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The Porch Online episodes
- EP012 | OCPM | When & Why to Kill Ads | Tip Tool | Guru Buster
We go into optimized CPM, when and why to kill ads (even if they are performing).
Finally, we close with our Tip/Tool of the Week and Guru Buster!43 min - EP011 | 📊 iOS 14 Trends & Effects | 🧰 Tip/Tool of Week | 🧙🏼♂️ Guru Buster
This week's episodes a little different.
We have a wide ranging impact of iOS14 and the trends we are seeing in our accounts.Then we going into the Tip/Tool of the week & Charley's famous Guru Buster.Check it out!38 min - E010 - Funnel Strategies | Sourcing New Paid Media Messaging | Guru Buster
This one was a wild one.
Charley sprung a Clubhouse on me, but we motored through!Strap in for a wild ride!Follow us on the Twitters @ThePorchOnline58 min - E009 - How to Fix Your Ads Manager | Attribution & Optimization Window | Organic Social
On this episode we talk about how to fix your f*cked ads manager.
The difference between attribution, optimization window & why organic social is so important.Be sure to follow us on the Twitters - @ThePorchOnline56 min - E008 - Pixel Apocalypse Update | Custom Audiences from FB & IG Shopping | Tip/Tool | Guru Buster
This show we talk more about the Pixel Apocalypse.
We go into new custom audiences options.Then finally, as always our Tip/Tool of the Week and Charley's famous Guru Buster!Hope you enjoy.Follow us on the twitters @ThePorchOnline1 hr 7 min - E007 - Pixel Apocalypse | Pulling Sales Forward | Our Favorite E-Commerce Plugin | Guru Buster
We talk about iOS 14 implications, how to deal with pulling sales forward, our favorite Shopify store plugin for biz intelligence & Charley's infamous Guru Buster.
1 hr 13 min - E006 - Multi-Text v Dynamic Creative | Testing w/ Dynamic Creative | Remove Bad Choices
We get into a lot this episode.
Straight in and check the deets below!Multi-Text v Dynamic CreativeTesting with Dynamic Creative - How, when and why it is usefulDon't Restrict & Remove Bad Choices1 hr 2 min - E005 - ROAS Multiplier | Repeat Purchase Rate | Ecosystem System ROAS
Charley and Rabah get into what a ROAS Multiplier - What is it? How to use it?
Repeat Purchase Rate - What is it? How to use it?Ecosystem System ROASBe sure to follow us @ThePorchOnline on the Twitters1 hr 2 min - E004 - Custom Metrics | Account Audits | Biggest Mistakes | Tip/Tool | Guru Buster
Charley and Rabah drop bunch of knowledges bombs in this one.
They talk about:🚀 Custom Metrics to Predict Long Run Success🕵🏼♂️ Account Audits: What are they and how to perform one📡 Signal integrity, Conversion Process, Current Sitch & Who is Buying What💰 Budget Allocation: Prospecting v Retargeting1 hr 9 min - E003 - Custom Conversions | Naming Conventions | When to scale down? | Tip/Tool | Guru Buster
Charley and I go have a ball on this episode:
1️⃣ We talk about custom conversions. What they are and when to use them.2️⃣ We discuss Naming Conventions & Why You Should Use Them3️⃣ We chat Charley's "Pump the Brakes" Technique & when to scale down.We finish the show off the usual chaser:🧰 My tip and tool of the week.🧨 Charley's famous Guru buster.Follow us on the twitters: @rabahrahil @CTtheDisrupter56 min
About The Porch Online
From the publisher's feed
2 Elite Adverts with over $100M+ In Revenue Driven, chat DTC and eCom Tips, Tricks, News and more!!!
Grab a Seat, and join the conversation Charley and Rabah are here to help 💯