My guest today is my dear friend Helena Kosinski. In this episode, Helena and I discuss the ins and outs of MRC Data’s 2020 U.S. Year-End report which provides an overview of the music industry's leading trends, data and insights from the past 12 months. The report is in collaboration with Billboard and outlines the powerful role music continues to play in consumers’ lives.

Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 12: 2020 MRC Data Year-End Report in collaboration with Billboard: The powerful role of music in consumers’ lives and the increase of audio streaming. In conversation with Helena Kosinski, VP Global, MRC Data.

Soundbites

#1 Key take away - MRC at MIDEM: “The impact of Covid-19 on Music: Search for the New”.   

#2 Consumers' interest in virtual concerts.

#3 Key take away - MRC Data's 2020 U.S. Year-End report.

#4 Billboard and MRC launch two new global music charts; ‘Billboard Global 200' and the ‘Billboard Global Excl. US'. 

#5 The top US genre of 2020: a comfortable, escapist space, and a wave of nostalgia during Covid-19. 

#6 2021 Music industry trends & the future of music.

#7 Helena Kosinski's successful journey in the music business and career advice.

#8 Music x Brands: music marketing opportunities.

Helena Kosinski

VP Global

MRC Data

MRC Entertainment

www.mrcentertainment.com

🔴👉 Download report from: https://www.billboard.com/p/u-s-music-year-end-report-2020/

Host: 🔥 Follow Jasmine Moradi on 🔥

🔴👉 Website https://jasminemoradi.com

🔴👉 Twitter https://twitter.com/JasmineMoradi

🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi

🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai/

🔴👉 Youtube https://www.youtube.com/channel/UCDXb7zT-k-jC5Dvm_Gy50dw/

#Billboard #audiobranding #MRCData #Musicindustry #HelenaKosinski #musicmatter #podcast #livestream #audiostreaming #music

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.

Margareta Andersson: "Create a budget that will take care of the sound environment. It doesn't have to be sound design, it could just take care of the acoustic part".

Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 11: Sound Architecture: Designing the right sound, in the right place, to the right person in public environments. In conversation with Margareta Andersson, Sound Architect and Section Manager at Efterklang.

Soundbites

#1 From advertising to Sound Architecture - the Entrepreneurial Journey of Margareta Andersson. 

#2 Lexter - the Early Pioneers in Shaping Sound Design and Sound Technology in Public Spaces in Sweden.

#3 The Important Role of a Sound Architect.

#4 How Modern Co-Working Spaces are being Designed to Maximum the Sound Experience to Increase Productivity. 

#5 How Sound Masking is Utilized to Minimize Private Conversations and Sensitive Information in Bank Offices.

#6 How the Shopping Mall Mood Stockholm became  Europe's largest Sound Design Concept with 22 Sound Zones and a 100 Unique Sound Productions.

#7 “The Impossible Run” - the Life Changing Sound Project.  

#8 Lexter - the Early Pioneers Developing the Digital Sound Design System TWANG.

#9 Spot on Sound Design is Early Intertwined with the Visual and Acoustic.

#10 It is Time for Brands to Allocate a Budget for Creating a Holistic Sound Experience.

Efterklang

www.afconsult.com

Host: 🔥 Follow Jasmine Moradi on 🔥

🔴👉 Website https://jasminemoradi.com

🔴👉 Twitter https://twitter.com/JasmineMoradi

🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi

🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai/

🔴👉 Youtube https://www.youtube.com/channel/UCDXb7zT-k-jC5Dvm_Gy50dw/

#audiobranding #instoremusic #backgroundmusic #lexter #efterklang #musicmatter #podcast #sounddesign #soundarchitecture #margaretaandersson

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.

Margareta Andersson: "We say that is not going to be very good in that position because the sound is going to bump, and you're going to have an acoustic problem". 

Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 11: Sound Architecture: Designing the right sound, in the right place, to the right person in public environments. In conversation with Margareta Andersson, Sound Architect and Section Manager at Efterklang.

Soundbites

#1 From advertising to Sound Architecture - the Entrepreneurial Journey of Margareta Andersson. 

#2 Lexter - the Early Pioneers in Shaping Sound Design and Sound Technology in Public Spaces in Sweden.

#3 The Important Role of a Sound Architect.

#4 How Modern Co-Working Spaces are being Designed to Maximum the Sound Experience to Increase Productivity. 

#5 How Sound Masking is Utilized to Minimize Private Conversations and Sensitive Information in Bank Offices.

