Driving Performance

The Power of Decentralized Leadership with Joe and Matt Serra of Serra Automotive


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In this episode, we’re joined by Serra Automotive’s Chairman, Joe Serra, and President, Matt Serra, who share their insights into leadership based on a blend of family values and professional focus. They discuss the importance of empowering partners, fostering autonomy and creating growth opportunities across their dealership network.


Key Takeaways:


(02:10) A start in Chevy sales grew into a successful automotive business.

(04:02) Valuing people and leading by example lead to strong foundations. 

(06:22) Choosing a career you love and focusing on people leads to success.

(08:43) Making tough succession decisions early for stability and clarity.

(12:04) Vision is driven by empowering others, not by sales targets or rank.

(13:50) Autonomy attracts top talent, drives growth and fuels sustainability. 

(16:25) True decentralization empowers partners to lead while supporting collaboration.

(19:56) A flexible growth model allows expansion into any market with the right partner.

(25:26) Focus on talent, top technicians and exceptional problem-solving.

(27:27) High dealership values drive smart franchise choices and financing.

(29:53) Ideal stores are high-volume, well-performing and in key markets.


Additional Resources:


Driving Performance | Website

https://performancebrokerageservices.com/driving-performance-podcast/


Performance Brokerage Services | Website

https://performancebrokerageservices.com/


Performance Brokerage Services | LinkedIn

https://www.linkedin.com/company/performance-brokerage-services


Joe Serra | Linkedin

https://www.linkedin.com/in/joe-serra-3a48409/


Matt Serra | Linkedin

https://www.linkedin.com/in/matt-serra/


Serra Automotive | LinkedIn

https://www.linkedin.com/company/serrausa/


Serra Automotive | Website

https://www.serrausa.com/



Thanks for listening to “Driving Performance.” If you enjoyed this episode, please leave a 5-star review, and be sure to subscribe so you never miss any insightful conversations.



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