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What if a bit of help could take your show from pipe dream to passion project? When you think about your reason for podcasting, maybe your mind jumps straight to listener and download numbers, guest appearances, and episodes in the bank. But even more is the “why” of creating your show in the first place. For Paul Rosenblum, the host of “The (Not Boring) Boring Small Business Bookkeeping and Accounting Podcast”, the foundational reason is a desire to keep teaching the younger generation of business owners about accounting and all the other essential financial details that are so hard to find.
When his initial podcasting assistant fell through in 2022, just 10 episodes in, Paul had to decide whether to shutter his fledgling show or keep pushing through. When he stumbled upon Stephanie Fuccio, a friend, former guest of the pod, and fellow podcast producer, it felt like kismet. Backed by Paul’s innate ability to keep listeners engaged and Stephanie’s ongoing insights and assistance, the show has celebrated 100 episodes and gives no sign of slowing down. Some day, Paul won’t be a bookkeeper and podcast host anymore, but his lighthearted and informational teachings will persist as the helpful legacy he envisioned from the start.
Take a deeper look at your own podcasting why and how:
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How do you weigh conference pros and cons when there are so many options? Industry events are happening constantly in this age of global connection, and podcasting is certainly no exception. But when budget, travel, and work and family responsibilities all factor into our available time, how do we narrow down which conferences are worth it?
Live events are exciting. Meeting in real life the people you’ve heard in your ears for so long is invigorating and comforting—so how do you possibly narrow it down? To help you curb the FOMO, Mary walks you through her process for selecting yearly events: where, who, and how much are all essential considerations. From weighing the data to confirming the details, this episode provides a checklist to help you pare down the possibilities, so you get the most out of the educational and networking opportunities, without draining your bank account or your energy.
Start planning your podcast conference experience:
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Support the Show!
Love what you're hearing? Support the show by donating to the tip jar! http://visiblevoicepodcast.com/support
Connect with Mary!
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How do I figure out if my show is still working for me? Summer is a great time to take a break and reflect on your podcast so far. When that reflection leads to questioning whether it's time to stop producing your show or go on hiatus, a lot of tough queries and existential dread can surface. In the final episode of the season, Mary guides you in a thought exercise to help clarify this decision for you.
Especially when you're working on a passion project—something that developed from a hobby or avocation—it can be difficult to balance the capacity and financial demand of prepping, recording, producing, and publishing with the rest of your life. By identifying stand-out episodes and any shifts in the deeper why behind your project since it launched, you can design a future that fits. Whether you decide to stop cold turkey, continue as usual, or take a more manageable, stripped-down approach, this episode is required listening for all podcasters wondering whether to shutter their show or stay the course.
Reflect on these existential podcasting questions:
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Why is it so important for Asian Americans to keep loudly sharing their stories? Jerry Won launched Dear Asian Americans, an interview-style podcast, in 2020. He used this growing permissions-free platform to highlight the often overlooked and "unmarketable" stories of Americans from a vast range of backgrounds. Jerry's deliberate volume-based approach—producing 100 episodes in the first year—aimed to get as close to "sufficient coverage" of Asian American experiences as possible and led to cross-country work as a speaker and presenter.
It's impossible to tell every story, Jerry acknowledges in his conversation with Mary, since new ones are being created every day and everyone not featured on his show is just as worthy of sharing their life's account. His overarching goal reflects the significance many Asian cultures place on their ancestors, with a future-focused twist: by speaking up, he strives to be the kind of ancestor his kids will be proud to remember. Six years ago, Asian Americans faced backlash from the pandemic's supposed origins. Today, the tear down of DEI in the western world is another source of stifling. That's why Jerry encourages "minority" storytellers to get loud and not stop, "especially on days when the world is trying to silence you."
Raise your voice to tell as many diverse stories as possible:
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How do you decide which um's and er's to keep and which to cut? You probably grew up hearing that too many "um"s and "like"s when you speak means you aren't educated or eloquent enough. The truth is, these filler words have an important job to do in our speech and conversation: they contribute to emotional impact and authenticity, and generally don't detract from authority at all.