#6 How the Shopping Mall Mood Stockholm became Europe's largest Sound Design Concept with 22 Sound Zones and a 100 Unique Sound Productions.

#7 “The Impossible Run” - the Life Changing Sound Project. 

#8 Lexter - the Early Pioneers Developing the Digital Sound Design System TWANG.

#9 Spot on Sound Design is Early Intertwined with the Visual and Acoustic.

#10 It is Time for Brands to Allocate a Budget for Creating a Holistic Sound Experience.

Efterklang

www.afconsult.com

Host: 🔥 Follow Jasmine Moradi on 🔥

🔴👉 Website https://jasminemoradi.com

🔴👉 Twitter https://twitter.com/JasmineMoradi

🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi

🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai/

🔴👉 Youtube https://www.youtube.com/channel/UCDXb7zT-k-jC5Dvm_Gy50dw/

#audiobranding #instoremusic #backgroundmusic #lexter #efterklang #musicmatter #podcast #sounddesign #soundarchitecture #margaretaandersson

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.

Margareta Andersson: "When we started there were no sound systems that fit the need, so we had to develop our own".

Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 11: Sound Architecture: Designing the right sound, in the right place, to the right person in public environments. In conversation with Margareta Andersson, Sound Architect and Section Manager at Efterklang.

Soundbites

#1 From advertising to Sound Architecture - the Entrepreneurial Journey of Margareta Andersson. 

#2 Lexter - the Early Pioneers in Shaping Sound Design and Sound Technology in Public Spaces in Sweden.

#3 The Important Role of a Sound Architect.

#4 How Modern Co-Working Spaces are being Designed to Maximum the Sound Experience to Increase Productivity. 

#5 How Sound Masking is Utilized to Minimize Private Conversations and Sensitive Information in Bank Offices.

#6 How the Shopping Mall Mood Stockholm became Europe's largest Sound Design Concept with 22 Sound Zones and a 100 Unique Sound Productions.

#7 “The Impossible Run” - the Life Changing Sound Project. 

#8 Lexter - the Early Pioneers Developing the Digital Sound Design System TWANG.

#9 Spot on Sound Design is Early Intertwined with the Visual and Acoustic.

#10 It is Time for Brands to Allocate a Budget for Creating a Holistic Sound Experience.

Efterklang

www.afconsult.com

Host: 🔥 Follow Jasmine Moradi on 🔥

🔴👉 Website https://jasminemoradi.com

🔴👉 Twitter https://twitter.com/JasmineMoradi

🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi

🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai/

🔴👉 Youtube https://www.youtube.com/channel/UCDXb7zT-k-jC5Dvm_Gy50dw/

#audiobranding #instoremusic #backgroundmusic #lexter #efterklang #musicmatter #podcast #sounddesign #soundarchitecture #margaretaandersson

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.

Margareta Andersson: "We managed to do this sound event with directional speakers as navigation direction".

Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 11: Sound Architecture: Designing the right sound, in the right place, to the right person in public environments. In conversation with Margareta Andersson, Sound Architect and Section Manager at Efterklang.

Soundbites

#1 From advertising to Sound Architecture - the Entrepreneurial Journey of Margareta Andersson. 

#2 Lexter - the Early Pioneers in Shaping Sound Design and Sound Technology in Public Spaces in Sweden.

#3 The Important Role of a Sound Architect.

#4 How Modern Co-Working Spaces are being Designed to Maximum the Sound Experience to Increase Productivity. 

#5 How Sound Masking is Utilized to Minimize Private Conversations and Sensitive Information in Bank Offices.

#6 How the Shopping Mall Mood Stockholm became Europe's largest Sound Design Concept with 22 Sound Zones and a 100 Unique Sound Productions.

#7 “The Impossible Run” - the Life Changing Sound Project. 

#8 Lexter - the Early Pioneers Developing the Digital Sound Design System TWANG.

#9 Spot on Sound Design is Early Intertwined with the Visual and Acoustic.

#10 It is Time for Brands to Allocate a Budget for Creating a Holistic Sound Experience.

Efterklang

www.afconsult.com

Host: 🔥 Follow Jasmine Moradi on 🔥

🔴👉 Website https://jasminemoradi.com

🔴👉 Twitter https://twitter.com/JasmineMoradi

🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi

🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai/

🔴👉 Youtube https://www.youtube.com/channel/UCDXb7zT-k-jC5Dvm_Gy50dw/

#audiobranding #instoremusic #backgroundmusic #lexter #efterklang #musicmatter #podcast #sounddesign #soundarchitecture #margaretaandersson

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.

