The Podcast Why

Exciting new episodes and format coming in 2019! Taking December off to prepare. Note To Future Me returns 1/2/19!

Recorded in Studio C at the 511 Studios in the Brewery District, downtown Columbus, OH.

Subscribe to my free weekly Open The Mic Newsletter at www.circle270media.com. It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, as well as insights on how to grow your podcast. Anything that catches my eye that I think you, the Podcaster, should know about.

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.

Email us at podcasts @circle270media.com to set up time to talk more about your new or established business podcast.

www.circle270media.com

www.notetofutureme.com

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
OP3 - https://op3.dev/privacy

Recorded in Studio C at the 511 Studios in the Brewery District, downtown Columbus, OH.

Subscribe to my free weekly Open The Mic Newsletter at www.circle270media.com. It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, as well as insights on how to grow your podcast. Anything that catches my eye that I think you, the Podcaster, should know about.

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.

Email us at podcasts @circle270media.com to set up time to talk more about your new or established business podcast.

www.circle270media.com

www.notetofutureme.com

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
OP3 - https://op3.dev/privacy

Why Millennials Are Choosing Podcasting Over Blogging To Build Their Personal Brands

According to a recent Forbes online article, Has 'Millennial Travel' Gone Too Far?," Millennials are on the move far more than generations before them and their mobile devices are their lifelines.

Millennials want to stay connected. Millennials want to make their mark. To do these, more and more millennials are developing a personal, as well as a professional brand, that they can expand into a growing community.

Early on, millennials was encouraged to create blogs and websites with portfolios.

Podcasts were rarely mentioned. But millennials have found that podcasts can be an important part of their branding toolkits – important enough that they appear to be abandoning blogs for them.

This transition could be trace back as millennials realized that they themselves were not reading many blogs. According to a recent online article from Jeff Bullas, over 41% of millennials have no patience for text content that is too long. So if you want to say something, say it quick and say it well.

If they were not reading blog posts that much, their own audiences were probably not either.

Why do podcasts appeal to millennial podcasters and millennial listeners?

Podcasts are great media for those with short attention spans. And today’s attention economy.

With their ever present earbuds in place, listeners can work out, drive to and from work and walk their dogs. In these environments, video doesn’t work. And blog posts don't work.

Podcasts allows content to be delivered in a genuine, natural tone, so the podcaster can establish who they are as a person.

Podcasts are also a great medium to break down typically dense or “boring” topics like real estate, finance or insurance into digestible chunks.

And there are some successful examples of podcasting by millennials who have chosen this medium over blogs to promote their personal brand.

Cristen Conger and Caroline Ervin began a podcast, “Stuff Mom Never Told You,” in 2014.

Katie Roach began her “Drunk Sex” podcast, hoping to open up conversations about sex.

Podcasting allows these millennials to build a better rapport with their fans, with proven results in higher loyalty, higher engagement and more authority online.

Recorded in Studio C at the 511 Studios in the Brewery District, downtown Columbus, OH.

Subscribe to my free weekly Open The Mic Newsletter at www.circle270media.com. It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, as well as insights on how to grow your podcast. Anything that catches my eye that I think you, the Podcaster, should know about.

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.

Email us at podcasts @circle270media.com to set up time to talk more about your new or established business podcast.

www.circle270media.com

www.notetofutureme.com

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
OP3 - https://op3.dev/privacy

With me on this episode is Mark Nuce, a broadcast veteran of 30+ years. He is the news and public affairs director at North American Broadcasting, Incorporated in Columbus Ohio.

We're going to talk about how to develop your podcast interviewing skills that will:

1) Make you a better podcast host.

2) Develop more insightful conversations with your guests.

3) Make your podcast stand out and get more shares and reviews and probably bring a ton of value to your listeners as well.

The four key areas to master podcast interviewing we are going to cover include:

1) homework and research

2) planning

3) listening

4) flexibility

Recorded in Studio C at the 511 Studios in the Brewery District, downtown Columbus, OH.

Subscribe to my free weekly Open The Mic Newsletter at www.circle270media.com. It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, as well as insights on how to grow your podcast. Anything that catches my eye that I think you, the Podcaster, should know about.

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.

Email us at podcasts @circle270media.com to set up time to talk more about your new or established business podcast.

www.circle270media.com

www.notetofutureme.com

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
OP3 - https://op3.dev/privacy

11 Years of National Podcast Post Month kicks off on November 1, 2018!

In 2007, 50 podcasters participated in the first ever National Podcast Post Month aka NaPodPoMo.

Created by Jennifer Navarrete as an answer for an audio version to other 30 day challenges happening in the month of November.

NaPodPoMo is a month long event where you are challenged to podcast every day for 30 days from November 1st-30th.

Use any platform you desire. From full production studio to iPhone app and just about anything in between. The goal of National Podcast Post Month is to use the challenge of podcasting daily as a form of podcasting bootcamp.

This month, if you accept this challenge, may be your first efforts into podcasting. For more experienced podcasters, consider this challenge a chance to try out a new platform or start another show.

According to Jennifer, there are no hard and fast rules as to how you do this. If on November 30th you have recorded 30 shows, then you win.

What do you get for winning? You get virtual high five and a sense of accomplishment enough. And a shout out from me in my podcast. Let me know if you are taking the challenge, and let me know if I can help out.

My challenge - write reviews for 30 podcasts on iTunes.

http://jennifernavarrete.com/nbpm-1-napodpomo-nablopomo/

Recorded in Studio C at the 511 Studios in the Brewery District, downtown Columbus, OH.

