The PR Maven Podcast

About the guest:    

Tony Shurman is President and CEO of Jasper Wyman & Son (“Wyman’s”) the second-largest brand in the retail frozen fruit category in the U.S. with its most notable product being wild blueberries. Founded in 1874, Wyman’s is a family-owned business headquartered in Down East Maine with an ongoing commitment to environmental stewardship, corporate social responsibility, and product innovation.

Prior to joining Wyman’s in 2017, Tony ran the Post Foods breakfast cereal business which includes brands such as Honey Bunches of Oats, Grape Nuts, Pebbles, and Post Shredded Wheat. Earlier in his career, he worked in brand management roles in the gum/mints category as well as in consumer healthcare. He has experience working across geographies including Japan, Europe, and the U.S. Tony lives with his wife and two sons in Yarmouth, Maine.

For more on Tony and Wyman’s, please visit: https://wymans.com/category/news/

In the episode:    

Tony Shurman didn’t follow a traditional path to his career. After working in marketing for pharmaceutical and food corporations, Tony wanted to make sure the next step in his career positively impacted people’s lives. He achieved this goal as he took on his role at Wyman’s where increased business means healthier choices for consumers. Listen as Tony describes his career path, why blueberries are so beneficial to our health and how Wyman’s is making it easier to incorporate fruit into our diets.

2:46 – Tony explains how he started his career in market research in Japan.

7:51 – Tony describes how he uses his international experience in his role at Wyman’s.

10:44 – Tony tells why Maine wild blueberries are so amazing.

15:52 – Tony shares how Wyman’s differentiates itself by making fruit easier for people to consume and helping preserve fruit by freezing it.

18:28 – On their mission to help people eat more fruit, Tony talks about Wyman’s new fruit cups.

23:57 – Tony explains how Wyman’s has been impacted by COVID-19.

33:14 – Tony describes how Wyman’s attracts employees for harvesting blueberries and processing fruit.

38:20 – Nancy and Tony talk about their passion for the Maine Seacoast Mission.

42:41 – Tony shares some resources that have helped him in his career.  

Quote

“I looked forward and said, ‘Okay, what do I want to do for the hopefully final step of my career,’ and that was a critical component, was wanting to work in a business where the more successful we were, the better off I felt our consumers would be.”

Links:

Jasper Wyman & Son: https://wymans.com/

Post Consumer Brands: https://www.postconsumerbrands.com/

Colby College: https://www.colby.edu/

Dippin’ Dots: https://www.dippindots.com/home.html

Women's Health Resource Library: https://whrl.org/giving/donate/

Maine Seacoast Mission: https://www.seacoastmission.org/

How I Built This with Guy Raz: https://www.npr.org/podcasts/510313/how-i-built-this

Listen to Lindsay Skilling’s PR Maven® Podcast episode

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Email: [email protected]

About the guest:    

Matt Javit is living a life of many chapters; all building on the next. He is a five-time International Sales award winner, host of the Amazon Prime Video show World Barber Shop Adventures, author of POLICE: Brotherhood in Uniform Around the World, and Ambassador of Culture.

With his success at a large multi-national company, Matt was awarded trips to exotic locations around the globe to celebrate with his peers. This new exposure opened his eyes to the adventure and opportunity of cultural immersion travel. With a deep desire to understand more about the places and people he had yet to discover, Matt made a difficult decision that few have the confidence to do. He left his high-paying career to travel the world!

In the episode:    

With success in his sales job, Matt was able to travel the world and discover his passion for visiting new places and cultures. In this episode, Matt describes how he was able to live his dream of becoming a world traveler and how he came to love visiting barbershops through his travels. By using his network, Matt was able to keep travel costs down because he would stay with his connections or the friends and family of people he knew.

3:17 – Matt tells the story of how his sales job led to his love of travel.

6:01 – Matt describes how his idea for visiting barbershops around the world came to be and why it interests him so much.

10:41 – Matt shares some of his favorite destinations around the world.

13:54 – Matt talks about how COVID-19 has impacted his 2020 travel plans.

14:44 – Matt explains how he uses his network to find families to host him during his travels and to make new connections.

20:57 – Matt lists some of his favorite barbershops he has visited in his travels.

25:16 – Matt shares some tips he would give to barbers.

29:52 – Matt provides a list of some resources that have helped him in his career.

