This week, Dawn meets with long-time colleague and friend, Susie Liberatore. Susie is a brilliant branding and marketing expert that focuses on franchise businesses. Dawn and Susie break down the marketing goals from a franchise perspective and demystify the complexity of franchise business marketing. Susie shares what she finds most franchise owners struggle with when it comes to marketing and her best advice on how to navigate around those challenges.

Resources talked about in this episode

Guest podcast - https://www.visions2images.com/podcast 

Guest website - https://www.visions2images.com/ 

Guest social media - 

Facebook - https://www.facebook.com/Visions2imagesdesign/

Instagram - http://instagram.com/visions2images

YouTube - https://www.youtube.com/channel/UCF2z02HMKDEtb6OWIZq0Ytw 

LinkedIn - https://www.linkedin.com/in/susie-liberatore-b076311a 

Digital Dawn Shopify checklist – Shopify Checklist

Digital Dawn Website - Digital Dawn

Connect with us - Facebook, Instagram, and Linkedin

Digital Dawn FREE Facebook Group - https://www.facebook.com/groups/6FigureeCommSuccessStrategies

Book a call - https://digitaldawnagency.com/discovery-call/

This week Dawn meets with Tricia and Zach Tift of TFT Wood. They share how they got into woodworking and what it was like for them during the pandemic. Tricia and Zach explain what it’s like being a tag team in their business and what it takes to keep each other going. Dawn, Tricia and Zach also explore what the future holds for TFT Wood and other eCommerce businesses.

Resources talked about in this episode

Product mentioned – https://amzn.to/36IL7Pf

Guest website - www.tftwood.com

Digital Dawn Shopify checklist – Shopify Checklist

Digital Dawn Website - Digital Dawn

Connect with us - Facebook, Instagram, and Linkedin

Digital Dawn FREE Facebook Group - https://www.facebook.com/groups/6FigureeCommSuccessStrategies

Book a call - https://digitaldawnagency.com/discovery-call/

This week Dawn meets with business, finance and Amazon expert, Aryeh Sheinbein to discuss the benefits of using Amazon as a platform for your eCommerce business. Aryeh is a Wall Street business expert who has spent the majority of his career helping successful business owners and entrepreneurs invest their money and grow their wealth. He also has an insane amount of knowledge about Amazon and the best ways for eCommerce business owners to benefit from it. Dawn and Aryeh explore the pros, cons and costs of doing business on Amazon as well as the best ways to retain the customers that find your business on Amazon. 

Resources talked about in this episode:

Guest podcast - Inside the Lion’s Den

Guest website - https://www.solutionadvisory.com/ 

Guest social media - 

IG: @aryehthebusinessman

Twitter: @aryehsheinbein

LinkedIn: https://www.linkedin.com/in/aryehsheinbein/

Digital Dawn Shopify checklist – Shopify Checklist

Digital Dawn Website - Digital Dawn

Connect with us - Facebook, Instagram, and Linkedin

Digital Dawn FREE Facebook Group - https://www.facebook.com/groups/6FigureeCommSuccessStrategies

Book a call - https://digitaldawnagency.com/discovery-call/

How can you tell when you’re burnt out or if it’s just time to shut ‘er down? This week, Dawn opens up about the side of business you don’t really see on social media - the challenges and failures. She discusses how everyone’s experience with running a business is going to look completely different from the person next to you, or who you follow on Instagram. Dawn also validates the idea of accepting that the eCommerce industry isn’t for everyone and that’s perfectly okay. The most important part of this journey is to know that if your passion is always evolving into something better than it was before, then you’re in the right place. But if you have to close a door in order to open a new one, then go for it because that is part of your purpose.

Resources talked about in this episode:

Digital Dawn Shopify checklist – Shopify Checklist

Digital Dawn Website - Digital Dawn

Connect with us - Facebook, Instagram, and Linkedin

Digital Dawn FREE Facebook Group - https://www.facebook.com/groups/6FigureeCommSuccessStrategies

Book a call - https://digitaldawnagency.com/discovery-call/

This week, Dawn meets with Julie Stoian to discuss marketing campaign trends. Julie is a digital marketing expert, coach and co-founder of several online brands. She has created Create Your Laptop Life® , Funnel Gorgeous® , and Digital Insiders ®. Dawn and Julie dive into the current marketing trends for digital businesses and what the future looks like for those trends. Julie explains the importance of a businesses online presence and what content should go on what platforms. A key takeaway from this episode - remember that trends are always going to change so stay open minded!

