The PR Maven Podcast

The PR Maven Podcast

By Nancy MarshallBusinessCareers
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The PR Maven Podcast episodes

  • Episode 140: Supporting Maine’s newcomers and diversity in business, with Alyne Cistone, founder and CEO of Global Tides Consulting LLC

    Alyne Cistone joins Nancy on this episode of The PR Maven® Podcast to share her inspiring story, her passions and her vision for the future. Originally from Kenya, Alyne describes how she ended up in Maine and what she loves about the state. She also talks about the work she is doing to help newcomers and diverse groups thrive, including the new television series Elevating Voices, which she co-hosts. Alyne offers some tips to people coming to live in Maine and explains her vision for the future.

    3:39 – Alyne talks about how her work has been influenced by who she is based on her experience and passion.

    5:54 – Alyne explains why she came to the United States and ended up in Maine.

    8:15 – Nancy and Alyne describe Alyne’s TED Talk and her amazing story.

    12:27 – Nancy askes Alyne how she was able to do a TED Talk.

    14:53 – Alyne talks more about Elevating Voices.

    21:06 – Alyne shares what inspires her.

    26:54 – Alyne explains her vision for the future.

    29:58 – Alyne shares some resources that have helped her.

     

    Quote

    “You can own a piece of my success, intended or unintended, by acceptance equally by your rejection. That’s one of my favorite lines. People don’t realize that by creating opportunities, we actually create a community where we all come in and enjoy and benefit.” – Alyne Cistone, founder and CEO of Global Tides Consulting LLC

     

    Links:

    Elevating Voices and Greenlight Maine: https://greenlightmaine.com/

    Blackwoods Campground: https://www.recreation.gov/camping/campgrounds/232508

    Alyne’s TED Talk: Navigating "The Sea of White" in Maine as a Kenyan: https://www.youtube.com/watch?v=i2EDYmDs2vA

    Bar Harbor Bank & Trust: https://www.barharbor.bank/

    C. Love Cookie Project: https://www.clovecookieproject.com/

    Bangor Savings Bank: https://www.bangor.com/

    Audible: https://www.audible.com/

    Understanding Your Potential by Myles Munroe: https://www.amazon.com/Understanding-Potential-Expanded-Jerry-Horner/dp/0768423376

    Integrative Inquiry: https://www.integrativeinquiryllc.com/

     

    Listen to Julene Gervais’ episode.

     

    Activate the PR Maven® Flash Briefing on your Alexa Device. 

    Join the PR Maven® Facebook group page. 

     

    About the guest:    

    Alyne Cistone has two decades of experience working in law, government and the non-profit sector. She is currently the founder and CEO of Global Tides LLC, a Maine-based consulting firm providing a wide range of consulting services to individuals, businesses, nonprofits and governments. Alyne serves on various boards including MCV/MCA, Flying Kites, Open Table MDI, Harambee Entrepreneurship Alliance and is also currently a member of the Board of Trustees at College of the Atlantic where she co-chairs the Board DEI Taskforce. She resides on Mount Desert Island.

    Looking to connect:          

    Email: [email protected]

    Facebook: https://www.facebook.com/alyne.mariariacistone

    37 min
  • Episode 139: Exciting podcast changes and celebrating 30 years

    In this special episode, Nancy is joined by Greg Glynn to talk about some changes to The PR Maven Podcast. Among the changes, the podcast will be live-streamed to the PR Maven ® Nation Facebook group and Marshall Communications YouTube page when recorded. Join PR Maven® Nation for early access to episodes! The podcast will also start to be launched bi-weekly. In addition to these exciting changes, Nancy and Greg celebrate the 30th anniversary of Marshall Communications by recalling some of their favorite moments.

    4:11 – Greg talks about some changes that are being made to the podcast, including recording on StreamYard.

    7:46 – Greg explains why podcasting has become so popular.

    10:59 – Greg describes the similarities and differences between pitching podcasts, TV and radio.

    17:21 – Greg talks about the awards the PR Maven® Podcast has won recently.

