The Podcast Why

Let’s cover 3 different podcast marketing ideas that will work for you. Whether you’re just launching your podcast or simply want to increase your podcast followers and subscribers.

3 Podcast Marketing Ideas

When you produce a podcast, focusing on specific marketing channels can significantly impact your podcast’s success. Here are 3 online marketing strategies that can increase your listeners and the success of your podcast.

Branding

The foundation of your marketing efforts will hinge on a well-established brand for your podcast. A brand is a promise to your listeners. A promise of what content you are producing for your listeners. Plus, listeners need to have a positive impression of your podcast. 

Effective branding begins with an attractive logo, thumbnail artwork, color palette, and accompanying branding elements that serve as the image of your podcast.

All of these elements will be incorporated throughout all of your digital marketing efforts. For example, your website, podcast business cards, and online promotions should all have cohesive branding. This will help build your podcast brand recognition and awareness.

You may already have your logo and branding figured out. Or is it time for a refresh? You can turn to Circle270Media to help you create the perfect brand image for your podcast.

Website

Listeners from all of your marketing channels will be directed to your podcast website. And I mean a podcast website outside of your podcasting hosting platform. 

With this in mind, you want a clean design and an easy-to-use interface. This will increase engagement and get more followers to your podcast. 

Make it easy for your podcast website visitors to find all the necessary information about your podcast. It can influence their decision to follow your podcast, or other calls-to-action you have in place. Some items to include would be..

• About your podcast. Include a photo of yourself and your co-hosts to make it more personal.
• Testimonials from listeners.
• Contact information, such as email address and social media.
• Links to your podcast on podcast directories.
• Pages specific to each episode. This is for SEO purposes, and for page sharing opportunities.

You can design a website on your own from a pre-built template using website builders such as Wix, Squarespace, or WordPress. If this is too much for your time and abilities, Circle270Media works with a number of website builders that know podcasting.

Email Marketing

Smart podcasters rely on email marketing to grow their podcast. For example, over 80% of small business owners use email marketing to acquire and retain customers. So why not use the power of email marketing for your podcast!

Start by building your email list. One way is by simply asking your listeners for their contact information and permission to reach out to them. You can also collect emails on your website and within your podcast episode content. Include calls-to-action on your site that encourage visitors to sign up for email communications.

For instance, write something like “Sign up for our email newsletter for bonus podcast content from each episode.” Then include a sign-up button on your homepage and at the bottom of each podcast episode page.

Just remember not to send too many emails. Start at about two emails per month, or in sync with your episode publishing rhythm. Adjust accordingly after a few months by keeping an eye on your email newsletter statistics.

Personalizing your subject lines can also build a better connection with listeners and increase how likely someone is to actually open the email. Studies show that emails with a personalized subject line generate a 50% higher open rate. So it’s worth the extra effort.

Need some ideas on what email newsletter service would best fit your podcast?  We have a number of options for you to consider, all based on what you want to do with the newsletter.  Contact us to talk more about it!

Find a marketing strategy that fits for your podcast.

Implement some of the online marketing initiatives mentioned above and see what works best for you.

If you’re looking for more tailored help, then be sure to connect with our dedicated team of podcast professionals. We’ll help your business create a podcast from planning and launching to editing, presentation skills, promotion, and monetization. 

Interested in speaking with one of our professionals? Click here! We’ve put together a questionnaire to quickly fill out.  This will help us help you prior to our first information meeting, which you can schedule when you complete the questionnaire. 

Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.

Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.com

Subscribe to my free daily Open The Mic Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.

Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.

Email us at [email protected] to set up time to talk more about your new or established business podcast.

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
OP3 - https://op3.dev/privacy

For years, the prevailing wisdom has been that your podcast name and episode titles are the biggest factors in helping listeners find your podcast. But, a good, detailed but not over-long description can help capture some of those relevant search terms?

Well, maybe, kind-of, not always, but sometimes, but rarely, probably not.

The truth is that’s pretty much never been the case for Apple Podcasts. It only cares about your titles and your author tags.

But what about the increasing number of podcast directories? Where do we need to focus our efforts if we want episodes to surface for relevant search terms? And how can we avoid wasting our time filling out information that is truly optional or has no importance?

