DOCK SYSTEMS & HARDWARE
American Muscle Docks and Fabrication® has the mission to build stronger, simpler, and more aesthetically pleasing dock systems and dock hardware for commercial and residential applications. We strive for innovative manufacturing techniques to give our customers a unique and superior product for a lower price. “We build everything with the attitude of letting our product speak for itself.”
Steel Truss Dock made by American Muscle Docs Show Notes:
00:31-2:22: Jim introduces today’s guest, Luke Diserio, and his company, American Muscle Docks and Fabrication and asks Diserio to give the audience some insight into his personal life.2:23-5:36: Diserio talks about the ins and outs of his company, his market, and what separates them from the competition. 5:37-5:47: How did you get into the dock business?5:48-8:57: Diserio talks about his grandfather’s start in a metal manufacturing company and how the company was passed down to his father and then eventually him.8:58-9:15: What’s your 30 second elevator pitch?9:16-9:50: “We build the coolest looking dock-systems… Our dock systems are unlike anything else out there.”9:51-10:03: What’re you most excited about for your company right now?10:04-11:15: “I would have to say the fact that we’ve grown every year.”11:16-12:05: Take us to that worst business moment you’ve had…12:06-14:12: Diserio talks about trying to overcome the obstacles of losing employees while still hitting deadlines and how tough that can be.14:13-14:22: What’s your takeaway from that?14:23-14:57: “I think you just have to have the understanding that you have to make quick decisions and move on your feet and always be prepared for what-if.”14:58-15:05: What would you say is the best thing about being in business in West Virginia?15:06-17:19: “In all honesty, West Virginia has a ton of resources for small businesses to be able to gain exposure and help export products.”17:20-18:01: What’s the vision for your company long-term?