Sven-Olov Daunfeldt: "The problem in many retail stores is that they have a lot of problems with theft. Can we decrease theft with soundscapes?"

Episode 13: 2Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer perception and store staff satisfaction.

My guest today is my dear friend and research colleague Sven-Olov Daunfeldt. Today, Sven-Olov and I discuss the ins and outs of the effects of brand-fit in-store music on sales and on customer and store staff’s satisfaction.

Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 13: 2Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer perception and store staff satisfaction. In conversation with Sven-Olov Daunfeldt, Head of Research, Handelnsforskningsinstitut.se/en.

Soundbites:

#1 Sven-Olov Daunfeldt has the Best Research Job in the World.  

#2 Meet Sweden’s Coolest Hard Rock and Heavy Metal Professor. (04:00)

#3 “The Influence of Music on Consumer Behavior” -  Music Matters and the Devil is in the Details. (08:22)

#4 What Brands Should Learn from the Successful Music Strategy of Starbucks  (14:13)

#5 “The Impact of Music in Restaurants” - Why the Sound of Ed Sheeran Helps Sell Fries. (19:40)

#6 Why Randomized Music Experiment is the Key to Capture the Causal Effects. (34:05)

#7 It’s Proven - Music has a Huge effect on store employees. Shoot me! Literally! (35:11)

#8 Choose Between the Store Employees' Happiness of  Influencing the In-Store Music, or Losing Sales? (41:58)

#9 Stop Turning on the Radio, Your Choice of In-Store Music Makes or Breaks Your Business. (53:03)

#10 Experiential Marketing is the Next Big thing Post COVID-19 where the Music Stands in the Center of the Experience. (58:51)

#11 Can Sound Decrease Store Theft?  (1:02:54)

Host: 🔥 Follow Jasmine Moradi on 🔥

🔴👉 Website https://jasminemoradi.com

🔴👉 Twitter https://twitter.com/JasmineMoradi

🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi

🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai

Guest:

Sven-Olov Daunfeldt

Head of Research

Handelnsforskningsinstitut.se/en

#Instoremusic #backgroundmusic #musicresearch #fieldexperiments #audiobranding #soundtrackyourbrand

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.

Sven-Olov Daunfeldt: "The retail industry will change dramatically after this pandemic, specially restaurants and hotels."

Episode 13: 2Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer perception and store staff satisfaction.

My guest today is my dear friend and research colleague Sven-Olov Daunfeldt. Today, Sven-Olov and I discuss the ins and outs of the effects of brand-fit in-store music on sales and on customer and store staff’s satisfaction.

Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 13: 2Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer perception and store staff satisfaction. In conversation with Sven-Olov Daunfeldt, Head of Research, Handelnsforskningsinstitut.se/en.

Soundbites:

#1 Sven-Olov Daunfeldt has the best research job in the world.  

#2 Meet Sweden’s coolest hard rock and heavy metal professor.

#3 “The Influence of Music on Consumer Behavior” - Music Matters and the Devil is in the Details.

#4 The successful music strategy of Starbucks - what brands should learn.

#5 “The Impact of Music in Restaurants” - groundbreaking in-store music research on why the sound of Ed Sheeran helps sell fries. 

#6 Why randomized music experiment is the key to capture the causal effects.

#7 It’s proven - music has a huge effect on store employees. Shoot me! Literally!

#8 Choose between the store employees' happiness of influencing the in-store music, or losing sales? 

#9 Stop turning on the radio, your choice of in-store music makes or breaks your business.

#10 Experiential marketing is the next big thing post COVID-19 where the music stands in the center of the experience. 

#11 Can sound decrease store theft? 

Host: 🔥 Follow Jasmine Moradi on 🔥

🔴👉 Website https://jasminemoradi.com

🔴👉 Twitter https://twitter.com/JasmineMoradi

🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi

🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai

Guest:

Sven-Olov Daunfeldt

Head of Research 

Handelnsforskningsinstitut.se/en

#Instoremusic #backgroundmusic #musicresearch #fieldexperiments #audiobranding #soundtrackyourbrand

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.