I spoke with Mark Steadman, who is a podcast producer, consultant, and coach. He runs Origin, a podcast studio helping thoughtful, creative people of purpose use their voice to make a positive impact.

He recently teamed up with James Cridland, the editor of Podnews, to perform some experiments on a couple of their podcast feeds they knew wouldn’t cause waves of confusion were they to stuff them full of nonsense words in the name of science.

The idea was to pick a different nonsense word for each relevant podcast-related tag in their RSS feeds, and to see which podcast apps picked up which words.

What stirred his interest in doing this podcast app search experiment was after listening to an episode of The Feed, the Libsyn podcast, and he heard them talking about the things that appear in search.

Rob started talking about the various things that Apple Podcasts indexed. I realized I hadn't really thought about it. There were a couple of things that I sort of vaguely think I knew. With anything that's self taught, there's always going to be gaps in your knowledge.

In his experiment, they use the top 14 podcast apps, including Google Podcast. Being a Google product, one might it would be the wild card on the list, quite frankly. From what he saw, it wasn't.

Were those podcast apps really developed as discoverable, findable types of play? They do what they do really well. They play podcasts, but were they really built to do that? Maybe we're asking a bit too much of them?

I had a lovely chat with J.J. at GoodPods, because I think there is, with GoodPods specifically, a real opportunity there. I think it is much more a discovery engine than it is a player. I think I would really like to see search play a better role in that.

What we're addressing is find-ability. Let's just kick that "discoverability" word off of our lexicon.

Overall, here are the key points from this experiment...

• Apple Podcasts only searches your podcast name, episode titles, and author tags (this may not be news to many old-school podcasters, as it’s been the long-prevailing wisdom).
• No-one indexes the copyright tag. Probably not a surprise.
• No-one indexes the podcast:person tag. I found this surprising.
• Apps heavily weight podcast-level data over episode-level data.
• Podcast app SEO is not a viable strategy.
• The in-app podcast search landscape is badly in need of attention.

And lastly, Mark offers 3 bits of advice on how to set yourself up for better find-ability when it comes to SEO and your podcast. (Hint: it's all about your website!)

Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.

Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.com

Subscribe to my free daily Open The Mic Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.

Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.

Email us at [email protected] to set up time to talk more about your new or established business podcast.

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
OP3 - https://op3.dev/privacy

Apple doesn't publicly disclose a lot of information about how their podcast rankings work. And if you think about it, that makes sense. If they did, many podcasters (and marketers who sell to podcasters) would try to “game” the system, which would devalue the entire thing.

Here’s what we instill in our podcast clients from the very start. Forget about Ratings and Rankings. Podcast reviews are what we want to focus on.

Podcast reviews help establish social proof for your show. They offer feedback on what your listeners like (or dislike) about your podcast.  

Here are the most powerful ways we at Circle270Media Podcast Consultants suggest to our clients to get more ratings and reviews:

1. Make an amazing podcast

There’s no point in asking for or even getting reviews if your podcast is horrible. Make your podcast so good your audience will want to write a review without being asked.

2. Read reviews in your podcast

Turn your audience into celebrities by sharing their reviews—even if only excerpts—on your podcast. Thank those people by name and especially point out if their review was from outside your own country. 

3. Have fun

Inspire some creativity, suggest a question they should answer, or do something entertaining based on the review!

4. Make it easy

Instead of giving complicated, single-platform instructions in your podcast, point your audience to a webpage with simple instructions and a link that launches the podcast app directly to your podcast.  This can be done through Please Review My Podcast tutorial. Outside of iTunes, we suggest creating and promoting a Google My Business page for the podcast.

5. Offer an incentive

Hearing their name in your podcast may be enough incentive, but you could also offer to link to their website, give a shoutout to their project, or host a giveaway.

6. Use your negative reviews

It might hurt to receive a negative review, but learning from and sharing it on your podcast often inspires your fans to rise up to support you.

7. Be strategic with calls to action

Deliver a good podcast first, and don't overwhelm your audience by asking them to do too many things. Consider putting your request for reviews in a rotation of calls to action, or make it part of an automated email sequence.

If you’re looking for more tailored help, then be sure to connect with our dedicated team of podcast professionals. We’ll help your business create a podcast from planning and launching to editing, presentation skills, promotion, and monetization. 