Despite the research supporting this, the past decade or so has seen a push by some podcasters and platforms to eradicate filler words from published episodes. Today, there are even one-click AI-driven options that claim to cleanly pull selected "er"s and "uh"s from your recordings. Spoiler alert: they aren't very good at it. All this serves to reinforce the narrative that filler words are "bad," but Mary pushes back on that erroneous assumption. In this episode, she discusses the disconnect between speaker and listener that comes from over-editing. Striking a balance between a stilted monologue that distracts your audience and authentic human connection isn't always easy, but it's always worth the effort.
Fight for the right to keep your conversations natural:
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What keeps you podcasting in the margins of your days? For Dave Campbell, the answer to this question is, "having nine regular shows, including one that puts out daily episodes." As a podcaster, you probably have other responsibilities—a full-time job, kids, the continuous task list of being an adult. But when building connection or, as Dave says, "collecting people" is your calling, your podcast is an uplifting and resonant platform for exploring your interests, learning from brilliant and engaging guests, and fine-tuning skills that will serve you on and off the mic.
Dave has published more than 2000 episodes across his shows, and he's become something of an expert at squeezing podcasting into the margins. He self-identifies as "curious and improperly supervised," and the results are inspiring: he's building a community of interesting and interested people everywhere he goes. In their conversation, Dave and Mary talk about the experiences and impacts that come with passionate podcasting. Whether you're brand new to hosting or decades in, this consummate storyteller and enthusiastic host will remind you why you launched your show in the first place.
Reignite or reaffirm your enthusiasm for podcasting:
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How important is it, really, to wear headphones when you record your show? These days, people immediately associate a person with a mic and headphones with podcasting. And yet, some hosts still push back against the idea—after all, their laptop speakers work just fine for video chats, right?
If Mary can convince you of anything this season, it will be to start wearing headphones when podcasting. In this episode, she acknowledges all the reasons you might be hesitant to pop on a pair before you hit record. But when you learn about echoes, feedback, voice monitoring, and the problem with Bluetooth, you'll probably come around. As it turns out, this particular piece of audio gear is so much more than just visual branding for your medium.
Turn up the volume on your headset (but not too loud) to find out:
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What happens when your podcast topic gets super specific? The temptation to broaden your podcast subject matter, to capture a wide range of both guests and listeners, is understandable. But often, something magical happens when you narrow down your focus to the super-specific sub-sub-topic you're most passionate about: your fellow mega nerds find you and become your most loyal following.
Susan Thompson proves this point perfectly. For the last several years, she and her cohost, Holly, have produced "The Voices of the Ancestors", a podcast dedicated to an extremely niche topic: polyphonic folk songs of Georgia (the country, not the state) and the women who sing them. Susan went from not even knowing what a podcast was to speaking with conviction on microphone preferences and the rise of video in the industry. Her show has connected her with a global community of fellow devotees, uncovered numerous opportunities to speak at events all around the world, and elevated underacknowledged voices—precisely because she chose to project her niche passion full-throated across the airwaves.
Get inspired to double down on your specialized expertise in your podcast:
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As a woman, should you consider adding video to your show? Video podcasting is on the rise. The trend is being driven by huge celebrity players and, most recently, Apple Podcasts, who released HLS video support in late March 2026. And while there are benefits to this evolution, there's also a lot to unpack if you're considering adding video to your show.
In this episode, Mary shares a deeply personal take on this shift, interspersed with her podcasting expertise. There are two sides to every coin: video raises the barrier to entry beyond simple audio recording, and it provides an improved experience to people who are hard of hearing. Video gives you the opportunity to show and tell, and it requires a lot more work to edit. Most significantly, podcasting's visual evolution heaps the same unfair standards on women that the film and television industry has for generations.
Unpack the heavy demand of video, as a woman in podcasting:
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How many different hats do you wear as host and producer of your own podcast? If you actually wrote out everything you do for your podcast besides speaking into the microphone, the list would be extensive. Podcasters often get asked what it means to be a podcast producer. As Emma Krebs explains, that's because "producer" is an umbrella term that encompasses a ton of different roles.
Emma is a seasoned podcast and YouTube producer who currently produces celebrity doctor Mark Hyman's show. While she's lucky enough today to have a robust team and suite of tools at her disposal, she remembers what it was like to fly solo. In this episode, she breaks down what her current role looks like and which of the many, many steps every hybrid host–producer should prioritize.
From heavy guest research to tracking spreadsheets to really perfecting that intro, Emma's tips and tricks will help you position your podcast as a meaningful contributor to the medium and to positive change across the industry.
Dust off the countless hats of a solo showrunner:
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