The PR Maven Podcast

About the guest:    

Labrini Nelligan was appointed Executive Director of the Lunder-Dineen Health Education Alliance of Maine in November 2012. Labrini has served as a principal on the Lunder-Dineen team since the inception of the program and has led the development of this first-of-its-kind program between an academic medical center and a neighboring state. To assist in building an infrastructure for LunderDineen, Labrini identified and convened the membership of an Advisory Committee and three Pilot Advisory Teams to represent broad-based stakeholders from Mass General and Maine.

Working in concert with the Lunder-Dineen Co-Chairs and Chief Learning Officer, and guided by Labrini’s leadership, the Lunder-Dineen Team designs, develops and launches interprofessional, blended learning health education programs. These programs are selected to address identified public health, workforce and health disparity needs impacting residents across the state of Maine.

Previously, Labrini served as Associate Director of Development Campaigns and Logistics at the Massachusetts General Hospital. She continues to work in concert with the Mass General Development Office, to ensure a coordinated approach and to advance program sustainability and fundraising focus for Lunder-Dineen, by developing and implementing fundraising strategy. Prior to her work at Mass General, Labrini served as scheduler for Massachusetts Attorney General Tom Reilly and later as a fundraiser on his gubernatorial campaign.

Labrini earned a B.A. in Political Science from Boston University and an M.S. in Political Science from Suffolk University.

In the episode:    

3:19 – As a first-generation immigrant, Labrini describes how she took a different route than most by studying political science and how that lead to her position today.

14:10 – Nancy and Labrini talk about the importance of making mistakes.

15:19 – Labrini shares how her campaign and fundraising experience has helped her throughout her career.

16:29 – Labrini explains how Lunder-Dineen typically starts with developing relationships in person first.

20:56 – Labrini gives a how-to tip for always looking at what is in it for their audience (WIIFM).

25:12 – Labrini shares how Lunder-Dineen’s blended approach to communicating benefits the programs they offer by targeting the different learning styles of each audience or generation.

26:25 – Labrini describes how Lunder-Dineen’s vision was founded through a relationship.

29:14 – By taking a data-informed approach, Labrini shares how Lunder-Dineen’s programs were developed.

36:27 – Labrini explains the family-first culture at Massachusetts General Hospital and how COVID-19 has impacted everyone who works there.

40:24 – Labrini tells about how she networks differently personally and professionally.

44:21 – While Labrini has a number of resources, one thing she has learned is to simply read memos that cross her desk because many others may not have.

47:10 – Labrini says thank you as Lunder-Dineen turns ten this year.

Quote: 

“As we wanted to get our messages out a little faster, we started to really embark on building our social media platforms and our websites as really complimentary tools to what we were doing in person.” – Labrini Nelligan, Executive Director of Lunder-Dineen Health Education Alliance of Maine in collaboration with Massachusetts General Hospital

Links:          

Lunder-Dineen - https://lunderdineen.org/

Lunder-Dineen’s e-newsletter - https://lunderdineen.org/e-newsletter

Lunder-Dineen’s Instagram - https://www.instagram.com/lunderdineen/

Lunder-Dineen’s Facebook - https://www.facebook.com/lunderdineen

Time to Ask - https://lunderdineen.org/alcohol-use-time-ask

Association of Fundraising Professionals - https://afpglobal.org/

Maine Hospital Association - http://www.themha.org/

Canva - https://www.canva.com/

Mailchimp - https://mailchimp.com/

Cvent - https://www.cvent.com/

Listen to Jodi Flynn’s PR Maven® Podcast episode

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Email:  [email protected]  

About the guest:    

William Arruda is a motivational speaker, entrepreneur, author and the world’s leading authority on the topic of personal branding. He has been at the forefront of the field since its inception, teaching everyone from young adults to senior executives how to harness the power of authentic personal branding.

William is the creator of 360Reach – the personal branding survey, which has been used by nearly two million professionals. He also created the Reach Personal Branding Certification Program which has certified over a thousand career and executive coaches in his methodology.

William’s true passion is spreading the message of personal branding through motivational speeches and interactive workshops. Over the past two decades, he has delivered 1,500+ keynotes and workshops in 31 countries. His clients include Adobe, BP, Disney, Garnier, Google, Gucci, IBM, LinkedIn, Microsoft, Morgan Stanley, Target, Warner Bros. and hundreds of other companies, universities and associations. He’s the bestselling author of the definitive books on personal branding: Career Distinction and Ditch. Dare. Do! His latest book, Digital YOU, takes his proven strategies to exciting new levels – helping readers translate their real-world brand for the digital world. William regularly shares his thoughts on the future of personal branding in his Forbes column. He holds a Master’s degree in Education.

