With key races heating up, 2020 is deemed to be an important year for political advertising. S&P Global Market Intelligence’s senior media reporter Mike Reynolds talks to two senior advertising executives and Peter Leitzinger, media equity research analyst with Kagan, a media market research group within S&P Global Market Intelligence's TMT offering, about projections for ad spending in the 2020 election cycle. They also discuss main races, fund-raising activities, key political issues that might impact ad spending, as well as popular states in presidential races. Beyond broadcast and pay-TV, social media and other digital platforms are expected to impact the overall pie. Listen to the episode to learn more, and subscribe to MediaTalk to catch future episodes. (Photo: AP)