Interested in speaking with one of our professionals? Click here! We’ve put together a questionnaire to quickly fill out.  This will help us help you prior to our first information meeting, which you can schedule when completed. 

Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.

Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.com

Subscribe to my free daily Open The Mic Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.

Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.

Email us at [email protected] to set up time to talk more about your new or established business podcast.

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
OP3 - https://op3.dev/privacy

If selling podcast sponsorships is not your thing, the power to make money from your podcast is in your control with these options.

Affiliate Advertising

This is where you direct your listeners to a company that you love using, by offering a link or special discount code. You earn a percentage of the sale for every sale the company gets from those who have used your link.

Run these just like you would a normal ad campaign. Create audio that includes the affiliate link, do a host live read, and put links in your show notes.

And you do have to do this. You have to disclose on your website that they are affiliate links.

There are numerous, reputable affiliate networks that can help facilitate this process. They make it nice and easy to get started.

Rakuten, CJ Affiliate and Share A Sale are some great examples. 

Premium Content

This is a type of digital content that may be accessed for a fee, and is usually of higher quality or more desirable than free content.

Creating premium content is a great way to make money by offering content – any kind of content – that your listeners can’t get unless they pay for it.

Apple Podcasts Subscriptions and channels are a new way to monetize. When listeners purchase a subscription to a show, they automatically follow the show and the page is updated with a Subscriber Edition label so they know they have access to the premium experience. You, as the content creator, can set the price for subscription.  You’ll have to share a percentage of your subscription price with Apple.  That percentage decreases over time.

Patreon may be a better option. Content creators have more control of their subscriber contact information, compared to Apple. Patreon has a really simple way of helping content creators, by allowing different payment tiers access to different content.

PDFs, transcripts, ebooks, photos, or even video. But, as with all premium content, you have to ask yourself: “Is it premium enough? Would I pay for this?” 

Another way to offer premium content is to limit the amount of shows that you offer for free. Then, if your followers want anything past that, they have to pay a monthly fee.

A number of podcast hosting platforms offer premium access to content. CaptivateFM allows a private podcast feed and, if you want to monetize, a way to collect and manage payments. Private podcast feeds are perfect for hosting premium content because they are designed to keep it secure and gated. A few popular options for payment are Patreon, Glow, Supercast or, if you use WordPress, MemberPress. 

Products

You can create t-shirts, tote bags, anything you like with your logo, art, sayings, and sell this to your audience.  TeePublic are very podcaster friendly!

You could sell physical courses, ebooks or webinars if you have knowledge about a certain subject. Or write a book if you’re an author. Gumroad makes it easy for you to sell digital products, memberships and more. 

You’ll need payment services like PayPal or Stripe so you can get paid. 

Services

Coaching and consulting are really common ways that podcasters monetize their shows.

You could have group coaching, masterminding, monthly packages and VIP days that you offer to listeners.

You will need a way to book your time in a digital calendar. Book Like A Boss is a great resource. As well as Calendly, Picktime, YouCanBook.me. Letting your potential clients have easy access to your calendar is key.

Last, but not least, you’ll need to decide on some structure for your offering. How are you going to offer what it is you’re offering? What are they going to get? What’s the amount of time for each of the sessions? 

Speaking

Depending on your comfort level, turn your podcasting experience into a speaking career. 

We recommend starting out for free.  Offer to teach on webinars. Join the local Toastmasters in your area. Get really comfortable and articulate in front of a number of people.

Speaking is really a flexible and fun way to make money. As a career, you can be booked to speak to corporate leaders, do digital training, emcee, really the list is endless.

To get started, you’ll need a one sheet that talks about you. This will include who you are and what kind of talk you do.

It should include the kind of topics you speak on, links to demo videos and interviews.  This part is important.  Being a guest on another podcast showcases you on a platform you have been invited to participate in. And demo videos showcase how you present yourself on stage.

Membership Sites

There are numerous creative ways to have a membership site. Sometimes this can actually coincide with the monthly group coaching I mentioned earlier.

Mighty Networks is a community builder that has great options for podcasters. They help bring your community, courses, memberships, and events together in one place under your brand. You can create memberships for everything in your Mighty Network or charge for premium courses and groups — it’s simple to set up

A membership site like Mighty Networks, or Hivebrite, Wild Apricot and Tribe Community Platform, can also include an exclusive deal. For x amount of dollars a month, you give them an exclusive discount or deal, or access to select products.

