The Pop-Marketing Podcast

Melanie Dibiaso is a Senior Marketing Manager for Ocean Spray Cranberries. She gives us a behind-the-scenes account of one of the most viral marketing moments of 2020.
TikTok, a longboard, Fleetwood Mac & a jug of Cran-Raspberry Ocean Spray Juice helped launch TikTok into the mainstream last year and will go down as an iconic pop culture vibe in the dumpster fire of 2020.
Melanie dishes all of the details, giving us a step by step account of how Ocean Spray's quick thinking and diamond hands were able to add to the story in real-time as well as utilize the energy to slingshot the brand's relevancy into the heads of an entirely new generation of juice drinkers.

Alicia Kolbe Poole was one of the few hand-chosen marketers chosen to introduce the US to Red Bull Energy Drink. Influencers before Instagram, content before YouTube & maybe the last brand titan to rise from a pre-smartphone world still filled with myth, legend & mystery.
Alicia shares her story and her role in Red Bull's manifest destiny and the marketing philosophy that somehow resonates more today than it did in a pre-energy drink America.
We talk about Red Bull's "No-Strategy, Strategy", building a brand upside down & why "Red Bull Gives You Wiiings" is more of a mantra than a tagline.

Connect w/ Alicia:
https://www.linkedin.com/in/aliciapoole/
https://www.aliciapoole.com/

Connect w/ The Pop-Marketer:
https://www.pop-marketer.com/
https://twitter.com/joenormal
https://www.instagram.com/popmarketer/

Brendan Shaughnessy is a Strategy Director at NYC-based cultural consultancy, Sparks & Honey where he helps brands keep up with the ever-shifting speed force known as modern culture.

We explore why companies are so obsessed with understanding where culture is and where it's going and what part popular culture plays in the mix. How do flesh & blood strategists work with AI to gauge the impact & lasting power of trends? How did the pandemic put a pause on Brendan's stand-up comedy career? Most importantly, has the secret weapon of strategists everywhere moved from Google to Reddit..or is it TikTok? Clubhouse?

:::Spoilers::: Trends like ideas don't live in a hyperbolic chamber, they connect, overlap, and stack. It's a bit more like un-baking a cake than taking apart a lego set but seeing where things are going is usually about better understanding what's going on right now.

Connect w/ Brendan:
https://twitter.com/bshaughn?lang=en
https://www.linkedin.com/in/bshaughn02/
https://www.sparksandhoney.com/


Connect w/ Pop-Marketer:
https://www.pop-marketer.com/
https://twitter.com/joenormal
https://www.instagram.com/popmarketer/

Meagan Dexter is a Los Angelas-based brand and cultural strategist who works with Complex Networks to help brands stand out by fitting into Complex's toybox of shows, talent & activations.
We learn the squiggly career path that makes up a modern cultural strategist, how trend-spotting works, tips & tricks for moving across the country during a pandemic, and how Complex has all growns up from the early days of toys, sneakers & skateboards (well, it's still all those things, but more now)

Meagan Dexter:
http://www.meagandexter.com/
https://www.linkedin.com/in/meagandexter/
https://twitter.com/megdex
https://open.spotify.com/user/129337998?si=BXWaLlFAStaG6sw4Q_wV_g&nd=1


Connect w/ Pop-Marketer:
https://www.pop-marketer.com/
https://twitter.com/joenormal
https://www.instagram.com/popmarketer/

David Ramirez is a founding member & Convention Chair of San Japan, the largest fan-run anime convention in South Texas, bringing in 20,000 passionate Anime fans each Labor Day Weekend. David shares with us an inspiring peek behind the curtain of the exploding anime fandom and how brands and marketers haven't scratched the surface of the opportunity to partner with these passionate fans of Anime, cosplay, gaming & Japanese culture.

San Japan:
https://www.san-japan.org/
https://www.instagram.com/sanjapan/
https://twitter.com/SanJapan

David Ramirez:
https://www.linkedin.com/in/sdavidramirez/

Connect w/ Pop-Marketer:
https://www.pop-marketer.com/
https://twitter.com/joenormal
https://www.instagram.com/popmarketer/

The role of earned media in a Pop-Marketer's toolbox is one of my favorite rabbit holes to explore and there isn't anyone better to hash it out with than Alyson Campbell, the CEO & Founder of LA-based Heart & Soul PR.
The term public relations has expanded so much in the last decade that it can be tough for a marketer to understand where it fits for their brand. Alyson gives us her best advice when getting the most of your PR teams and where and when they fit into the picture.
We talk timing, integrations, proactive vs reactive, and how influencers are evolving how earned media works in a TikTok sped media landscape.

