The PR Maven Podcast

About the guest:    

Piali De, Ph.D. is a co-founder and CEO of Senscio Systems, a technology company developing AI platforms that automatically make sense of varied and voluminous data to support informed decision-making. Senscio’s Ibis Platform applies AI to intelligently integrate self-care at home with community resources to optimize self-management of complex health. The Ibis platform is currently deployed in Maine, New Hampshire, and Massachusetts.

Piali is the co-inventor of Senscio’s patented Scio™ framework, an artificial intelligence inference engine that contextualizes data in any domain into actionable intelligence. She is also the co-inventor of Ibis, a health management system built upon Scio.

Prior to Senscio Systems, Piali was an Engineering Fellow at Raytheon’s Integrated Defense Systems. At Raytheon, she developed a system called Confluence™, designed to deliver knowledge-based decision support for public safety missions, pandemic crisis, natural disaster responses, military missions, and situations that require multiple organizations to analyze data simultaneously and respond in immediate unison.

Piali earned her bachelor’s and master’s degrees in Physics from Hunter College of the City University of New York, with Summa Cum Laude honors, and a Ph.D. in Physics from Brown University. She is a member of Phi Beta Kappa, Sigma Xi and Sigma Pi Sigma honor societies and is the recipient of the National Women of Color’s 2009 Technology Innovation award. In 2005, Piali received the Raytheon CEO Award, Raytheon IDS President’s Award and Raytheon Business Development Excellence Award, for her work with the United States Marine Corps.

In the episode:    

3:30 – After finishing her Ph.D., Piali explains how her interest in artificial intelligence began, from the defense industry to health care.

6:11 – While her product is taking off now because of COVID-19, Piali describes some of the challenges she had to overcome by entering the market too early.

8:39 – Piali talks about expanding operations to Maine and how Senscio Systems is helping Mainers in congregate housing.

12:11 – Piali explains how telehealth is more important now as fewer people with chronic conditions are able to visit their doctors due to COVID-19.

13:35– Nancy and Piali talk about the benefits of telehealth for family members who help those with chronic conditions manage their health.

16:30 – As Ibis expands into senior housing, Piali shares how members are taken care of both digitally and through member advocates.

18:50 – Even during COVID-19, Piali describes how many Senscio Systems jobs have been created.

21:57 – Piali shares how digital health will transform healthcare to become more personalized.

25:25 – Piali describes the future of aging in place by taking into account both social interaction and health care.

29:36 – Piali talks about how reading meets her character traits of curiosity and connecting the dots.

Quote

“Keeping the mind more active, albeit assisted by AI, is where I think AI will make significant changes to aging in place. That’s why people will be able to stay in their homes another two or three years.”– Piali De, CEO of Senscio Systems

Links:          

Senscio Systems: https://www.sensciosystems.com/

Ibis: https://www.ibisprogram.com/

HUD Senior Housing: https://www.hud.gov/

Avesta Housing: https://www.avestahousing.org/

Southern Maine Agency on Aging: https://www.smaaa.org/

The New York Times: https://www.nytimes.com/

The Atlantic: https://www.theatlantic.com/

The New Yorker: https://www.newyorker.com/

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About the guest:    

Though not a New England native, Kat has become a Maine enthusiast since migrating from North Carolina four years ago. She is excited to use her ever-growing passion for the state to help serve the Maine Office of Tourism and other regional clients. With valuable experience in the advertising industry under her belt, she strives to showcase clients’ unique values through strategic planning, social media marketing and copywriting.

Kat’s innate curiosity keeps her learning every day, whether that’s listening to a new podcast or reading up on the latest social media trends. She finds creative inspiration from Maine’s picturesque woods and waters and aspires to bring that joyful energy into her work. Committed to client satisfaction and stellar work, Kat seeks to embrace each day with optimism, inquisitiveness, and a strong work ethic.

In the episode:    

2:12 – At first, Kat thought she wanted to be a marine biologist and describes how her career path changed after her first semester of college.

4:55 – Nancy and Kat talk about their connection to U.S. Cellular.

7:03 – Kat talks about going through the interview process over Zoom during COVID-19.

9:54 – Based on her experience in digital marketing, advertising and journalism, Kat shares some of the skills she uses at Marshall Communications.