Quote

“Barbershops, whether you're in the States or you're traveling, there's just a uniqueness. Whether you speak the language they're speaking or not, it's kind of like when you walk in that door, there's a bonding that goes on.” - Matt Javit, world traveler and publisher at World Barber Shop Adventures

Links:

www.mattjavit.com

www.passportjoy.com 

World Barbershop Adventures: https://www.amazon.com/World-Barber-Shop-Adventures/dp/B07XTRQSSR

Society of American Travel Writers: https://satw.org/

Cliff’s Barbershop: http://www.cliffsbarbershop.com/

Wolfman Barber Shop, Tokyo, Japan: https://www.wolfmanbarber.com/index_en.html

Bali Barber, Bali, Indonesia: https://www.balibarber.com/

Gee’s Clippers: http://geesclippers.com/

Building a StoryBrand by Donald Miller: https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329

As a Man Thinketh by James Allen: https://www.amazon.com/As-Man-Thinketh-Complete-Original/dp/1523643536

Tony Robbins: https://www.tonyrobbins.com/

Jim Rohn: https://www.jimrohn.com/

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LinkedIn: https://www.linkedin.com/in/mattjavit/

Twitter: @MattJavit

Instagram: @worldbarbershopadventures

YouTube: https://www.youtube.com/c/mattjavit/?reload=9&sub_confirmation=1

About the guest:    

Steve McCausland served 32 years as the spokesman for the Maine Department of Public Safety, handling information on over 500 homicides, another 500 fire deaths and thousands of motor vehicle fatalities. Before retiring, he had a role in every major criminal investigation the department was involved in over those three decades. He served as an advisor to eight commissioners of public safety and eight chiefs of the State Police on media relations and public and governmental policy.

Steve started his media career as the news director of the radio station in Bath and worked part-time for the Portland Press Herald, Associated Press and WCSH-TV in Portland.

He was elected and served 20 years on the Brunswick Town Council, serving six of those years as chairman.

In the episode:    

Being prepared for a crisis is much better than trying to figure out what to do during a crisis. In this episode, Steve McCausland gives his tips for crisis communications based on his more than 30 years of experience. From sharing a few ways to respond to the media to preparing for an interview, Steve brings you through the basics of crisis communications. Need more? Find out how to reach Steve and Nancy for crisis communications services:

3:30 – Steve describes how his career started as the Maine State Police public information office in 1988.

4:30 – Steve provides a few ways to respond to the media during a crisis situation.

8:54 – Steve lists the universal rules of communicating with the media in a crisis.

12:47 – Steve describes how he has taught media relations in the past and how that ties in with the crisis communications planning services offered through Marshall Communications.

22:23 – Steve explains how to be prepared for a crisis and what being prepared is important.

24:46 – Steve shares the first thing he would do in the event of a crisis.

27:42 – Nancy and Steve talk about the importance of having someone from your organization be the spokesperson to show authenticity.

29:40 – Steve gives some basic tips for being on camera.

36:21 – Steve explains how you make sure you are getting your message out in a crisis situation.

40:06 – Steve shares some of the resources that have helped him through his career.

Quote

“There are a lot of things you can do and say to put your best foot forward because, in times of crisis, which is the reason you brought me into the fold here, these are very heavy times. There's something serious that has taken place. The media knows about it. The media wants that side of the story. And, many times people look like a deer caught in the headlights, or they say the darndest things that they shouldn't, or they're giving up too much detail when they don't have all the facts.” Steve McCausland, communications specialist at Marshall Communications

Links:         

The Marshall Plan: https://www.marshallpr.com/the-marshall-plan/

Grow Your Audience, Grow Your Brand by Nancy Marshall: https://www.amazon.com/Grow-Your-Audience-Brand/dp/B088JS6YL4/ref=sr_1_1?crid=1WEXLTPQM3F7K&dchild=1&keywords=grow+your+audience%2C+grow+your+brand+by+nancy+marshall&qid=1605541736&sprefix=grow+your+audience+%2Caps%2C168&sr=8-1

PR Works! by Nancy Marshall: https://www.amazon.com/gp/product/B01468WYN2/ref=dbs_a_def_rwt_bibl_vppi_i1

Maine Public Relations Council: https://meprcouncil.org/

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Phone: (207) 623-4177

About the guest:    

Brandy Runyan is a seasoned public affairs and communications professional with over 20 years of experience. Founder of prestigious Black Diamond PR & Sport Management Firm, LLC, Brandy manages a broad range of communications and public affairs issues for public and private sector clients in many fields, as well as celebrities, athletes and others within the entertainment industry.

