The Pollinator Podcast

What does it take to actually drive action with your copy?  It's not talking about how great you are.

Gregg Havass has written copy for some of the biggest brands out there, across all kinds of industries, the military, and non-profits.  

And as different as they are, the principle Gregg and I discuss remains the same.  

Connect with Gregg here: https://www.linkedin.com/in/gregg-havass-5723745/

#clientcultivation #pollinatorpodcast #cultivate #sales #marketing #strategy #clientcultivationcycle #socialmedia

Social Media can be infuriating for small business owners.    

There are sooooooo many options.  Soooooo many variables.  Sooooo many platforms.  

Then there's the matter of what you're going to post... when... and how often...  

It can easily become a full-time job.  

Fortunately, there are folks like my friend Misty Buck and her team at Miss-Ink that can help ease that burden.  

Misty laid the foundations for her business during the Great Recession when social media platforms were still in their infancy, so she has seen it all.    She shares with us the 3 C's (which recently expanded to 4 C's) of keeping your head above water when it comes to promoting your business on social media.  

Connect with Misty here: https://www.linkedin.com/in/mistybuck/ 

Visit her website: https://miss-ink.com/ 

Or send her an email to [email protected]  

#clientcultivation #pollinatorpodcast #preparethesoil #sales #marketing #strategy #clientcultivationcycle #socialmedia

I love Simon Sinek's work.  His Ted Talk "How Great Leaders Inspire Action," and book "Start With Why," were foundational to the development of our business and education philosophies.

And then THIS guy shows up saying it's wrong.

It turned into a great discussion, though, so I invited him on the podcast to discuss some different frameworks for thinking about adding value.

We also continue our discussion of how a lot of people get the "Start With Why" concept completely wrong, and what its practical limitations are.

Connect with Zach here: https://www.linkedin.com/in/zachary-stucki/

Or you can send him an email to [email protected]

#clientcultivation #pollinatorpodcast #plantheharvest #sales #marketing #strategy #clientcultivationcycle #startwithwhy

Podcasts Suck... if you don't have one, and Sebastian Rusk helps fix that problem.    

We go over a lot of the stumbling blocks that keep people from getting started with their podcasts including:  

Connect with Sebastian here: https://www.linkedin.com/in/sebastianrusk/ 

Visit his website here: https://podcastlaunchlab.com/ 

Schedule a call here: https://www.podcastlaunchlabnow.com/ 

Buy his book here: https://www.amazon.com/dp/0578757664

There's an old saying about assumptions - when you assume, you make an a-- of u and me.  

And when you're dealing in enterprise-level sales, where the contracts can be huge, but the sales cycles can be exceptionally long, assumptions can be deadly.  

I've known Ayman Elyasin for over 15 years and seen him grow into a top consultant and operator in sales across multiple industries from HR, finance, and technology.    

We discuss how to avoid getting caught by bad assumptions in the sales process in everything from assuming sales in the pipeline, assuming you have enough opportunities, and assuming you're ready to bring on salespeople.  

Connect with Ayman here: https://www.linkedin.com/in/aymanelyasin/

I met Pablo Gonzalez years ago in the Leadership Miami program.

At the time, he was coordinating LEED certifications for sustainable buildings.

But now he's building brands with sustainable content, and that all comes down to building relationships.

Pablo takes an excellent project management approach in how to develop meaningful, impactful content in a way that is not overwhelming to business owners, and we discuss many of the ways businesses can capitalize on this "new game" in marketing and business development.  

Connect with Pablo here: https://www.linkedin.com/in/pablotheconnector/

Visit his website here: https://bethestage.live/

Or you can send an email to [email protected]

The website for a company is really the anchor of your brand these days.  It is going to be a key, if not THE key to building trust and credibility online.

However, the standard "Home | About | Services | Contact" framework may not be doing your business justice these days.

Kaitlyn Study has built multiple websites and online brands and offers some key insights into common mistakes small businesses run into when setting theirs's up.

She also discusses how to get started when you're too small to hire a company and when you need to start looking for professionals, and some of the key questions to ask a web design company to save time and money, and avoid getting screwed over in the process.

Connect with Kaitlyn here: https://www.linkedin.com/in/kaitlyn-m-cook/

Visit her website here: southstreetmarketing.com 

Or send her an email to [email protected] 

#clientcultivation #pollinatorpodcast #preparethesoil #sales #marketing #strategy #clientcultivationcycle #webdesign

In some circles, a "small business" is one with less than $2 Billion (Billion with a B) valuation...

However, when it comes right down to the human element, a lot of the problems in a $200,000,000 company and a $200,000 company are very much the same.

Sergey offers some awesome perspectives on the perceptions that often keep founders and owners stuck, and what they can do about it.   

Connect with Sergey here: https://www.linkedin.com/in/sergeykiklevich/

You can learn more about Gambit Solutions here: askgambit.com

#clientcultivation #pollinatorpodcast #planttheharvest #sales #marketing #strategy #clientcultivationcycle

A natural-born entrepreneur, Gianna Cambria has mastered the art of delegation and understanding that you don't have to do everything yourself - and shouldn't.

Buuuuut...  when you get the idea to delegate, you shouldn't always be looking for the cheapest solution.

Her company, Upperhand Creative, provides an outsourced graphic design team for a flat monthly fee, including unlimited revisions.

Besides several insights into the entrepreneurial journey, Giana explains when it's ideal to use a site like Fiverr or Upwork to get a project done, and when you should be ready to invest in a relationship with a designer.

Connect with Gianna:

IG: @upperhandcretive.com

www.upperhandcreative.com

Free training for agency owners: https://get.upperhandcreative.com/free-training

#clientcultivation #pollinatorpodcast #preparethesoil #sales #marketing #strategy #clientcultivationcycle

Michelle Villalobos isn't just a Superstar herself, she's an activator of hundreds of other superstars in their fields.

She teaches how to get the most out of your "Big Back End," an ongoing sales propagation model, but we also talk a lot about how to stay authentic while building your business.

Michelle has been one of my mentors, and I give her special props for the launch of The Pollinator Podcast and the whole Client Cultivation model.

Connect with Michelle here:

#clientcultivation #pollinatorpodcast #propagatethesale #sales #marketing #strategy #clientcultivationcycle