free speech in modern media.

I did a podcast just recently about some thoughts about that, and I'll put a quick link in the podcast show notes about that. I think we're very fortunate to live in this time that we have podcasts that really no one can shut down, ultimately, depending on how you're hosting your audio. We're pretty lucky at this point in time. If you have a voice, you have a microphone, have recording software, you have a website, and you can put that audio up there and tell people about it.

Unbelievable times we live in. It's fantastic. 

But everything in modern society today, though, is automated, if you think about it. It seems to be unoriginal. Offered by a select few sources, a few conglomerates are really running TV entertainment. Hollywood entertainment. We're given the illusion of choice, but in reality there really isn't much difference in what we choose. 

As a society, we traded some individuality and atmosphere for convenience and low prices. I think the same could be said about entertainment overall, too. Everything seems to be a reboot, or a remaster. The video game industry is battling to see who can make the next Fortnight clone. And Hollywood's doing unwanted sequels to movie after movie. 

But then there are podcasts.

In our current media landscape, podcasts...I guess you could call them a rebel in a leather jacket. There are no rules when it comes to podcasting. They're mostly unfiltered, non-commercial. If you think about the purest form of free speech in modern media, anyone can start a podcast. Which means you can listen to plenty of unique conversations, colorful, to exciting individuals, who feature conversations we tend to only have with our friends. You're listening in on some new conversations that would never be heard on TV.

If you can think of a topic, there's probably a podcast for it.

Podcasts give people freedom. It's a place for everyone to escape and express their individuality. With podcasts, we're no longer feeling lonely or weird in liking something that isn't popular.

It's why the popularity of podcasting continues to grow each year. I think it's something that we need to treasure. We need to protect and continue to help it grow. And that being produce great content, get in the space and make it masterful, make it episode after episode after episode of informing your audience. Make it so that your podcast becomes so habit forming, if you take off a week, it's almost like taking a pinky off your hand. It just hurts. 

We can do so much with this platform.

And we are doing so much with this platform. I think we're just beginning to understand the power of what we can do with podcasting. And I think we need to keep that in mind as we celebrate this Independence Day, this Fourth of July. Thanks for being here for day number four of my 31 day challenge in July. Talk to you on day number five.

And I want to thank ArchesAudio dot com for the music you're hearing the very beginning. I have no affiliation with that company, but I just ran across this website. They provide audio to podcasters for free as long as you give them some accreditation in verbally in your podcast as well on the show podcast notes.

So head on over there, ArchesAudio dot com. Really a good resource for music. I'm pretty impressed with it. You just need some editing skills because it's a full length piece of music. But pretty easy to do the intro and outro, just edit and make it smaller. But ArchesAudio dot com.

Recorded in Studio C at Channel 511, in the Brewery District, downtown Columbus, OH.

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.

Subscribe to my free daily Open The Mic Newsletter at www.circle270media.com. It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.

If your business is using podcasting as a marketing or branding tool, I would love to showcase your podcast. Go to www.notetofutureme.com and scroll down to my booking calendar.

Email us at [email protected] to set up time to talk more about your new or established business podcast.

A full transcription of this podcast is available on both -

www.circle270media.com

www.notetofutureme.com

Me - Brett Johnson

LinkedIn - bretthjohnson

FB - circle270media

Twitter - circle270media

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

Ten questions to ask yourself before you start podcasting so you can get a feel for it. Are you ready? Is this what do you want to do? So figure out what will you talk about? And the content you'll like consuming will typically work best in your podcasts.

So what's going to give you the energy to create, to create, to create, to create? And actually as well, you know, take a look at it, can you pivot from that content as well too. I don't think the well always dries because if you have the right topic, it can continually regenerate itself. But take a look at how flexible that content will be. 

What type of host are you? You know, are you are you the expert basically? Are you looking at being a solo interviewer? Do you love chatting with guests. Or journalist? You know, many reporters pursue podcasts because they're losing their jobs and they still want to be a journalist and use podcasts for that. 

What equipment do you need? We were gonna create a podcast about that as well, too, in July. But you know the basics are that you are going to have to have a microphone recording and editing platform.

And, you know, a recording studio or a quiet place where you want to record and then you taking a look at a podcast hosting platform.

Do you want to co-host? Do you want guests? That kind of goes back to the expert interview style. 

How often will you be publishing your podcast? How often can you generate? Sometimes that depends on how long your episode is. How long do you want that content to be? And the longer the content, the more likely that you will publish fewer times because it just takes so long to produce a longer piece of content. Longer being an hour, hour and a half.

I'm focusing on doing, during my challenge, maybe less than seven minutes. Then you can do episodes frequently, quite frankly, because it does take some time to do a quality program, quality content, do some editing, putting it together and just carving out that space and time to do that.