In the episode:    

3:18 – Nancy talks about how thankful she is of William’s help in distinguishing The PR Maven® and enabling her to become certified in personal branding.

5:38 – William describes how he started his career in branding, communications and marketing at IBM.

6:39 – William tells a story of the Fast Company article that inspired his company and how LinkedIn played a role.

8:36 – William lists the different ways to build their virtual brand based on what you love to do.

10:23 – Nancy and William talk about the power of an up-to-date LinkedIn profile that blends credibility with likability.

13:06 – William explains how important it is to create goals before starting a campaign or joining a social media network.

19:51 – William talks about how personal branding has changed since 1997, most notably with the growth of social media.

25:27 – William describes how professionals need to emphasize their uniqueness to make great impressions.

34:59 – William describes how he works with companies to improve their employee’s talents.

40:43 – William talks about how video has changed with COVID-19.

43:10 – William explains that he has built his network by offering value to his audience.

48:31 – William shares the resources he likes to use, such as using YouTube for learning something new.

50:16 – William leaves a parting thought to be yourself and not conform.

Quote: 

“Every single person has this unique ingredient to offer the world and when they're willing to do that and just put it out there, they're going to be happier, and the world's going to benefit from that.” – William Arruda, Personal Branding Guru

Links:          

Reach Personal Branding: https://reachpersonalbranding.com/

The Brand Called You: https://www.fastcompany.com/28905/brand-called-you

Deb Dib: https://www.careerthoughtleaders.com/debdib

The Powerful Way Onboarding Can Encourage Authenticity: https://hbr.org/2015/11/the-powerful-way-onboarding-can-encourage-authenticity

Fast Company: https://www.fastcompany.com/

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Looking to connect:           

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/williamarruda/

Twitter: @careerblastme

Forbes Column: www.forbes.com/sites/williamarruda/#51889e00668d

Website: www.williamarruda.com

About the guest:    

Becky Robinson is the entrepreneur and founder/CEO of Weaving Influence, Inc., an online influence building company. She works with authors and thought leaders to help them show up online in the same powerful ways they show up in real life.

Becky is also a mom to three wonderful daughters. She has been married since 1993. Work, family, and faith are her three top priorities, not necessarily in that order.

Becky lives in Lambertville, Michigan, across the border from Toledo, Ohio. She works both in Weaving Influence’s local office and remotely from her home office. Working from a home office allows her the ability to be present with her daughters. Weaving Influence exists as a core employee team and a virtual, dispersed team. Becky’s job is to mobilize her team as a unified whole to serve their clients with consistent excellence.

In the episode:    

2:15 – Becky explains how she started Weaving Influence after taking a break from her career to stay home with her daughters.

3:25 – Becky talks about how she was more interested in picture books than business books before working with business book authors.

4:21 – When promoting a book, Becky recommends building the network of people interested in your book first.

6:13 – Becky says that how she measures success depends on the goal of her client.

10:10 – Nancy and Becky talk about what services authors get when they work with publishers.

13:14 – Becky shares the mission of Hometown Reads.

16:49 – Becky tells how she attributes a lot of her success to generosity.

19:28 – Not coming from a business background, Becky talks about the challenges of leadership and company culture.

27:14 – As a digital marketing organization, Becky shares that Weaving Influence is unique because of its niche market.

28:26 – Becky describes how her company’s name came to be.

31:54 – Becky talks about making a consistent effort to build her network.

36:12 – Becky talks about the tools she and her team use.

38:27 – Becky encourages listeners to give back and offer value to others.

