The PR Maven Podcast

About the guest:    

Genecia Alluora is former Miss Singapore and Southeast Asia Woman of Excellence 2010. She is the Founder of Soul Rich Woman, the #1 female entrepreneur network in Southeast Asia that connects more than 200,000 women across the region, with presence in 7 countries including Singapore, Malaysia, the Philippines, Vietnam and Indonesia.

She is the recipient of 𝑰𝒏𝒕𝒆𝒓𝒏𝒂𝒕𝒊𝒐𝒏𝒂𝒍 𝑷𝒓𝒐𝒈𝒓𝒆𝒔𝒔𝒊𝒗𝒆 𝑾𝒐𝒎𝒆𝒏 𝑨𝒘𝒂𝒓𝒅 2019 by Aesthetics International: The Council for Progressive Women and the 𝐈𝐜𝐨𝐧𝐢𝐜 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 2019 award.

With a vision to empower one million women, Genecia is passionate about helping women to take their businesses from offline to attracting clients online, get recognition and build a brand as a leader/business owner and make a positive impact in the world. She wants every woman to be able to own the F-word – being fabulous, having freedom and financial independence

From as young as 14 years of age, Genecia had to support herself through school. Through working in a nine-to-five job and started many businesses, Genecia had gone through the highs and lows of being a business owner. Her epic journey from being in a six-figure debt to making her first million, fueled her passion to empower women to do the same. Genecia wants women around the world to know that it is possible to have it all - to own the F-word!

Profiled in CNBC and China Daily, Genecia is a globally renowned speaker and leading women’s empowerment expert with over a decade of experience speaking on stages worldwide. She has spoken in recent major events, including the RISE Conference in Hong Kong, Success Conference and Expo Asia 2018 in Hanoi, and National Achievers’ Congress in Manila.

In the episode:    

2:39 - Genecia describes how through her challenges of trying to make the transition to online business, she created a way to help others who faced the same challenges she did.

7:23 – Genecia talks about why she wanted to create a woman only support group.

10:09 – Genecia explains how she manages a fully digital business with employees all over the world.

13:47 – Genecia shares what her ‘zone of genius’ is.

15:22 – From working to pay for school at a 14-year-old to today, Genecia describes her entrepreneurship journey.

18:44 – Genecia talks about why she believes in the advancement of women’s causes.

23:55 – Genecia explains how female leaders differ from male leaders.

26:13 – To connect with her team, Genecia talks about how she uses podcasts as a weekly update.

27:02 – Genecia describes how she and her business partner run the business differently – both using their strengths to make the business more successful.

29:34 – Genecia talks about why personal branding important in today's digitally connected world.

33:41 – Genecia explains how the knowledge-based economy is growing and how you can take advantage of it.

37:52 – Genecia provides some resources that have positively impacted her career.

Quote

“Each and every one of us has a diamond that is within us and we all deserve to shine.” - Genecia Alluora, CEO of Soul Rich Woman

Links:         

Get your two free gifts at soulrichwoman.com: https://www.soulrichwoman.com/

For Women Who Love the F-Word podcast: https://www.soulrichwoman.com/podcast/

James Wee: https://www.soulrichwoman.com/overcome-money-stress/

The Marshall Plan®: https://www.marshallpr.com/the-marshall-plan/

The Joe Rogan Experience with Joe Rogan: http://podcasts.joerogan.net/

The Garyvee Audio Experience with Gary Vaynerchuk: https://www.garyvaynerchuk.com/podcast/

You Can Heal Your Life by Louise Hay: https://www.amazon.com/You-Can-Heal-Your-Life/dp/0937611018

Dr. Wayne Dyer: https://www.drwaynedyer.com/

Listen to John Lee Dumas’ PR Maven® Podcast episode

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Looking to connect:          

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/genecia/

Facebook: https://www.facebook.com/geneciaalluora

Instagram: @geneciaalluora

Twitter: @geneciaalluora

About the guest:    

James Carbary is the founder of Sweet Fish Media, and co-host of B2B Growth, a daily podcast for B2B marketing leaders. James is a contributor for Entrepreneur & Business Insider, and he’s the author of Content-Based Networking: How to Instantly Connect With Anyone You Want to Know.

In the episode:    

1:37 – James talks about the football game that changed the course of his life.

5:23 – James explains the concept of content-based networking.

7:50 – While some people think that relationship building can result in one party taking advantage of the other, Nancy and James describe how they don’t think of it that way and why friendship needs to be used in business more often.

11:25 – James describes how to create a repeatable process when building relationships, starting with your goals.

15:44 – Nancy and James talk about how their podcasts help convert listeners and guests into customers.

19:28 – James explains his mindset for building relationships.

24:31 – James gives a few tips to build relationships for introverts.