14:15 – Kat provides an example of a project she has found exciting to work on since she started at Marshall Communications.

17:23 – Nancy and Kat explain how their networks brought them together.

23:14 – Kat shares some of the things she likes to do in Maine, whether going to the beach or for a hike.

25:29 – Kat describes some resources she has found helpful to her career.

26:49 – Kat talks about how much she loved using Vine and some of her other favorite social media platforms.

28:37 – Kat encourages listeners to find a career path that they love.

Quote

“In your personal life, having that appetite for reading, listening to podcasts or going to museums, things seemingly unrelated to work, can evoke an inspirational mindset that can really help you in your work. It's very easy for me to get into my habits and routines. I love my habits routines, but there is a benefit to changing things up, seeking out new opportunities and it can impact your work in a positive way.” – Kat Child, account coordinator at Marshall Communications

Links:          

Kat’s Bio: https://www.marshallpr.com/who-we-are/our-team/kat-child/

Portland Museum of Art: https://www.portlandmuseum.org/

Farnsworth Museum: https://www.farnsworthmuseum.org/

Cruise Maine: https://www.cruisemaine.org/

Down East Magazine: https://downeast.com/

Maine by Foot: https://mainebyfoot.com/

Big Magic by Elizabeth Gilbert: https://www.amazon.com/Big-Magic-Creative-Living-Beyond/dp/1594634726

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LinkedIn: https://www.linkedin.com/in/kat-child-b144b285/

About the guest:    

AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific ad agency, in 2014. As official LinkedIn partners, they manage among the world’s most sophisticated advertising accounts worldwide.

AJ is the author of the LinkedIn Learning course on LinkedIn Advertising as well as the author of the soon-to-be-released book "LinkedIn Ads Demystified."

He's a ginger & triathlete. He & his wife live in Utah, with their four kids, and his company car is a wicked-fast go-kart.

In the episode:    

2:01 – AJ recalls watching Star Trek with his dad as a kid and wondering who the target audience of the commercials was, leading him to choose marketing as a major in college and kicking off his career.

4:29 – To increase your social and professional network, AJ describes the benefits of using LinkedIn to stay connected and go viral.

7:38 – AJ explains the process of LinkedIn advertising.  

14:00 – Nancy and AJ talk about the budget for LinkedIn advertising.

16:16 – AJ talks about micro-segmentation to determine what messaging is attractive to specific audiences.  

19:45– AJ recommends making sure you have a high lifetime value to make sure you get a return on investment.

20:47 – AJ describes the level of importance of up to date profile pages for LinkedIn advertising.  

27:27 – AJ give a few examples of clients who have had success with LinkedIn advertising.

33:36 – For his own business, AJ shares the audience that he targets on LinkedIn.

35:20 – Nancy asks AJ how he learns more about what his clients want out of their advertising.

Quote

"Your actual professional name and nature is related to your profile, so people tend to be on their best behavior when they are on LinkedIn. People tend to act very professionally, and with all those benefits together, it’s the perfect network to continue to build a personal brand."– AJ Wilcox, LinkedIn ads expert and founder of B2Linked.com

Links:          

B2Linked: www.B2Linked.com

Listen to Kate Paine’s PR Maven® Podcast episode

Listen to Nancy’s solocast about her new book, Grow your audience, grow your brand

Listen to Robert Rose’s PR Maven® Podcast episode

Learn 6 tips from the ‘father of personal branding’

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Email: [email protected]

LinkedIn: https://www.linkedin.com/in/wilcoxaj/

Twitter: @WilcoxAJ

About the guest:    

Jennifer walked into her college radio station as a 17-year-old freshman and never looked back. Even though she was terrified of the microphone back then — and spoke into it as little as possible — she loved the studio, the atmosphere and, most of all, the people who work in broadcasting. She was hooked. Decades later, she’s back behind the radio microphone hosting Maine Public Radio’s flagship talk program, Maine Calling. She’s not afraid of the mic anymore, but still loves the bright, eclectic people she gets to work with every day.

Jennifer joined MPBN in June 2007 after spending more than 13 years at WCSH-TV in Portland as a general assignment reporter and weekend news anchor. She has twice won a regional Edward R. Murrow award: in 1998, for coverage of Maine National Guard and Reserve soldiers deployed in Bosnia and Hungary, and in 2003, for the documentary Citizen King, about then-governor and former Maine Watch host Angus King.

