The PR Maven Podcast

About the guest:   

Michael Bourque became The MEMIC Group’s second president and CEO in the company’s history in September 2017.

Mike previously served under founding president John Leonard for more than two decades, culminating that time as senior vice president for external affairs and corporate secretary for The MEMIC Group. In that role, Mike led the company’s corporate marketing programs, including its advertising and public relations, and outbound communications, as well as its government and community relations efforts.

Mike is a graduate of the University of Maine with a bachelor’s degree in journalism. He is Accredited in Public Relations (APR) by the Public Relations Society of America and is an accredited Workers’ Compensation Professional (WCP®) as recognized by AMCOMP. In 2004, he was named winner of the Edward L. Bernays Award, the top honor from the Maine Public Relations Council for career achievement in public relations.

Before joining MEMIC, Mike was an editor for a trade association based in Washington, DC. Previously, he was an award-winning journalist, working for daily newspapers in Maine and Alaska.

In the episode:   

2:21 – Michael shares how he wanted to be a newspaper reporter like his uncle, working at several daily newspapers, including a newspaper in Alaska.

7:05 – Nancy mentions competing against Michael at the Portland Press Herald spelling bee. Listen to Lisa DeSisto’s episode to learn more about Masthead Maine.

10:33 – As part of the onboarding process, a piece of advice new MEMIC employees are given is to be curious; Michael tells how he takes this one step further by always asking questions.

12:03 – Michaels shares a story of learning to have conversations when he was delivering newspapers at the age of nine.

15:41 – Michael talks about how MEMIC measures success based on audiences.

19:30 – Nancy and Michael talk about the Maine brand and how people can see what Maine is all about when they visit without any media stereotypes.

20:25 – Michael and Nancy give their thoughts on the new Northeastern University technology campus.

23:24 – Michael talks about MEMIC’s Safety Experts podcast.

28:52 – Nancy answers a listener line question.

31:39 – Michael shares how he has built his network through social media.

38:07 – In general, Michael suggests an openness to explore and find new resources

40:16 – Michael focuses on the importance of developing skills that can be used throughout your career.

Quote:

“All of us have the license to ask questions. The benefit that you gain from asking is that one, you learn something but the secondary part that's incredibly underrated is that you honor the other person by assuming that they know something of value to you.” – Michael Bourque, President and CEO of The MEMIC Group

Links:         

MEMIC: www.memic.com

Safety Experts Podcast: www.memic.com/workplace-safety/safety-experts-podcast

Maine Public Relations Council: https://meprcouncil.org

Almost, Maine: www.portlandstage.org/show/john-carianis-almost-maine-featuring-john-cariani

New York Times article about Northeaster University Technology Campus: www.nytimes.com/2020/01/27/business/economy/portland-maine-economy.html

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Email: [email protected]

LinkedIn: www.linkedin.com/in/michaelbourque

Twitter: @MikeBourque

Facebook: www.facebook.com/michael.p.bourque

About the episode:   

Kim Jackson has a passion for storytelling and brand development with more than two decades of experience in marketing and communications in the public and private sectors. She has worked in various industries, including health and fitness, skiing, snowsports, travel and tourism, and most recently, the nonprofit sector.

She has expertise in brand building, storytelling and messaging. Her work spans from writing hard and feature news stories as a reporter for The Boston Globe and the Gloucester Daily Times, to being the PR director and communications manager for a large corporation in Boston and for Killington Resort, among others.

She has placed stories in The New York Times, The Wall Street Journal, The Boston Globe, Boston Herald and Sports Illustrated, and in hundreds of local, regional and national publications, as well as social media outlets. She holds a B.A. in journalism from the University of New Hampshire and enjoys skiing and outdoor activities.

In the episode:       

2:07 – Kim explains that her career in communications started after trying to cross the country until she totaled her car.

6:03 – Kim shares how her career has come full circle by working at Vermont Adaptive Ski & Sports.

8:23 – Nancy and Kim talk about the importance of visuals, including a lesson Nancy learned from Chip Carey.

9:14 – Kim explains that you have to be authentic and tell a story that comes from the heart to be successful in PR and marketing.

11:15 – Kim describes finding the fine line between pulling in emotion and making sure athletes, participants or instructors don’t become an inspiration.

14:59 – Nancy asks about Kim’s framework for telling stories.

17:32 – Kim shares how she measures success for the stories she shares.

19:59 – Kim describes the link between personal and professional, which leads to authenticity.

