The Power of Audio + Science + AI with Jasmine Moradi

Margareta Andersson: "When I was really young I was more passionate to drawing. My earliest memory wasn't music it was actually tone of voices".

Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 11: Sound Architecture: Designing the right sound, in the right place, to the right person in public environments. In conversation with Margareta Andersson, Sound Architect and Section Manager at Efterklang.

Soundbites

#1 From advertising to Sound Architecture - the Entrepreneurial Journey of Margareta Andersson. 

#2 Lexter - the Early Pioneers in Shaping Sound Design and Sound Technology in Public Spaces in Sweden.

#3 The Important Role of a Sound Architect.

#4 How Modern Co-Working Spaces are being Designed to Maximum the Sound Experience to Increase Productivity. 

#5 How Sound Masking is Utilized to Minimize Private Conversations and Sensitive Information in Bank Offices.

#6 How the Shopping Mall Mood Stockholm became Europe's largest Sound Design Concept with 22 Sound Zones and a 100 Unique Sound Productions.

#7 “The Impossible Run” - the Life Changing Sound Project. 

#8 Lexter - the Early Pioneers Developing the Digital Sound Design System TWANG.

#9 Spot on Sound Design is Early Intertwined with the Visual and Acoustic.

#10 It is Time for Brands to Allocate a Budget for Creating a Holistic Sound Experience.

Efterklang

www.afconsult.com

Host: 🔥 Follow Jasmine Moradi on 🔥

🔴👉 Website https://jasminemoradi.com

🔴👉 Twitter https://twitter.com/JasmineMoradi

🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi

🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai/

🔴👉 Youtube https://www.youtube.com/channel/UCDXb7zT-k-jC5Dvm_Gy50dw/

#audiobranding #instoremusic #backgroundmusic #lexter #efterklang #musicmatter #podcast #sounddesign #soundarchitecture #margaretaandersson

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.

My guest today is my new friend Margareta Andersson, a passionate woman that thrives on challenges, creativity and positivity. Just like me, she has a true entrepreneurial spirit and loves everything with sound. It was her passion for sound that landed her in the Sound Architecture industry. Margareta is now the Section Manager at Efterklang, a Scandinavian company with dedicated experts in engineering, architectural, music and academia. In this episode, Margareta and I are going to discuss the ins and outs of Sound architecture.

Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 11: Sound Architecture: Designing the right sound, in the right place, to the right person in public environments. In conversation with Margareta Andersson, Sound Architect and Section Manager at Efterklang.

Soundbites

#1 From advertising to Sound Architecture - the Entrepreneurial Journey of Margareta Andersson. 

#2 Lexter - the Early Pioneers in Shaping Sound Design and Sound Technology in Public Spaces in Sweden.

#3 The Important Role of a Sound Architect.

#4 How Modern Co-Working Spaces are being Designed to Maximum the Sound Experience to Increase Productivity. 

#5 How Sound Masking is Utilized to Minimize Private Conversations and Sensitive Information in Bank Offices.

#6 How the Shopping Mall Mood Stockholm became Europe's largest Sound Design Concept with 22 Sound Zones and a 100 Unique Sound Productions.

#7 “The Impossible Run” - the Life Changing Sound Project. 

#8 Lexter - the Early Pioneers Developing the Digital Sound Design System TWANG.

#9 Spot on Sound Design is Early Intertwined with the Visual and Acoustic.

#10 It is Time for Brands to Allocate a Budget for Creating a Holistic Sound Experience.

Efterklang

www.afconsult.com

Host: 🔥 Follow Jasmine Moradi on 🔥

🔴👉 Website https://jasminemoradi.com

🔴👉 Twitter https://twitter.com/JasmineMoradi

🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi

🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai/

🔴👉 Youtube https://www.youtube.com/channel/UCDXb7zT-k-jC5Dvm_Gy50dw/

#audiobranding #instoremusic #backgroundmusic #lexter #efterklang #musicmatter #podcast #sounddesign #soundarchitecture #margaretaandersson

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.

Magnus Rydén: "I think that the whole experience of a physical experience in retail is perhaps going to move even more towards creating an experience or a place where you can really communicate your brand, a more flagship type of experience".

Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 10: Brand-fit Music Scan: The Scientifically proven Methodology behind Soundtrack Your Brand's Brand-Fit Music Research and AI Music Tagging. In conversation with Magnus Rydén VP Music at Soundtrack Your Brand.