Quote: 

“I like to try to think about what's on the other side and the stories that we'll be able to tell someday about, ‘Wow. It was hard, but I got through it.’” – Becky Robinson, founder and CEO of Weaving Influence Inc

Links:          

Gary Vaynerchuk: https://www.garyvaynerchuk.com/

Jay Baer: https://www.jaybaer.com/

Scott Stratten: http://www.unmarketing.com/

Hometown Reads: http://www.hometownreads.com/

The Daily Connection: https://cl182.infusionsoft.app/app/form/daily-connection?fbclid=IwAR2jYJJbScIoL7qM6Q8We4N5LDnQfZhS9LmTTjtFiA03dn-fq62H5HAtEKU&cookieUUID=bf390d48-bee5-434a-a5c4-7b1cdf96d21b

Madison Reed: https://www.madison-reed.com/

Basecamp: https://basecamp.com/

Buffer: https://buffer.com/

HARO: https://www.helpareporter.com/

ProfNet: https://profnet.prnewswire.com/profnethome/what-is-profnet.aspx

Listen to John Lee Dumas’ PR Maven® Podcast Episode

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Looking to connect:           

Email: [email protected]

LinkedIn: www.linkedin.com/in/beckyrbnsn

Twitter: @beckyrbnsn

Facebook: www.facebook.com/BeckyRbnsn

Instagram: www.instagram.com/beckyrbnsn/?hl=en

Blog: www.beckyrobinson.com

Website: weavinginfluence.com

About the guest:    

Martin Grohman is the Executive Director of the Environmental & Energy Technology Council of Maine (E2Tech), a statewide nonprofit focused on growing Maine’s clean technology economy. Marty is a former state representative and holds a degree in Chemical Engineering from Rensselaer.

Marty also hosts a podcast for Maine entrepreneurs called The GrowMaine Show which can be heard on WGAN on Sunday mornings and is a trustee of The Betterment Fund.

In previous roles, he co-founded DuraLife Decking, a composite decking manufacturing company in Biddeford, and was Director of Sustainability at GAF, North America’s largest roofing manufacturer. As a state representative, he was twice named American Legion Legislator of the Year, an honorary life member of the Vietnam Veterans of America, and won the 2016 President’s Award from the Maine Sheriffs Association for his work on jail funding.

Marty grew up in Carthage, Maine, where his family still runs a small farm keeping Jersey cows. He and his wife, Amy, and their two children live in Biddeford.

In the episode:    

2:23 – After growing up on a farm in Maine, Martin describes how his career evolved away from the farm.

5:13 – Martin talks about being an entrepreneur in Maine, including how his network helped him during hard times.

8:20 – Martin talks about ways to connected, including handwritten notes and LinkedIn.

11:47 – Nancy and Martin talk about the benefits of growing up on a farm.

13:16 – Martin shares his top tips for marketing and public relations, such as exporting your connections contact information on LinkedIn.

16:51 – Martin shares how E2 Tech is hosting Google Hangouts for students in STEM.

20:07 – Martin describes how E2 Tech builds educational forums without appearing before the legislature or advocating for a particular bill.

32:03 – Martin talks about the Maine Climate Council and finding opportunities to grow environment and economic benefits in business.

37:44 – Martin talks about the GrowMaine podcast, growing successful businesses and changing perceptions of business.

44:14 – Nancy and Martin discuss how processes and procedures help keep a business running.

 46:05 – Martin shares the resources that have helped him in his career.

49:54 – Martin talks about setting up a Zoom account.

Quote: 

“Our members are going to be the ones that build this comeback. I'm reaching out to them constantly. I'm doing handwritten notes. I'm sending people messages on LinkedIn. You name it, I'm doing it.” – Martin Grohman, executive director of E2Tech and host of the GrowMaine Show

Links:          

E2 Tech - https://e2tech.org/

GrowMaine Show - https://growmaineshow.com/

Tumbledown Mountain - https://www.mainetrailfinder.com/trails/trail/tumbledown-mountain-and-little-jackson

DuraLife Decking - https://duralifedecking.com/

Achieving Maine's Climate Goals: How Do We Get There From Here? - https://e2tech.org/event-3651870

Maine Climate Council - https://www.maine.gov/future/

Maine Technology Institute - https://www.mainetechnology.org/

Score Maine - https://www.scoremaine.org/us/

WorkFlowy - https://workflowy.com/

Listen to John Lee Dumas’ PR Maven® Podcast Episode

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Looking to connect:           

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/martingrohman/

Twitter: @mgrohman

Podcast: https://growmaineshow.com/

About the guest:    

There is no such thing as “business as usual” these days. Now is the time to put plans in place for the time when the world returns to normal. It’s a very good time to reflect on your business and how you are serving your customers or clients. Now is also the time to show compassion, reach out to your network and help in any way you can. In this special podcast episode, Nancy shares her perspective on the COVID-19 pandemic and ten tips small businesses can use for communicating during a crisis.  