Margareta Andersson: "We had a really brave customer, because the whole idea of mood Stockholm from the beginning was that they wanted to create something that wasn't existing".

Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 11: Sound Architecture: Designing the right sound, in the right place, to the right person in public environments. In conversation with Margareta Andersson, Sound Architect and Section Manager at Efterklang.

Soundbites

#1 From advertising to Sound Architecture - the Entrepreneurial Journey of Margareta Andersson. 

#2 Lexter - the Early Pioneers in Shaping Sound Design and Sound Technology in Public Spaces in Sweden.

#3 The Important Role of a Sound Architect.

#4 How Modern Co-Working Spaces are being Designed to Maximum the Sound Experience to Increase Productivity. 

#5 How Sound Masking is Utilized to Minimize Private Conversations and Sensitive Information in Bank Offices.

#6 How the Shopping Mall Mood Stockholm became Europe's largest Sound Design Concept with 22 Sound Zones and a 100 Unique Sound Productions.

#7 “The Impossible Run” - the Life Changing Sound Project. 

#8 Lexter - the Early Pioneers Developing the Digital Sound Design System TWANG.

#9 Spot on Sound Design is Early Intertwined with the Visual and Acoustic.

#10 It is Time for Brands to Allocate a Budget for Creating a Holistic Sound Experience.

Efterklang

www.afconsult.com

Host: 🔥 Follow Jasmine Moradi on 🔥

🔴👉 Website https://jasminemoradi.com

🔴👉 Twitter https://twitter.com/JasmineMoradi

🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi

🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai/

🔴👉 Youtube https://www.youtube.com/channel/UCDXb7zT-k-jC5Dvm_Gy50dw/

#audiobranding #instoremusic #backgroundmusic #lexter #efterklang #musicmatter #podcast #sounddesign #soundarchitecture #margaretaandersson

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.

Margareta Andersson: "Information at bank offices are very sensitive, so we worked with sound showers to mask confidential conversations".

Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 11: Sound Architecture: Designing the right sound, in the right place, to the right person in public environments. In conversation with Margareta Andersson, Sound Architect and Section Manager at Efterklang.

Soundbites

#1 From Advertising to Sound Architecture - the Entrepreneurial Journey of Margareta Andersson. 

#2 Lexter - the Early Pioneers in Shaping Sound Design and Sound Technology in Public Spaces in Sweden.

#3 The Important Role of a Sound Architect.

#4 How Modern Co-Working Spaces are being Designed to Maximum the Sound Experience to Increase Productivity. 

#5 How Sound Masking is Utilized to Minimize Private Conversations and Sensitive Information in Bank Offices.

#6 How the Shopping Mall Mood Stockholm became Europe's largest Sound Design Concept with 22 Sound Zones and a 100 Unique Sound Productions.

#7 “The Impossible Run” - the Life Changing Sound Project. 

#8 Lexter - the Early Pioneers Developing the Digital Sound Design System TWANG.

#9 Spot on Sound Design is Early Intertwined with the Visual and Acoustic.

#10 It is Time for Brands to Allocate a Budget for Creating a Holistic Sound Experience.

Efterklang

www.afconsult.com

Host: 🔥 Follow Jasmine Moradi on 🔥

🔴👉 Website https://jasminemoradi.com

🔴👉 Twitter https://twitter.com/JasmineMoradi

🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi

🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai/

🔴👉 Youtube https://www.youtube.com/channel/UCDXb7zT-k-jC5Dvm_Gy50dw/

#audiobranding #instoremusic #backgroundmusic #lexter #efterklang #musicmatter #podcast #sounddesign #soundarchitecture #margaretaandersson

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.

Margareta Andersson: "In open office spaces of co-working spaces  I would recommend to build different sections depending on staff task and mood".

Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 11: Sound Architecture: Designing the right sound, in the right place, to the right person in public environments. In conversation with Margareta Andersson, Sound Architect and Section Manager at Efterklang.

Soundbites

#1 From advertising to Sound Architecture - the Entrepreneurial Journey of Margareta Andersson. 

#2 Lexter - the Early Pioneers in Shaping Sound Design and Sound Technology in Public Spaces in Sweden.

#3 The Important Role of a Sound Architect.

#4 How Modern Co-Working Spaces are being Designed to Maximum the Sound Experience to Increase Productivity. 

#5 How Sound Masking is Utilized to Minimize Private Conversations and Sensitive Information in Bank Offices.

#6 How the Shopping Mall Mood Stockholm became Europe's largest Sound Design Concept with 22 Sound Zones and a 100 Unique Sound Productions.