    23:17 – Nancy and Greg share some of their favorite projects they have worked on while reflecting on Marshall Communications’ 30 years in business.

    26:21 – Nancy and Greg describe some of the funniest moments they have had while working at Marshall Communications.

    30:31 – Nancy and Greg share some of the most memorable clients they have worked with.

     

    Quote

    “If you are going to pitch a podcast, you have to actually listen to the podcast - at least one episode – because you have to have a feel for the person’s personality and the guests they typically have on.” – Greg

     

    Links:

    Trek Across Maine: https://action.lung.org/site/TR/Cycle/ALANE_Northeast?pg=entry&fr_id=20696

    18 Summers Podcast: https://18summers.com/podcast/

    The Marshall Plan: https://www.marshallpr.com/the-marshall-plan/

    Maine Public Relations Council Awards: https://conta.cc/3bd5O5h

    Feedspot’s top 10 personal branding podcasts: https://www.marshallpr.com/press-release/the-pr-maven-podcast-named-to-top-10-list-of-personal-branding-podcasts/

    Maine Beer and Wine: http://www.mainebeerandwine.com/

    Julia Clukey: https://www.teamusa.org/usa-luge/athletes/Julia-Clukey

    Tirdy Works: https://moosetirds.com/?fbclid=IwAR0VREJYgHkZABpNo8MtwwfHIa1MPiszqTtqwo8feAISz5AtAiNwhGJFLuI

     

    Listen to Russell Walters’ episode to learn more about Northern Outdoors.

    Listen to Craig Marshall’s episode.

    Listen to Bill Green’s episode.

    Listen to Charlene Williams’ episode.

    Listen to Steve Lyons’ episode to learn more about the Maine Office of Tourism.

     

    Activate the PR Maven® Flash Briefing on your Alexa Device. 

    Join the PR Maven® Facebook group page. 

     

    About the guest:    

    Greg is the perfect guest for today’s episode because we have officially transitioned to StreamYard for broadcasting the podcast, this means in addition to being available on your favorite podcast player, the PR Maven Podcast is also available on Facebook and YouTube. Greg’s broadcasting background and experience helped launch the podcast back in 2018 and he has again worked to take the podcast to the next level. Greg has his broadcasting degree from Quinnipiac University and was the play-by-play voice of the Portland Pirates from 2004 to 2009. He earned his APR from the Public Relations Society of America in 2016 and has been with Marshall Communications for 12 years.

    Looking to connect:          

    Email: [email protected]

    LinkedIn: www.linkedin.com/in/greg-glynn-apr-b7406416/

    Twitter: @GregGlynn

    Facebook: www.facebook.com/Greg.Glynn.profile

    43 min
  • Episode 138: Broadcasting, baseball and brand building, with Tom Caron, host and reporter for NESN

    Tom Caron, a Lewiston, Maine native, went from wanting to be a sportswriter to the pre-and post-game host for the Boston Red Sox on NESN. Listen to his career journey in this episode. Find out how Tom’s favorite sport has changed over the years, why football is now America’s favorite pastime and why he thinks baseball will make a comeback after the COVID-19 pandemic. Learn how Tom has built his personal brand and make sure to follow him on Instagram.

    2:44 – Tom talks about how he wanted to be a sportswriter but fell in love with television.

    4:36 – Nancy and Tom reminisce about how they met.

    11:45 – Tom describes his role in Red Sox Nation.

    17:20 – Tom explains how his favorite sport has changed over the years.

    20:19 – Tom talks about how the COVID-19 pandemic impacted him and his family.

    23:01 – Tom expresses his concern that football is now America’s favorite pastime instead of baseball.

    25:54 – Nancy and Tom talk about personal branding.

    32:45 – Tom describes what he loves about Maine.

    38:14 – Tom talks about how the Red Sox have been doing during the pandemic.

    40:26 – Nancy explains her connection to the Citgo sign.

    42:04 – Tom looks forward to broadcasting on Jersey Street.

    43:41 – Tom describes some book genres he likes to read.