How do I publish my podcast? Basically, the easiest way is just working with a podcast hosting platform. There are other ways of getting around it and utilizing website hosting. But first, safety and peace of mind, a hosting platform probably is the best way to go. 

How do you grow your audience? Think about how do you want to do that. There are many, many ways, and many, many people who will tell you the best practices of how to grow your audience. There are guests that you cross promote with other podcast hosts, the press itself, have a launch party. And of course it comes down to you. You have to promote yourself. 

How can you monetize it? Do you want to monetize your podcast? Some podcasters don't monetize. They're using their podcast to promote themselves, promote their business. And they're not making a dime from their podcast. Others, they're using that podcast to possibly promote a new book, promote them being a great interviewer and they want to look for sponsors.

Many, many different ways to monetize a podcast. 

What metrics should you use to measure your podcast. Success? Growth? That's another reason I use a podcast hosting platform, because you can get some details about when people are downloading, how many downloads going into different podcast players. You can use Apple analytics to find out how long people are listening to your podcast. As well as just maybe where people are listening. And when you publish, how evergreen is that episode. In other words, do listeners find older content and listen to it. And can older content be promoted over time.

Lots of different metrics to take a look at, depending on the content that you're creating. 

So those are 10 things to keep in mind before you jump in. If you're missing one of the 10. Should you jump in? It'll come. I think you just need to be aware that you should have some answers to those questions, especially the content. And how often you want to publish. And what you're going to be doing with the podcast.

Those are the big things. And realize you don't have to be married to it. With my podcast, I've gone solo. I have had guests. I like the guest situation, but I have no problem just opening the mic and and talking as well, too, which is probably for the most part, what I'll be doing for my 31 day challenge. I appreciate you being here for day number three for my 31 day challenge. We'll talk to you tomorrow on day number four.

And thanks to ArchesAudio dot com for the music you're hearing today. I ran across this company a few days ago that they are allowing podcasters on a commercial basis to download audio from their Web site. If you're an independent podcast and as long as you give them some recognition within your podcast verbally and and put them in your podcast show notes, ArchesAudio dot com.

I have no affiliation with them, but I thought it would be kind of neat to put to 31 different types of music behind 31 episodes. And that looks like a really good resource today. 

Recorded in Studio C at Channel 511, in the Brewery District, downtown Columbus, OH.

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.

Subscribe to my free daily Open The Mic Newsletter at www.circle270media.com. It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.

If your business is using podcasting as a marketing or branding tool, I would love to showcase your podcast. Go to www.notetofutureme.com and scroll down to my booking calendar.

Email us at [email protected] to set up time to talk more about your new or established business podcast.

A full transcription of this podcast is available on both -

www.circle270media.com

www.notetofutureme.com

Me - Brett Johnson

LinkedIn - bretthjohnson

FB - circle270media

Twitter - circle270media

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

I want to talk a little bit about how I have always been advocating for transcriptions.

Great show notes. Why it's important and namely up to this point, it's been for SEO purposes. Search engine optimization for Google to find what you're talking about. Easier and answer any queries that are made on Google that if it matches your podcast, you have a better shot of of showing up. Now a new search engine for podcasts called PodScribe.

And real interesting and talk a little bit about take off with their page PodScribe. They've been in the podcasting space and working with transcriptions for years. They started as a podcast player, Podible, focusing on personalized recommendations. They tackled the discovery problem by analyzing podcast transcriptions to uncover how podcast are related to each other. They got traction attracting tens of thousands of users to the app. They even produced their own shows, of which one has one or two has since been picked up by Barstool, sits atop the charts.

However, they realized the many difficulties of growing a podcast playing app in today's age. Having worked for many years prior as software engineers in the ad tech industry. They decide to shift focus. They now work with brands and agencies to help them advertise on podcasts more intelligently. They still rely on the foundation of the app and transcription and recommendation engine to match advertisers with the best possible show for their brand. They're excited to put all together and help move the podcast advertising industry forward.

So what the deal is with PodScribe as you go to their Web site and you want to search podcasts and you want to find it, let's say you are Johnson and Johnson and you want to find a podcast that specifically talks about parenting maternity because you want to advertise your diapers, Pampers. Or any other baby product that Johnson and Johnson manufacturers. So an easy way to do that as well. Let's search podcasts to see which ones are dealing with those topics or have parents in mind or mothers are.

You know, maybe maybe the focus is small kids. Well, sometimes you can't find that out by the title of a podcast. It's all in the details, in the content. Well, if you don't have your podcast transcribed or really good podcast show notes. A search engine is really not going to find you. Now, PodScribe is not going to find you either. Very simply, you go to pod scribe hit search podcasts and they're going to ask you to log in.