#7 “The Impossible Run” - the Life Changing Sound Project. 

#8 Lexter - the Early Pioneers Developing the Digital Sound Design System TWANG.

#9 Spot on Sound Design is Early Intertwined with the Visual and Acoustic.

#10 It is Time for Brands to Allocate a Budget for Creating a Holistic Sound Experience.

Efterklang

www.afconsult.com

Host: 🔥 Follow Jasmine Moradi on 🔥

🔴👉 Website https://jasminemoradi.com

🔴👉 Twitter https://twitter.com/JasmineMoradi

🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi

🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai/

🔴👉 Youtube https://www.youtube.com/channel/UCDXb7zT-k-jC5Dvm_Gy50dw/

#audiobranding #instoremusic #backgroundmusic #lexter #efterklang #musicmatter #podcast #sounddesign #soundarchitecture #margaretaandersson

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.

Margareta Andersson: "If you're going gonna work with what I'm doing you need to be in control of peoples behavior in the environment itself".

Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 11: Sound Architecture: Designing the right sound, in the right place, to the right person in public environments. In conversation with Margareta Andersson, Sound Architect and Section Manager at Efterklang.

Soundbites

#1 From advertising to Sound Architecture - the Entrepreneurial Journey of Margareta Andersson. 

#2 Lexter - the Early Pioneers in Shaping Sound Design and Sound Technology in Public Spaces in Sweden.

#3 The Important Role of a Sound Architect.

#4 How Modern Co-Working Spaces are being Designed to Maximum the Sound Experience to Increase Productivity. 

#5 How Sound Masking is Utilized to Minimize Private Conversations and Sensitive Information in Bank Offices.

#6 How the Shopping Mall Mood Stockholm became Europe's largest Sound Design Concept with 22 Sound Zones and a 100 Unique Sound Productions.

#7 “The Impossible Run” - the Life Changing Sound Project. 

#8 Lexter - the Early Pioneers Developing the Digital Sound Design System TWANG.

#9 Spot on Sound Design is Early Intertwined with the Visual and Acoustic.

#10 It is Time for Brands to Allocate a Budget for Creating a Holistic Sound Experience.

Efterklang

www.afconsult.com

Host: 🔥 Follow Jasmine Moradi on 🔥

🔴👉 Website https://jasminemoradi.com

🔴👉 Twitter https://twitter.com/JasmineMoradi

🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi

🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai/

🔴👉 Youtube https://www.youtube.com/channel/UCDXb7zT-k-jC5Dvm_Gy50dw/

#audiobranding #instoremusic #backgroundmusic #lexter #efterklang #musicmatter #podcast #sounddesign #soundarchitecture #margaretaandersson

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.

Margareta Andersson: "The possibilities was in my head and I didn't know if the market were sharing my thoughts. So we started to do bits and pieces for some customers where we were building small speakers in furniture".

Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 11: Sound Architecture: Designing the right sound, in the right place, to the right person in public environments. In conversation with Margareta Andersson, Sound Architect and Section Manager at Efterklang.

Soundbites

#1 From advertising to Sound Architecture - the Entrepreneurial Journey of Margareta Andersson. 

#2 Lexter - the Early Pioneers in Shaping Sound Design and Sound Technology in Public Spaces in Sweden.

#3 The Important Role of a Sound Architect.

#4 How Modern Co-Working Spaces are being Designed to Maximum the Sound Experience to Increase Productivity. 

#5 How Sound Masking is Utilized to Minimize Private Conversations and Sensitive Information in Bank Offices.

#6 How the Shopping Mall Mood Stockholm became Europe's largest Sound Design Concept with 22 Sound Zones and a 100 Unique Sound Productions.

#7 “The Impossible Run” - the Life Changing Sound Project. 

#8 Lexter - the Early Pioneers Developing the Digital Sound Design System TWANG.

#9 Spot on Sound Design is Early Intertwined with the Visual and Acoustic.

#10 It is Time for Brands to Allocate a Budget for Creating a Holistic Sound Experience.

Efterklang

www.afconsult.com

Host: 🔥 Follow Jasmine Moradi on 🔥

🔴👉 Website https://jasminemoradi.com

🔴👉 Twitter https://twitter.com/JasmineMoradi

🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi

🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai/

🔴👉 Youtube https://www.youtube.com/channel/UCDXb7zT-k-jC5Dvm_Gy50dw/

#audiobranding #instoremusic #backgroundmusic #lexter #efterklang #musicmatter #podcast #sounddesign #soundarchitecture #margaretaandersson

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.