     

    Quote

    “I look at myself as kind of the guy who brings everybody around the campfire. I don't need to lead the conversation, but I make sure we're having the conversation. I use that expression a lot because I'm from Maine and I sat around a lot of campfires as a kid but also there's something communal about that.”- Tom Caron, host and reporter for NESN

     

    Links:

    NESN: https://nesn.com/

    Maine Sports Hall of Fame: https://www.mshof.com/

    Red Sox Foundation: https://www.redsoxfoundation.org/

    One Goal by Amy Bass: https://www.amazon.com/One-Goal-Brought-Divided-Together/dp/0316396540

    Town of Bridgeton: https://bridgtonmaine.org/

    Shawnee Peak: https://www.shawneepeak.com/

    Grow Your Audience, Grow Your Brand: https://growyouraudiencegrowyourbrand.com/

    MLB Film Room: https://www.mlb.com/video/search

    The Boston Globe: https://www.bostonglobe.com/

    The New York Times: https://www.nytimes.com/

    The Wall Street Journal: https://www.wsj.com/

    The Athletic: https://theathletic.com/

    Boston Sports Journal: https://www.bostonsportsjournal.com/

    TC and Jerry Podcast: https://nesn.com/tc-and-jerry-podcast/

    Faithful by Stewart O'Nan and Stephen King: https://www.amazon.com/Faithful-Diehard-Boston-Chronicle-Historic/dp/0743267532

     

    Listen to Bill Green’s episode.

     

    Activate the PR Maven® Flash Briefing on your Alexa Device. 

    Join the PR Maven® Facebook group page. 

     

    About the guest:    

    Entering his 20th season as a member of NESN’s Red Sox broadcasts and his 18th season as host of the pre-and post-game shows, Tom Caron, a Lewiston, Maine, native joined NESN in 1995 and has served as a Red Sox field reporter, studio host for Boston Bruins hockey, and play-by-play announcer for the Beanpot and Hockey East. Prior to NESN, Caron was the play-by-play voice of the Portland Pirates of the AHL and was inducted into the team’s Hall of Fame in 2014. An eight-time New England Emmy Award winner, Caron has been awarded New England’s Favorite Local TV Sports Personality seven times by Channel Media Sports Research’s New England Sports Survey. Caron is involved in many local and regional charities, including Mass Mentoring; Good Sports, Inc.; the Run to Home Base Program; and the Red Sox Foundation.

     

    Looking to connect:          

    Twitter: @tomcaron

    Instagram: @reallytc

    57 min
  • Episode 137: The benefits of journaling and writing letters, with Tanea Smith, inspirational speaker and stationery designer at She's Got Papers, LLC

    After working in a corporate position, Tanea Smith turned her passion for paper and writing letters into a business. Tanea describes the inspiration behind her stationery line and shares the steps to writing the perfect letter, after all, the mark of a good letter is the feeling someone gets when they receive it. Tanea also talks about the benefits of journaling and how she kept a journal called Gloria. She also shares ways you can get into the habit of journaling. Hear Tanea’s tips in this episode.

    2:58 – Tanea explains how she started in corporate business but always knew it was not her passion.

    3:58 - Tanea talks about her love of paper and writing.

    8:36 – Tanea goes through the steps of writing a letter.

    12:59 – Tanea describes the inspiration for her stationery line.

    17:51 – Tanea talks about “Dear Gloria.”

    22:50 – Tanea shares the greatest piece of advice she has ever received.

    25:21 – Tanea describes the impact of sending handwritten notes.

    28:10 – Tanea explains the benefits of journaling.

    29:27 – Tanea gives some tips for getting into the habit of journaling and letter writing.

    32:11 – Tanea shares her favorite book.

     

    Quote

    “My journal has saved my life. It has been the ultimate healer. It has brought me revelations. We celebrate together. It is a confidant. It is a free, non-judgmental space.” - Tanea Smith, inspirational speaker and stationery designer at She's Got Papers, LLC

     

    Links:

    She’s Got Papers: https://www.shesgotpapers.com/

    Dear Gloria: https://www.shesgotpapers.com/pages/dear-gloria

    Faith in the Valley by Iyanla Vanzant: https://www.amazon.com/Faith-Valley-Lessons-Women-Journey/dp/0684801132

     

    Listen to Sabina Hitchen’s episode.

