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Hallmark has pumped out over 800 of these original movies - and I use the term original very loosely. Its countdown to Xmas generates over a third of its entire revenue during this one month. 

But where do these films have their roots? Are they a new phenomenon or just the modern version of Pride & Prejudice? Are they an anti-capitalist subversion teaching that work and materialism do not equal happiness? Or a MAGA misogynist festival that seeks to humiliate women who have the temerity to seek a life, education, or career outside their home town? 

Alex compares notes with film critic Linda Marric, to get to the bottom of their enduring, and - given their quality - pretty surprising popularity. 

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With Naomi Smith, Alex Andreou and Kenny Campbell – in cahoots with Sandstone Global.

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