In this episode of 'From a People Perspective', Martin Hauck interviews Michael Martocci, CEO of Swag Up, discussing the importance of branding in the swag industry, the impact of swag on employee experience, and innovative uses of swag in recruitment. Michael shares lessons learned from previous ventures, the significance of company culture, and how AI is shaping the future of business operations. The conversation emphasizes the need for companies to be deliberate in crafting employee experiences and the value of maintaining a strong team dynamic.