The Pop-Marketing Podcast

Roaring into the world of branding and design with the strength of a T-Rex, this episode of The Pop-Marketing Podcast is set to be a thrilling adventure!

Your host, Joe Cox, teams up with the Principal and Chief Strategist at Dyno Creative and Adjunct Professor at Laguna College of Art & Design, Daniel Adoff, to uncover the Jurassic-sized impact of design on the ever-evolving landscape of pop culture.

We journey through the realm of brand evolution, exploring how household names like Taco Bell, Burger King, and Pepsi manage to constantly redefine themselves. We dig up treasures from the world of art and illustration, delve into the magic of storytelling through imagery, and advocate for a design time-travel back to the Renaissance.

From the future-forward appeal of Augmented Reality to the controversy surrounding ethical data acquisition, this episode is your ticket to an unforgettable pop-culture escapade. Don't let this branding blockbuster become extinct, make sure you tune in!

More stuff about Daniel:

https://dynocreative.com/
https://www.linkedin.com/in/danieladoff/
https://www.instagram.com/dynocreative/?hl=en

More stuff from Joe:
https://qrco.de/bcI85K

This week on the Pop-Marketing Podcast, we're joined by Brian Davidson, co-founder of Match Node. Brian shares insights into running successful paid social media campaigns, the struggles and triumphs of selling tickets for events, and the fascinating future of NFTs in the ticketing industry. Plus, we discuss the importance of maintaining a healthy organizational culture for aligning branding and revenue generation. Tune in to this episode for an enriching discussion on these topics and more!

Connect with Brian:
https://matchnode.com/
https://www.linkedin.com/in/brianrdavidson/

Catch more from the Pop-Marketer, Joe Cox
https://qrco.de/bcI85K

Jeremy Corray is the Executive Vice President of Coolfire Media and leads the creative vision behind some amazingly modern video marketing campaigns for his client's brands and businesses. However, in this podcast, we zero in on something much more down the Pop-Marketing rabbit hole, where we have a deep discussion about the wonderfully weird origin of Voltron, the 80's western introduction of Japanese-style animation.
Jeremy has a particularly personal connection with Voltron, having worked with the IP and helping launch one of the modern reboots from the unexpecting home of the US introduction to Japanese animation in St. Louis, Missouri.
Jeremy is an awesome creative mind, and this episode helps remind us of the power of creative constraints to create iconic ideas and how many of the best moments in popular culture come from a business problem solved creatively.

More from Jeremy Corray
https://www.linkedin.com/in/jeremy-corray-027b8027/
https://www.imdb.com/name/nm1965532/
https://www.coolfire.com/

In the connected world, where there is a conversation, there is a community manager. A manager, a moderator, and a mediator of online conversations, a community manager is the link between your company, IP, or brand and your audience.
Alex Hutchi brings their perspective from the driver's seat of this ever-evolving and often misunderstood profession of the community manager.
We break down the ups and downs of moderating and mediating an online community, the channels it occurs in, and how to manage your mental health while you feed the needs of your community against your own.
This interview is a must-listen if you are exploring a career as a community manager or trying to understand what to look for when hiring someone that can bring that dusty Discord channel and your brand's online voice to life.

Alex mentions "The Coaching Habit" by Michael Bungay Stanier
https://www.amazon.com/The-Coaching-Habit-audiobook/dp/B01HH7IORO/ref=sr_1_1?crid=TJFJ8WB4HTHS&keywords=the+coaching+habit&qid=1671540973&sprefix=the+coaching+habi%2Caps%2C148&sr=8-1

Catch more of Alex here:
https://www.linkedin.com/in/alex-hutchi/
https://www.instagram.com/alex_hutchi/

Catch more from the Pop-Marketer here:
https://qrco.de/bcI85K

Tom & Amy Czyz are an Optometrist husband and wife entrepreneurial force behind SLY, a benefits-driven drink designed for gamers and esports athlete needs.
Launching a new product is tough, but launching a new drink product...that's Ludacris. That is unless you break a few rules and see old things in new ways.
In one of my favorite interviews of 2022, Dr. Tom & Amy Czyz give us a crash course in modern product creation, design & distribution. Borrowing modern ideas from video game launches to bring gamers products that they desire without selling your soul to Wal-Mart.