Membership can also include access to premium content and first dibs at events or products. You can give them discounts on items or services you offer everywhere else. People will pay for exclusive access to you.

Live Events

This method of monetizing is a great way to get to know your audience in a whole different way.

Any time you’re spending your ‘in person’ time to meet your audience can be a paid event. Examples include special training, retreats, meetups or conferences, just to name a few. And don’t forget your podcast. You can charge to perform the podcast for an audience.

Donations

You can ask for donations at the beginning or the end of your podcast. 

Monetizing this way can be as easy as putting a PayPal or Patreon button on your website to tell people to support the show. Or in a link on your embedded audio player.

The big decision will be in donation levels, just like the thought process with membership levels.

How are you going to make your podcast fill your bank account?

If you’re looking for more tailored help, then be sure to connect with our dedicated team of podcast professionals. We’ll help your business create a podcast from planning and launching to editing, presentation skills, promotion, and monetization. 

Interested in speaking with one of our professionals? Click here! We’ve put together a questionnaire to quickly fill out.  This will help us help you prior to our first information meeting, which you can schedule when completed.  The link is in the podcast show notes.

Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.

Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.com

Subscribe to my free daily Open The Mic Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.

Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.

Email us at [email protected] to set up time to talk more about your new or established business podcast.

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
OP3 - https://op3.dev/privacy

Podcasting may be the next step in brand building your personal brand beyond your blog. 

Some days, it can seem impossible to reach your target market with just content, social media marketing, and advertising. You have a message that needs to get out there. And audio can help you do this faster. 

Establishing yourself as a leading authority in your industry is an important goal. To do this more efficiently, we strongly recommend you should consider hosting your own podcast or at least being a part of one.

First things first. Your podcast needs to stand out from the rest and become uniquely your own. 

This is going to require an investment of time on your part.  But the payoff is great. This podcast will be launching you into a new arena that can propel your business forward.

Why start a brand building podcast?

To build a trusted brand it’s important to continue to expand your marketing efforts into new digital arenas. This helps you meet your audience where they are active and engaging. 

Today’s information age is focused on relationship building. What a better way to do this than through your own dedicated podcast. Your exposure has the potential to grow far more than just leveraging social media and your blog.

Your listeners are on the go and are getting their information quickly from the mobile devices. Meeting them where they are is a quick and easy way to build an audience online.

A great way to start is by repurposing your blog posts. 

Create something that either educates, informs, or entertains your audience. Doing so consistently will encourage them to follow your podcast for more. 

Your podcast must present a fresh message that speaks to your audience in an interesting way. Originality is the key. All the while putting your own voice into what you produce.

Here is how we help our clients start.

Create a separate schedule just for podcasts

You already have a regular content and social media plan. This should be no different for your podcast as well. 

Choose a specific day and time slot that works well for you. Stick with that schedule. Implement your calendar tools to send out notifications to your followers so that they easily add your shows to their busy schedules. This offers them the opportunity to listen as they get the notification.  Or by encouraging them to follow your podcast on their preferred podcast player.

Expand on your branded online profile

Once you know what your show is going to be about, expand on your established online brand.  What you choose should be consistent with what you have currently created. Yet let it reflect a podcast style.

Use a general but flexible template to save time

We advise not to write a full-length script for each podcast episode. However, you will want to put together an outline or template to follow, but customize for each podcast episode. This includes a general introduction for each episode, and a general list of questions if you are conducting an expert interview. And your cue for a standard outro to help you end the episode. 

Include a clear description

Let people know right away what your show is about. Do this without writing too much information. This should be done with the right keywords for each topic, and without reading like a sales message.

Use short, attention-grabbing episode titles

A long, drawn out headline tends to turn people away. You will want to quickly grab their attention. Do this with catchy titles that speak directly to what the podcast episode will be covering. Your audience will want to know exactly what your episode is about. This will whet their appetite to hit the play button.

Keep your podcast episodes focused 

Limit your topics in each episode to just one.  Respect your listeners' time spent with you. Discuss something inside a specific niche based on your topic. 

