Michael North | Digital Learning Manager, DuluxGroup

In this video, 360ed.tv chats with Michael North about the power of ‘edutainment’ in designing learning experiences that resonate with learners, and how he infuses edutainment principles in his work at DuluxGroup.  

Michael introduces the concept of ‘edutainment’ in L&D as a way to produce enjoyable educational content that captures attention and keeps learners engaged along the learning journey. He contends that by delivering dynamic and even topical content that speaks to learners on a personal level, more impactful and sustained learning is likely to follow.

To ensure edutainment strategies are targeted and aligned to learning objectives, and to offset the risk of superficial learning, Michael also discusses the need for measurement and KPIs to gauge their success.

What are some practical ways to incorporate an edutainment strategy as part of your L&D efforts? Watch the video to learn more.

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