For six years, Jennifer served as host, reporter and executive producer of Maine Watch with Jennifer Rooks. She has moderated more than 20 broadcast debates for Maine Public Television and has produced three television documentaries: Broken Trust: Elder Abuse in Maine and Winds of Change, both Maine Watch Special Reports, and A Matter of Duty: The Continuing War Against PTSD. Co-produced with Charlie Stuart, A Matter of Duty has been shown on PBS television stations throughout the U.S. and in multiple screenings, including at the National Sheriff’s Association national conference.

Jennifer grew up outside Atlanta, Georgia. She earned her BA from the University of Virginia and her master’s in journalism from the University of California at Berkeley. She worked at television stations in San Francisco and Monterey, California, before coming to Maine. She and her husband Mike have two teenagers.

In the episode:    

1:03 – While in college, Jennifer describes how her career in broadcasting began after being “hired” by Herb Ivy as a DJ on her college’s radio station and interning at CNN.

8:43 – Jennifer talks about her connection to Maine and how she got to know news directors to get her first job in Maine.

12:00 – Nancy talks about the parallels her career has with Jennifer’s.

16:23 – With such a tremendous following, Jennifer shares what she does to increase brand engagement, including diversity.

19:34 – Jennifer gives a how-to tip for PR professionals pitching Maine Calling.

26:26 – Jennifer answers what makes a good call-in radio show.  

30:58 – Jennifer and Nancy Bob Elliot’s legacy.  

36:20 – Jennifer describes how she realized that the difference between public and traditional media is service.

42:09 – Jennifer describes how her network has grown on its own.

44:06 – As one of her most useful resources, Jennifer tells how important her dictionary is.

Quote

“We’re kind of the opposite of every other organization that I’ve worked at. We’re not really doing a news story. We’re not doing stories. We’re having a conversation about something.” – Jennifer Rooks, host of Maine Calling on Maine Public Radio

Links:          

Maine Calling: https://www.mainepublic.org/programs/maine-calling

Maine Public: https://www.mainepublic.org/

PR Works! by Nancy Marshall: https://www.amazon.com/PR-Works-implement-leverage-relations/dp/1511641614

Grow Your Audience, Grow Your Brand by Nancy Marshall: https://www.amazon.com/Grow-Your-Audience-Brand-ebook/dp/B0892R9PXF/ref=sr_1_1?crid=1P549BP2R3CUJ&dchild=1&keywords=grow+your+audience%2C+grow+your+brand+by+nancy+marshall&qid=1592249821&s=books&sprefix=grow+your+aud%2Cstripbooks%2C173&sr=1-1

10% Happier by Dan Harris: https://www.amazon.com/10-Happier-Self-Help-Actually-Works/dp/0062265431

Bob’s Basement: https://www.newscentermaine.com/section/entertainment/television/bobs-basement

[email protected]

Cindy Han: [email protected]

Jonathan Smith: [email protected]

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About the guest:    

Nick Davidson is a freelance writer based in the New Mexico high desert. After a master's in writing and publishing at Emerson College, Nick began his journalism journey as an intern, fact-checker and then online editor at Outside magazine. After his stint at Outside, he broke out of the office for a bit of wandering and a few far-flung adventures, landing in the wide-open, muddy terrain of freelancing (emphasis on free).

The chances and choices of the particular paths he took led him to a variety of work in fact-checking, research, web production, editing, radio storytelling, reporting and writing. He has tended toward reporting stories that, in some way, funnel toward any of the many facets of an active outdoor lifestyle: adventure, environment, travel, science, gear, movement in nature. But at heart, the stories he aims to share are ultimately centered on people and our complex relationship to the world we inhabit, our ever-shifting understanding of that world, and the constant endeavor to find our place in it. Because there's an overabundance of pessimism, destruction, and despair, he always tells stories that, in the weighing of the scales, dip toward optimism, creative problem solving, and inspiration.

Nick is also a martial artist, yogi (of sorts), and musician, all aspects of his life that have shaped him and his pursuit of good stories.

In the episode:    

2:50 – Nick describes how a publishing course he took in college opened his eyes to non-fiction writing and inspired his career as a journalist.