You can search my key term, in fact, right on their home page. I believe they do some search through Joe Rogan podcast and showing you, you know, the leg buildup that the last two or three episodes and showing you a transcription of his podcast and what topics he's talking about. So, you know, taking a look at. Let's see. Yeah. The last episode I'm seeing here, Jon Stewart. It transcribes it. And if there is any mention specifically of, let's say, again, that topic of maternity or babies or anything like that, and he does that kind of consistently on different episodes, which Joe Rogan is not going to maybe not a great example, but as an example, they're going to go through the description and the transcription and maybe make some choices, saying, you know, maybe we ought to be on that podcast.

We need to be on that podcast. Didn't realize that podcast was actually talking about the topic. That type of listener that we want to reach. Again, another great example of why transcriptions are important. And I can see pod scribe taking off pretty maybe not for the normal listener, but for ad agencies or for any business that's looking to advertise on a podcast as an alternative to any social media buy could be a traditional media buy. They just really want to hone in on a specific audience.

Podcasts are great to do that and PodScribe going to be a platform they're going to be able to use. So again, another reason transcriptions and very detailed podcast show notes are going to become the norm. And if you're not doing it right now, start immediately. Hey, thanks for checking in.

And I also want to give a shout out to ArchesAudio dot com, that music you heard. It's called True Grit. Great stuff. I think another piece of this 31 day challenge is to find 31 pieces of music to put on each episode.

So I just found this resource recently. I have no affiliation with them at all other than I thought. Hey, found this new resource for free podcast music, ArchesAudio dot com. All you've got to do is give them recognition within your podcast verbally and also put it in your podcast show notes and the music is free. That's a pretty cool ArchesAudio dot com.

Recorded in Studio C at Channel 511, in the Brewery District, downtown Columbus, OH.

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.

Subscribe to my free daily Open The Mic Newsletter at www.circle270media.com. It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.

If your business is using podcasting as a marketing or branding tool, I would love to showcase your podcast. Go to www.notetofutureme.com and scroll down to my booking calendar.

Email us at [email protected] to set up time to talk more about your new or established business podcast.

A full transcription of this podcast is available on both -

www.circle270media.com

www.notetofutureme.com

Me - Brett Johnson

LinkedIn - bretthjohnson

FB - circle270media

Twitter - circle270media

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

Welcome to my self-imposed 31 day challenge. A challenge to create and publish 31 podcast episodes in the month of July.

I will be covering topics from podcast microphone choices, the value of transcriptions, podcast websites...all things podcasting and podcast related.

Recorded in Studio C at Channel 511, in the Brewery District, downtown Columbus, OH.

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.

Subscribe to my free daily Open The Mic Newsletter at www.circle270media.com. It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.

If your business is using podcasting as a marketing or branding tool, I would love to showcase your podcast. Go to www.notetofutureme.com and scroll down to my booking calendar.

Email us at [email protected] to set up time to talk more about your new or established business podcast.

A full transcription of this podcast is available on both -

www.circle270media.com

www.notetofutureme.com

Me - Brett Johnson

LinkedIn - bretthjohnson

FB - circle270media

Twitter - circle270media

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

Typically, I use this podcast to talk to you about the business of podcasting, using podcasts for your marketing needs for your business.

But it's kind of hard to do that right now. Amongst everything that's going on with the death of George Floyd that was recorded and shared across the Internet while he was in police custody.

There is a lot of anger, frustration and fear right now boiling across our American cities and it just doesn't feel right, right now, to be talking about the business of podcasting. Additionally, I'm not looking for a platform to jump on the bandwagon to say, "Yes, I'm another white person, and this needs to stop."

Well, yes, it does, of course.

And hopefully I've been doing all that I can before and after this to make sure it doesn't continue. I just don't want to be another voice on social media saying it shouldn't happen and then seemingly go away.

My point with this podcast episode today is that we need to be very, very careful and very appreciative that we have podcasting to help fulfill our freedom of speech. And actually our freedom of assembly, if you think about it, with guests that you bring on your podcast.

You have the freedom to go into a studio, or in your home, and record an episode utilizing your right to free speech.

We have to be very careful that it doesn't get infringed upon right now. Whether you like what he posts or not, whether those posts are inflammatory or not, President Trump has gone against term of service of Twitter and Facebook. And they do have the right, as a business, to take off what he has said, tweeted and posted on their social media sites.

We don't have that problem with podcasting.

We have the freedom to record and to post anything that we wish to say. Now, that is limited as well, though, if you're using a podcast hosting platform. They, of course, and you, of course, have agreed to their terms of service with what you say.