Sven-Olov Daunfeldt: "If music is so important for individuals it is also so important for store owners or restaurant owners it can actually get you to connect with your customer if you do it properly if you do it right it can have a huge effect on your business".

Episode 13: 2Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer perception and store staff satisfaction.

My guest today is my dear friend and research colleague Sven-Olov Daunfeldt. Today, Sven-Olov and I discuss the ins and outs of the effects of brand-fit in-store music on sales and on customer and store staff’s satisfaction.

Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 13: 2Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer perception and store staff satisfaction. In conversation with Sven-Olov Daunfeldt, Head of Research, Handelnsforskningsinstitut.se/en.

Soundbites:

#1 Sven-Olov Daunfeldt has the best research job in the world.  

#2 Meet Sweden’s coolest hard rock and heavy metal professor.

#3 “The Influence of Music on Consumer Behavior” - Music Matters and the Devil is in the Details.

#4 The successful music strategy of Starbucks - what brands should learn.

#5 “The Impact of Music in Restaurants” - groundbreaking in-store music research on why the sound of Ed Sheeran helps sell fries. 

#6 Why randomized music experiment is the key to capture the causal effects.

#7 It’s proven - music has a huge effect on store employees. Shoot me! Literally!

#8 Choose between the store employees' happiness of influencing the in-store music, or losing sales? 

#9 Stop turning on the radio, your choice of in-store music makes or breaks your business.

#10 Experiential marketing is the next big thing post COVID-19 where the music stands in the center of the experience. 

#11 Can sound decrease store theft? 

Host: 🔥 Follow Jasmine Moradi on 🔥

🔴👉 Website https://jasminemoradi.com

🔴👉 Twitter https://twitter.com/JasmineMoradi

🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi

🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai

Guest:

Sven-Olov Daunfeldt

Head of Research 

Handelnsforskningsinstitut.se/en

#Instoremusic #backgroundmusic #musicresearch #fieldexperiments #audiobranding #soundtrackyourbrand

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.

Sven-Olov Daunfeldt: "For instance the music preference of the employees were really not in line with the music of the brand identity".

Episode 13: 2 Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer perception and store staff satisfaction.

My guest today is my dear friend and research colleague Sven-Olov Daunfeldt. Today, Sven-Olov and I discuss the ins and outs of the effects of brand-fit in-store music on sales and on customer and store staff’s satisfaction.

Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 13: 2Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer perception and store staff satisfaction. In conversation with Sven-Olov Daunfeldt, Head of Research, Handelnsforskningsinstitut.se/en.

Soundbites:

#1 Sven-Olov Daunfeldt has the best research job in the world.  

#2 Meet Sweden’s coolest hard rock and heavy metal professor.

#3 “The Influence of Music on Consumer Behavior” - Music Matters and the Devil is in the Details.

#4 The successful music strategy of Starbucks - what brands should learn.

#5 “The Impact of Music in Restaurants” - groundbreaking in-store music research on why the sound of Ed Sheeran helps sell fries. 

#6 Why randomized music experiment is the key to capture the causal effects.

#7 It’s proven - music has a huge effect on store employees. Shoot me! Literally!

#8 Choose between the store employees' happiness of influencing the in-store music, or losing sales? 

#9 Stop turning on the radio, your choice of in-store music makes or breaks your business.

#10 Experiential marketing is the next big thing post COVID-19 where the music stands in the center of the experience. 

#11 Can sound decrease store theft? 

Host: 🔥 Follow Jasmine Moradi on 🔥

🔴👉 Website https://jasminemoradi.com

🔴👉 Twitter https://twitter.com/JasmineMoradi

🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi

🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai

Guest:

Sven-Olov Daunfeldt

Head of Research 

Handelnsforskningsinstitut.se/en

#Instoremusic #backgroundmusic #musicresearch #fieldexperiments #audiobranding #soundtrackyourbrand

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.