7:21 – While Nick does use social media, he recommends focusing on making sure your work aligns with your ikigai, a Japanese concept meaning your reason for being.

11:57 – Nick describes the understanding writers have with editors about sharing their stories on social media.

13:30 – Rather than using numbers to measure success, Nick describes how he measures success by determining if the work he does aligns with the things he cares about.  

17:15 – Nancy and Nick talk about the joy of finding the career path you enjoy every day and cannot imagine retiring from.  

21:49 – To store his ideas, Nick simply uses a word processing app.

22:52 – Nick explains the difference between content marketing and storytelling.

30:38 – Nick talks about how risk-taking is necessary to your career and how you can learn from failure.

37:02 – Nick shares how he has grown his network organically by trying to uplift others.

38:43 – For freelance writers and editors, Nick recommends UPOD, a group of freelancers who share their experiences and learn from each other.

Quote

“If you home in on your ikigai, your personal genius is another word for it, and if you do work that inhabits that, then I think your followers come naturally. They kind of come the way that moths tend to flutter to the brightest lights.” – Nick Davidson, freelance journalist

Links:          

Outside Magazine: https://www.outsideonline.com/

Emerson College: https://www.emerson.edu/

Ray Bradbury: https://raybradbury.com/

Michael Mead: https://www.mosaicvoices.org/

Neil Gaiman: https://www.neilgaiman.com/

TapeACall Pro: https://www.tapeacall.com/

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Looking to connect:           

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/nick-davidson-90977113/

Twitter: @NickGDavidson

Instagram: @nickgdavidson

Website: www.nickgdavidson.com

About the guest:    

If you want to know where agri-marketing is going, ask Sara. She’s already seen it, studied it and figured out how it’s digital. As president, Sara inspires clients, partners and staff to continuously learn, grow and innovate. Her strategic vision keeps Paulsen on the leading edge of ag marketing thought, digital and creative leadership.

Sara is also the host of Spark: Careers in Agribusiness, a podcast where leaders in ag share advice for a successful career.

Prior to taking over the agency reins, Sara was vice president of digital services. She joined Paulsen as a graphic designer in 1991. Sara is a graduate of the University of South Dakota and was raised on a row-crop and livestock farm in southeastern South Dakota. Because she doesn’t have enough on her plate, she and her husband also own and operate a rural bed-and-breakfast.

In the episode:    

4:18 - Sara describes how you need a passion for what you do and an appetite for learning to succeed in your career.

5:19 - Sara tells about studying search engines and how they work.

5:52 - Nancy and Sara chat about the two-day workshop Nancy did at Disney with Agency Management Institute which Sara attended and how she learned to incorporate PR into her advertising programs.

10:25 - Sara shares how she looks at engagement rates to measure success.

13:30 - After having a client that was worried about losing control of their brand on social media, Sara explains why thanking people for their comments and acknowledging their participation is important.

15:16 - Sara describes the techniques Paulsen has used to build their audience over the past ten years.

17:28 - Nancy and Sara talk about the benefits of having a niche.

24:23 - With recent privacy changes, Sara talks about the importance of building your own assets in terms of data.

30:11 - Based on the power of relationship building, Sara describes how to be intentional, helpful and memorable online.

34:54 – Sara shares a book that has helped her career.

Quote

“It really doesn’t matter where you reside. We all have access to great information and its really more about your attitude, willingness to work and again that appetite for learning and applying what you have learned. Sharing what you know.” – Sara Steever, president of Paulsen Marketing

Links:          

Paulsen Marketing - https://www.paulsen.ag/

Marketing Over Coffee: https://www.marketingovercoffee.com/

Sharpspring: https://sharpspring.com/

TILT by Niraj Dawar: https://www.amazon.com/Tilt-Shifting-Strategy-Products-Customers/dp/1422187179

Spark: Careers in Agribusiness - https://www.paulsen.ag/thinking/spark/

Listen to Drew McLellan’s PR Maven® Podcast episode

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Email: [email protected]

LinkedIn: https://www.linkedin.com/in/sarasteever/

Twitter: @ssteever

About the episode:    

Ever wonder how Nancy is so good at networking and building her brand? With lots of experience and tricks up her sleeve, Nancy is an expert when it comes to building brands by growing audiences for both her clients and herself. You can learn some of her tips in this episode as she describes a few of the key topics and themes throughout her new book, Grow Your Audience, Grow Your Brand. From handwritten notes to networking events, Nancy shares how to stay connected with your network and how to make new connections. In addition to tips, Nancy’s new book includes personal vignettes, one of which she shares in this episode.