Soundbites

#1 From running the Indie label Heya Hifi to manually curating brand-fit music for brands at Music ID.

#2 The methodology behind the brand-fit music scan “Brand Scan”.

#3 The world’s first brand-fit research report “What does your brand sound like? Gant | Soundtrack Your Brand | Stockholm School of Economics.

#4 The easiest part contra the most complicated part with developing the right brand-fit in-store music for a brand.

#5 Stop curating in-store music on a gut feeling and instead start to implement a music marketing strategy to unlock the value.

#6 Why is so important to continue measuring the impact of in-store music?

#7 Automating the work of a Music Supervisor with the help of Soundtrack Your Brand’s AI.

#8 With “Soundtrack Unlimited” artists get paid for their music being played in your store.

#9 Magnus Rydén’s best practice on strategically curating in-store music.

Think through the purpose, what do you want to achieve with the music?

#10 Magnus Rydén’s advice to become a music supervisor.

#11 How can music help stores with the hit of the pandemic?

Soundtrack Your Brand

Magnus Ryden

www.soundtrackyourbrand.com

Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 11: Sound Architecture: Designing the right sound, in the right place, to the right person in public environments. In conversation with Margareta Andersson, Sound Architect and Section Manager at Efterklang.

Soundbites

#1 From advertising to Sound Architecture - the Entrepreneurial Journey of Margareta Andersson.

#2 Lexter - the Early Pioneers in Shaping Sound Design and Sound Technology in Public Spaces in Sweden.

#3 The Important Role of a Sound Architect.

#4 How Modern Co-Working Spaces are being Designed to Maximum the Sound Experience to Increase Productivity.

#5 How Sound Masking is Utilized to Minimize Private Conversations and Sensitive Information in Bank Offices.

#6 How the Shopping Mall Mood Stockholm became Europe's largest Sound Design Concept with 22 Sound Zones and a 100 Unique Sound Productions.

#7 “The Impossible Run” - the Life Changing Sound Project.

#8 Lexter - the Early Pioneers Developing the Digital Sound Design System TWANG.

#9 Spot on Sound Design is Early Intertwined with the Visual and Acoustic.

#10 It is Time for Brands to Allocate a Budget for Creating a Holistic Sound Experience.

Efterklang

www.afconsult.com

Host: 🔥 Follow Jasmine Moradi on 🔥

🔴👉 Website https://jasminemoradi.com

🔴👉 Twitter https://twitter.com/JasmineMoradi

🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi

🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai/

🔴👉 Youtube https://www.youtube.com/channel/UCDXb7zT-k-jC5Dvm_Gy50dw/

#audiobranding #instoremusic #backgroundmusic #soundtrackyourbrand #musicmatter #podcast #artists #musicans #spotifybusiness

Approval:

Images of Alf Tumble and Magnus Rydén and their music Ya https://www.youtube.com/watch?v=yoJg5-mqVPQ

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.

Magnus Rydén: "There are many ways you can create or embark on a career as a music supervisor. I would say the threshold to do it is very low".

Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 10: Brand-fit Music Scan: The Scientifically proven Methodology behind Soundtrack Your Brand's Brand-Fit Music Research and AI Music Tagging. In conversation with Magnus Rydén VP Music at Soundtrack Your Brand.

Soundbites

#1 From running the Indie label Heya Hifi to manually curating brand-fit music for brands at Music ID.

#2 The methodology behind the brand-fit music scan “Brand Scan”.

#3 The world’s first brand-fit research report “What does your brand sound like? Gant | Soundtrack Your Brand | Stockholm School of Economics.

#4 The easiest part contra the most complicated part with developing the right brand-fit in-store music for a brand.

#5 Stop curating in-store music on a gut feeling and instead start to implement a music marketing strategy to unlock the value.

#6 Why is so important to continue measuring the impact of in-store music?

#7 Automating the work of a Music Supervisor with the help of Soundtrack Your Brand’s AI.

#8 With “Soundtrack Unlimited” artists get paid for their music being played in your store.

#9 Magnus Rydén’s best practice on strategically curating in-store music.

Think through the purpose, what do you want to achieve with the music?

#10 Magnus Rydén’s advice to become a music supervisor.

#11 How can music help stores with the hit of the pandemic?

