Most subscription brands invest heavily in getting the first order. Then they go silent. That gap between purchase and second shipment is where you lose subscribers, and most brands don't even realize it's happening. In this episode, I break down why post-purchase communication is the most overlooked lever in subscription retention and what to do about it.

What we cover:
• Why the window between order 1 and order 2 is the highest-risk moment for churn
• The communication mistakes most brands make after checkout
• How to build a post-purchase flow that actually drives retention
• What top-performing subscription brands do differently in the first 30 days
• Why onboarding is a retention strategy, not just a customer experience nice-to-have

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