In the episode:    

1:04 – Nancy announces that her new book, Grow Your Audience, Grow Your Brand, is available on Amazon.

4:00 – As one of the most personal ways to strengthen a relationship, Nancy talks about the importance of sending hand-written notes.

4:35 – Nancy describes the importance of consistent content and the different forms of content you can produce.

 5:06 – Nancy thanks the people, many of whom have been guests on the podcast, who provided testimonials for her book.

7:18 – Chapter by chapter, Nancy provides an overview of the topics included in her new book.

8:27 – Nancy shares the benefits of building a network and how to build one.

13:19 – Nancy provides listeners with a way to win her new book.

Links:          

Your Network Is Your Net Worth: https://www.forbes.com/sites/forbesagencycouncil/2018/12/04/your-network-is-your-net-worth/#5deb8237140a

Listen to Emma Dimock’s PR Maven® Podcast episode

Listen to John Lee Dumas’s PR Maven® Podcast episode

Listen to Julene Gervais’s PR Maven® Podcast episode

Listen to Drew McLellan’s PR Maven® Podcast episode

Listen to William Arruda’s PR Maven® Podcast episode

Listen to Robert Rose’s PR Maven® Podcast episode

Listen to Rick Saucier’s PR Maven® Podcast episode

Listen to Stephen Woessner’s PR Maven® Podcast episode

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Looking to connect:           

Email: [email protected]

Twitter: @maineprmaven

PR Maven Nation Twitter: @PRMavenNation

LinkedIn: https://www.linkedin.com/in/nancymarshall/

About the guest:    

Rick Saucier has been teaching in higher education for 28 years, including the last eight at Thomas College in Waterville. He was a first-generation college student, earning his bachelor's degree in business administration from the University of Maine at Presque Isle in 1982. He went into the retail management business with KMart Fashion, starting in Waterville, then to New York, and then back to Maine. Five years after graduation he decided to pursue his M.B.A. at UMaine. He was recognized by the program, In 1991, he pursued a career ambition of teaching business in higher ed - first with Eastern Maine Technical College (EMTC). While at EMTC, he pursued his D.B.A from California Pacific University. In 2001 he moved to central Minnesota to teach at St. John's University. In 2012, hearing the call of family, he moved back to Maine to teach at Thomas College. He currently teaches a variety of marketing courses, the business capstone class, and for the Harold Alfond Institute for Business Innovation.

Along the way, Rick has published three books covering a variety of marketing topics on retail store design, marketing ethics, and the experience of teaching in higher education. He has also written on a number of topics ranging from the ethics of stealth marketing to the responsibility that marketers have for consumer happiness to curricular issues facing colleges. Rick is a member of the Marketing Management Association, and the Society for the Advancement of Management (S.A.M.) He has presented at several conferences.

Rick believes Maine's students can compete with anyone in the country which came to fruition in March 2019, when a team of Thomas College students he coached won 2 first-place honors at S.A.M.'s international conference in Orlando, Florida.

He resides In Etna, Maine with his wife of 35 years.

In the episode:    

3:30 – After graduating from college, Rick describes how he worked in retail management before pursuing his life interest of teaching higher education.

7:53 – Rick tells about the success Thomas College students have had competing nationally at the annual Society for the Advancement of Management (S.A.M.) competition.

10:20 – Rick shares three pieces of advice that he likes to tell his students.

17:25 – Rick suggests viewing marketing as an investment and stresses the importance of measuring success because of how expensive marketing is.

21:27 – Rather than always focusing on sales, Rick recommends focusing on other customer behaviors in addition to sales as they are vitally important as well.

23:12 – Rick returns to his point about focusing on the fundamentals because of how fast the marketing landscape is changing.

26:50 – As a life-long learner, Rick shares some of the resources and thought leaders he learns from.

34:54 – While students today look to get a better job with their business degree, Rick describes how he tries to teach them how to communicate effectively, which is one of the top qualities employers look for.