In the episode:    

1:04 – Nancy defines a pandemic and shares a story of a paper her mom, known as Oma, wrote on the Bubonic plague.

3:17 – Nancy shares her gratitude and well wishes.

3:46 – As a result of the pandemic, Nancy tells how she is staying clean.

5:53 – Rather than having FOMO, Nancy talks about how she is being productive while working remotely.

8:47 – Nancy shares her ten tips for communicating during a crisis:

1.  (9:08) Show compassion for the victims of the crisis.
2.  (9:57) Make a network map.
3. (12:35) Create a message map.
4. (14:38) Keep your social media current.
5. (16:16) Think about the message your physical plant is sending.
6. (18:18) Make plans to coming back stronger than ever.
7. (19:41) What can you do to help the cause?
8. (20:57) Communicate, Communicate, Communicate. Now is not the time to go dark.
9. (23:06) Is your website up to date?
10. (24:55) Stay calm.

Quote: 

“That’s really the thing we need to be most concerned about is the health of our family, our friends, our customers, our vendors and the people in our network.” – Nancy Marshall, CEO of Marshall Communications and The PR Maven®

Links:          

Calm - https://www.calm.com/

PR Works! - https://www.amazon.com/PR-Works-implement-leverage-relations/dp/1511641614

Women Presidents’ Organization - https://www.womenpresidentsorg.com/

Agency Management Institute - https://agencymanagementinstitute.com/

Harbor Fish - https://harborfish.com/

Dog Not Gone - https://www.dognotgone.com/

Tabitha Swanson - https://www.yourmainecpa.com/

Lila East End Yoga - https://livelila.com/

Look forward to:

Nancy’s online courses starting with Message Mapping

Nancy’s new book

Learn more about message mapping in Episode 82

Greg Glynn’s PR Maven® Podcast Episode

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About the guest:    

Jodi Flynn of Women Taking the Lead is an Executive Leadership Coach, Podcaster, Author, Speaker, and Workshop Facilitator for people-leaders. Rising women hire her to improve the skills that advance them to the top levels in their career and industry.

Jodi is the host of the critically acclaimed Women Taking the Lead podcast, and an Amazon bestselling author with her book, Accomplished: How to Go from Dreaming to Doing. Jodi has spoken at the Massachusetts Conference for Women, The Maine Women’s Conference, Podcast Movement, and the Agents of Change Digital Marketing Conference.

She is the President of the board for The Maine Women’s Conference and has been featured in Entrepreneur and Forbes Magazine.

In the episode:    

2:23 – Although she has not always known what she wanted to do for a living, Jodi explains her career path.

6:10 – Nancy and Jodi talk about having a specialized niche and specific audience.

10:18 – Jodi talks about what she calls the lone wolf behavior.

15:57 – Jodi shares her how to tip for marketing and building a personal brand, such as exploring new technologies and letting yourself shine.

17:33 – Jodi tells a story of learning how to do webinars and discovering that it was not a good fit for her audience.

20:16 – To measure success, Jodi pays attention to her clients and the analytics on the different platforms she uses.

24:18 – Jodi shares some of her goals for 2020, such as recording her audiobook.

28:17 – Jodi shares some of the ways that have been successful for building the Women Taking the Lead brand.

37:29 – Jodi shares that she does intentionally network for her business and podcast, but she has unintentionally built her network as well.

44:19 – Jodi talks about the resources she uses on a day to day basis and the books that have helped her.

50:57 – Jodi offers a parting thought about focusing on your own mission.

Quote: 

“In terms of success in marketing, it comes back to that balance of being true to yourself, focusing on your zone of genius, and then really homing in on where are your ideal clients hanging out. Go there and leave everything else alone and don't worry about it.” – Jodi Flynn, owner of Women Taking the Lead

Links:          

How To Boost Your Reputation With Today's Buyers

Accomplished: How to go from Dreaming to Doing

Maine Women’s Conference

Google Suite

The Slight Edge by Jeff Olson

Essentialism by Greg McKeown

How Women Rise by Sally Helgeson and Marshall Goldsmith

Food, We Need to Talk

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Looking to connect:           

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/jodiflynn

Twitter: @jodimflynn  

Podcast: https://womentakingthelead.com/podcast/

Website: https://womentakingthelead.com/

About the guest:    

Carolann Ouellette joined the Maine Department of Economic & Community Development (DECD) in September 2018 to lead the newly created Office of Outdoor Recreation.