Resources talked about in this episode: 

Guest website - 

1. juliestoian.com
2. funnelgorgeous.com

Guest social media - @funnelgorgeous, @juliestoian 

Digital Dawn Shopify checklist – Shopify Checklist

Digital Dawn Website - Digital Dawn

Connect with us - Facebook, Instagram, and Linkedin

Digital Dawn FREE Facebook Group - https://www.facebook.com/groups/6FigureeCommSuccessStrategies

Book a call - https://digitaldawnagency.com/discovery-call/

Have you ever been so impressed with a brand’s marketing just to be disappointed by the actual product? This is very common now with the art of digital marketing. Graphic design and video editing have made it very easy for brands to get creative with their marketing. But that doesn’t always make their products match the quality of their marketing. This week, Dawn explains the importance of brand authenticity in marketing and what happens when customers find out a brand’s marketing is full of BS.

Resources talked about in this episode:

Digital Dawn Shopify checklist – Shopify Checklist

Digital Dawn Website - Digital Dawn

Connect with us - Facebook, Instagram, and Linkedin

Book a call - https://digitaldawnagency.com/discovery-call/

This week Dawn meets with an award-winning social entrepreneur, Jenn Harper. She is the founder and CEO of a digitally native direct to consumer brand, Cheekbone Beauty Cosmetics INC. Jenn has been making a name for herself in the beauty industry for a number of years but has been gaining popularity quickly after being on the hit CBC show, Dragons Den https://www.cbc.ca/dragonsden/m_pitches/cheekbone-beauty in 2019. Dawn and Jenn dive into the company’s mission in helping Indigenous youth see themselves in a beauty brand while using the concept of Life Cycle Thinking (LCT).  They discuss the challenges that come with maintaining a sustainable beauty brand and how Jenn’s passion for giving back to her community has become the forefront of her business. Check out all the insight Jenn has to offer on Sustainable Socially Conscious Beauty.

Resources talked about in this episode:

Guest website - www.cheekbonebeauty.com

Guest social media - 

https://instagram.com/cheekbonebeauty

https://linkedin.com/company/cheekbone-beauty

https://www.facebook.com/cheekbonebeauty

https://www.tiktok.com/@cheekbonebeauty

Digital Dawn Shopify checklist – Shopify Checklist

Digital Dawn Website - Digital Dawn

Connect with us - Facebook, Instagram, and Linkedin

Digital Dawn FREE Facebook Group - https://www.facebook.com/groups/6FigureeCommSuccessStrategies

Book a call - https://digitaldawnagency.com/discovery-call/

This week Dawn gives you her perspective on one of the major differences between being a corporate executive and an entrepreneur - Support Team from the beginning vs. No Support Team. The desire to do it all as an entrepreneur can be intriguing and discouraging all at the same time. Dawn explains how easy it is to get lost in the details and lose track of what you’re best at. She also paints a picture of why it is so important to find your zone of genius as an entrepreneur and stick to it.

Dawn sits down with Robin Carberry to discuss the midlife career shift in Gen X women. With the ample amount of opportunities in the online business space, women of a “certain age” are finding themselves at a fork in the road in their careers. Robin discusses her technique in helping Gen X women make the necessary adjustments in their careers to find work that fuels them instead of drains them. She explains what tools and assessments she uses to help her clients understand what changes need to be made and how to make them.

Resources talked about in this episode

Website: https://robincarberry.com/

Facebook: https://www.facebook.com/robin.carberry.3/

IG: https://www.instagram.com/robin_carberry_coaching/

FB Biz Page: https://www.facebook.com/robincarberrycoaching

Sparketype Assessment: https://sparketype.com/assessment/ 

Digital Dawn Shopify checklist – Shopify Checklist

Digital Dawn Website - Digital Dawn

Connect with us - Facebook, Instagram, and Linkedin

Digital Dawn FREE Facebook Group - https://www.facebook.com/groups/6FigureeCommSuccessStrategies

Book a call - https://digitaldawnagency.com/discovery-call/

In this episode, Dawn explores the land of email marketing with The Queen of Evergreen, Brittany Long. Dawn and Brittany take you through some of the best email marketing practices to help you set up a rock solid email sequence for your business. Brittany spills the tea on why every shop needs an abandoned cart sequence and the shocking statistics on the recovery rate on those abandoned cart sequences. She also gives you her opinion and perspective on purchasing email templates. Don’t miss out on this treasure chest of knowledge!

Resources talked about in this episode

Guest website - https://www.winwithsystems.com

Guest social media - 

Instagram: www.instagram.com/thequeenofevergreen 

LinkedIn: https://www.linkedin.com/in/winwithsystems/ 

Facebook group: https://www.facebook.com/groups/837420067137971 

Youtube: https://www.youtube.com/channel/UCQpB2Lc-jWaIGE2njQktRTQ