39:14 – Nancy and Rick talk about building brands through storytelling.

42:09 – Rick describes how his childhood and being a first-generation college student is reflected in his work.

44:23 – Rick tells how his network grows, whether it is the students he teaches or the organizations he is a part of.

50:43 – Rick talks about the books that he has written about marketing and teaching higher education.

55:04 – To keep college education more affordable, Rick explains how he is creating course curriculums that do not require a textbook.

Quote: 

“I try to tell my students that why I focus on fundamentals and basics in their class is that there's a good chance, whatever job that they're going to engage in after they graduate, that the same job may not even exist today. If you understand the basics, you can take those basics with you and apply them in whatever position that you'll be engaged in, going forward.” – Rick Saucier, professor of marketing at Thomas College

Links:          

Thomas College: https://www.thomas.edu/rick-saucier/

PR Works! by Nancy Marshall: https://www.amazon.com/PR-Works-implement-leverage-relations/dp/1511641614

Grow Your Audience, Grow Your Brand by Nancy Marshall: https://www.amazon.com/gp/product/B088JS6YL4/ref=dbs_a_def_rwt_bibl_vppi_i1

Influencing Sales Through Store Design by Rick Saucier: https://www.amazon.com/gp/product/0773475982/ref=dbs_a_def_rwt_bibl_vppi_i1

Marketing Ethics by Rick Saucier https://www.amazon.com/gp/product/0773451161/ref=dbs_a_def_rwt_bibl_vppi_i0

Reflections on Life in Higher Education: https://www.amazon.com/Reflections-Life-Higher-Education-Saucier-ebook/dp/B0189BC1QC/ref=sr_1_2?dchild=1&keywords=rick+saucier&qid=1589574233&s=books&sr=1-2

Bernadette Jiwa: https://thestoryoftelling.com/

Seth Godin: https://www.sethgodin.com/

Jonah Berger: https://jonahberger.com/books/contagious/

Marketing Management Association: http://www.mmaglobal.org/

Saint John's University: https://www.csbsju.edu/

Listen to Laurie Lachance’s PR Maven® Podcast episode

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Looking to connect:           

Email:  [email protected]

LinkedIn: https://www.linkedin.com/in/saucier-rick-b2203927/

Twitter: @RickSaucier

About the guest:    

Ed McKersie is the Founder of Live and Work in Maine, a statewide initiative to increase awareness of career opportunities here in Maine. The website and related efforts are focused on keeping young people here in Maine, and marketing Maine as a career destination to job seekers around the globe – and to those already here. The website was launched in November 2015.

Ed is also the Founder and President of ProSearch, Inc., a staffing and recruiting firm. Established in 1994 in Portland, the firm is now the largest locally owned firm of its kind in the State of Maine, and as of 2017, is an employee-owned company.

He is past President of the Human Resources Association of Southern Maine. He also served on the Maine Society of Human Resources Management Council where he was charged with establishing the Best Places to Work in Maine program. This program, launched in January 2006, recognizes Maine based employers that adhere to “best practices” when it comes to employee relations and human resource issues. He was inducted into the SHRM Maine Human Resources Hall of Fame in 2012.

Ed has served on the University of Southern Maine Foundation Board since 2011 and was its Chairman from 2016 through 2018. He also serves on the Boards of Big Brothers/Big Sisters of Southern Maine (where he is also on the Executive Committee) and is Board Chair of Rippleffect. Ed is also a Board Member for Martin’s Point. He is a Corporator for both Maine Health and Gorham Savings Bank.

A Massachusetts native, Ed graduated from Bentley University with a dual major in Economics and Finance in 1983 and moved to Maine in 1989.

In the episode:    

3:14 – Ed talks about his career in recruiting and staffing.

6:08 – Ed shares how Live and Work In Maine was founded to change the conversation about working in Maine.

8:38 – Nancy and Ed discuss how COVID-19 will change the future of Maine’s workforce, whether moving to Maine for a better quality of life or working remotely.

11:11 – Ed and Nancy talk about how the generation entering the workforce today has been raised to work remotely.

14:15 – Ed shares how to work remotely by over-communicating and making sure employees stay happy.

19:37 – Ed describes how ProSearch is giving back to their community and their employees.