She has considerable experience in assembling and managing alliances to meet communications and public affairs objectives. Her current and past clients include celebrities, athletes, musicians, authors, as well as fortune 500 companies, leading industry associations, high-profile events, and not-for-profit organizations. Brandy has served on the executive board of directors for several non-profit organizations, heading up the PR & Marketing Divisions for Youth for Empowerment, the Dallas 9/11 Memorial StairClimb, the Association for Memorial Stair Climbs, and others.

Brandy earned bachelor’s degrees in business management & public relations, as well as a master’s degree in sports administration. She was also given the prestigious nomination by her alma mater, Texas A&M University, to join Sigma Alpha Pi. She was inducted into the National Society of Leadership and Success in January of 2018.

Brandy currently resides in Texas where she oversees her firm's local and global operations. Her philanthropic interests include Team Up Speak Up and The Concussion Legacy Foundation.

In the episode:    

In this episode, Brandy Runyan reveals her secret to success – building strong client relationships. No matter the time of day, Brandy and her team are always ready to help their clients, even if that means having to leave the theater in the middle of a movie! Brandy’s client relationships are so strong that she treats each one like family and attributes these connections to the success of her firm, Black Diamond PR and Sports Management. Her clients know that she will always have their back. Find out how she does it:

2:50 – Brandy describes how her career in PR was not planned.

4:21 – Brandy tells how she found her niche in sports PR.

7:01 – Brandy explains how sports PR is different from traditional PR.

8:24 – Brandy talks about how her client onboarding process teaches athletes how to interact with the media.

10:17 – Brandy shares what her agency does differently which makes them so successful.

15:18 – Brandy describes her favorite part of working in the PR industry.

16:06 – Brandy explains the hands-on approach she takes with her clients.

17:18 – Brandy talks about the importance of media monitoring for her clients.

19:46 – While social media has drastically impacted traditional PR, Brandy shares how traditional media is more effective for sports PR.

23:56 – Brandy shares some resources she uses and emphasizes the importance of lifelong learning.

Quote

“We train them exactly how to interact with the media, whether they’re giving an on-field interview right after a game, a locker room interview or it's a sit-down, formal interview. Whatever it is, we walk them through that entire process.’” Brandy Runyan, CEO and founder of Black Diamond PR and Sports Management Firm

Links:         

Black Diamond PR and Sports Management Firm: www.blackdiamondfirm.com

Tampa Bay Buccaneers: https://www.buccaneers.com/

New England Patriots: https://www.patriots.com/

Public Relations Society of America (PRSA): https://www.prsa.org/

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LinkedIn: https://www.linkedin.com/in/brandyrunyan/

About the guest:    

What if you could determine who in your audience is your best client in 180 seconds?

Juliet Clark is a dynamic and sought-after speaker and podcaster who has spent the last twenty years helping authors, coaches, speakers, and small businesses all over the world build expert platforms.

Corporate companies, startups, and author/ speaker incubators worldwide have benefited from Juliet’s unique and massively effective method of mastering lead generation and qualification for expert status.

Juliet created a platform-building tool that assesses audience obstacles, generates leads, and qualifies leads for businesses. This simple technology can be used on social media, from the stage, and at workshops to build email lists and create conversations that build long- term relationships with potential clients. Her podcast, Promote, Profit, Publish, helps entrepreneurs understand how to use great tools in the coaching and small business spaces.

In the episode:    

2:17 – After hiring a self-publishing company for her first book, Juliet describes how the experience led her to create her own publishing company.  

3:10 – Juliet defines what an author platform is.

4:20 – Juliet explains the importance of understanding the patterns inside of an assessment and then applying them to your business.

6:25 – Juliet shares the reason behind creating a comprehensive audience assessment for her clients.

8:05 – Juliet tells how people can effectively use her platform to promote their books.

9:45 – Juliet describes how to get your book onto the bestseller list.

11:44 – Juliet talks about the bootstrap to bankruptcy business model of the coaching space.

15:43 – Juliet defines what a customer avatar is.

18:46 – Juliet explains how to create audience avatars.

20:43 – Juliet shares a resource that helped her as a solopreneur.