Soundtrack Your Brand

Magnus Ryden

www.soundtrackyourbrand.com

Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 11: Sound Architecture: Designing the right sound, in the right place, to the right person in public environments. In conversation with Margareta Andersson, Sound Architect and Section Manager at Efterklang.

Soundbites

#1 From advertising to Sound Architecture - the Entrepreneurial Journey of Margareta Andersson.

#2 Lexter - the Early Pioneers in Shaping Sound Design and Sound Technology in Public Spaces in Sweden.

#3 The Important Role of a Sound Architect.

#4 How Modern Co-Working Spaces are being Designed to Maximum the Sound Experience to Increase Productivity.

#5 How Sound Masking is Utilized to Minimize Private Conversations and Sensitive Information in Bank Offices.

#6 How the Shopping Mall Mood Stockholm became Europe's largest Sound Design Concept with 22 Sound Zones and a 100 Unique Sound Productions.

#7 “The Impossible Run” - the Life Changing Sound Project.

#8 Lexter - the Early Pioneers Developing the Digital Sound Design System TWANG.

#9 Spot on Sound Design is Early Intertwined with the Visual and Acoustic.

#10 It is Time for Brands to Allocate a Budget for Creating a Holistic Sound Experience.

Efterklang

www.afconsult.com

Host: 🔥 Follow Jasmine Moradi on 🔥

🔴👉 Website https://jasminemoradi.com

🔴👉 Twitter https://twitter.com/JasmineMoradi

🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi

🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai/

🔴👉 Youtube https://www.youtube.com/channel/UCDXb7zT-k-jC5Dvm_Gy50dw/

#audiobranding #instoremusic #backgroundmusic #soundtrackyourbrand #musicmatter #podcast #artists #musicans #spotifybusiness

Approval:

Images of Alf Tumble and Magnus Rydén and their music Ya https://www.youtube.com/watch?v=yoJg5-mqVPQ

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.

Magnus Rydén: "It was even better to play no music than playing wrong music. Just playing music that's not good enough can actually hurt your sales. The first step is always to have a purpose".

Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 10: Brand-fit Music Scan: The Scientifically proven Methodology behind Soundtrack Your Brand's Brand-Fit Music Research and AI Music Tagging. In conversation with Magnus Rydén VP Music at Soundtrack Your Brand.

Soundbites

#1 From running the Indie label Heya Hifi to manually curating brand-fit music for brands at Music ID.

#2 The methodology behind the brand-fit music scan “Brand Scan”.

#3 The world’s first brand-fit research report “What does your brand sound like? Gant | Soundtrack Your Brand | Stockholm School of Economics.

#4 The easiest part contra the most complicated part with developing the right brand-fit in-store music for a brand.

#5 Stop curating in-store music on a gut feeling and instead start to implement a music marketing strategy to unlock the value.

#6 Why is so important to continue measuring the impact of in-store music?

#7 Automating the work of a Music Supervisor with the help of Soundtrack Your Brand’s AI.

#8 With “Soundtrack Unlimited” artists get paid for their music being played in your store.

#9 Magnus Rydén’s best practice on strategically curating in-store music.

Think through the purpose, what do you want to achieve with the music?

#10 Magnus Rydén’s advice to become a music supervisor.

#11 How can music help stores with the hit of the pandemic?

Soundtrack Your Brand

Magnus Ryden

www.soundtrackyourbrand.com

Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 11: Sound Architecture: Designing the right sound, in the right place, to the right person in public environments. In conversation with Margareta Andersson, Sound Architect and Section Manager at Efterklang.

Soundbites

#1 From advertising to Sound Architecture - the Entrepreneurial Journey of Margareta Andersson.

#2 Lexter - the Early Pioneers in Shaping Sound Design and Sound Technology in Public Spaces in Sweden.

#3 The Important Role of a Sound Architect.

#4 How Modern Co-Working Spaces are being Designed to Maximum the Sound Experience to Increase Productivity.

#5 How Sound Masking is Utilized to Minimize Private Conversations and Sensitive Information in Bank Offices.

#6 How the Shopping Mall Mood Stockholm became Europe's largest Sound Design Concept with 22 Sound Zones and a 100 Unique Sound Productions.

#7 “The Impossible Run” - the Life Changing Sound Project.

#8 Lexter - the Early Pioneers Developing the Digital Sound Design System TWANG.