Sven-Olov Daunfeldt: "You are there for a long time, and maybe you're being influenced by other things more than the music that is played in the store".

Episode 13: 2 Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer perception and store staff satisfaction.

My guest today is my dear friend and research colleague Sven-Olov Daunfeldt. Today, Sven-Olov and I discuss the ins and outs of the effects of brand-fit in-store music on sales and on customer and store staff’s satisfaction.

Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 13: 2Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer perception and store staff satisfaction. In conversation with Sven-Olov Daunfeldt, Head of Research, Handelnsforskningsinstitut.se/en.

Soundbites:

#1 Sven-Olov Daunfeldt has the best research job in the world.  

#2 Meet Sweden’s coolest hard rock and heavy metal professor.

#3 “The Influence of Music on Consumer Behavior” - Music Matters and the Devil is in the Details.

#4 The successful music strategy of Starbucks - what brands should learn.

#5 “The Impact of Music in Restaurants” - groundbreaking in-store music research on why the sound of Ed Sheeran helps sell fries. 

#6 Why randomized music experiment is the key to capture the causal effects.

#7 It’s proven - music has a huge effect on store employees. Shoot me! Literally!

#8 Choose between the store employees' happiness of influencing the in-store music, or losing sales? 

#9 Stop turning on the radio, your choice of in-store music makes or breaks your business.

#10 Experiential marketing is the next big thing post COVID-19 where the music stands in the center of the experience. 

#11 Can sound decrease store theft? 

Host: 🔥 Follow Jasmine Moradi on 🔥

🔴👉 Website https://jasminemoradi.com

🔴👉 Twitter https://twitter.com/JasmineMoradi

🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi

🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai

Guest:

Sven-Olov Daunfeldt

Head of Research 

Handelnsforskningsinstitut.se/en

#Instoremusic #backgroundmusic #musicresearch #fieldexperiments #audiobranding #soundtrackyourbrand

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.

Sven-Olov Daunfeldt: "The fantastic tool is to be able to randomize the music at different stores at different times".

Episode 13: 2 Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer perception and store staff satisfaction.

My guest today is my dear friend and research colleague Sven-Olov Daunfeldt. Today, Sven-Olov and I discuss the ins and outs of the effects of brand-fit in-store music on sales and on customer and store staff’s satisfaction.

Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 13: 2Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer perception and store staff satisfaction. In conversation with Sven-Olov Daunfeldt, Head of Research, Handelnsforskningsinstitut.se/en.

Soundbites:

#1 Sven-Olov Daunfeldt has the best research job in the world.  

#2 Meet Sweden’s coolest hard rock and heavy metal professor.

#3 “The Influence of Music on Consumer Behavior” - Music Matters and the Devil is in the Details.

#4 The successful music strategy of Starbucks - what brands should learn.

#5 “The Impact of Music in Restaurants” - groundbreaking in-store music research on why the sound of Ed Sheeran helps sell fries. 

#6 Why randomized music experiment is the key to capture the causal effects.

#7 It’s proven - music has a huge effect on store employees. Shoot me! Literally!

#8 Choose between the store employees' happiness of influencing the in-store music, or losing sales? 

#9 Stop turning on the radio, your choice of in-store music makes or breaks your business.

#10 Experiential marketing is the next big thing post COVID-19 where the music stands in the center of the experience. 

#11 Can sound decrease store theft? 

Host: 🔥 Follow Jasmine Moradi on 🔥

🔴👉 Website https://jasminemoradi.com

🔴👉 Twitter https://twitter.com/JasmineMoradi

🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi

🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai

Guest:

Sven-Olov Daunfeldt

Head of Research 

Handelnsforskningsinstitut.se/en

#Instoremusic #backgroundmusic #musicresearch #fieldexperiments #audiobranding #soundtrackyourbrand

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.

Sven-Olov Daunfeldt: "What increased most in the sales was actually dessert and coffee, and it was not summer".

Episode 13: 2 Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer perception and store staff satisfaction.

My guest today is my dear friend and research colleague Sven-Olov Daunfeldt. Today, Sven-Olov and I discuss the ins and outs of the effects of brand-fit in-store music on sales and on customer and store staff’s satisfaction.

Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 13: 2Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer perception and store staff satisfaction. In conversation with Sven-Olov Daunfeldt, Head of Research, Handelnsforskningsinstitut.se/en.

Soundbites:

#1 Sven-Olov Daunfeldt has the best research job in the world.  

#2 Meet Sweden’s coolest hard rock and heavy metal professor.

#3 “The Influence of Music on Consumer Behavior” - Music Matters and the Devil is in the Details.

#4 The successful music strategy of Starbucks - what brands should learn.

#5 “The Impact of Music in Restaurants” - groundbreaking in-store music research on why the sound of Ed Sheeran helps sell fries. 

#6 Why randomized music experiment is the key to capture the causal effects.

#7 It’s proven - music has a huge effect on store employees. Shoot me! Literally!

#8 Choose between the store employees' happiness of influencing the in-store music, or losing sales? 

#9 Stop turning on the radio, your choice of in-store music makes or breaks your business.

#10 Experiential marketing is the next big thing post COVID-19 where the music stands in the center of the experience. 

#11 Can sound decrease store theft? 

Host: 🔥 Follow Jasmine Moradi on 🔥

🔴👉 Website https://jasminemoradi.com

🔴👉 Twitter https://twitter.com/JasmineMoradi

🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi

🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai

Guest:

Sven-Olov Daunfeldt

Head of Research 

Handelnsforskningsinstitut.se/en

#Instoremusic #backgroundmusic #musicresearch #fieldexperiments #audiobranding #soundtrackyourbrand

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.

Sven-Olov Daunfeldt: "He realized after a while he couldn't continue playing Italian opera, so he started to play more classic music which was better but not maybe perfect".

Episode 13: 2 Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer perception and store staff satisfaction.

My guest today is my dear friend and research colleague Sven-Olov Daunfeldt. Today, Sven-Olov and I discuss the ins and outs of the effects of brand-fit in-store music on sales and on customer and store staff’s satisfaction.

Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 13: 2Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer perception and store staff satisfaction. In conversation with Sven-Olov Daunfeldt, Head of Research, Handelnsforskningsinstitut.se/en.

Soundbites:

#1 Sven-Olov Daunfeldt has the Best Research Job in the World.  

#2 Meet Sweden’s Coolest Hard Rock and Heavy Metal Professor. (04:00)

#3 “The Influence of Music on Consumer Behavior” -  Music Matters and the Devil is in the Details. (08:22)

#4 What Brands Should Learn from the Successful Music Strategy of Starbucks  (14:13)

#5 “The Impact of Music in Restaurants” - Why the Sound of Ed Sheeran Helps Sell Fries. (19:40)

#6 Why Randomized Music Experiment is the Key to Capture the Causal Effects. (34:05)

#7 It’s Proven - Music has a Huge effect on store employees. Shoot me! Literally! (35:11)

#8 Choose Between the Store Employees' Happiness of  Influencing the In-Store Music, or Losing Sales? (41:58)

#9 Stop Turning on the Radio, Your Choice of In-Store Music Makes or Breaks Your Business. (53:03)

#10 Experiential Marketing is the Next Big thing Post COVID-19 where the Music Stands in the Center of the Experience. (58:51)

#11 Can Sound Decrease Store Theft?  (1:02:54)

Host: 🔥 Follow Jasmine Moradi on 🔥

🔴👉 Website https://jasminemoradi.com

🔴👉 Twitter https://twitter.com/JasmineMoradi

🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi

🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai

Guest:

Sven-Olov Daunfeldt

Head of Research

Handelnsforskningsinstitut.se/en

#Instoremusic #backgroundmusic #musicresearch #fieldexperiments #audiobranding #soundtrackyourbrand

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.

