Today's guests are Melissa Easy, Vice President and General Manager of Clinical Technologies and Vinita Navadgi, Sr. Director, Digital Patient Suite at IQVIA. They join us on today's show to discuss the advantages of optimizing consent workflows through automation, or 'eConsent' processes. The conversation delves into the metrics defining the effectiveness of 'eConsent' for both patients and healthcare providers, elucidating the role of AI in shaping the broader landscape of clinical trials. If you've enjoyed or benefited from some of the insights of this episode, consider leaving us a five-star review on Apple Podcasts, and let us know what you learned, found helpful, or liked most about this show!