Before her current position, she was the Executive Director of Maine Huts & Trails, a non-profit that operates a hut-to-hut system of four year-round back-country ecolodges and 80 miles of trails that are open to the public, year-round, for hiking, biking, paddling, skiing & snowshoeing.

Prior to her time at Maine Huts & Trails, Carolann was Director of the Maine Office of Tourism at DECD. Under her leadership, Maine benefited from multiple years of consistent growth in tourism.

A graduate of Cornell University's School of Hotel Administration, Ouellette was the chef/owner of an award-winning Maine restaurant. She has a strong background in outdoor recreation as a former Whitewater Guide and operations manager for New England Outdoor Center, and lodging manager at Sugarloaf Resort.

In 2015, she was named by Maine Magazine as one of “50 Mainers Boldly Leading Our State.” Carolann has been involved in many organizations in board or advisory member capacity over the years including U.S. Travel Association, Maine Woods Consortium, Discover New England, Maine Tourism Association and University of Southern Maine School of Tourism & Hospitality.

She is a ski, snowmobile, snowshoe, hike and paddle enthusiast. She is also working on her mountain biking, fishing and hunting skills, and loves the exploration and discovery of travel.

In the episode:    

3:04 – Carolann talks about how her career started, from visiting Maine as a child and going to college for hospitality to how her network has helped her career.

6:10 – Carolann shares what interesting and impactful work is being done throughout Maine that many may not know about.

8:43 – Based on her extensive tourism experience, Carolann describes how public relations helps the tourism industry and businesses, including how Instagram helps attract visitors.  

14:56 – To measure success, Carolann tells what she looks at, whether it is the number of followers or engagement.

16:32 – Carolann explains how outdoor recreation impacts Maine’s economy.

18:50 – Carolann describes the benefits of outdoor recreation to tourism in Maine.

26:19 – Nancy shares a listener line question.

27:40 – Although it was not a conscious effort, Carolann shares how she has built her network.

32:19 – Even though she didn’t think she would like it, Carolann has found LinkedIn to be a useful resource as well as Slack and Zoom.

37:25 – Carolann emphasizes Maine’s heritage and connection to the outdoors.

Quote: 

“We often think of outdoor recreation as needing to be really active, but it's really about being in the outdoors and enjoying what you love to do.” – Carolann Ouellette, director of the Maine Office of Outdoor Recreation

Links:          

Maine Office of Outdoor Recreation: https://www.maine.gov/decd/programs/maine-office-of-outdoor-recreation

CAN-AM Crown International Sled Dog Races: https://can-am-crown.net/

AMC Lodge-to-lodge Skiing: https://www.outdoors.org/lodging-camping/maine-lodges/lodge-to-lodge-skiing-program-details

Trek Across Maine: https://action.lung.org/site/TR/Cycle/ALANE_Northeast?pg=entry&fr_id=18638 

Peaks to Portland: https://ymcaofsouthernmaine.donordrive.com/index.cfm?fuseaction=donorDrive.event&eventID=520 

Maine’s Bicentennial: https://www.maine200.org/

L.L. Bean: https://www.llbean.com/

Flowfold: https://www.flowfold.com/

Via Advertising: https://theviaagency.com/

Teens To Trails: https://www.teenstotrails.org/

Winter Kids: https://winterkids.org/

Sail Maine: http://www.sailmaine.org/

Outdoor Sport Institute: https://www.outdoorsi.org/

Blaze Partners: https://blaze-partners.com/

Outdoor Retailer: https://www.outdoorretailer.com/

Live and Work in Maine: https://www.liveandworkinmaine.com/

Maine & Co.: https://maineco.org/

Maine International Trade Center: https://www.mitc.com/

Maine Huts and Trails: https://mainehuts.org/

Carrabassett Valley Academy: https://www.gocva.com/

The Portland Pod: https://portlandpod.com/

The Emerald Mile by Kevin Fedarko

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Looking to connect:           

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/carolann-ouellette-b373a515a/

Phone: (207) 624-9824

About the episode:   

In this episode of The PR Maven® Podcast, Nancy describes the technique of message mapping. Nancy defines what a message map is and describes how a message map can be used to build a brand and gain brand ambassadors. You will also learn why you need a message map and who benefits from having a clear, concise message prepared. Nancy goes through the format of a message map, describing what the map should look like and what should be included. Several message map success stories are also shared throughout the episode.

In the episode:   

1:03 – How to define what a message map is.