21:32 – Kim talks about how her work has changed since she started her career, emphasizing the importance of keeping up with technology and the use of video.

33:31 – Kim talks about how she has built her network organically through an overlap between her personal and professional life.

37:03 – Nancy shares the story of Yellow Nose Vole Day.

38:33 – Kim shares her go-to resources, including the Public Relations Society of America and NPR.

41:46 – Kim shares how her storytelling has changed because of technology.

Quote:

“When you tell that story and you tell it from the heart, it resonates with people, it drives emotion, and then it triggers them to want to act on that.” – Kim Jackson, Director of Communications & Marketing at Vermont Adaptive Ski & Sports

Links:         

Vermont Adaptive Ski & Sports: https://www.vermontadaptive.org/

Vermont Adaptive Ski & Sports Twitter: https://twitter.com/vtadaptive

Vermont Adaptive Ski & Sports Facebook: https://www.facebook.com/vtadaptive/

Vermont Adaptive Ski & Sports YouTube: https://www.youtube.com/user/VermontAdaptiveSport

Killington Ski Resort: https://www.killington.com/

Trevor Kennison skiing Corbet’s Couloir: https://www.youtube.com/watch?v=diuX1MqDuoE

Gloucester Daily Times: https://www.gloucestertimes.com/

Public Relations Society of America: https://www.prsa.org/

Nonprofit Storytelling Conference: https://nonprofitstorytellingconference.com/

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LinkedIn: https://www.linkedin.com/in/kimjacksonpr/

About the episode:   

Ben Fowlie is the executive director of Points North Institute, and the founder of the Camden International Film Festival. He is a co-founder and co-programmer of The DocYard, an award-winning screening series in Cambridge, Massachusetts and has served on juries at the Silverdocs Film Festival, Hot Docs Festival, Dokufest Kosovo, IFFBoston and IFP’s Gotham Awards. Ben is currently the nominee’s chair for the Cinema Eye Honors for Nonfiction Filmmaking, and a member of their industry advisory board and nominating committee. He serves on the Maine Film Commission and is an adjunct instructor at Unity College’s Center for Environmental Arts and Humanities.

In the episode:       

1:54 – When Stephen King’s film Thinner was shot in Camden, Ben had the chance to gain an understanding of what it takes to make a film from the crew members.

3:25 – Ben explains that while attending Emerson College, he was not as interested in moving out to Los Angeles and working in Hollywood because he had more of an interest in documentaries and a sense of community, which lead him to create the Camden International Film Festival.

8:28 – Ben shares that you need to have a deep understanding of what you are trying to do before trying to attract an audience or create a community.

13:11 – Ben talks about how the Camden International Film Festival has grown by focusing on the experience.

18:03 – Nancy and Ben talk about how Maine inspires creativity.

21:19 – Ben shares the story of how the Camden International Film Festival built their network as a form of promotion for the festival.

29:58 – Ben talks about Recovery in Maine, which is part of Points North Impact, which brings national conversations to communities with a Maine perspective.  

38:36 – Ben shares how to connect with him or learn more about Points North Institute and the Camden International Film Festival.

Quote:

“It really comes down to a tangible experience you can have with somebody. I do believe that the social platforms that exist are great to share information, but to really engage with somebody, it has to be experiential. It has to be an interaction and cinema is magic in that sense.” – Ben Fowlie, Founder and Executive & Artistic Director at Points North Institute

Links:         

Camden International Film Festival: www.camdenfilmfest.org

Points North Institute: https://pointsnorthinstitute.org/

Point’s North Impact

Recovery In Maine

Cabin Fever Film Fest

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About the episode:   

Jim Dinkle became president of the KRDA/FirstPark on November 6, 2017. He moved to Maine from Arizona where he had led a regional economic development organization along the Interstate 10 corridor between Phoenix and Tucson. He was deputy chief of staff to former Kentucky Governor Wallace Wilkinson and he went on to serve as Chicago Mayor Richard M. Daley’s special projects manager leading the first-in-the-nation brownfields initiative to remediate and market 345 acres of environmentally contaminated sites citywide thanks to a $50 million HUD guaranteed loan.

Mr. Dinkle worked five years for Burlington Northern Santa Fe Railroad (BNSF) in Chicago and he managed site selection for new and existing customers across five states in the Midwest. He was the owner’s representative in the redevelopment of the former Joliet Arsenal into a multimodal transportation facility with 14 million square feet of warehouse and distribution facilities being developed on the site by such names as Wal-Mart, Georgia Pacific, Cargill and Home Depot. This was a $300 million project built on over 1,400 acres.