More of Tom & Amy
https://drinkonthesly.com/
https://www.linkedin.com/in/drtomczyzod/
https://www.linkedin.com/in/dr-amy-czyz-a4aba618/

More from the Pop-Marketer:
https://qrco.de/bcI85K

Ever wanna hear what songs your favorite athlete listens to psych themselves up before the match?
The tunes your favorite artist spins to inspire their next creation?
Chatting with Mikhael Porter, co-founder of Needle Music this week about the socialization of music, the rise of the music influencer, and creating a social network built for both the music artist and the music curator to thrive.

Check out more on Mikhael Porter & Needle Here:
https://apps.apple.com/us/app/needle-music/id1539883285
https://twitter.com/MikhaelPorter

Check out more from the Pop-Marketer here:
https://qrco.de/bcI85K

This week I'm talking with InStreamly's co-founder Wiktoria Wojcik about the current state of gaming and its role in Gen Z's lives.
She shares her insights about the digital future of life, entertainment, and marketing. We chat it up about how brands are capturing consumers' attention in live streaming on Twitch & YouTube, esports explosive growth in the west over the last few years, and why Gen Z is particularly equipped for life in the metaverse.

You can catch up with Wiktoria here:

https://instreamly.com/
https://www.linkedin.com/in/vikivojcik/
https://twitter.com/vikivojcik

Check out more from the Pop-Marketer here:
https://qrco.de/bcI85K

This week on the Pop-Marketing Podcast we're separating the hype from the hero of Web3 with Social Fresh's Jason Keath.
We cover NFTs, DAOs, the on-ramps for brands and marketers into the metaverse, and why Jason felt that the impact was big enough to create the #NFTFresh conference.
If you've been interested in how your brand or your career can take advantage of the emerging world of Web3, this is the podcast for you.

More of Jason Keath:

Social Fresh Conference 2022!
https://socialfresh.samcart.com/products/social-fresh-2022
NFT Fresh conference
https://nftfresh.xyz/
Linkedin: https://www.linkedin.com/in/jasonkeath/
Twitter: https://twitter.com/jasonkeath

More from the Pop-Marketer:
https://qrco.de/bcI85K

Jared Leshin discusses his latest book "Advertising and the Nature of Reality", what advertising can teach us about our reality, and why we should care.
A former 3D artist & game maker, Jared explores advertising from a cognitive theory & philosophical lens, helping us get a tiny bit closer to understanding the nature of our reality and ultimately, the nature of advertising.
Why do bees choose their new hives based on dance moves? How do interfaces help us disguise complex ideas? When can understanding human consciousness make us better marketers? We cover a lot, but only scratch the surface of one of my favorite new marketing reads in Jared's book.
I love how Jared sees the world and how he breaks down advertising's role in our culture and if you love exploring the depths of how attention and perception work as much as I do, you'll hit the link below to add this book to your home library.

More from Jared Leshin:

Advertising & The Nature of Reality Book:
https://www.amazon.com/Advertising-Nature-Reality-advertising-reality-ebook/dp/B09LTVH198
Jared on Linkedin:
https://www.linkedin.com/posts/jaredleshin_advertising-and-the-nature-of-reality-what-activity-6866044658720530433-I4SL/
Jared on Twitter:
https://twitter.com/jaredbahama

More from the Pop-Marketer:
https://qrco.de/bcI85K

Social Psychologist & Author, Dr. Kevin Payne is back on the podcast to break down why brands are so bullish on offering user experiences and how the pandemic has increased the gaps between how audiences perceive their world.
We talk about marketers finding and riding the "Edge" between familiarity & novelty, why "safety" in brand messaging gets tricky when you are trying to motivate behavior and the 5 emotions that any content creator must achieve to create value for their audience.
We also discuss Dr. Payne's new book, releasing Feb 7, "Your Life Lived Well" as we dig into his personal journey of writing a book about living with a chronic disease & how he was able to emotionally connect readers to the scientific data in his book through taking his own advice.

You can get the first 100 pages of Dr. Payne's book for free by visiting his websitehttps://yourlifelivedwell.co/

More ways to find Kevin Payne Ph.D on the interwebs:
https://www.linkedin.com/in/drkjpayne/
https://twitter.com/drkjpayne

Connect with Joe Cox, The Pop-Marketer here:
Connect w/ The Pop-Marketer:
https://qrco.de/bcI85K