When it comes to fashion, it’s often seen as having a strict image of what “the look” is. Nowadays, more and more brands are fighting to break that stereotype by expanding their range of sizes and representation in their marketing. Good American has been a prime leader by only carrying its items in stores that take its entire size range and having diversity at the forefront of all its campaigns. In this episode, VP of Marketing Patrick Buchanan shares his journey into fashion and how the brand is championing the way for DEI in the industry.

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