Mr. Dinkle is a past member on the University of Kentucky Board of Trustees and he is a UK Bowman Fellow. He is a native of Lexington, Kentucky, and presently resides in Oakland.

Jim’s involvement with Rotary began in 1987 when he was selected for a Group Study Exchange to South Africa.

His core principles are the same as Rotary International’s Four-Way Test, “Is it the truth? Is it fair to all concerned? Will it build good will and better friendships? Will it be beneficial to all concerned?” Mr. Dinkle believes that accountability, credibility and integrity have been the keys to his professional success, and he upholds those values in his job as president of FirstPark.

In the episode:       

3:19 – With a Toyota Motors plant located nearby in Georgetown, Kentucky, Jim’s interest in economic development began after giving tours of the state capital and governor’s mansion to visitors from Asia.

5:44 – Jim shares how his eyes were opened by international visitors to things he had taken for granted growing up.

8:30 – Jim shares how important location is for economic development.

13:01 – Jim describes how he learned how to listen from his grandfather.

16:32 – Jim shares a story about not judging a book by its cover.

18:56 – After completing The Marshall Plan®, Jim shares FirstPark’s successes, including increased web traffic and becoming certified dog friendly.

23:24 – Jim talks about all the communities that came together to create FirstPark.

25:57 – Jim describes how living in Maine was always a dream for him.

31:39 – Jim shares all the benefits of operating a business out of FirstPark.

36:16 – Jim tells the story of meeting Yonghyon Kim, the Consul General of the Republic of Korea.

40:05 – Jim and Nancy discuss the restaurants and revitalization of Waterville and Oakland.

41:16 – Jim provides wisdom that others could learn from and use in their careers.

Quote:

On living in Maine: “It's not just a place to recreate. It's also a place to live and grow your family and expand your business.” – Jim Dinkle, Executive Director of Kennebec Regional Development Authority, FirstPark

Links:         

www.firstpark.com

Newsletter sign-up

On Golden Pond by Ernest Thompson

University of Kentucky

Greenlight Maine

Husson University’s New England School of Communications

Maine International Trade Center

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Phone: 207-859-9716

About the episode:   

In this episode, Nancy describes the power of a plan. With public relations and marketing being so expensive, it is important to start with a plan that ensures you are using your money wisely—after all you wouldn’t build a house without blueprints! Nancy goes through the process of creating a marketing and PR plan, as well as why she created The Marshall Plan®. Nancy also provides examples of how clients have benefited, and continue to shine, after creating a marketing and PR plan.

In the episode:       

1:20 – Nancy shares that a PR and marketing plan is important because these services are expensive, and you want to make sure you are using your money wisely.

3:09 – Nancy mentions several ways to measure your success.

4:03 – To get started, Nancy explains how the brand manifesto and brand platform can be used.

5:50 – Next, she presents why your plan should include quantifiable goals and supporting objectives, which is where you can use a marketing dashboard. 

6:10 - To know where you stand, Nancy suggests a competitive analysis, including a SWOT analysis.

7:21 – Nancy lists the different tactics your brand can use to reach customers.

8:34 – To implement the plan, Nancy shares how tools and templates will play a role in the success of your brand.

9:29 – Nancy shares how important a timeline and budget are for building your brand.

10:54 – Nancy suggests a measurement outcome for each tactic you are using.

16:08 – Nancy shares her inspiration for creating The Marshall Plan®. as well as how it has helped several successful clients.

17:20 – Nancy talks about how the City of Saco has benefited from having completed The Marshall Plan® process. Learn more in Emily Roy’s PR Maven Podcast episode.

19:51 – Nancy shares the success FirstPark has had since their Marshall Plan, including increased leads and new businesses moving into the park.

23:08 – Nancy includes the how Clay Center for Young, Healthy Minds benefited from the creation of a Marshall Plan.

Quote:

“When we do a Marshall Plan, we provide very concrete metrics of success or critical measures of performance for the plan. You have accountability and responsibility to generate a return on investment. And that's really the beauty of a Marshall Plan.” - Nancy Marshall

Links:         

Marshall Communications

City of Saco

FirstPark

Clay Center

Marshall Plan

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Looking to connect:          

Email: [email protected]

LinkedIn:  www.linkedin.com/in/nancymarshall/ 

Twitter: @PRMavenNation 

Facebook: www.facebook.com/PRMaven/ 

About the guest:    

Greg is the perfect guest for today’s episode because in addition to his role as an account supervisor at Marshall Communications, he is also one of the producers for The PR Maven® Podcast. In his role, he helps schedule the guests we have on the podcasts, plus he helps Nancy with media pitching and schedule coordination to appear on other popular podcasts from around the country. 

