Everyone wants to be found online. But Search Engine Optimization can often be seen as the "mystery box" of marketing. It's easy for small business owners to make mistakes, not be optimized, and to get taken advantage of when it comes to SEO. And yet, a solid presence online, that is easy to find is one of the key factors in establishing trust and credibility ("Preparing the Soil" in the Client Cultivation Cycle). My friend Andy Rodriguez has been engaged with digital marketing since the dawn of the internet and witnessed all the changes that have occurred over the last decade. Listen in for some awesome tips that anyone can implement into their own marketing strategy.

#SEO #clientcultivation #clientcultivationcycle #preparethesoil

What happens when you don't know your product and don't know your customer? And what happens if you don't like the price of coke in a nightclub? Today we're launching the first episode of The Pollinator Podcast!