Quote

“The people that you take on that aren't your ideal clients actually suck the life out of you. That sucking the life out of you takes you away from performing for those ideal clients in a better way. You really have to be careful about who you take on. - Juliet Clark, founder of Superbrand Publishing

Links:         

Superbrand Publishing: www.superbrandpublishing.com

Free Assessment: www.leadlogicquiz.com

Profit First by Mike Michalowicz: https://www.amazon.com/Profit-First-Transform-Cash-Eating-Money-Making-ebook/dp/B01HCGYTH4

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Email: [email protected]

LinkedIn: https://www.linkedin.com/in/julietdillonclark/

About the guest:    

Sharon Toerek is principal of Toerek Law, where she focuses her national law practice on helping professionals in the advertising, marketing and creative services industries protect and monetize their intellectual capital, and manage the legal implications of their marketing and advertising work. Sharon provides proactive, strategic counsel to communications, marketing, advertising and creative agencies on legal and business issues they face continually in their work, including:

• agency-client relationships, including agency service contracts,
• agency-freelancer relationship management,
• trademark and brand protection matters,
• social media and content marketing legal compliance,
• copyright protection, licensing and transfer of creative content,
• advertising law

Sharon is an approved participant on the 4A's Legal Consultants Panel, and a past president of the American Ad Federation (AAF) Cleveland.

Sharon is the publisher of the marketing industry legal blog Legal + Creative. Sharon created the Legal + Creative Agency Protection System, a comprehensive legal education resource and toolkit for marketing, ad and creative services agencies. She is also the creator and host of The Innovative Agency, a podcast about innovation and trends in the marketing agency world.

In the episode:    

2:35 – Sharon explains how, from early in her career, she has been helping protect people’s brands.

4:33 – Sharon defines what copyright and trademarks are and how they are different.

6:06 – Protecting a trademark takes a lot of work so Sharon describes how to protect it and why protecting your trademark is important.

11:53 – Nancy and Sharon talk about trademarks and social media handles.

19:19 – Like Nancy, Sharon loves strategy! Here, she describes the difference between a strategy and tactics.

28:52 – Sharon describes the advantage of focusing on one vertical.

35:03 - Sharon and Nancy talk about the blurred lines between personal and professional life.

Quote

“Find other people who serve the audience that you serve, but do different things for them. You need what they can provide for your clients and they need what you can provide for theirs.” - Sharon Toerek, principal at Toerek Law

Links:         

Toerek Law: https://www.legalandcreative.com/

The Innovative Agency Podcast: https://www.legalandcreative.com/the-innovative-agency/

Blue Ocean Strategy by W. Chan Kim: https://www.amazon.com/Blue-Ocean-Strategy-Uncontested-Competition/dp/1591396190

Agency Management Institute: https://agencymanagementinstitute.com/

Calm: https://www.calm.com/

Listen to Drew McLellan’s PR Maven® Podcast episode

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Email: [email protected]

LinkedIn: https://www.linkedin.com/in/sharontoerek

Twitter: @SharonToerek

About the guest:    

Lynne Golodner is the host of the Make Meaning Podcast and founder of the Make Meaning Movement. She is also the founder of Your People LLC, a marketing and public relations firm she started in 2007 to bring meaning and purpose to marketing for schools, universities, and municipalities.

A 2020 member of the Forbes Agency Council, Lynne Golodner was recognized by MichBusiness as a Marketing & PR Prophet in 2019 and by Crain’s Detroit Business as a Notable Woman in Marketing in 2018.

Author of eight books, including The Flavors of Faith: Holy Breads, Lynne writes a monthly column on Meaning for the Oakland Press. She spent 15 years as a nationally celebrated journalist before becoming an entrepreneur focused on marketing through strategic storytelling, mutually beneficial relationships and higher purpose.

A Fulbright Specialist, Lynne is a graduate of the University of Michigan (BA, Communications/English) and Goddard College (MFA, Writing). She is the mother of four teenagers and lives with her family in Huntington Woods, Michigan.

In the episode:    

2:31 – Lynne describes how she came to her career in PR through journalism.

4:53 – Lynne explains her approach to sharing the higher meaning of her clients’ businesses.

10:26 – To build exposure around your brand, Lynne suggests starting with understanding your story.

19:17 – Lynne shares how she builds brands through storytelling, relationships and higher purpose.

22:15 – Lynne explains why she has maintained a small company and why she encourages people to do their own PR whenever possible.

27:21 – Lynne talks about how she creates a collaborative approach with her clients.

29:43 – Lynne describes the changes she has seen in her career, emphasizing the changes to the media.

36:03 – Lynne shares how she has built her personal brand through publishing books, writing and speaking out about what she is passionate about.

