The Porch Online

By CharleyTheDisrupter *FB Top 100 Advertising ExpertBusiness Marketing

The Porch Online episodes

February 23, 2021 EP002 - BFCM Prep | FB CAPI | Bidding Strategies | Tip/Tool | Guru Buster
Charley and I go hard in the paint on this on:
1️⃣ We talk about BFCM preparation, refilling RT pools and more.
2️⃣ We discuss Facebook Conversions API, How to Implement & Why
3️⃣ We chat about our favorite bidding strategies and when to use them.
We finish the show off the usual chaser:
🧰 My tip and tool of the week.
🧨 Charley's famous Guru buster.

Follow us on the twitters: @rabahrahil @CTtheDisrupter
1 hr 2 min
February 23, 2021 EP001 - Do CPMs Matter? | ABO v CBO | 28-Day Attribution Window | Tip/Tool of the Week | Guru Buster
Charley and I had a blast in this episode! We get into a lot: 1️⃣ We talk about the 28D View 1D Click attribution window and why buying on 1-day post click data is the path. 2️⃣ We discuss the benefits and drawbacks of ABO & CBO and when to to implement. 3️⃣ Discuss why CPMs still matter. When and why to use them. We finish the show off with a nice chaser: 🧰 My tip and tool of the week. 🧨 Charley's famous Guru buster.
44 min

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2 Elite Adverts with over $100M+ In Revenue Driven, chat DTC and eCom Tips, Tricks, News and more!!!