When it comes to business, is "yes" always the best answer? In this episode of Unlocked, hosts Tony, Chad, and Lars from Calgary Lock & Safe, dive into the challenging but critical topic of "When to Say No." They discuss how the immediate reaction to new requests is often rooted in a fear of making mistakes or stepping outside of comfort zones. You’ll hear candid stories about the risks and rewards of taking on new challenges, including a disastrous attempt at servicing revolving doors. The conversation explores how saying “no” can sometimes be a sign of laziness or a lack of imagination, but other times, a strategic decision that protects profitability and focus. Learn how to ask the right questions to uncover the real problem, tailor your answer based on the customer’s value to your business, and strategically refuse work that doesn’t align with your core mission.