#9 Spot on Sound Design is Early Intertwined with the Visual and Acoustic.

#10 It is Time for Brands to Allocate a Budget for Creating a Holistic Sound Experience.

Efterklang

www.afconsult.com

Host: 🔥 Follow Jasmine Moradi on 🔥

🔴👉 Website https://jasminemoradi.com

🔴👉 Twitter https://twitter.com/JasmineMoradi

🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi

🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai/

🔴👉 Youtube https://www.youtube.com/channel/UCDXb7zT-k-jC5Dvm_Gy50dw/

#audiobranding #instoremusic #backgroundmusic #soundtrackyourbrand #musicmatter #podcast #artists #musicans #spotifybusiness

Approval:

Images of Alf Tumble and Magnus Rydén and their music Ya https://www.youtube.com/watch?v=yoJg5-mqVPQ

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.

Magnus Rydén: "You most likely you don't want to play that in your business, so our thing is that we then can recommend songs that are suitable for a business environment, so the business can take more control, and also they're playing it legally now for the first time".

Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 10: Brand-fit Music Scan: The Scientifically proven Methodology behind Soundtrack Your Brand's Brand-Fit Music Research and AI Music Tagging. In conversation with Magnus Rydén VP Music at Soundtrack Your Brand.

Soundbites

#1 From running the Indie label Heya Hifi to manually curating brand-fit music for brands at Music ID.

#2 The methodology behind the brand-fit music scan “Brand Scan”.

#3 The world’s first brand-fit research report “What does your brand sound like? Gant | Soundtrack Your Brand | Stockholm School of Economics.

#4 The easiest part contra the most complicated part with developing the right brand-fit in-store music for a brand.

#5 Stop curating in-store music on a gut feeling and instead start to implement a music marketing strategy to unlock the value.

#6 Why is so important to continue measuring the impact of in-store music?

#7 Automating the work of a Music Supervisor with the help of Soundtrack Your Brand’s AI.

#8 With “Soundtrack Unlimited” artists get paid for their music being played in your store.

#9 Magnus Rydén’s best practice on strategically curating in-store music.

Think through the purpose, what do you want to achieve with the music?

#10 Magnus Rydén’s advice to become a music supervisor.

#11 How can music help stores with the hit of the pandemic?

Soundtrack Your Brand

Magnus Ryden

www.soundtrackyourbrand.com

Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 11: Sound Architecture: Designing the right sound, in the right place, to the right person in public environments. In conversation with Margareta Andersson, Sound Architect and Section Manager at Efterklang.

Soundbites

#1 From advertising to Sound Architecture - the Entrepreneurial Journey of Margareta Andersson.

#2 Lexter - the Early Pioneers in Shaping Sound Design and Sound Technology in Public Spaces in Sweden.

#3 The Important Role of a Sound Architect.

#4 How Modern Co-Working Spaces are being Designed to Maximum the Sound Experience to Increase Productivity.

#5 How Sound Masking is Utilized to Minimize Private Conversations and Sensitive Information in Bank Offices.

#6 How the Shopping Mall Mood Stockholm became Europe's largest Sound Design Concept with 22 Sound Zones and a 100 Unique Sound Productions.

#7 “The Impossible Run” - the Life Changing Sound Project.

#8 Lexter - the Early Pioneers Developing the Digital Sound Design System TWANG.

#9 Spot on Sound Design is Early Intertwined with the Visual and Acoustic.

#10 It is Time for Brands to Allocate a Budget for Creating a Holistic Sound Experience.

Efterklang

www.afconsult.com

Host: 🔥 Follow Jasmine Moradi on 🔥

🔴👉 Website https://jasminemoradi.com

🔴👉 Twitter https://twitter.com/JasmineMoradi

🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi

🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai/

🔴👉 Youtube https://www.youtube.com/channel/UCDXb7zT-k-jC5Dvm_Gy50dw/

#audiobranding #instoremusic #backgroundmusic #soundtrackyourbrand #musicmatter #podcast #artists #musicans #spotifybusiness

Approval:

Images of Alf Tumble and Magnus Rydén and their music Ya https://www.youtube.com/watch?v=yoJg5-mqVPQ

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.

Magnus Rydén: "I have been blown away how accurate these algorithms has actually can be, but I think it's always going to be hard to beat uh human DJ".

Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 10: Brand-fit Music Scan: The Scientifically proven Methodology behind Soundtrack Your Brand's Brand-Fit Music Research and AI Music Tagging. In conversation with Magnus Rydén VP Music at Soundtrack Your Brand.

Soundbites

#1 From running the Indie label Heya Hifi to manually curating brand-fit music for brands at Music ID.

#2 The methodology behind the brand-fit music scan “Brand Scan”.

#3 The world’s first brand-fit research report “What does your brand sound like? Gant | Soundtrack Your Brand | Stockholm School of Economics.

#4 The easiest part contra the most complicated part with developing the right brand-fit in-store music for a brand.

#5 Stop curating in-store music on a gut feeling and instead start to implement a music marketing strategy to unlock the value.

#6 Why is so important to continue measuring the impact of in-store music?

#7 Automating the work of a Music Supervisor with the help of Soundtrack Your Brand’s AI.

#8 With “Soundtrack Unlimited” artists get paid for their music being played in your store.

#9 Magnus Rydén’s best practice on strategically curating in-store music.

Think through the purpose, what do you want to achieve with the music?

#10 Magnus Rydén’s advice to become a music supervisor.

#11 How can music help stores with the hit of the pandemic?

Soundtrack Your Brand

Magnus Ryden

www.soundtrackyourbrand.com

Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 11: Sound Architecture: Designing the right sound, in the right place, to the right person in public environments. In conversation with Margareta Andersson, Sound Architect and Section Manager at Efterklang.

Soundbites

#1 From advertising to Sound Architecture - the Entrepreneurial Journey of Margareta Andersson.

#2 Lexter - the Early Pioneers in Shaping Sound Design and Sound Technology in Public Spaces in Sweden.

#3 The Important Role of a Sound Architect.

#4 How Modern Co-Working Spaces are being Designed to Maximum the Sound Experience to Increase Productivity.

#5 How Sound Masking is Utilized to Minimize Private Conversations and Sensitive Information in Bank Offices.

#6 How the Shopping Mall Mood Stockholm became Europe's largest Sound Design Concept with 22 Sound Zones and a 100 Unique Sound Productions.

#7 “The Impossible Run” - the Life Changing Sound Project.

#8 Lexter - the Early Pioneers Developing the Digital Sound Design System TWANG.

#9 Spot on Sound Design is Early Intertwined with the Visual and Acoustic.

#10 It is Time for Brands to Allocate a Budget for Creating a Holistic Sound Experience.

Efterklang

www.afconsult.com

Host: 🔥 Follow Jasmine Moradi on 🔥

🔴👉 Website https://jasminemoradi.com

🔴👉 Twitter https://twitter.com/JasmineMoradi

🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi

🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai/

🔴👉 Youtube https://www.youtube.com/channel/UCDXb7zT-k-jC5Dvm_Gy50dw/

#audiobranding #instoremusic #backgroundmusic #soundtrackyourbrand #musicmatter #podcast #artists #musicans #spotifybusiness

Approval:

Images of Alf Tumble and Magnus Rydén and their music Ya https://www.youtube.com/watch?v=yoJg5-mqVPQ

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.

Magnus Rydén: "Just keep on doing these studies because there's still people reluctant to take in even if we come with a study. We should just keep throwing ammunition at them, so they eventually maybe open their eyes".

Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 10: Brand-fit Music Scan: The Scientifically proven Methodology behind Soundtrack Your Brand's Brand-Fit Music Research and AI Music Tagging. In conversation with Magnus Rydén VP Music at Soundtrack Your Brand.

Soundbites

#1 From running the Indie label Heya Hifi to manually curating brand-fit music for brands at Music ID.

#2 The methodology behind the brand-fit music scan “Brand Scan”.

#3 The world’s first brand-fit research report “What does your brand sound like? Gant | Soundtrack Your Brand | Stockholm School of Economics.

#4 The easiest part contra the most complicated part with developing the right brand-fit in-store music for a brand.

#5 Stop curating in-store music on a gut feeling and instead start to implement a music marketing strategy to unlock the value.

#6 Why is so important to continue measuring the impact of in-store music?

#7 Automating the work of a Music Supervisor with the help of Soundtrack Your Brand’s AI.

#8 With “Soundtrack Unlimited” artists get paid for their music being played in your store.

