Welcome to Episode 4 of Podcastonomics, the show all about The Business of Podcasting.  Today I’m pleased to welcome Scott Smith from The Daily Boost and Motivation To Move to the show.  Scott is another podcaster that has been doing this since before podcasting was even officially around.  This episode is packed with insights about monetization, both direct and indirect, of the same show!

Welcome to Episode 3 of Podcastonomics.  Today I’m very pleased to sit down for a chat with Bill Caskey of the Advanced Selling Podcast.  If you’re looking for the hallmark of what makes a pure business podcast a success, then look no further.

Bill and his co-host Bryan Neal have been putting on this show for 300 episodes now, and aren’t slowing down anytime soon.  In the show they talk all about sales, marketing, and how to increase revenue for businesses.  In the episode we hear how Bill and Bryan are regularly seeing direct sales and referrals for their consulting business, resources for sales and marketing professionals, and speaking engagements as authority figures in the space.

One of the things that’s so interesting about listening to a podcaster who has published 300 episodes is the focus on staying true to your audience’s focus.  Bill and Bryan know exactly who their listeners are, what they’re looking for out of a show, and what types of content will connect with them the best.  As Bill talks, it’s not about having thousands of listeners to a show like this, but it’s about having 100 true fans who are dedicated and loyal.  Building that loyal following of a real audience is the hallmark of what makes an effective business focused podcast.

To learn more about Bill and The Advanced Selling Podcast head over to AdvancedSellingPodcast.com.  You can also reach out to Bill on Twitter @BillCaskey and on LinkedIn.

If you enjoyed the show today please leave a review in iTunes.  This helps get more wonderful guests like Bill on the show to share their stories of how podcasting is making a positive impact on their business.

Welcome to Episode 2 of Podcastonomics, the show all about The Business of Podcasting.  Today I sit down with Dov Baron to talk about how a podcast in the leadership space is bringing in better, higher value consulting clients.

I catch up with Dov as he’s getting back from an international conference all about the subject of leadership and high end management.  He recounts that at this conference he ran into people who knew him not from his countless blog posts, previous speaking engagements, and reputation in the leadership space, but from his podcast.

This is one of those indirect benefits of podcasting.  His reputation, rapport with potential customers, and reach to influencers in his space are all enhanced because of the authority he’s built with the show.  Whether it’s guest appearing on other shows or having those influencers on your show this exposure to other people’s audiences are a fantastic way to build your exposure.

To find out more about Dov check out Full Monty Leadership or hit him up on Twitter @DovBaron.  Dov’s podcast is Leadership and Loyalty, and features a mix of video and audio interviews from leaders from across the globe.  It’s a great listen and is a must for anyone wanting to further their leadership and management skills.