38:50 – Lynne describes why she likes working from home and how COVID-19 brought her family together.

42:03 – Lynne offers several resources that have helped with her career.

Quote

“And I feel like that's when we're at our best, when we can really understand and listen to one another, even if we don't agree, but we do see that humanity and we do connect as people.” - Lynne Golodner, host of the Make Meaning Podcast

Links:         

Your People LLC: www.yourppl.com

Make Meaning Movement: www.makemeaning.org

Make Meaning Podcast: https://makemeaning.org/make-meaning-podcast/

The Civility Project: https://greatlakescivilityproject.com/ 

Waldorf Education: https://www.waldorfeducation.org/waldorf-education

Sugarloaf: https://www.sugarloaf.com/

Governing Business and Relationships: https://www.amazon.com/Governing-Business-Relationships-Parthasarathy/dp/8190617966

A Lapsed Anarchist's Approach to Building a Great Business by Ari Weinzweig: https://www.zingermanspress.com/our-books/zingermans-guide-good-leading-part-1-lapsed-anarchists-approach-building-great-business

The Big Leap by Gay Hendricks: https://www.amazon.com/Big-Leap-Conquer-Hidden-Level/dp/0061735361

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Email: [email protected]

Facebook: https://www.facebook.com/lynnegolodner

LinkedIn: https://www.linkedin.com/in/lynnegolodner/

Instagram: @lynnegolodner

About the guest:    

Peter has more than 36 years of experience in the New England recreation industry including 20 years working in or managing many aspects of the ski industry, including mountain operations, resort services, lodging, and food service. Because the ski industry is so diverse—combining hospitality with construction, health care, manufacturing, and outdoor recreation—Peter has experience with almost all categories of businesses insured by MEMIC.

Peter graduated from Springfield College with a Bachelor of Science degree in Recreation Industry Management. He holds current certifications from the National Ski Patrol, the Professional Ski Patrol Association, SPRAT (Society of Professional Rope Access Technicians), and CMC (Rope Rescue III).

He is an authorized instructor in both the OSHA 10-hour Construction and the OSHA General Industry Outreach Training Programs and teaches workshops for MEMIC, ranging from safety leadership and ergonomics to fall protection and high angle rescue.

When not working for MEMIC, Peter and his wife own 5 Daughters Photography. They focus on landscapes, portraits, and creating photography fundraisers for teams and organizations.

In his spare time, he loves to spend time outdoors with his wife and five daughters skiing, kayaking, hiking, camping, and playing music.

In the episode:    

2:46 – Before working at MEMIC, Peter describes his work at Sunday River and Otis Ridge.

5:58 – Peter talks about the Safety Experts Podcast MEMIC created with the help of a Marshall Plan®.

9:56 – Peter describes how his job at MEMIC has changed with the Safety Experts Podcast.

11:33 – Peter explains how MEMIC’s podcast has helped strengthen relationships with policyholders.

16:20 – Peter shares how the Safety Experts Podcast is helping to build the MEMIC brand.

19:06 – Peter defines the three pillars of safety.

19:33 – Nancy and Peter switch gears to talk about 5 Daughters Photography.

23:18 – Peter talks about the balance between his two jobs, using both creativity and an analytical mindset.

27:00 – Peter suggests making sure your personal and professional brands both have an essence of who you are so that you can achieve long term success.

30:32 – Peter describes how COVID-19 has impacted MEMIC.

33:30 – Peter shares some of his most helpful resources.

Quote

“It's all about relationships. Really. It really is. You can't convince someone of something without having a relationship with them first.” - Peter Koch, safety management consultant and manager of digital technology at MEMIC

Links:         

Safety Experts Podcast: https://www.memic.com/workplace-safety/safety-experts-podcast

MEMIC: https://www.memic.com/

Extreme Ownership by Jocko Willink and Leif Babin: https://www.amazon.com/Extreme-Ownership-U-S-Navy-SEALs/dp/1250067057

Listen to Greg Glynn’s PR Maven® Podcast episode

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Podcast email: [email protected]

MEMIC email: [email protected]

About the guest:    

Veronica Romney is a 12-year branding and marketing veteran who believes our aspirations drive our actions and if we want to help our customers make the best decision for them, we have to align our business efforts with their aspirations.