Connect w/ Alyson:
http://www.heartandsoulpr.com/
linkedin.com/in/alysonscampbell
https://www.instagram.com/heartandsoulpr/

Connect w/ Pop-Marketer:
https://www.pop-marketer.com/
https://twitter.com/joenormal
https://www.instagram.com/popmarketer/

When you need to understand how social media works in 2021, you call the OG of influencer marketing himself, Brendan Gahan.
The Global Chief Social Officer of the agency Mekanism has been there from the start and brings us a rare look-see behind the curtain of how we got to where we are when it comes to anything from live streams, influencers & the modern social ecosystem.
We talk about the boons of early adoption on social channels and why it's so tough for brands to color outside the lines when taking advantage of the benefits of getting in early.

Connect & follow Brendan on the interwebs:
Twitter: https://twitter.com/brendangahan
Linkedin: https://www.linkedin.com/in/brendangahan/
TikTok: https://www.tiktok.com/@brendangahan
Website: https://brendangahan.com/

Connect & Follow Joe & Pop-Marketer:

Twitter: @joenormal
Instagram: @joecox
Instagram "The Pop-Marketer": @popmarketer
LinkedIn: https://www.linkedin.com/in/jocox
https://www.pop-marketer.com/

Jaret Reddick, frontman of Bowling For Soup & a Pop-Marketer of the highest order.

We talk about pivoting with your fans during 2020, and how streaming has already changed the game for giving fans access to your art.

Jaret goes deep on his career in popular culture and we find out the origin of Danny, Love Händel & Phineas & Ferb, working with Sonic the Hedgehog & how Jaret became the modern voice of Chuck E. Cheese.

If that wasn't enough, we chat it up about Jaret's long-running podcast, Jaret Goes To The Movies.

Big thanks to my hero Matt Slider for getting Jaret on the show and I know you'll love
Find Jaret:
https://www.instagram.com/jaret2113/?hl=en
https://www.bowlingforsoup.com/
https://www.jaretgoestothemovies.com/

Follow the "Pop-Marketer" Joe Cox on Social Media

Twitter: @joenormal
Instagram: @joecox
Instagram "The Pop-Marketer": @popmarketer
LinkedIn: https://www.linkedin.com/in/jocox
https://www.pop-marketer.com/

Signup to join the Pop-Marketing community:
https://mailchi.mp/4275ff333e91/popmarketing

This week the PMP talks w/ Brentos Fernandez, Head of Creative for Listen.

Listen is a venture capital firm based in Chicago that focuses on investing in early-stage companies that have the potential to put a dent in culture.

From the cosmic space jackets of Oros to the Goop of Cannabis, Miss Grass, Brentos and his team invest millions of dollars to help these cool kid brands scale by helping them articulate what makes them matter through the art and science of brand building.
Brentos talks about how a design & art kid found his way from advertising to the world of venture capital.
We talk about where LISTEN got its name, how it feels to be on the other side of the pitch, and how listening to dozens of innovative business ideas zoom past his ear holes each week inspires and fuels his creative output in the modern marketing world of Pop-Marketing.
We also dig into Listen’s insane investment portfolio, highlighting some of my favorites and pick apart the differences involved in building rockstar brands with partners vs clients.

Links:

Find out more about LISTEN:
https://www.listen.co/team/

The Listen Podcast: Overheard https://open.spotify.com/show/3JHa41eIvpxMLLahmmkVHq

Connect on LinkedIn:
https://www.linkedin.com/in/brentosfernandez
https://www.linkedin.com/company/listenventures/

Follow the "Pop-Marketer" Joe Cox on Social Media

Twitter: @joenormal

Instagram: @joecox

Instagram "The Pop-Marketer": @popmarketer

LinkedIn: https://www.linkedin.com/in/jocox

https://www.pop-marketer.com/

Signup to join the Pop-Marketing community:
https://mailchi.mp/4275ff333e91/popmarketing

Scott Jones, Senior Producer/Writer at Disney Channel Global Marketing is one of the creative minds behind the content and on-channel promotion of Disney icons like High School Musical, Gravity Falls, Ducktales, and Descendants.

Scott has been creating short-form videos since before it was cool and he shares a ton of smart thinking around what goes into the mashups, music videos, and marketing behind Disney's TV magic.

We discuss the free-range creativity of college, how he found his home at The Disney Channel, Scott's philosophy on idea linking and "kinda marketing", with a few stories scattered in of working with Disney talent.


LINKS:

Follow Scott Jones: @ruckusjones
Connect on LinkedIn:
https://www.linkedin.com/in/scott-jones-641a2525

Follow the "Pop-Marketer" Joe Cox on Social Media
Twitter: @joenormal
Instagram: @joecox
Instagram "The Pop-Marketer": @popmarketer
LinkedIn: https://www.linkedin.com/in/jocox
Medium: @joenormal

https://www.pop-marketer.com/