A strong call-to-action is a must

There’s no shame in encouraging your listeners to check out your website, social media channels or to follow your podcast at the end of an episode. Listeners want to know what the next step is to find out more about what you have just covered in that episode. And, you could be missing out on thousands of new followers! 

Create a follow-up strategy

At the end of your podcasts be sure to send out an email to your listeners. Follow up on any comments posted to your podcast episode blog and social networks. 

One great way to announce a new episode launch is producing a live video on Facebook, Instagram, LinkedIn or YouTube to interact and connect with your audience. 

Don’t worry about how many new podcasts are being launched every week. Or how many podcasts exist today. People are always on the hunt for new and fresh content to follow. Focus on a specific target market. Narrow it down as much as possible.

Podcasting is open to any business category that wants to establish or enhance a trusted online brand. To create lasting relationships, build relationships with your community with consistent communication like podcasting. 

We are always thinking about new approaches for our podcast clients to reach their audience. This includes what steps they will need to take in order to continue to grow their podcast and the content created from it.

If you’re looking for more tailored help, then be sure to connect with our dedicated team of podcast professionals. We’ll help your business create a podcast from planning and launching to editing, presentation skills, promotion, and monetization. 

Interested in speaking with one of our professionals? Click here! We’ve put together a questionnaire to quickly fill out.  This will help us help you prior to our first information meeting, which you can schedule when completed. 

Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.

Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.com

Subscribe to my free daily Open The Mic Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.

Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.

Email us at [email protected] to set up time to talk more about your new or established business podcast.

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
OP3 - https://op3.dev/privacy

How to Turn Your Blog Posts into Audio Podcasts (And Why You Should) 

You might be thinking that starting a podcast isn’t right for your business. But that’s not the case.

You can turn your own blog content into podcast episodes that your audience can listen to while they drive to work, while they’re walking, while they’re working out — pretty much any time, anywhere. 

Why should you turn blog posts into audio podcasts?

Everybody has their own preferred way to consume content; some people like to read, some like to watch videos and others like to listen. Turning your blog post into audio podcasts has a number of benefits for your business marketing objectives overall. You can widen your reach and connect with target audience members that you wouldn’t have encountered before. Just by repurposing your written content into audio content.

When users follow a podcast, they’re likely to listen to each podcast episode and stay through to the end. Written content more often is skimmed. In fact, 43 percent of people admit to skimming blog posts, according to OptinMonster. 

Podcasts episodes may just be the perfect way to get your message absorbed by consumers.

Now that you know the “why”, here’s how to turn your blog posts into audio podcasts.

Determine your best blog posts

You need to determine which blog posts will best lend themselves to engaging podcast episodes. Not every single blog post on your website will make a great podcast episode. 

When repurposing content in general, it’s good practice to repurpose the content that performed the best. You already know it works. 

Now with an audio podcast, some of your blog posts that didn’t perform as well might make awesome podcast episodes. Your first steps will be to do some digging through your blog content and figure out what posts you’ll turn into podcast episodes. 

You can also use a free tool like Google Analytics. To find your most popular pages, go to your website’s Google Analytics. Navigate to Behavior > Site Content > All Pages, you'll be able to see page view data for every page on your site.

Record it

You can simply read some of your best blog posts using your own voice, you as the owner of your business. You do need to consider quality. No one will want to listen to your podcast if the audio is poor, or if it’s poorly edited.

Audio quality has been scientifically proven to have a significant effect on how listeners evaluate a speaker. Check out this study by USC and the Australian National University: “The quality of audio influences whether you believe what you hear”. It shows that audio quality influences whether people believe what they hear — and whether they trust the source of information.

This is where Circle270Media Podcast Consultants can help you.  Our years of experience in content creation ensures that our clients create content that is effective and representative of their business. Find out more by contacting us on our website.

Promote your podcast

When your podcast episodes are ready for download, you’ve got to promote them. Don’t expect to send them out into the world and have tons of people flocking to listen to them.

After you’ve put them up on the platform of your choosing, whether it’s your own website or Circle270Media’s preferred media hosting platform, CaptivateFM, let people know it exists.

Start promoting your podcast episodes on all of your social media accounts. Send an announcement message to your email subscribers.

