On this episode I’m talking to Robert Berger, host of the Dough Roller Money Podcast. Robert is a former lawyer who started his personal finance blog 10 years ago, and has recorded 270 podcast episodes over the last 3 years. [podcast_motor_player url=”https://episodes.seriouslysimplepodcasting.com/PodcastMotorShow/029-Launching-a-New-Career-through-Podcasting-with-Robert-Berger.mp3″ title=”029: Launching a New Career through Podcasting with Robert Berger”] Join us as […]

This week on the podcast we have Ian Drummond, host of The Undifferentiated Medical Student podcast. Ian’s show is all about choosing a medical specialty as a student and planning a career in medicine. He has used the focus of the show to educate both himself and others about the various specialties available to medical […]

Today I'm talking to Mac Prichard from the Find Your Dream Job Podcast. Mac's podcast focuses on educating listeners about job hunting and career management so they can find creative and meaningful work in their lives.

He originally started his website as a local job board, and now serves a national audience with his weekly show and blog. Listen in as Mac discusses his podcasting processes and business advice that have made his podcast successful.

Topics Discussed in this Episode:

• The Find Your Dream Job Podcast and Mac's List job services
• Launching the podcast and understanding the needs of the listeners
• Avoiding "pod-fade" and keeping a successful podcasting routine over the long-term
• Outsourcing certain production processes to focus on content
• Building relationships and tactics for recruiting guests

Resources:

Find Your Dream Job Podcast

Macslist.org/podcastmotor - Free chapter of Land Your Dream Job for PodcastMotor listeners

On this episode I'm talking to Nick Loper from Side Hustle Nation and The Side Hustle Show. Nick has published over 220 episodes over the past 4 years and his podcast has received millions of downloads in that time. He has used podcasting as a content marketing tool for several years and created an engaged community around his podcast niche.

Join us as we discuss the business of producing and growing a consistently successful podcast.

Topics Discussed in this Episode:

• Evolving The Side Hustle Show content over time
• Podcasting as a content marketing tool
• Creating content lead magnets for each episode
• Adding a Facebook group to your podcast community
• Metrics and production of Side Hustle Nation
• Nick's process and recommended content marketing tools
• Podcast conferences and industry networking
• Challenges to long-lasting success as a podcaster
• Experiences getting sponsorship

Resources:

Side Hustle Nation

The Side Hustle Show

Lead Pages

Podcast Hackers Facebook Group

This week's guest is Andrew Connell, developer and podcast host of the Microsoft Cloud Show. His podcast keeps listeners up to date on all things Microsoft Intelligent Cloud, including Azure and Office 365. On today's episode, Andrew shares his successes in growing and identifying his audience, and using that information to obtain relevant sponsors that are a good fit for his listeners. Listen in for valuable tactics he used to get his show's paid advertising off the ground and generate revenue from his podcast show.

Topics Discussed in this Episode:

• Andrew's show formats and evolving with listener feedback
• Episode download metrics and thresholds for advertisers
• Paid acquisition approaches to gaining listeners
• Tactics to identify your audience and find relevant sponsors
• Pricing and selling sponsorships packages
• The importance of mailing lists and methods to increase conversions
• Generating revenue from podcasting

Resources:

Microsoft Cloud Show

Microsoft Cloud Show - Facebook

Microsoft Cloud Show - Twitter

Andrew's Listener Survey

Andrew Connell - Twitter

AndrewConnell.com

Voitanos Video Training

Podcast Hackers Facebook Group

My guest today is Jennifer Ebeling, creator of the Still Growing Gardening Podcast and 6ftmama Blog. Jennifer has grown her brand from the ground up, and has built a vibrant Facebook group community around her podcast show. Her approach to podcasting provides value to a unique niche, and the conversation with her listeners continues in her Facebook group. Join us as she shares her journey in podcasting and advice in engaging listeners and creating a community around a podcast.

Topics Discussed in this Episode:

• Jennifer's approach to podcasting and format of her show
• Using Facebook groups to gain and engage listeners
• Specific strategies to connect with community members
• Tips for content creation related to a niche
• Building relationships with podcast guests
• Getting feedback and growth from listener advisory boards

Resources:

6ftmama Blog

Still Growing Gardening Podcast

Still Growing Podcast Facebook Group

[podcast_motor_player url=”https://episodes.seriouslysimplepodcasting.com/PodcastMotorShow/023_-Using-Your-Podcast-to-Launch-a-Bestselling-Book-with-Marylou-Tyler.mp3″ title=”023: Using Your Podcast to Launch a BestSelling Book with Marylou Tyler”] On today’s episode I’m talking to MaryLou Tyler, fellow podcaster and best-selling author of Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline. I defined the path of success from where people are to where I could get them.Click To […]

On today's episode I'm talking to Marylou Tyler, fellow podcaster and best-selling author of Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline.

Marylou launched her podcast in order to market her latest book, and her experience provides a great case study for specific use of a podcast in launching a new product. Join us as we chat about creating valuable podcast content and using podcasting as a major marketing channel.

Topics Discussed in this Episode:

• Marylou's transition from service to product sales
• Podcasting as a marketing channel
• Selecting and preparing guests to add value
• Identifying audience segments and addressing their needs
• Podcasting advice and lessons learned
• Future plans for Marylou's business and podcast

Resources:

Maryloutyler.com

Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline

Predictable Prospecting Podcast

On today's episode I'm happy to be talking with Dave Nevogt from Hubstaff, a time tracking and employee management software company. Hubstaff's podcast, The Agency Advantage Podcast, is a relatively new show connected to Hubstaff's well-established blog.

The Agency Advantage interviews rapidly-growing agencies on their secrets to success, and is a crucial part of Hubstaff's content marketing plan. We discuss how to best integrate blogging with podcasting, driving traffic to the right places on your website, and why outsourcing your podcast might just be the best thing for your business.

Episode Highlights:

• Introducing Dave Nevogt and Hubstaff
• Deciding to move into content marketing
• Hubstaff's podcasting results
• Choosing and connecting with the right guests
• Podcasting and blogging: Melding different content forms
• Hubstaff's podcasting experience (so far)
• Plans for the future
• Tips for beginners

Resources:

Read Dave Nevogt's blog posts on how Hubstaff has grown as a company.

Hubstaff on Baremetrics' Open Startups

The most important part of any podcast episode is the conversation you have with your guest, but having a great discussion rarely comes without plenty of preparation done beforehand. Our guest today is an expert at crafting strong connections with her guests through detailed research, and she's here to talk about the importance of straying from your script and appreciating every type of guest on your show.  

Tina Muir is the host of Run To The Top, the #1 rated running podcast on iTunes. Run To The Top is the podcast portion of the popular coaching and running community website, RunnersConnect. Aside from being a coach, community manager, and host for RunnersConnect, Tina is an elite athlete and accomplished blogger.

Episode Highlights:

• Introducing Tina Muir and RunnersConnect
• Coaching and building a community
• Podcasting and business
• Appreciating everyday and relatable guests on your podcast
• What are the goals of the Run To The Top podcast?
• Tina's favorite parts of hosting the show
• Preparing for a conversation with your guest
• Visions for the future of Run To The Top

Resources:

Listen to (and rate!)  Run To The Top podcast on iTunes

New to Run To The Top? Start with Dick Beardsley's episode

RunnersConnect

Visit Fuel Your Future with Tina Muir for blog posts, running advice, and recipes