     

    Activate the PR Maven® Flash Briefing on your Alexa Device. 

    Join the PR Maven® Facebook group page. 

     

    About the guest:    

    As a teenaged mother living on welfare back in 1994, Tanea Smith made a conscious decision that she would defy the odds and not become a statistic. She began what eventually became a 21-year career as an executive assistant on Wall Street in New York City. With the acknowledgment that gratitude and ambition can dwell in the same apartment she knew that despite having a “steady” job, the click she felt in her spirit to do and be more was too strong to ignore. After the birth of her 2nd child in 2007, she used her creativity and life experiences to create a witty and empowering stationery collection, She’s Got Papers.

    While the “papers” were keeping America connected one handwritten note at a time, in 2013 she expanded her platform. As an inspirational speaker and transition expert, Tanea motivates, inspires and walks alongside other women who are "in the hallway," a space that she knows all too well. If one pivot was not enough, in 2021 Tanea introduced the world to "Gloria" - a journaling series that gives her pen pals life lessons, writing prompts and a blueprint for life, love and everything in between.

    Tanea has been featured in Essence, Ebony, More, Pen World, American Express Open, New York Live, Good Day Philadelphia, The Philadephia Inquirer, The Peacock Network and The Wendy Williams Show.

    Tanea has spoken at St. John’s University, City College of New York, New York University and teaches workshops throughout New York City.

     

    Looking to connect:          

    Email: [email protected]

    Twitter: @inspiredbysgp

    LinkedIn: https://www.linkedin.com/TaneaSmith

    Instagram: @shesgotpapers

    38 min
  • Episode 136: How great video and photography can benefit your brand, with Mark Fleming and Kevin Sennett from Lone Spruce Creative

    Mark Fleming and Kevin Sennett combined their skills in photography and videography to create Lone Spruce Creative, a media production company based in Maine. In this episode, they talk about how photos and videos can help build your brand, from telling your story to launching PR and marketing campaigns. They also discuss what has worked to build their brand and gain clients they love working with. Listen to learn how the right photography or videography can help you capture the attention of your target audience.

    2:05 – Mark describes how he started his career as a still photographer.

    3:02 – Kevin shares how his career started while he was still in high school.

    4:50 – Mark defines what a media production company is.

    8:14 – Kevin and Mark talk about the most exciting production Lone Spruce has worked on.

    10:24 – Kevin shares a dream client.

    13:39 – Mark and Kevin share advice for people trying to get into the media production field.

    16:27 – Kevin and Mark talk about how great imagery aids in a great PR campaign.

    22:48 – Mark and Kevin explain how they market themselves to prospective clients.

    29:53 – Kevin and Mark describe how Lone Spruce helps brands tell their story.

    33:56 – Mark and Kevin share some of their favorite resources.

     

    Quotes

    “You have to go out there and create. Whether that means writing, taking photos, taking videos or drawing. Whatever it is that you really feel passionate about, there is no excuse, as many as we can come up with, for not creating.” - Mark Fleming, founder and creative director at Lone Spruce Creative

    “Our passion projects have led to a lot of our paid work. Just going out and creating what you want gets you clients who then want that same kind of work, as opposed to doing a lot of work that you don't want to do. I think creating stuff that you're interested in is going to help you get more jobs that you're interested in.” - Kevin Sennett, director of photography and production lead at Lone Spruce Creative

     

    Links:

    Lone Spruce Creative - https://www.lonesprucecreative.com/

    United Technologies Center (UTC) - http://utc.mainecte.org/

    Southern Maine Community College (SMCC) - https://www.smccme.edu/  

    Octagon - https://www.octagon.com/

    360 Media Ventures - https://360mediaventures.com/

    Libby Camps - https://www.libbycamps.com/

    Tim Ferriss - https://tim.blog/

    Woolrich - https://www.woolrich.com/

    Filson - https://www.filson.com/

    In Love with the Process Podcast - https://www.inlovewiththeprocess.com/

    BlinkBid - https://blinkbid.com/

    QuickBooks - https://quickbooks.intuit.com/

    Casey Mangum - https://www.mangumassociates.com/about-our-firm/meet-our-team/

    Maine Public Relations Council: https://conta.cc/3bd5O5h

     

    Listen to Karl Strand’s episode to learn more about Sugarloaf.

