The Power of Repurposing Your Content with Andréa Jones

If you've been in business for 2 years or more, you've probably created a shit ton of content from blogs to emails to social media posts—and it's multiplying like rabbits.    But wouldn't you like to get more out of all of the hard work you're putting in?   If you want to do less but better marketing, it's time to resurface and repurpose some of your best pieces.  But how do you do that?  When Andrea Jones mentioned in The Expert Up Club that she just finalized a process to find the best of the best content, I knew I needed to have her on the podcast to talk about how she's repurposing her content as Andréa has been creating content for years. If you don't know Andréa Jones, she is a social media strategist helping brands with bold personalities, bold opinions, and bold ideas, make bold moves toward elevating their thought leadership. and growing their business using the power of social media. So let's dive into this conversation with Andréa so you can get more from each piece of content you create and make your marketing more effective.  And suck less, too. In this episode you will hear: How to choose the right content to repurpose The top platforms Andréa uses to keep content organized The exact process Andréa goes through to repurpose her content (and she doesn’t start with social media) How and what Andréa tracks what works and what doesn’t work Why engagement rates are continuously declining