Also, revise the original blog post you are recording, announcing your podcast episodes. Embed the audio player provided to you by your media hosting platform on the blog page.

And in the future, all of your posts should include information about where to find your podcast as well.

What are you waiting for? Take these tips and start turning your awesome blog posts into entertaining, engaging audio podcasts. And turn avid podcast listeners into customers.

The easiest way to get started is to contact us at Circle270Media Podcast Consultants.  Schedule a time on our calendar and let’s talk this through. 

Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.

Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.com

Subscribe to my free daily Open The Mic Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.

Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.

Email us at [email protected] to set up time to talk more about your new or established business podcast.

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
OP3 - https://op3.dev/privacy

We’ve put these five strategies together to take your business podcast to the next level. 

Podcasts are as important to content marketing and branding as a blog was a few years ago! So, if you thought podcasts were just a fun way to create content for your prospective customers….think again! It’s now become a vital way to do so.

Podcasting for Businesses

Podcasting is a great way to raise awareness for you, your business, and the products and services you sell. For whatever size business stage you are currently. But, it’s not without a steep learning curve.

You may need help along the way. At Circle270Media Podcast Consultants, we don't let our podcast clients remain. Our goal is to develop unique data-driven marketing strategies for each business we serve. Our ultimate goal is to help our clients grow and continue to do all the amazing work they do.

Our team of podcasting professionals can help you get off the ground quickly and effortlessly. Our approach is to let you focus on your content. 

Do you still want to try podcasting on your own? We understand. 

Keep listening to learn 5 Tips to Successful Podcasting!

Have you already started your very own podcast? Are you thinking of launching one soon? Either way, here are the rest of these podcast tips to learn 5 strategies for success. And, at the end of the podcast, we’re going to help you find professional podcast help if you need it!

Define a Successful Podcast

What does success look like to you? Success means many different things to many different people.

For some business owners and their podcasts, it’s all about the downloads! For others, it's earning a full-time living from their shows. Many business podcasters see success as developing leads from their content for the products and services they offer. And yet for others, it’s simply a case of having a creative outlet and a platform to create awareness and tell their stories.

So, what does success look like to you? 

Do you have a “Why”

You can be the most prepared podcaster, but when you run a podcast, things don’t always go to plan. 

Knowing your “why” will keep you focused, even when things go wrong. Equipment malfunctions, guests not showing up, etc., the list goes on. It’s really not a matter of if, it’s a matter of when.

So, what’s your “why”?

It’s a marathon. Not a sprint.

Most aspiring podcasters don’t want to hear that it can take years to build an audience when you’re working without a team of professionals.

As a business owner, you know you wear many hats. And in order to make a successful podcast, you need to be prepared to turn up consistently and regularly over the next couple of years. Circle270Media Podcast Consultants offers the type of assistance that will help you focus on your business, your content, and shorten the podcasting learning curve.

If you’ve recently launched your podcast and it’s already making you miserable, then don’t hesitate to give Circle270Media Podcast Consultants a call. We’ll get that initial energy back into the creation of your business podcast.

Can You Sustain?

It shouldn’t be a battle but it often is. A big part of enjoying the process of podcasting is that it shouldn’t turn into work to get new episodes recorded, edited, and out the door. You should look forward to every recording session! It’s easy to dedicate time during the planning stages. But is it sustainable long-term?

The key is to make sure creating each episode for your podcast isn’t something you dread. You need to build a strong team around you. They will develop a workflow of sustainability. They will keep you accountable for creating content that is your specialty.

If you’re looking for a way to simplify your planning, production and editing process, contact us at Circle270Media Podcast Consultants.

Get Off the LaunchPad

All too often podcasters spend too much time focused on the launch of their new podcast. It’s perfectly normal. But those who focus on long-term goals and long-term success are realistic about what the success of the podcast means for the business’ overall marketing objectives.

The reality is that – unless you’ve already developed a certain level of community or industry awareness before your podcast goes live – nobody really cares about it. That’s actually okay. 

Early on your focus should be on getting your presentation, recording, editing, and promotion skills perfected.

Start small. Learn the ropes. Let your audience grow naturally with your podcast. Over time you’ll find your stride, develop a following, and create interest for your product or service.

Don’t get paralyzed by the thought that certain things aren’t perfect before publishing that first episode. Your podcasting skills will continue to grow, episode after episode.