#9 Magnus Rydén’s best practice on strategically curating in-store music.

Think through the purpose, what do you want to achieve with the music?

#10 Magnus Rydén’s advice to become a music supervisor.

#11 How can music help stores with the hit of the pandemic?

Soundtrack Your Brand

Magnus Ryden

www.soundtrackyourbrand.com

Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 11: Sound Architecture: Designing the right sound, in the right place, to the right person in public environments. In conversation with Margareta Andersson, Sound Architect and Section Manager at Efterklang.

Soundbites

#1 From advertising to Sound Architecture - the Entrepreneurial Journey of Margareta Andersson.

#2 Lexter - the Early Pioneers in Shaping Sound Design and Sound Technology in Public Spaces in Sweden.

#3 The Important Role of a Sound Architect.

#4 How Modern Co-Working Spaces are being Designed to Maximum the Sound Experience to Increase Productivity.

#5 How Sound Masking is Utilized to Minimize Private Conversations and Sensitive Information in Bank Offices.

#6 How the Shopping Mall Mood Stockholm became Europe's largest Sound Design Concept with 22 Sound Zones and a 100 Unique Sound Productions.

#7 “The Impossible Run” - the Life Changing Sound Project.

#8 Lexter - the Early Pioneers Developing the Digital Sound Design System TWANG.

#9 Spot on Sound Design is Early Intertwined with the Visual and Acoustic.

#10 It is Time for Brands to Allocate a Budget for Creating a Holistic Sound Experience.

Efterklang

www.afconsult.com

Host: 🔥 Follow Jasmine Moradi on 🔥

🔴👉 Website https://jasminemoradi.com

🔴👉 Twitter https://twitter.com/JasmineMoradi

🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi

🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai/

🔴👉 Youtube https://www.youtube.com/channel/UCDXb7zT-k-jC5Dvm_Gy50dw/

#audiobranding #instoremusic #backgroundmusic #soundtrackyourbrand #musicmatter #podcast #artists #musicans #spotifybusiness

Approval:

Images of Alf Tumble and Magnus Rydén and their music Ya https://www.youtube.com/watch?v=yoJg5-mqVPQ

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.

Magnus Rydén: "In an industry where there is so much gut feeling guiding people t's very hard to prove anything as it's just happening by chance".

Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 10: Brand-fit Music Scan: The Scientifically proven Methodology behind Soundtrack Your Brand's Brand-Fit Music Research and AI Music Tagging. In conversation with Magnus Rydén VP Music at Soundtrack Your Brand.

Soundbites

#1 From running the Indie label Heya Hifi to manually curating brand-fit music for brands at Music ID.

#2 The methodology behind the brand-fit music scan “Brand Scan”.

#3 The world’s first brand-fit research report “What does your brand sound like? Gant | Soundtrack Your Brand | Stockholm School of Economics.

#4 The easiest part contra the most complicated part with developing the right brand-fit in-store music for a brand.

#5 Stop curating in-store music on a gut feeling and instead start to implement a music marketing strategy to unlock the value.

#6 Why is so important to continue measuring the impact of in-store music?

#7 Automating the work of a Music Supervisor with the help of Soundtrack Your Brand’s AI.

#8 With “Soundtrack Unlimited” artists get paid for their music being played in your store.

#9 Magnus Rydén’s best practice on strategically curating in-store music.

Think through the purpose, what do you want to achieve with the music?

#10 Magnus Rydén’s advice to become a music supervisor.

#11 How can music help stores with the hit of the pandemic?

Soundtrack Your Brand

Magnus Ryden

www.soundtrackyourbrand.com

Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 11: Sound Architecture: Designing the right sound, in the right place, to the right person in public environments. In conversation with Margareta Andersson, Sound Architect and Section Manager at Efterklang.

Soundbites

#1 From advertising to Sound Architecture - the Entrepreneurial Journey of Margareta Andersson.

#2 Lexter - the Early Pioneers in Shaping Sound Design and Sound Technology in Public Spaces in Sweden.

#3 The Important Role of a Sound Architect.

#4 How Modern Co-Working Spaces are being Designed to Maximum the Sound Experience to Increase Productivity.

#5 How Sound Masking is Utilized to Minimize Private Conversations and Sensitive Information in Bank Offices.

#6 How the Shopping Mall Mood Stockholm became Europe's largest Sound Design Concept with 22 Sound Zones and a 100 Unique Sound Productions.