1:56 – The connection between message mapping and building a brand.

2:44 – Examples of brand ambassadors, including those for Sugarloaf and Harley Davidson.

4:01 – Why your organization needs a message map.

5:30 – How a message map is formatted. Make sure to download this template!

9:26 – How to use a message map for crisis communications.

12:26 – Who benefits from a message map.

13:10 – Be on the lookout for The PR Maven® Message Mapping course!

Quote:

“It's about communicating the most important messages that tell the story of your brand and connect that audience to that message. It's about making your story relevant so your audience wants your story to be part of their story.” – Nancy Marshall, CEO of Marshall Communications and The PR Maven®

Links:         

Sugarloaf

Harley Owners Group

The Marshall Plan®

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Looking to connect:          

Email: [email protected]

Twitter: @maineprmaven

PR Maven Nation Twitter: @PRMavenNation

LinkedIn: https://www.linkedin.com/in/nancymarshall/

About the guest:   

Shannon Bryan didn't hike or paddle or do yoga with goats when she was growing up in the Chicago suburbs. But after she moved to Maine in 2005, she couldn't resist the lure of Maine's woods and waters. Not to mention all those funky fitness classes, which sometimes include goats.

She spent 10 years at MaineToday Media (now Masthead Maine) as a content producer for mainetoday.com, covering all sorts of entertaining things to do, from bar crawls and brunches to paint nights and burlesque. On weekends, she explored Maine's coast and inland waters, planted her feet on mountain summits, bought a road bike and a mountain bike and a paddleboard and tried ice climbing and fly fishing and a whitewater canoe race. And she loved all of it - even the stuff she was pretty bad at.

Fit Maine was born out of that love for Maine's outdoors and for the experiences anyone can have trying something new, getting physical in entertaining ways, and realizing that "being fit" isn't always about feats at the gym or stamina on the treadmill - it’s about being able to do all the cool stuff there is to do around Maine. Fitmaine.com was launched in 2015 as a resource for cool ways to work out and be active. In 2019, Shannon launched the Fit Maine Social Club, where members go do active stuff together.

In the episode:   

2:40 – Shannon shares how her career began in digital media at MaineToday (now Masthead Maine).

4:05 – Shannon talks about how Fit Maine started.  

8:37 – Shannon describes how brands can build their brand and reputation using content.

11:20 – Nancy and Shannon talk about how their personalities help to build their brands.

15:25 – Shannon tells how the way she measures success has changed over time.

20:15 – Shannon shares her philosophy on falling down.

24:00 – Shannon speaks about the importance of finding and building an audience.

32:14 – Shannon talks about challenging herself and doing things that scare her.

37:43 – Nancy asks how Shannon she builds her network and the Fit Maine social club.

39:41 – Shannon describes some of the activities the Fit Maine Social Club has done.

41:16 – Shannon shares some of the resources she finds helpful, including bouncing ideas off of her friends.

42:54 – Shannon shares a few parting thoughts about being real and creating content for your audience.

Quote:

“I know the word authentic gets thrown around a lot, but it's true. If you can show that you're a real person and this is what you're really about and talk to the people you're talking to in a way that's genuine, well, that's worth all the money in the world.” – Shannon Bryan, Founder of Fit Maine and the Fit Maine Social Club

Links:         

Fit Maine: https://fitmaine.com/?fbclid=IwAR3vLmFVd2a9JVPegVFjK0arbcUxM9cBwlLIL__Ia3kI4MNi69882oY-EEc

Instagram: @fitmaine

Facebook: https://www.facebook.com/fitmaine/

Trek Across Maine: https://action.lung.org/site/TR/Cycle/ALANE_Northeast?pg=entry&fr_id=18638

Peaks to Portland: https://ymcaofsouthernmaine.donordrive.com/index.cfm?fuseaction=donorDrive.event&eventID=520

Gorman Chairback Lodge: https://www.outdoors.org/lodging-camping/lodges/gorman?gclid=Cj0KCQiAhojzBRC3ARIsAGtNtHUHL-Wjjtv8adOcp_COXW_1OBliY_TSOakfqB8zQQrtac1VKxL1lNgaAu-IEALw_wcB

Mount Washington: https://www.mountwashington.org/

Maine Alpine Guiding: https://www.mainealpineguiding.com/

You are a Badass at Making Money by Jen Sincero

You are a Badass by Jen Sincero

Learn more about Masthead Maine in Lisa DiSisto’s PR Maven® Podcast Episode: https://www.marshallpr.com/podcast/episode-47-lisa-desisto-ceo-of-masthead-maine/