Hopefully, you’ve taken a lot from these podcast tips. We put them together to help you create a successful podcast for your business. These podcasting tips are beyond the usual “What podcasting equipment should I buy?” and “What media host should I use?” questions. Following these tips show that you’re constantly looking to improve your business podcast. And you want to take things to the next level.

If you’re looking for more tailored help, then be sure to connect with our dedicated team of podcast professionals. We’ll help your business create a podcast from planning and launching to editing, presentation skills, promotion, and monetization. 

Interested in speaking with one of our professionals? Click here! We’ve put together a questionnaire to quickly fill out.  This will help us help you prior to our first information meeting, which you can schedule when completed. 

Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.

Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.com

Subscribe to my free daily Open The Mic Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.

Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.

Email us at [email protected] to set up time to talk more about your new or established business podcast.

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
OP3 - https://op3.dev/privacy

"Today, Brett Johnson helps us understand that making mistakes on your podcast is totally fine. You just have to learn from it and use the right tools and equipment to elevate your show."

This episode was originally published on June 17, 2021.

Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.

Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.

Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.com

Subscribe to my free daily Open The Mic and Speak Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.

Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.

Email us at [email protected] to set up a time to talk more about your new or established business podcast.

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
OP3 - https://op3.dev/privacy

While eMarketer forecasts time spent with radio to stay steady over the next several years, its projection for digital audio shows an increase of 20 minutes per day from 2019 to 2023, according to the research company's May 2021 report “US Time Spent with Media 2021.”

The report also sees average time spent daily with podcasts more than doubling from 2019 to 2023.

Digital audio – which includes all internet-based audio streaming services within an app or website, including the online streams of AM/FM stations, along with podcasts and pure play services such as Apple Music, Spotify and Pandora – surpassed terrestrial radio in average time spent daily for the first time in 2020, gaining eight minutes from 2019 to one hour and 30 minutes, compared to radio's 1:28.

eMarketer's analysis explains this increase as resulting from “consumers' audio listening habits disrupted by the loss of commuting early in the pandemic.” The forecast for 2021 shows the average adult spending one hour and 36 minutes consuming digital audio content daily, up 6.6% year-over-year vs. an 8.8% rise in 2020.

While in 2020 digital accounted for just over half of total time spent with audio, that number is predicted to move to 52.6% for 2021 and near 55% by 2023.

A key driver in time spent with digital audio are podcasts, which eMarketer's report says “have seen an unexpected spike in popularity as long-form audio engagement became easier to undertake at any given time of day during the pandemic.”

Podcasts accounted for 18.2% of that time spent during 2020, up from 14.8% in 2019. That share is expected to pass the 20% mark in 2021 and eventually the 25% level in 2023. Among podcast listeners, podcasts’ share of digital audio usage is at 36.5% this year and predicted to pass 40% by 2023.

Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.

Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.com

Subscribe to my free daily Open The Mic Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.

Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.

Email us at [email protected] to set up time to talk more about your new or established business podcast.

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
OP3 - https://op3.dev/privacy

Starting multiple podcasts can be a great way for you to expand your podcast horizon. It gives you the freedom to explore new topics with new listeners.

Audio has limitless possibilities. There are no gatekeepers to tell you what you can and can't put out there. This absolutely can be done.

For the purposes of this episode, when I talk about multiple episodes, I am referring to starting a podcast, creating content for it through its natural end, and then beginning another. And that is exactly what my guest has done over 4 times since 2005.

In this episode, I talk with Pam Perry from Pam Perry PR, PR and Branding Solutions for Seasoned Speakers.

She has gone through many iterations of different podcasts, which in itself is a great story. And we talk about each of those business podcasts that she created for herself, as well as with business partners. And how creating all of those podcasts has now brought her to her current podcast, Get Out There And Get Known.

What she learned from all those podcasts has now culminated what she's creating right now.

Plus, she has some fantastic advice for business owners considering podcasting as a marketing tool.

Here's some of her advice...

• on protecting your content...own your RSS feed!
• to ensure success, plan your episodes!

Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.

Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.com

Subscribe to my free daily Open The Mic Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.

Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.

Email us at [email protected] to set up time to talk more about your new or established business podcast.

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
OP3 - https://op3.dev/privacy