22:48 – Ed talks about measuring success and building the ProSearch brand through social media platforms, such as Facebook Live.

28:36 – Ed explains the tax break people with student loan debt can receive.

36:30 – With the great team at ProSearch, Ed shares why he decided to transition the company the be employee-owned.

41:43 – While his network grows more organically, Ed describes how early in his career he would try to make connections that he could learn from and that would be mentors to him.

45:03 – Ed shares his best resource for applying personal values to your career.

46:54 – Ed leaves PR Maven Nation with a parting thought about the upsides of COVID-19.

Quote: 

“We're all in this together, whether it's COVID-19 or just life in general, right? I've been involved in several startups and one of the things we always say is, yeah, we want to be successful, but more importantly, we want to have fun doing it.” – Edward McKersie, founder and president of ProSearch, Inc. and founder of Live and Work in Maine

Links:          

ProSearch Inc. - https://www.prosearchmaine.com/

Live and Work in Maine - https://www.liveandworkinmaine.com/

Maine Voices: Our state’s social distancers can’t afford to be Luddites - https://www.pressherald.com/2020/05/07/maine-voices-our-states-social-distancers-cant-afford-to-be-luddites/

The 7 Habits of Highly Effective People by Stephen Covey - https://www.amazon.com/Habits-Highly-Effective-People-Powerful/dp/0743269519

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Looking to connect:           

Email:  [email protected]

LinkedIn: https://www.linkedin.com/in/edward-mckersie-0953061/

About the guest:    

Jaclyn Schiff is the founder of PodReacher, a done-for-you service that transforms podcast episodes into high-quality articles.

Before starting PodReacher, she worked as a journalist for leading healthcare publications in Washington, D.C. and Chicago and also served as director of communication for a global health research association. As a writer, she's published in a range of publications, including NPR, NBC News, Thought Catalog, The Muse, and her ghostwriting skills were noted in a 2017 article in Marie Claire.

In the episode:    

1:42 – Jaclyn describes her career in journalism and communications, giving her a unique perspective from working on both sides.

4:58 – Nancy and Jaclyn talk about how well-written content based on podcasts can boost SEO, starting with the keywords determined before the podcast is recorded.

8:40 – Jaclyn suggests have a repurposing strategy for good marketing in 2020.

12:01 – Nancy and Jaclyn discuss how you can build your network as a result of creating shareable content based on the podcast episodes you have been a part of.

16:46 – Jaclyn shares how her team focuses on content but graphical elements can be helpful as well.

20:06 – Jaclyn describes how she measures success in repurposing content based on accuracy, proper target audience positioning and mirroring the tone of the hosts and guests.

24:11 – Jaclyn describes how the content her team creates can be used to help land media placements.

27:24 – Jaclyn talks about the power of email marketing.

33:58 – Jaclyn points out the importance of having “About” content to let people know what your podcast is all about.

39:09 – Jaclyn provides an overview of how to repurpose content from podcasts.

43:49 – With her journalism background, Jaclyn prefers to meet people in person and build her networking organically.

50:01 – Jaclyn shares some of her favorite resources.

51:51 – Jaclyn leaves a parting thought recapping the importance of repurposing content.

Quote: 

“When you create a podcast, you're trying to reach a really specific audience so when you're writing up an article based on a podcast conversation, you want to have a really good sense of who your audience is and what they can gain from the conversation.” – Jaclyn Schiff, founder and CEO of PodReacher

Links:          

PodReacher: www.podreacher.com

Podcast Movement: https://podcastmovement.com/

Temi: https://www.temi.com/

Otter: https://otter.ai/login

Hot Pod: https://hotpodnews.com/

Podnews: https://podnews.net/

@MathewPassy: https://twitter.com/mathewpassy

@johnny3terson: https://twitter.com/johnny3terson

Special offer for PR Maven Nation: Jaclyn and her team will turn an episode into an article for just $50.

Listen to Greg Glynn’s PR Maven® Podcast episode

Listen to Stephen Woessner’s PR Maven® Podcast episode

Activate the PR Maven® Flash Briefing on your Alexa Device.  

Join the PR Maven® Facebook group page.  

Looking to connect:           

Email:  [email protected]

LinkedIn: https://www.linkedin.com/in/jaclynschiff/

Twitter: @j_schiff