If you’re looking to be on more podcasts in 2020 to grow your personal brand, Greg is here today with some really helpful tips on how to make that happen. 

Greg was on the podcast in 2019 and if you want to learn more about him and his background, be sure to listen to episode 28 of the PR Maven Podcast. 

In the episode:        

3:00 – Nancy and Greg discuss what you should do before being a podcast guest, including finding your target audience and discovering podcasts in your area of expertise.  

5:23 – Greg suggests that potential guests listen to at least one episode of the podcast they are pitching.  

8:24 – Nancy and Greg talk about scheduling programs and how guests can sign up.  

11:48 – Greg shares that regular podcast guests should create a show sheet to provide in advance of the podcast, as well as have a professional headshot and well-written bio.  

21:07 – Based on his experience, Greg shares the importance of having good equipment while podcasting.  

26:11 – To make sure you are prepared on the day of recording, Greg suggests that you block off time to clear your head, review notes, and know how long the interview will be.  

28:06 – Greg provides of list of what guests can do before a podcast.  

29:14 – Following the podcast, Greg recommends that guests help promote the episode, whether by sharing it on social media or in newsletters.  

Quote: 

“Don’t schedule yourself around another appointment. I really would suggest blocking the day for it, just because you need a clear head, you need to prepare, you need to be mentally ready.” Greg Glynn, account supervisor at Marshall Communications 

Links:          

RINGR 

Portland Pod  

Marshall Communications  

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Looking to connect:           

Email: [email protected]  

LinkedIn:  www.linkedin.com/in/nancymarshall/  

Twitter: @PRMavenNation  

Facebook: www.facebook.com/PRMaven/  

Email: [email protected]  

LinkedIn: www.linkedin.com/in/greg-glynn-apr-b7406416/  

Twitter: @GregGlynn 

Facebook: www.facebook.com/Greg.Glynn.profile 

About the guest:   

Time and time again, as an account supervisor at Marshall Communications, Greg has stepped up with innovative and quick-thinking solutions to our clients’ problems. From social media to broadcast media to press releases, he does it all and does it calmly, thoroughly and efficiently. 

Greg’s sports background and competitive nature fuel his passion for strategic marketing and powerful branding ideas, and he loves sharing his knowledge. His enthusiasm is contagious, and participants of his webinars and workshops leave energized and anxious to put his tips and techniques to use for their own organization. It’s also one of the reasons I invited him on the podcast today to talk about what we should all be watching out for in 2020. 

Greg was on the podcast in 2019 and if you want to learn more about him and his background be sure to listen to episode 28 of the PR Maven Podcast. 

In the episode:        

10. Chatbots: Using conversational artificial intelligence (AI), chatbots can be used as automated communicators through messaging apps that create a personalized customer experience with little to no wait time. Listen at 4:30.  

9. Digital marketing: This space continues to grow as more people cut the cord with cable, increasing advertising opportunities on streaming devices and through streaming services. Listen at 6:57.  

8. Social media and the evolution of Facebook ads: Facebook advertising is growing as the platform’s algorithm changes, but beware of reduced targeting options as privacy becomes a bigger concern. Listen at 10:02.  

7. The presidential election: A presidential campaign is a true test of someone’s personal brand, pointing out the need for strong values and confidence to create an exceptional personal brand. Listen at 12:45.  

6. Implementation of video: Video content has been building steam over the past several years as this content not only tells but also shows viewers the key message, whether that is a brand story, behind the scenes footage or community involvement. Listen at 14:48.  

5. Podcasts: In 2020, as podcasts continue to grow, metrics will likely improve. This advancement will help advertisers see a return on their investment and will help podcasters measure success. Listen at 20:35.  

4. SEO and BERT: Search engine optimization (SEO) and Google’s Bidirectional Encoder Representations from Transformers (BERT) will be more about matching relevant content, not just words. Listen at 24:16.   

3. Content Marketing: As audience members become more leery of advertising, content marketing is becoming more powerful as it provides viewers with interesting content that does not explicitly promote the brand. Listen at 27:41.  

2. Privacy – GDPR and CCPA: In 2016, the General Data Protection Regulation (GDPR) went into effect and now the California Consumer Privacy Act (CCPA) is taking effect this month. PR professionals and marketers must learn what these regulations entail and how to accommodate them. Listen at 30:27.  