#7 “The Impossible Run” - the Life Changing Sound Project.

#8 Lexter - the Early Pioneers Developing the Digital Sound Design System TWANG.

#9 Spot on Sound Design is Early Intertwined with the Visual and Acoustic.

#10 It is Time for Brands to Allocate a Budget for Creating a Holistic Sound Experience.

Efterklang

www.afconsult.com

Host: 🔥 Follow Jasmine Moradi on 🔥

🔴👉 Website https://jasminemoradi.com

🔴👉 Twitter https://twitter.com/JasmineMoradi

🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi

🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai/

🔴👉 Youtube https://www.youtube.com/channel/UCDXb7zT-k-jC5Dvm_Gy50dw/

#audiobranding #instoremusic #backgroundmusic #soundtrackyourbrand #musicmatter #podcast #artists #musicans #spotifybusiness

Approval:

Images of Alf Tumble and Magnus Rydén and their music Ya https://www.youtube.com/watch?v=yoJg5-mqVPQ

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.

Magnus Rydén: "If you get the wrong picture of whom the target group is then you can select the wrong music then they won't relate to. That I would say is the trickier part".

Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 10: Brand-fit Music Scan: The Scientifically proven Methodology behind Soundtrack Your Brand's Brand-Fit Music Research and AI Music Tagging. In conversation with Magnus Rydén VP Music at Soundtrack Your Brand.

Soundbites

#1 From running the Indie label Heya Hifi to manually curating brand-fit music for brands at Music ID.

#2 The methodology behind the brand-fit music scan “Brand Scan”.

#3 The world’s first brand-fit research report “What does your brand sound like? Gant | Soundtrack Your Brand | Stockholm School of Economics.

#4 The easiest part contra the most complicated part with developing the right brand-fit in-store music for a brand.

#5 Stop curating in-store music on a gut feeling and instead start to implement a music marketing strategy to unlock the value.

#6 Why is so important to continue measuring the impact of in-store music?

#7 Automating the work of a Music Supervisor with the help of Soundtrack Your Brand’s AI.

#8 With “Soundtrack Unlimited” artists get paid for their music being played in your store.

#9 Magnus Rydén’s best practice on strategically curating in-store music.

Think through the purpose, what do you want to achieve with the music?

#10 Magnus Rydén’s advice to become a music supervisor.

#11 How can music help stores with the hit of the pandemic?

Soundtrack Your Brand

Magnus Ryden

www.soundtrackyourbrand.com

Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 11: Sound Architecture: Designing the right sound, in the right place, to the right person in public environments. In conversation with Margareta Andersson, Sound Architect and Section Manager at Efterklang.

Soundbites

#1 From advertising to Sound Architecture - the Entrepreneurial Journey of Margareta Andersson.

#2 Lexter - the Early Pioneers in Shaping Sound Design and Sound Technology in Public Spaces in Sweden.

#3 The Important Role of a Sound Architect.

#4 How Modern Co-Working Spaces are being Designed to Maximum the Sound Experience to Increase Productivity.

#5 How Sound Masking is Utilized to Minimize Private Conversations and Sensitive Information in Bank Offices.

#6 How the Shopping Mall Mood Stockholm became Europe's largest Sound Design Concept with 22 Sound Zones and a 100 Unique Sound Productions.

#7 “The Impossible Run” - the Life Changing Sound Project.

#8 Lexter - the Early Pioneers Developing the Digital Sound Design System TWANG.

#9 Spot on Sound Design is Early Intertwined with the Visual and Acoustic.

#10 It is Time for Brands to Allocate a Budget for Creating a Holistic Sound Experience.

Efterklang

www.afconsult.com

Host: 🔥 Follow Jasmine Moradi on 🔥

🔴👉 Website https://jasminemoradi.com

🔴👉 Twitter https://twitter.com/JasmineMoradi

🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi

🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai/

🔴👉 Youtube https://www.youtube.com/channel/UCDXb7zT-k-jC5Dvm_Gy50dw/

#audiobranding #instoremusic #backgroundmusic #soundtrackyourbrand #musicmatter #podcast #artists #musicans #spotifybusiness

Approval:

Images of Alf Tumble and Magnus Rydén and their music Ya https://www.youtube.com/watch?v=yoJg5-mqVPQ

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.