Welcome to episode #71 of the PPC Show, where we interview the best and brightest in paid search and social media advertising. This week we're joined by Frances Donegan-Ryan, Bing Ads Global Community Engagement.

In this episode, Frances joins us to talk about:

- The importance of diversity, equality, and inclusion in the digital marketing industry,

- What Janes of Digital is all about

- How you can get involved

Janes of Digital is a "stylish event, a platform for women who work in search and digital and a place where all are welcome – this includes men. If you’re the kind of person who likes to talk to others about search and digital in a respectful, safe space, then you’re the kind of person we want to see at Janes of Digital. We’ll host a panel discussion on a topic of interest to women in digital, invite your questions and input and turn you loose with nibbles and cocktails for the kind of fierce networking you hunger for."

Hey everyone, I’m Paul Wicker and I’m JD Prater. Today is Jan 26th 2018 and these are your top 9 PPC Headlines from this week.

Welcome to the #70 episode of the PPC Show, where we interview the best and brightest in paid search and social media advertising. This week we're joined by Tim Halloran, Head of Social Advertising at Zato Marketing.

In this episode, Tim reflects on the nine biggest Facebook updates from 2017. Stay tuned to learn more about:

- The impact of Russian ads on the Facebook News Feed and subsequent algorithm changes

- Power Editor & Ads Manager merging

- Collection Ads

- Facebook Analytics

- Facebook Offline Conversions

- and more!

Welcome to the #69 episode of the PPC Show, where we interview the best and brightest in paid search and social media advertising. This week we're kicking off 2018 with our guest Matt Macchia, CEO at AdFury.

In this episode, Matt breaks down the latest PPC trends with a few predictions of what paid marketers should keep an eye on in 2018. Stay tuned as we discuss:

- Google AdWords creates a lead fen form ad similar to Facebook and LinkedIn

- AI & NLP used in chatbots

- Voice search makes an appearance in the search query report or network report

- Year of Mobile strategy with new ad types

Hey everyone, I’m Paul Wicker and I’m JD Prater. Today is Jan 12th 2018 and these are your top 9 PPC Headlines from this week.

Welcome to episode #68 of the PPC Show where we interview the best and brightest paid search and paid social marketers. I'm your host JD Prater.

This week I'm joined by Brandon Green, Director of Digital Acquisition at Telegraph Creative to discuss the power of event tracking in google analytics and how to use Google Optimize for A/B testing.

Stay tuned as he shares his learnings and tips for website testing.

Welcome to episode #67 of the PPC Show, where we interview the best and brightest in paid search and paid social advertising. This week I'm joined by Nash Haywood, Senior Paid Media Manager at Element Three.

In this episode, Nash outlines some tips for setting up campaigns with Facebook's budget optimization tool and how you can scale and ramp up your results using this new feature.

If you're not familiar with this new feature, the social network said in a Facebook Business blog post that the Campaign Budget Optimization feature allows advertisers to"set one central campaign budget to optimize across ad sets by distributing budget to the top performing ad sets in real time. Campaign budget optimization is available for any campaign objective and is best suited for campaigns with multiple ad sets."

Learn about his early results and tips in this week's episode.

This week on The PPC Show, Paul Wicker and JD Prater break down the top seven headlines in ad tech and digital advertising for the week of Dec 4th - Dec 8th.

Welcome to the #66 episode of the PPC Show, where we interview the best and brightest in paid search and social media advertising. This week I'm joined by Mark Irvine, Senior Data Scientist at Wordstream.

In this episode, discover what Mark and his team learned after a full year of testing Google's new expanded text ads (ETAs) across 14,000 accounts.

Welcome back another episode of the PPC Show where we interview the best and brightest in pid search and social media advertising. This week I'm joined by Sayf Sharif, Director of Analytics at Seer Interactive.

I attended his session at Hero Conf London and left with my mind blown. So I asked him to come on the show and talk about how to build advanced Google Analytics audiences.

Stay tuned as Sayf walks through how to create advanced Google Analytics audiences based on a variety of user behaviors, to target not just people that view a specific page or product, but people who have complex behaviors, like viewing more of content A than content B over 6 months, while also not subscribing to your newsletter, and having never visited your lead form, and who have never clicked on an ad before.