The Podcast Why

As Podcasters, we can learn from Radio.  The good and the bad. 

Why compare a Radio station new format launch to a Podcaster Episode 0 launch?  Because we as Podcasters do a better job at it, and we need to recognize that we do. Whatever we do, as long as we do something. And not do what Radio does.

Here's a video example of a recent format launch in Huntsville, Tennessee...

https://www.facebook.com/ALT929Huntsville/videos/1260040690804354/

​​​​​​​

Yeah, if that was a Podcast launch, well, you know what the download numbers would look like.  Prepare, be prepared and launch your Podcast!

Recorded in Studio C at the 511 Studios in the Brewery District, downtown Columbus, OH.

Subscribe to my free weekly Open The Mic Newsletter at www.circle270media.com. It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, as well as insights on how to grow your podcast. Anything that catches my eye that I think you, the Podcaster, should know about.

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.

Email us at podcasts @circle270media.com to set up time to talk more about your new or established business podcast.

www.circle270media.com

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
OP3 - https://op3.dev/privacy

Without naming names, I have heard so many podcasts that need a third-party, un-objective pair of ears to critique their podcast. Here are some examples of what I heard on a recent episode of ******* Podcast.

Circle270Media Podcast Consultants offers podcast content critique for all of our clients. Our podcast partners benefit from this feedback, and have felt that this service has made them, and their podcast, a better marketing tool for their business. Have some questions on how this works? Contact me, Brett Johnson, at [email protected].

Be sure to sign up for my free email Open The Mic newsletter at www.circle270media.com!

This episode was recorded in Studio C at the 511 Studios, in the heart of the historic Brewery District in downtown Columbus, OH!

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
OP3 - https://op3.dev/privacy

No matter how your describe your podcast, from a hobby to full-time income, one of the most important planning items you can use to ensure a more successful podcast (however you define this) is to hold podcast brainstorming sessions with all of your key podcast people.

Here are 7 easy guidelines to follow to brainstorm your podcast's success.

Be sure to sign up for my free email newsletter at www.circle270media.com!

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
OP3 - https://op3.dev/privacy

Content is everything for a podcast. And for a B2B podcaster, creating content, or story, is the best way to help your listeners tell stories about your business. Shareable content and call to action, two major goals accomplished with great content becoming word of mouth.

Be sure to sign up for my free email newsletter at www.circle270media.com!

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
OP3 - https://op3.dev/privacy

Podcasters take a different view, or listen as it were, to podcasts. Or do we? Is out listener experience much different than that of a non-podcast producer? Here are some pet peeves I ran across listed by podcasters. If these are pet peeves for podcasters, they could very well be for your podcast listeners as well.

Sign up for my free daily newsletter at www.circle270media.com!

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
OP3 - https://op3.dev/privacy

IGTV is relatively brand new. What are your thoughts on how you can and/or will use the platform for your podcast? Usually high rewards for early adopters. Time will tell. Let me know what you are doing at [email protected] and I will mention you in a future podcast.

Sign up for my free daily newsletter at www.circle270media.com!

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
OP3 - https://op3.dev/privacy

As of this podcast recording Apple Podcasts is “broken” it seems, with no roadmap or intel from Apple to update us. What does this do to your podcast premiere plans?

Sign up for my free daily newsletter at www.circle270media.com. News, sales 101, social media and production tips and a lot more.

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
OP3 - https://op3.dev/privacy

Interview podcasts are not for everyone but you never know when you might have the chance to interview that person you’ve always wanted to get to know better and bring to your audience. Here are some simple things to keep in mind.

Sign up for my free daily Open The Mic Newsletter at www.circle270media.com. Podcast news, sales 101 for podcasters and much more.

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
OP3 - https://op3.dev/privacy

Thanks to my friend Matt Holsinger, Founder of RevSquad.com for asking me on LinkedIn about this news about Breaker!

Sign up for my free daily newsletter at www.circle270media.com. Short easy to read in your email box at noon each weekday.

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
OP3 - https://op3.dev/privacy

A big thanks to Mike Rudd of Hutchison Media and Marketing Fun with Mike for asking me to be a guest speaker at the August Marketing Mastery Club. The club meets monthly, and this month he covered for the group blogs, vlogs, and podcasting.

One important takeaway I felt is worth noting is the similarities all three mediums have with each other. I think Amy Landino covered it well in her vlog Mike presented.

1) If you are going to put all this work into your blog/vlog/podcast, ask for their attention - to subscribe, for feedback, to share!

2) Consistency in everything. Not just how often, or when you publish. Your brand, cover art, content, your promise to the subscriber, your promise to your audience.

3) The content you create is for someone else. Make sure your listener/viewer/reader wants to share the content you create.

https://www.marketingfunwithmike.com/

https://hutchisonmedia.com/

https://youtu.be/DbO-7yqn5BI

Be sure to sign up for my free daily email newsletter at www.circle270media.com. Sales 101, Podcaster's Production and Social Media Toolbox, podcast news, and podcasts to binge over the weekend.

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
OP3 - https://op3.dev/privacy