    Listen to Chip Carey’s episode.

    Listen to Steve Lyons’ episode to learn more about the Maine Office of Tourism.

    Listen to Charlene Williams’ episode.

    Learn more about The Marshall Plan.

     

    Activate the PR Maven® Flash Briefing on your Alexa Device. 

    Join the PR Maven® Facebook group page. 

     

    About the guests:    

    Mark Fleming is the founder and creative director at Lone Spruce Creative. Kevin Sennett is the director of photography and production lead at Lone Spruce Creative.

    Mark and Kevin run a media production house out of a renovated mill in Biddeford. Their clients include Colby College, the Maine Office of Tourism, Luke's Lobster, Maine Spirits, Harvard Business School and Bangor Savings Bank.

    They specialize in creating intimate visual content that allows brands to tell their story in an authentic and engaging way. Coming from a journalism background, their process has always centered on putting the story first, then creating dynamic visuals that push the narrative forward.

    Both Mark and Kevin are Mainers who, after having spent time in Boston fresh out of college, moved back to Maine to pursue their careers in media. Having first met chasing race cars on the dusty roads of the Maine Forest Rally, they have been friends for over a decade. Kevin lives in Yarmouth with his wife, Nico, and their two-year-old daughter Everly. Mark lives in Biddeford with his wife, Jennifer, and their rambunctious pit bull, Bella.

     

    Looking to connect:          

    Email: [email protected]

    Instagram: @lonesprucecreative

    41 min
  • Episode 135: How to borrow credibility and build relationships, with Beth Nydick, publicity strategist at Beth Nydick Media

    In this episode, Beth Nydick joins Nancy to talk about all things public relations. From her earlier career in media to her role as a publicity strategist now, Beth talks about all the tools and techniques she uses to build relationships. Not only does she use the media to build her credibility and the credibility of her clients, but she also partners with others to build credibility with their audiences. In addition to her lifelong passion for working with the media, Beth also has a passion for nutrition and cocktails. Listen to learn Beth’s tips and tricks.

    2:21 – Beth describes how her career started as a young girl when she appeared in some commercials.

    3:09 – From an internship at The Tonight Show with Jay Leno to publicity strategist, Beth describes her career path.

    5:26 – Beth explains her framework for working with the media.

    7:26 – Beth talks about how the similarities between media relations and dating.

    8:40 – Beth shares some tools she uses for media outreach.

    13:13 – Beth offers her secret for being confident on TV.

    15:06 – Beth talks about her passion for healthy cocktails.

    19:03 – Beth explains how she uses the worksheets and workbooks she has created as a form of lead generation.

    20:20 – Beth describes her target audience.

    23:03 – Through COVID-19, Beth explains how her business has benefited.

    25:34 – Beth shares some resources that have helped her.

     

    Quote

    “We have to be people. The big miss that people have with media is that it's really about people and not about business. That's how you build that solid relationship so that you have that 30-year relationship.” - Beth Nydick, publicity strategist at Beth Nydick Media

     

    Links:

    bethnydick.com

    Clubhouse: https://www.joinclubhouse.com/

    Clean Cocktails: Righteous Recipes for the Modern Mixologist by Beth Nydick: https://www.amazon.com/Clean-Cocktails-Righteous-Modernist-Mixologist/dp/1682681408

    HoneyBook: https://www.honeybook.com/

     

    Listen to Sabina Hitchen’s episode.

     

    Activate the PR Maven® Flash Briefing on your Alexa Device. 

    Join the PR Maven® Facebook group page. 