But there are opportunities to be able to say what you want to say by hosting that audio on your own dot com. That being said, I'm not saying that you can use it to post inflammatory remarks or racist remarks, not meaning that at all. What I'm saying is there is not a company out there that is telling you what you have to say, or can't say, in your podcast, when you utilize the tools that are out there.

We have to be very careful to make sure that we protect those rights.

I am not in total agreement of taking down what a representative, or a president, has said. Because the more we allow them to talk, the more we do understand them. And it becomes more and more evident of where they stand on things and what they're trying to do, what they're trying to implement.

If we stop them from talking, we will know less about them.

We have to be careful not to let government interfere with that. And we have seen a lot of government takeover of our rights. Be it through health concerns, through COVID-19, I think that the measures were necessary. We'll never know if the implementation of work from home, stay at home was too much or not. We'll never know. But we are looking to come out of it because of what we did do.

But those measures were put in play very quickly by the government.

We have to be careful. We have to safeguard what is ours because we are in this country. The freedom of speech, the freedom of being able to come together and talk, and to petition and redress grievances with the government. Those are very, very important to us.

Podcasting continues that voice. We need to continue to talk about these issues as time goes on. Don't stop talking about them. Utilize the tools that you have. If you run across any stumbling blocks, those that want to quiet you, go around them and continue to talk.

Because we need to get these deep rooted issues talked out. And we need to find answers to what is going on because this can't continue.

It has continued way too long. We have to recognize that we are a country that has problems with this. If you feel that you can say "I don't see color," my belief is that you do see color. There is no way around it.

But maybe you've just matured. You can work around your innate racism that we all do have. It's like being born into the air. It's all around us. We can't not be affected by racism and how we see things, no matter what color of skin.

We have a segment of our population that is is hurting right now and we need to step up our voices and utilize podcasting. And we need to protect that right. And know that podcasting might very well be the last vestige of the safest format to keep talking, and keep talking, and keep talking.

I wish you well. Be careful. I look forward to when we can start to heal and we can start to take care of these problems.

Recorded in Studio C at Channel 511, in the Brewery District, downtown Columbus, OH.

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.

Subscribe to my free daily Open The Mic Newsletter at www.circle270media.com. It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.

If your business is using podcasting as a marketing or branding tool, I would love to showcase your podcast. Go to www.notetofutureme.com and scroll down to my booking calendar.

Email us at [email protected] to set up time to talk more about your new or established business podcast.

A full transcription of this podcast is available on both -

www.circle270media.com

www.notetofutureme.com

Me - Brett Johnson

LinkedIn - bretthjohnson

FB - circle270media

Twitter - circle270media

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

Say "Goodbye" to the The Joe Rogan Experience on your preferred podcast player - unless you listen to your podcasts on Spotify.

Beginning 9/1/2020, The Joe Rogan Experience will be debut on Spotify, then to be heard exclusively on that platform later in 2020. Plus, all his video content moves from YouTube to Spotify.

We say, "Congratulations, Joe, you've come a long way from NewsRadio!"

Here are three things to take away from this move.

1) You are going to hear and see this from the podcasting industry "old guard."

"Once a show goes exclusive on a single platform it is no longer really a podcast."

"Anytime a show goes exclusive it hurts the open nature of podcasting." 

"One thing for sure since Joe Rogan’s podcast will no longer be available via open RSS it can no longer be referred to as a podcast so it will no longer be the world’s biggest Podcast.”

Consider the sources. These quotes are from people who represent or own podcasting hosting platforms. They make money from hosting and moving your content - just like Spotify.

Here's something to keep in mind as this continues to unfold.

JRE moving to Spotify can be compared to Howard Stern moving to Sirius Satellite Radio (now SiriusXM) in 2004, when he fled terrestrial radio to get out from under FCC regulation. In this deal, JRE is moving his video content from YouTube's censorship.

2) JRE's listening numbers will decrease - you bet they will, in the short run. Spotify knows this. JRE knows this. What will happen, as did with Howard Stern, JRE will now have true core listeners paying for content, episode after episode. These listeners will truly represent his core audience size. The audience he can activate for his sponsors.

3) Is this good for the podcasting industry? - Yes!

• It's great PR.
• It shows the amount of money that is moving into this industry to compensate talent.
• It opens opportunities for podcasters. JRE moving from an open source RSS leaves a void that will be filled with new talent.
• It's a great experiment unfolding right before our eyes.

Whatever the end result is, this is a mark in time for this industry.

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.

Subscribe to my free daily Open The Mic Newsletter.

Email us at [email protected] to set up time to talk more about your new or established business podcast.

www.circle270media.com

www.notetofutureme.com

Me - Brett Johnson

LinkedIn - bretthjohnson

FB - circle270media

Twitter - circle270media

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy