In this episode of the Future of Work Podcast, Frank Cottle dives deep into the art of empathetic marketing with Andrea Pirrotti-Dranchak, a seasoned expert in understanding and capturing the heart and mind of the buyer. They explore how conversational marketing transcends traditional sales tactics, focusing on solving both the objective and subjective needs of decision-makers. Andrea shares her insights on leveraging data, understanding customer fears, and the delicate balance between human touch and AI in shaping the future of marketing. As AI becomes more prevalent, how will it coexist with the irreplaceable human connection in business.