The Pollinator Podcast

The Pollinator Podcast

By Will Dukes - Sales FarmerBusinessMarketing
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The Pollinator Podcast episodes

  • SEO What Small Business Owners Need to Know The Pollinator Podcast with guest Andy Rodriguez

    Everyone wants to be found online. But Search Engine Optimization can often be seen as the "mystery box" of marketing. It's easy for small business owners to make mistakes, not be optimized, and to get taken advantage of when it comes to SEO. And yet, a solid presence online, that is easy to find is one of the key factors in establishing trust and credibility ("Preparing the Soil" in the Client Cultivation Cycle). My friend Andy Rodriguez has been engaged with digital marketing since the dawn of the internet and witnessed all the changes that have occurred over the last decade. Listen in for some awesome tips that anyone can implement into their own marketing strategy.

    #SEO #clientcultivation #clientcultivationcycle #preparethesoil

    42 min
  • Know Your Product Know Your Customer The Pollinator Podcast with guest Kelly Ritchie

    What happens when you don't know your product and don't know your customer? And what happens if you don't like the price of coke in a nightclub? Today we're launching the first episode of The Pollinator Podcast!

    Kelly Ritchie is the founder of the multi-national service franchise, Housemasters, and has been a key advisor to Robert Kiyosaki and the Rich Dad Organization.  He has been one of my mentors since before I started my business over 10 years ago, and many many key impressions on my understanding of the underlying principles in business.  One of the ones he drilled me on early on was Know Your Product, Know Your Customer (or Know Your Service, Know Your Client).
    Lot's of folks miss the nuance and complexity of this, and, as Kelly puts it, "start in the middle"  The Pollinator Podcast is bringing together experts in business, sales, and marketing to highlight common mistakes business owners make in growing their companies, so we can help "pollinate" new ideas to help you grow.
    #pollinatorpodcast #clientcultivation #sales #marketing #strategy #business #clientcultivation #clientcultivationcycle #plantheharvest

    41 min

About The Pollinator Podcast

From the publisher's feed

When you’re cultivating clients, it’s always nice to have folks help you pollinate those opportunities. The Pollinator Podcast brings experts in sales and marketing to you to highlight ways you can prevent wasting your marketing budget.