1. AI and smart devices: Smart speakers in homes are becoming increasingly popular with one-fourth of Americans owning one, increasing the need for great SEO and providing a new medium for connecting with your target audience. Listen at 32:44. 

Links:          

Drift.com 

Interactive Advertising Bureau Podcast Measurement Technical Guidelines 2.0 

BERT 

Seth Godin’s Podcast  

CCPA and GDPR chart 

Looking to connect:           

Email: [email protected]   

LinkedIn:  www.linkedin.com/in/nancymarshall/  

Twitter: @PRMavenNation  

Facebook: www.facebook.com/PRMaven/  

Email: [email protected]  

LinkedIn: www.linkedin.com/in/greg-glynn-apr-b7406416/  

Twitter: @GregGlynn 

Facebook: www.facebook.com/Greg.Glynn.profile 

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About the episode:  

Closing out 2019, this episode includes the top ten podcast episodes of the year. Covering a wide range of topics and featuring guests from around the country, this podcast provides a description and a clip from each top ten episode. Reminisce on the year past and get excited for the year ahead, full of new and exciting PR Maven® Podcast episodes!   

In the episode:       

10. Episode 62 with Kurt Kleidon: In this episode, Kurt talked about overcoming the obstacle of convincing clients to offer something unique, which draws the attention of a target audience. Listen at 1:41.  

9. Episode 57 with Megan Crowder: In this episode, Megan shared how important social media is for both client and personal growth. Listen at 2:49.  

8. Episode 55 with Alf Anderson: In this episode, Alf explained how public relations and social media can be used to create brand loyalists. Listen at 3:44.  

7. Episode 64 with Patrick Breeding: In this episode, Nancy connected Patrick’s personal mission with personal branding, and they talked about how the University of Maine is helping to prevent Maine’s “brain drain.” Listen at 5:34.  

6. Episode 59 with John Iannarelli: In this episode, John spoke about his career and how people can stay safe online. Listen at 7:31.  

5. Episode 63 with Jim Peacock: In this episode, Jim and Nancy discussed finding the right career path and how Jim helps guide others toward their ideal career. Listen at 8:40.  

4. Episode 54 with Michelle Hood: In this episode, Michelle shared the resource she used to help Northern Light Health grow, which she called The Chart. Listen at 10:02.   

3. Episode 61 with Sean Riley: In this episode, Sean told a story of how he learned how to use Snapchat and how the platform has helped him connect with the younger generation. Listen at 14:34.  

2. Episode 56 with Chip Carey: In this episode, Chip and Nancy reminisced about working together at Sugarloaf, including when Chip taught Nancy how to use photos and videos to get Sugarloaf on the Weather Channel. Listen at 15:56.  

1. Episode 60 with Tim Cotton: In this episode, Tim shared how he got the position of managing the Bangor Police Department’s Facebook page. This episode was recorded live at the PR Maven® One-Year Anniversary Party. Listen at 17:41.  

Links:         

Kleidon & Associates 

Bar Harbor Chamber of Commerce  

Lobster Unlimited  

FBI John 

Peak Careers 

Northern Light Health 

Maine Course Hospitality Group  

Bangor Police Department  

Portland Pod 

Marshall Communications 

Looking to connect:          

Email: [email protected]  

LinkedIn:  www.linkedin.com/in/nancymarshall/ 

Twitter: @PRMavenNation 

Facebook: www.facebook.com/PRMaven/ 

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About the guest:  

Andrew Silsby is the president and CEO of Kennebec Savings Bank, a long-standing community bank that supports the Central Maine region’s economic and community development, while providing their customers with a great banking experience.  

Andrew has worked up through the ranks in banking, starting as a teller in 1986 to his position now as president and CEO. He has performed nearly every job function in banking over the past 33 years, getting to know banking inside and out, making him uniquely qualified to lead the institution that’s so important to his community. 

Andrew is motivated by his long-term vision of a vibrant, attractive and successful capitol region with opportunities for young people to put down roots and start a family. As a hands-on leader, he enjoys rolling up his sleeves and pitching in wherever he is needed, in both the bank and the community. He is involved with many of the area nonprofit boards, such as the Chamber of Commerce, the library and many other organizations as part of his commitment to creating a vibrant community.    

In the episode:      

2:20 – Andrew shares how he got his first banking job by walking into a bank and asking for a job.  