     

    About the guest:    

    Beth Nydick is a speaker, author, and magnetic business mentor. As a big believer in the power of potential to catapult your business forward, she shows her clients how to strategically prepare their business to use collaboration and media to establish instant credibility to get their life-changing messages in front of massive audiences.

    Thru her mantra of “Making Potential Possible,” she co-authored the top-selling Clean Cocktails: Righteous Recipes for the Modern Mixologist, and has been featured in OPRAH, Parade, Forbes, Inc., Nylon Magazine, Tori Burch, and Better Homes and Gardens plus appearances on The Dr. Oz Show, The Chew, and The Tonight Show.

    Beth has a 6th sense for business and strategy. It all comes down to building powerful and long-lasting relationships in a thoughtful, authentic way.

    Beth's podcast is called Behind the Spotlight. A new kind of podcast, where we are taking your favorite entrepreneurs off a pedestal and onto a barstool right next to you.

     

    Looking to connect:          

    Email: [email protected]

    LinkedIn: http://www.linkedin.com/in/bethnydick

    Twitter: @bethnydick

    Instagram: @bethnydick

    Facebook: https://www.facebook.com/bethRitternydick

    Podcast: https://podcasts.apple.com/us/podcast/behind-the-spotlight/id1529000192

    31 min
  • Episode 134: Why Maine is not just Vacationland, with Katie Shorey, director of engagement at Live + Work in Maine

    Katie Shorey is Director of Engagement of Live + Work in Maine (LWM), and a proud boomerang. In her role at LWM, she develops partnerships with employer partners, community organizations, and officials within the State of Maine. The nonprofit, focused on talent attraction & retention in the state, executes marketing campaigns, in-person events, and develops PR strategies to showcase Maine for its quality of life and career opportunities. Katie returned to Maine after working in Washington, DC and San Francisco, CA. Prior to LWM, Katie was the business & community liaison for People’s United Bank and then worked at WEX on the New Business Ventures team.

    Katie is active in economic development initiatives to help foster innovation and entrepreneurship. She serves as president of Startup Maine, a nonprofit that serves as a convener, educator and catalyst of the Maine startup ecosystem. In addition to Startup Maine, she serves on the advisory board of Maine Accelerates Growth, is a certified SCORE mentor and former workshop facilitator, and is a board member of the Portland Community Chamber. She attended St. Lawrence University in Canton, NY and Fryeburg Academy.

    39 min
  • Episode 133: Mental Health During COVID-19, with Lindy Graham, LCSW, founder and director of WellSpace Maine

    In this episode, Lindy Graham, LCSW, explains the critical need for mental wellness in the workplace. As a result of the COVID-19 pandemic, Lindy responded to the increasing need for mental health treatment by creating WellSpace@Work, making it possible for Maine employers to provide mental health treatment to their employees. Lindy describes what sets WellSpace@Work apart and why breweries have shown higher interest in the program.

    2:07 – Lindy explains why she was drawn to helping people with their mental wellness.

    6:02 – Lindy talks about WellSpace Maine and WellSpace@Work.

    7:24 - Lindy describes how WellSpace@Work was born out of the COVID-19 pandemic.

    8:58 – Lindy shares what makes WellSpace@Work unique for Maine employees.

    11:22 – Lindy lists some of the companies working with WellSpace@Work.

    12:24 – Through WellSpace@Work, Lindy talks about confidentiality for employees.

    14:17 – Lindy explains why workplace wellness is so important right now.

    23:31 – Lindy describes the difference between WellSpace, WellSpace@Work and their therapist training program.

    29:27 – Lindy gives some advice to employers.

    32:18 – Lindy shares a resource that has helped her.

     

    Quote:

    “The statistics show that most people are experiencing much higher levels of stress and anxiety than ever before. It used to be, on average, at any given time, one in 12 Americans would be suffering from a major depressive episode and it's now one in four. There are a lot of reasons that employers are much more aware of that.” - Lindy Graham, LCSW, founder and director of WellSpace Maine

     

    Links:

    WellSpace Maine: www.wellspacemaine.com

     

    Allagash Brewing Company: https://www.allagash.com/

    St.Germain: https://stgermain.com/

    Rising Tide Brewing Company: https://risingtidebrewing.com/

    Fairplay by Eve Rodsky: https://www.amazon.com/Fair-Play-Game-Changing-Solution-When-ebook/dp/B07NTX84PY

     

    Listen to John Zavodny’s episode to learn more about the Maine Seacoast Mission

    Listen to Karl Strand’s episode to learn more about Sugarloaf

    Return next week for Katie Shorey’s episode!