Subscribe to my free weekly Open The Mic Newsletter at www.circle270media.com. It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, as well as insights on how to grow your podcast. Anything that catches my eye that I think you, the Podcaster, should know about.

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.

Email us at podcasts @circle270media.com to set up time to talk more about your new or established business podcast.

www.circle270media.com

www.notetofutureme.com

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
OP3 - https://op3.dev/privacy

You're a podcaster that interviews guests. You're doing so because of the content, or the chance to interview people you've always wanted to interview. The podcast gives you that opportunity. You ask guests to your podcast because they bring value to you, to your audience, and you're hoping that your guest will promote the episode and help you build your audience as well. What can you do to get that guest engaged to help? So they will help promote you and your podcast? I present a pretty basic, and easy, solution.

Subscribe to my free weekly Open The Mic Newsletter at www.circle270media.com. It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, as well as insights on how to grow your podcast. Anything that catches my eye that I think you, the Podcaster, should know about.

Recorded in Studio C at the 511 Studios in the Brewery District, downtown Columbus, OH.

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.

Email us at podcasts @circle270media.com to set up time to talk more about your new or established business podcast.

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
OP3 - https://op3.dev/privacy

Tips for podcasting success are a dime a dozen. Each podcaster has their own success tips, and are specific to their podcast. But there are some very good tips that cover all categories of podcasts. And to bring in another aspect of the ones I have chosen, I chat with Marty Daniels, long-time friend and media veteran in his own right, owner of Podovox Professional Podcast Services.

Our 5 tips we cover include:

1) Clarify and write down your "why"

2) Just get in there and do it

3) Energy management over time

4) Don't worry about the stats

5) If you think you need help, you do need help.

http://podovox.com/

Recorded in Studio C at the 511 Studios, located in the Brewery District in downtown Columbus, OH!

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. The podcast consultants at Circle270Media have over 30+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting. We strategically bring these worlds together with Podcasting.

You can email Brett at [email protected] to talk more about your new or established business podcast. www.circle270media.com

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
OP3 - https://op3.dev/privacy

You own a business, you have some competition. Maybe your service or product is superior to others  in your market.

Maybe not.

And you don't want to enter into any pricing war with your competition. Instead, concentrate on making sure your target market knows that your company is the right one for them.

Until they believe, they will never buy from you.

How can you set yourself apart from the competition? Publishing content online is a great first step. It has to be high-quality material that truly helps your target market. Your published pieces need to earn trust, build goodwill, and position you as an authority in your industry.

The key to successful content marketing? Those potential customers in your target market are struggling with something. That something is keeping them up at night. They want specific results, and you need to remember they're willing to pay for it.

Because we live in the information age, they're more than likely searching for information online  - smartphones, smart speakers, or their laptops and computers.  They're searching for answers - content that can help them find a solution.

This is exactly why every business today needs a content marketing strategy. A sound plan ensures your target market will find you when they start looking for answers.

Content that is well-researched and carefully written helps your target audience. The only cost to them is their time.

Additionally, it's crucial that all content includes a specific call to action, or CTA.  Your target audience expects a next step. Give it to them. It will help you to start build relationships and to acquire customers.

There are as many different types of content as there are people searching for it. Blog posts, magazine articles, videos, webinars, white papers and e-books are some of the most common. And because there are so many options, the sheer possibilities can leave many entrepreneurs and businesses feeling overwhelmed.

And to that end, they sit on the sidelines and do nothing.

So here's what this is all about. My recommendation: If you're not already engaging your target market with podcasts, here are 6 reasons why, and how to prepare to publish your first piece of audio content. 

1. It's convenient to consume.

2. It increases your reach and grows your audience.

3. It builds trust with your audience.

4. It helps you stand out from your competitors.

5. It helps you grow your customer base.

6. It gives you a forum to interview experts in your industry.

Recorded in Studio C at the 511 Studios, located in the Brewery District in downtown Columbus, OH!

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. The podcast consultants at Circle270Media have over 30+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting. We strategically bring these worlds together with Podcasting.

You can email Brett at [email protected] to talk more about your new or established business podcast. www.circle270media.com

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
OP3 - https://op3.dev/privacy

Today’s business owners are savvier and competitors are more numerous. This means when finding sponsors for your Podcast, there’s little room for mistakes.

Marc Wayshak, in a recent Entrepreneur article, points out nine “rookie” mistakes. Here are four to highlight from his list.

https://www.entrepreneur.com/article/289556

Recorded in Studio C at the 511 Studios in the Brewery District, downtown Columbus, OH.

Subscribe to my free weekly Open The Mic Newsletter at www.circle270media.com. It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, as well as insights on how to grow your podcast. Anything that catches my eye that I think you, the Podcaster, should know about.

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.

Email us at podcasts @circle270media.com to set up time to talk more about your new or established business podcast.

www.circle270media.com

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
OP3 - https://op3.dev/privacy

Audio content marketing is here to stay. In this episode let's focus on podcasting as a core audio content marketing strategy, and then look at supplementary content options that support each other.

Podcasting

Webinars

Audiograms

Voice Search

How are you planning to add audio content to your content strategy starting now?

Recorded in Studio C at the 511 Studios in the Brewery District, downtown Columbus, OH.

Subscribe to my free weekly Open The Mic Newsletter at www.circle270media.com. It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, as well as insights on how to grow your podcast. Anything that catches my eye that I think you, the Podcaster, should know about.

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.

Email us at podcasts @circle270media.com to set up time to talk more about your new or established business podcast.

www.circle270media.com

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
OP3 - https://op3.dev/privacy