Sven-Olov Daunfeldt: "Based on the literature overview for Soundtrack Your Brand and the key findings, I would say that music matters".

Episode 13: 2 Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer perception and store staff satisfaction.

My guest today is my dear friend and research colleague Sven-Olov Daunfeldt. Today, Sven-Olov and I discuss the ins and outs of the effects of brand-fit in-store music on sales and on customer and store staff’s satisfaction.

Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 13: 2Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer perception and store staff satisfaction. In conversation with Sven-Olov Daunfeldt, Head of Research, Handelnsforskningsinstitut.se/en.

Soundbites:

#1 Sven-Olov Daunfeldt has the Best Research Job in the World.  

#2 Meet Sweden’s Coolest Hard Rock and Heavy Metal Professor. (04:00)

#3 “The Influence of Music on Consumer Behavior” - Music Matters and the Devil is in the Details. (08:22)

#4 What Brands Should Learn from the Successful Music Strategy of Starbucks (14:13)

#5 “The Impact of Music in Restaurants” - Why the Sound of Ed Sheeran Helps Sell Fries. (19:40)

#6 Why Randomized Music Experiment is the Key to Capture the Causal Effects. (34:05)

#7 It’s Proven - Music has a Huge effect on store employees. Shoot me! Literally! (35:11)

#8 Choose Between the Store Employees' Happiness of Influencing the In-Store Music, or Losing Sales? (41:58)

#9 Stop Turning on the Radio, Your Choice of In-Store Music Makes or Breaks Your Business. (53:03)

#10 Experiential Marketing is the Next Big thing Post COVID-19 where the Music Stands in the Center of the Experience. (58:51)

#11 Can Sound Decrease Store Theft? (1:02:54)

Host: 🔥 Follow Jasmine Moradi on 🔥

🔴👉 Website https://jasminemoradi.com

🔴👉 Twitter https://twitter.com/JasmineMoradi

🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi

🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai

Guest:

Sven-Olov Daunfeldt

Head of Research

Handelnsforskningsinstitut.se/en

#Instoremusic #backgroundmusic #musicresearch #fieldexperiments #audiobranding #soundtrackyourbrand

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.

My guest today is my dear friend and research colleague Sven-Olov Daunfeldt. Today, Sven-Olov and I discuss the ins and outs of the effects of brand-fit in-store music on sales and on customer and store staff’s satisfaction.

Sven-Olov Daunfeldt

Head of Research 

Handelnsforskningsinstitut.se/en

Soundbite #1 

Sven-Olov Daunfeldt has the best research job in the world.   

Soundbite #2 04:00

Meet Sweden’s coolest hard rock and heavy metal professor.

Soundbite #3 08:22

“The Influence of Music on Consumer Behavior” - Music Matters and the Devil is in the Details.

Soundbite #4 14:13 

The successful music strategy of Starbucks - what brands should learn.  

Soundbite #5 19:40

“The Impact of Music in Restaurants” - groundbreaking in-store music research on why the sound of Ed Sheeran helps sell fries. 

Soundbite #6 34:05

Why randomized music experiment is the key to capture the causal effects.

Soundbite #7 35:11 

It’s proven - music has a huge effect on store employees. Shoot me! Literally!

Soundbite #8 41:58

Choose between the store employees' happiness of influencing the in-store music, or losing sales?

Soundbite #9 53:03

Stop turning on the radio, your choice of in-store music makes or breaks your business. 

Soundbite #10 58:51

Experiential marketing is the next big thing post COVID-19 where the music stands in the center of the experience.

Soundbite #11 1:02:00

Can sound decrease store theft? 

#Instoremusic #backgroundmusic #musicresearch #fieldexperiments #audiobranding #soundtrackyourbrand

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.