     

    Activate the PR Maven® Flash Briefing on your Alexa Device. 

    Join the PR Maven® Facebook group page. 

     

    About the guest:    

    Lindy Graham, LCSW, is the founder and president of WellSpace Maine and WellSpace@Work.

    After working in her own private psychotherapy practice for over ten years, Lindy recognized the larger community need to reduce barriers to treatment and create greater access to high-quality, well-trained therapists in Maine and so she formed WellSpace Maine. WellSpace Maine provides adults, children, families, and couples with specialized treatment in the following areas: anxiety, depression, substance use, eating disorders, parenting support, adolescent health, and LGBTQ health. WellSpace Maine also provides a two-year psychotherapy fellowship for therapists interested in deepening their clinical practice.

    WellSpace@Work, developed in response to the overwhelming strain that the pandemic has created for all Mainers, works directly with employers to provide confidential, effective, and readily accessible counseling for their employees.

    Looking to connect:          

    Email: [email protected]

    39 min
  • Episode 132: 10 Tips for How Your Small Business Can Beat COVID-19

    In this episode, Nancy shares a presentation she gave that the Mid-Maine Chamber of Commerce Business Breakfast on January 14, 2021. Throughout the episode, Nancy focuses on how small businesses can navigate the challenging landscape following COVID-19, including empathetically connecting with your customers during a time of upheaval, building and retaining your network through digital and social platforms, creating a sense of safety within brick-and-mortar stores, and more.

    1. Don’t go dark. Listen at 6:16.
    2. Embrace technology. Listen at 9:01.
    3. Touch your customers without actually touching them. Listen at 21:45.
    4. Add a little love to the world. Listen at 25:09.
    5. Take a fresh look at your marketing plan. Listen at 26:21.
    6. Make it easy for people to find you and pay you. Listen at 27:27.
    7. Stay up to date. Listen at 29:55.
    8. Share your safety measures. Listen at 31:14.
    9. Promote an unplugged world. Listen at 32:00.
    10. There is a new sense that life is short. Listen at 34:02.

     

    Links:

    Maine Municipal Association: https://memun.org/

    Kennebec River Brewfest: https://www.kennebecriverbrewfest.com/

    Trek Across Maine: https://action.lung.org/site/TR/Cycle/ALANE_Northeast?pg=entry&fr_id=20696

    Maine State Museum: https://mainestatemuseum.org/

    Kennebec Savings Bank: https://www.kennebecsavings.bank/

    Holy Cannoli: https://holycannolimaine.com/

    FirstPark: https://firstpark.com/

    KeyBank: https://www.key.com/personal/index.jsp

    Maine Wilderness Guide Service, LLC: https://mainewildernesstours.com/home/

    Joe Pulizzi: https://www.joepulizzi.com/

    Front & Main: https://www.frontandmainwaterville.com/

    The E-Myth Revisited by Michael E. Gerber: https://www.amazon.com/Myth-Revisited-Small-Businesses-About/dp/0887307280

    The Red Barn: https://theredbarnmaine.org/

    Puritan Medical Products: https://www.puritanmedproducts.com/

     

    Listen to Craig Marshall’s PR Maven® Podcast episode.

    Listen to Fabiana Meléndez’s PR Maven® Podcast episode to hear more on diversity, equity and inclusion.

    Listen to Steve Lyons’s PR Maven® Podcast episode to learn more about the Maine Office of Tourism.

    Listen to Emma Dimock’s PR Maven® Podcast episode.

     

    Activate the PR Maven® Flash Briefing on your Alexa Device. 

    Join the PR Maven® Facebook group page. 