In the past, she has worked with some of the world’s most respected brands including Sprint, Marriott, IMAX, Dr. Weil Vitamin Advisor, and more. But now she's dedicated her work to helping entrepreneurs and small business owners learn how to connect with their customers. She is the Founder of MyModernBrand, a branding and marketing education company that helps great people and great companies clarify their brand message, find their unique brand voice, and market themselves authentically.

When she isn’t busy wrangling a business and two kids, she is an in-demand international Tony Robbins/Dean Graziosi speaker with topics including branding, marketing, sales, entrepreneurship, self-education, knowledge business, and more.

In the episode:    

2:13 – As the oldest daughter of two Cuban immigrants who started their own businesses, Veronica describes how her career as an entrepreneur was meant to be.

4:13 – Veronica talks about the way she builds her network and brand by figuring out what she enjoys doing the most.

5:57 – As her main form of making connections, Nancy asks Veronica how COVID-19 has impacted her speaking engagements.

7:40 – Veronica explains how to take your business online and do it correctly without skipping a beat.

13:29 – With so many different ways to market your business online, Veronica shares which ones are worth your time to create based on your personal creator type.

15:40 – Veronica provides a resource to discover your creator type.

19:28 – Veronica provides her definition of content marketing.

22:42 – Veronica describes how to determine the perfect amount of content for your audience based on their struggles or interests.

25:07 – Veronica describes how to strengthen your core offering.

28:19 - Veronica shares some recourses that have helped develop her brand.

Quote

“In the 12 plus years that I have been an online marketer, what I have found is that the secret to creating a digital product that generates more revenue and grows your business like never before is actually discovering your unique digital creator type first.” - Veronica Romney, founder and CEO of MyModernBrand

Links:         

MyModernBrand: https://www.mymodernbrand.com/

Tony Robbins and Dean Graziosi: https://knowledgebusiness.com/

Unleash the Power Within: https://www.tonyrobbins.com/events/unleash-the-power-within/

Tony Robbins: I Am Not Your Guru: https://www.netflix.com/title/80102204

Creator Type Quiz: www.abcdlaunch.com

Building a StoryBrand by Donald Miller: https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329

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Email: [email protected]

LinkedIn: https://www.linkedin.com/in/vromney/

Twitter: @vromney

Instagram: @vromney

Facebook: https://www.facebook.com/vromney

About the guest:    

Being a busy entrepreneur is overwhelming and isolating but being a great mom and entrepreneur doesn’t mean you shouldn’t get serious support to grow an amazing business. Camilla-Jean believes, with marketing that works for your business and the support to finally execute on what matters, we can win at business and life. Camilla-Jean has been starting and growing successful businesses for over thirty years. With a busy family of her own and as a StoryBrand Certified Guide and an International Coaching Federation Coach she now helps mompreneurs focus on what moves the needle in growing their businesses. She uses simply designed programs and frameworks to implement marketing and execution techniques that are proven to stop overwhelm and grow your business.

In the episode:    

2:11 – Camilla-Jean explains the difference between a mompreneur and a regular entrepreneur.

4:14 – Nancy and Camilla-Jean talk about the importance of delegation.

6:52 – Camilla-Jean describes the target audience for her business.

9:33 – Camilla-Jean recommends playing to your strengths.

12:40 – After using email marketing, Camilla-Jean shares how the process has evolved and how she measures its success.

19:55 – Camilla-Jean describes what a landing page is and why you need one.

24:47 – Camilla-Jean explains how to generate leads.

27:14 – While having a lot of contacts on your email list is good, Camilla-Jean talks about how quality is better than quantity and how to build a great email list.

28:28 – Nancy and Camilla-Jean talk about the StoryBrand framework.

Quote

“You have got to start selling in your business. Don't get stuck and distracted by processes, order and thinking about making an impact. Making an impact is great, but that stuff comes later. Put on your own oxygen mask first. The same thing is true in our businesses.” - Camilla-Jean Ringkob, founder of Camilla-Jean

Links:         

Camilla-Jean: www.camilla-jean.com

Free Marketing Checklist: www.camilla-jean.com/checklist

StoryBrand: https://storybrand.com/

Building a StoryBrand by Donald Miller: https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329

Marketing Made Simple by Donald Miller and Dr. J.J. Peterson: https://www.amazon.com/Marketing-Made-Simple-Step-Step/dp/B07TTTYZRK

Activate the PR Maven® Flash Briefing on your Alexa Device. 

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Looking to connect:          

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/camilla-jean/

Facebook: https://www.facebook.com/mompreneurexperience