Lee Goldberg’s PR Maven® Podcast Episode: https://www.marshallpr.com/podcast/episode-79-how-being-yourself-is-the-best-way-to-build-your-brand-with-lee-goldberg-morning-report-anchor-at-wcsh-6/

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Looking to connect:          

Email: [email protected]

Instagram: @shannonkbryan

Facebook: https://www.facebook.com/ShannonKBryan

About the guest:   

For more than 25 years, Robert has helped marketers tell their story more effectively through digital media. Over the last five years, Robert has worked with more than 500 companies, including 15 of the Fortune 100. He’s provided strategic marketing advice and counsel for global brands such as Capital One, NASA, Dell, McCormick Spices, Hewlett Packard, Microsoft, and the Bill & Melinda Gates Foundation. Robert is the founder and chief strategy officer for The Content Advisory, the education and consulting group for The Content Marketing Institute.

Robert’s third book — Killing Marketing, with co-author Joe Pulizzi — has been called the “book that rewrites the rules of marketing.” His second book — Experiences: The Seventh Era of Marketing — is a top seller and has been called a “treatise, and a call to arms for marketers to lead business innovation in the 21st century.” Robert’s first book, Managing Content Marketing, spent two weeks as a top-ten marketing book on Amazon.com and is generally considered to be the “owner’s manual” of the content marketing process.

In the episode:   

2:17 – Robert shares how he started in television, transitioning to marketing where he has been for 30 years.

3:30 – Robert talks about how he created a content marketing approach opposed to traditional marketing.

7:03 – Nancy tells how she met Robert through Drew McLellan and the Agency Management Institute.

7:43 – Robert explains the origins of content marketing.

11:36 – Nancy and Robert talk about the connection between gaining audience trust and content marketing.

14:46 – Robert shares some of the different ways to use content marketing, giving Lincoln Electric’s magazine as an example.

 18:47 – Nancy and Robert talk about how content marketing can be used for recruiting.

 21:38 – Robert shares how PR professionals could improve their use of content marketing.

29:29 – Robert describes how he has made a conscious effort to build his network.

33:37 – Nancy and Robert talk about the importance of being able to be found online.

35:40 – Robert explains how to “get rid” of bad content someone else is producing about your brand or product.

38:12 – Robert shares some of the books that have been most instrumental to his career.

Quote:

“And so that lack of trust, while kind of a sad state of the world and our culture, is an opportunity for us as brands to create that trust, to create content that is valuable, trusted, and gives our audience the value that they are looking for.” – Robert Rose, Chief Troublemaker at The Content Advisory

Links:         

The Content Advisory: https://contentadvisory.net/

Content Marketing World: https://www.contentmarketingworld.com/

John Deere’s Furrow Magazine: https://www.johndeerefurrow.com/

Lincoln Electric’s Arc Magazine: http://www.arcmagazine.pub/

Bath Iron Works: https://www.gdbiw.com/

Cisco: https://www.cisco.com/

Monster Career Advice: https://www.monster.com/career-advice/

The End of Competitive Advantage by Rita Gunther McGrath

Discovery-Driven Growth by Rita Gunther McGrath

The Innovator’s Dilemma by Clayton Christensen

Competing Against Luck by Clayton Christensen

Evernote: https://evernote.com/

Robert’s Books:

Killing Marketing: https://www.amazon.com/Killing-Marketing-Innovative-Businesses-Turning/dp/1260026426

Experiences: The Seventh Era of Marketing: https://www.amazon.com/gp/product/0985957646/ref=dbs_a_def_rwt_bibl_vppi_i1

Managing Content Marketing: https://www.amazon.com/gp/product/0983330719/ref=dbs_a_def_rwt_bibl_vppi_i2

Drew McLellan’s PR Maven® Podcast Episode: https://www.marshallpr.com/podcast/episode-4-drew-mclellan-top-dog-at-agency-management-institute/

Susan Baier’s PR Maven® Podcast Episode: https://www.marshallpr.com/podcast/episode-22-susan-baier-head-honcho-audience-audit-inc/

Activate the PR Maven® Flash Briefing on your Alexa Device.

Join the PR Maven® Facebook group page.

Looking to connect:          

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/robrose/

Twitter: @Robert_Rose