     

    Looking to connect:          

    Email: [email protected]

    Email: [email protected]

    39 min
  • Episode 131: How building community relationships can benefit your brand, with John Zavodny, president of the Maine Seacoast Mission, with John Zavodny, president of the Maine Seacoast Mission

    After studying Richard Rorty’s philosophies, John Zavodny shifted his career from university professor to president of the Maine Seacoast Mission. In this episode, John describes the work the mission does, how members of DownEast Maine communities are impacted and how you can help. John also talks about the importance of relationships to the work the Maine Seacoast mission does. From teaching quietism to community conversation, learn how to build meaningful relationships in your community in this episode.

    2:38 – John talks about what the Maine Seacoast Mission does.

    6:28 – Nancy and John talk about the relevance of the Sunbeam to the Maine Seacoast Mission’s brand.

    8:58 – John describes his position at the mission and his work as a professor.

    12:17 – John shares a story about his quietism class.

    14:44 – John explains what drew him to DownEast Maine.

    18:35 – John lists some of the islands the mission serves.

    21:01 – John describes the health care services that are provided through the Sunbeam.

    26:26 – John shares the aspect of his job that he loves the most.

    31:39 – John explains how you can get involved with the Maine Seacoast Mission.

    32:45 – John goes through what a day in his life is like. 

    35:19 – John shares some podcasts he enjoys listening to.

     

    Quote:

    “Everywhere I go, if I'm wearing a Maine Seacoast mission logo, I budget extra time so that people can stop me and tell me their mission stories which I hear every day and it's so gratifying. You're right. The trust is where it all begins with the mission and we are grateful to be a trusted partner in the communities we work in.” - John Zavodny, president of the Maine Seacoast Mission

     

    Links:

    www.seacoastmission.org

    Facebook: https://www.facebook.com/MEseacoastmission/

    Instagram: https://twitter.com/MESeaCstMission

    Twitter: https://www.instagram.com/maineseacoastmission/

     

    EdGE program: https://www.seacoastmission.org/what-we-do/edge/

    Unity College: https://unity.edu/

    Mano en Mano: https://www.manomaine.org/advocacy  

    Clear+Vivid with Alan Ald‪a: https://podcasts.apple.com/us/podcast/clear-vivid-with-alan-alda/id1400082430

     Against Empathy by Paul Bloom: https://www.amazon.com/Against-Empathy-Case-Rational-Compassion/dp/0062339338

     

    Listen to Tony Shurman’s episode to learn more about Wyman’s

    Listen to episode 93: Grow Your Audience, Grow Your Brand

     

    Activate the PR Maven® Flash Briefing on your Alexa Device. 

    Join the PR Maven® Facebook group page. 

     

    About the guest:    

    After earning his PhD in philosophy at the University of Tennessee, John Zavodny spent the next twenty years in higher education. In 2019, he joined the Maine Seacoast Mission as president. John grew up in Cleveland Ohio, the youngest son of a sharecropper’s daughter from the deep South and a first-generation American from eastern Europe.

    The son of a U.S. Navy sailor, Zavodny is proud to now be a small part of the Maine Seacoast Mission’s seagoing history. He is the first member of his family to complete college and understands first-hand the transformative role education can play. John’s conviction that investment in place, family, and community is key to long term individual wellness guides his leadership of the Mission.

    Dr. Zavodny’s PhD work focused on the ironist pragmatism of American philosopher Richard Rorty, who famously encouraged philosophers to give up academic pursuits and apply their rigorous intellectual training to matters of social edification. In that spirit, Zavodny evolved from a college professor to a systems-thinking leader – first within higher education and now as president of the Maine Seacoast Mission.

    John and his wife Anna live in Ellsworth, Maine. In their spare time, they enjoy gardening and home improvement projects; playing music; and hiking and cross-country skiing in beautiful Maine.

     

    Looking to connect:          

    Email: [email protected]

    Email: [email protected]

    43 min

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The PR Maven® Podcast uses a combination of traditional networking techniques and the power of social media to help you build your personal and professional brand. The podcast features interviews with…