If someone Googled you today, would they trust you more or less?

In a world where vulnerability and authenticity are replacing the old corporate playbook, personal brand has become one of the most powerful differentiators for advisors.

In this episode, you’ll learn why people hire people — not logos — and how your online presence, story, and positioning directly impact trust and growth.

We break down how to articulate your “why” story, optimize your digital footprint, and ensure your headshots, bios, and credentials reflect who you are today. 

Kristin shares:

• Why authenticity is outperforming traditional corporate branding.
• How personal brand drives trust and client acquisition.
• The importance of clearly articulating your “why” story.
• What prospects see when they Google you and why it matters.
• How to optimize LinkedIn and online profiles.
• Why updated headshots and bios build credibility.
• When credentials and designations strengthen positioning.
• How to showcase media features and accomplishments.
• Why warmth beats advertising dollars.
• How firm leaders can help advisors refine their brand.

Resources:

• Ep 47: Mastering LinkedIn, AI, and Advisor Marketing with Derek Pollard
• Ep 5: Niche Marketing with Kristen Luke

Connect with Kristin Harad:

• LinkedIn: Kristin Harad, CFP®
• FullAdvisorCoaching.com
• X: KristinHarad
• Email: [email protected] 
• Schedule a Conversation with Kristin