5:52 – Nancy and Andrew talk about being able to solve problems and what role customer service plays.  

8:22 – Andrew states how Kennebec Savings’ goal is to help people get from point A to point B in their everyday lives.  

10:04 – Andrew talks about the components of customer service.  

13:20 – With Kennebec Savings celebrating their 150th anniversary, Andrew talks about the bank’s history.  

16:44 – Nancy compares Kennebec Savings Bank’s mortgage process to The Marshall Plan® and Andrew shares how important it is to simplify to mortgage process.  

19:29 – Andrew shares how he has built his brand through giving back to the community.  

22:52 – Nancy and Andrew discuss social media, including LinkedIn which Andrew prefers because of the professional focus.  

27:04 – Nancy mentions how Kennebec Savings’ building are beautiful and Andrew explains how the landscaping benefits the community and the bank.  

29:28 – Andrew shares how the bank donates to the Parkinson’s Society, resulting in the bright tulips outside of the bank in the spring.  

33:09 – Andrew shares the most important part of being competitive in the banking industry and the different ways of moving money.  

41:57 – Andrew talks about building Kennebec Savings Bank’s brand.  

45:22 – Andrew shares what he loves about central Maine.  

49:02 – Nancy ask Andrew about the bank’s relationship with Maine Life on NewsCenter Maine.  

53:12 – Andrew shares what he has written about for forbes.com.  

54:49 – Andrew tells how the bank hires college students as interns during the summer, enabling their employees to take time off during the warm weather.  

57:39 – Andrew describes the sub-industries within the banking industry.  

Quote:         

“There's a satisfaction to the lending process where it's a beginning and you're able to help somebody get where they want to go.” — Andrew Silsby, President & CEO of Kennebec Savings Bank 

Links:        

www.kennebecsavings.bank  

Facebook: www.facebook.com/KennebecSavings/  

Twitter: @KennebecSavings 

Instagram: @kennebecsavings 

LinkedIn: www.linkedin.com/company/kennebecsavings/  

Rocketbook 

Johnson Hall Performing Arts Center  

Colonial Theater 

The Theater at Monmouth 

Waterville Opera House 

Waterville Creates 

Looking to connect:         

LinkedIn:  www.linkedin.com/in/andrew-silsby-ksb/  

About the episode:  

Since its beginning, the public relations industry has depended on the media to share client stories and increase visibility by providing their audience with timely and interesting content. Public relations professionals would pitch a news outlet with a story idea and rely on the news outlet to publish their story.  

With the increased popularity of the internet, information can be easily accessed at any time, causing more people to seek stories on a wide variety of topics. Today’s audience prefers to avoid advertising, relying on content created by professionals.  

As a result of the accessibility to information the internet has created, PR agencies can share their knowledge and build their audience by providing useful content and gaining their trust without relying on the media. These professionals share their expertise in small servings, attracting clients while positioning themselves as thought leaders and experts in their field. After building trust with the audience, clients are able to receive a larger dose of content, such as an entire media outreach campaign.  

In this episode, Nancy shares how you can use content marketing rather than relying on the media.  

In the episode:      

1:12 – Nancy mentions her forbes.com article on content marketing, inspiring this episode.  

1:55 – Nancy shares the process of attaining media coverage, including the process when she worked with Chip Carey at Sugarloaf.  

3:43 – Since her career started, Nancy shares how PR has changed to what it is today.  

4:37 – With the rise of the internet, public relations has changed from what it once was.  

5:47 – Nancy shares how popular brands like Buzzfeed, POPSUGAR and Tasty have attracted and retained their audiences.  

7:46 – Nancy quotes marketing guru David Meerman Scott, describing the different types of promotion to gain an audience.  

8:27 – To generate engaged audiences, soap companies like Procter and Gamble created soap operas.  

9:39 – Nancy shares how she has used content marketing and how brands can do the same.  

Quote:         

"What is considered to be newsworthy on any day really depends on what else is happening in the world.” — Nancy Marshall, The PR Maven® and founder & CEO of Marshall Communications 

Links:        

www.marshallpr.com 

www.visitmaine.com 

Nancy’s articles on Forbes.com: https://www.forbes.com/sites/forbesagencycouncil/people/nancymarshall1/#ab3957e4485a  

Alexa Flash Briefing instructions: https://www.facebook.com/groups/PRMavenNation/permalink/370589063804230/ 

Looking to connect:         

Email: [email protected]   

LinkedIn:  https://www.linkedin.com/in/nancymarshall/