30:20 – James explains how the Sweet Fish Media named formed out of his affinity for Swedish Fish.

32:21 – James shares how to grow a podcast audience, emphasizing on the importance of the name of your show.

37:25 – James gives an African proverb from his TED talk and explains its importance.

41:11 – James shares some ways to use content to help you stand out.

43:44 – James talks about the resources that help him maintain relationships.

Quote

“I don't think we use the term friendship enough in business. I think this strategy of content-based networking, creating content and collaborating with the people that you want to know is allowing me to initiate friendships with people that otherwise would be really hard to connect with.” - James Carbary, founder of Sweet Fish Media

Links:         

Sweet Fish Media: https://sweetfishmedia.com/

Content-Based Networking by James Carbary: https://www.amazon.com/Content-Based-Networking-Instantly-Connect-Anyone-ebook/dp/B082VWVQRY

B2B Growth: http://B2BGrowthShow.com

Profitable Podcasting by Stephen Woessner: https://www.amazon.com/Profitable-Podcasting-Business-Expand-Platform/dp/0814438288

Sell with Authority by Drew McLellan and Stephen Woessner: https://www.amazon.com/gp/product/B0862FTC6K/ref=dbs_a_def_rwt_bibl_vppi_i0

Agency Management Institute: https://agencymanagementinstitute.com/

The Marshall Report: https://marshallpr.us2.list-manage.com/subscribe?u=8fc57edfd1d2e4504b22f7f64&id=a5db0af424

Nancy’s Forbes Column: https://www.forbes.com/sites/forbesagencycouncil/people/nancymarshall1/#5f764cb74485

The Joe Rogan Experience with Joe Rogan: http://podcasts.joerogan.net/

The Marketing Book Podcast with Douglas Burdett: https://www.salesartillery.com/marketing-book-podcast

The Garyvee Audio Experience with Gary Vaynerchuk: https://www.garyvaynerchuk.com/podcast/

Simon Sinek: https://simonsinek.com/

Noah Kagan: https://okdork.com/podcast/

The Portland Pod: https://portlandpod.com/

Fabriq: https://www.ourfabriq.com/

Listen to Stephen Woessner’s PR Maven® Podcast episode

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Listen to John Lee Dumas’ PR Maven® Podcast episode

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Looking to connect:          

Email: [email protected]

LinkedIn: http://linkedin.com/in/jamescarbary

About the guest:    

Amber Hurdle is the CEO of Amber Hurdle Consulting, a multi-award-winning talent optimization firm that pioneers using both science and marketing principles to strengthen customers’ brands from the inside out. Most recently recognized as one of the world's top brand professionals for 2020 by Global Gurus at #18, Hurdle helps overcome costly business problems like ineffective recruiting, turnover, underperformance, declining morale and leadership gaps by clearly connecting her clients’ people strategy to their business strategy for measurable bottom-line results.

She personally understands what it takes to accelerate success as a former teen mom who evolved into a powerhouse businesswoman, having worked with international celebrities, executives and Fortune 100 companies alike.

When Amber is not helping individuals and employers share their unique value, she is "momming so hard," embracing her inner gym rat in the weight room, and entertaining her family and friends. While she is known for being a super extra dog mom and hot wing snob, Amber Hurdle is most known for connecting personal, employer and business brands via her proprietary Velvet Machete® Brand Strategy.

In the episode:    

2:44 – Amber explains how she used her unique traits to get ahead in her career.

4:14 – Amber shares her strategy for using public speaking to build a personal brand and authority in your field.

5:19 – Amber talks about redefining the term “bombshell” to make it gender-neutral.

8:44 – Amber describes how her talent recruiting process is data-driven.

16:23 – Amber explains how to effectively combine personal brands, employer brands, and organizational brands.

19:31 – With additional stressors during an interview, Amber talks about how the person you interview is different from who they are once they settle into the job and how to choose the right person knowing this.

23:45 – Amber shares how to collect people data.

26:32 – Amber describes how to make your job applications speak to the target applicants and lets them know what makes your company unique.

30:22 – Amber explains how to integrate company culture into employee behavior and discipline.

Quote

“If I land on a website, that brand specifically wants me to say “yes, this is for me” or “no, this is not for me” in 30 seconds. They don't want to deal with me if I'm not going to give them money in the end. It's the same thing - I don't want to attract people who are going to distract me, be negative energy or take me down a path that's not my path to go.” - Amber Hurdle, CEO of Amber Hurdle Consulting

Links:         

amberhurdle.com: https://amberhurdle.com/

Velvet Machete Branding Podcast: https://amberhurdle.lpages.co/newpodcastupdates/

Bombshell Business Podcast: https://amberhurdle.com/bombshell-business-podcast/

amberhurdle.com/predictive-index: https://amberhurdle.com/predictive-index

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Looking to connect:          

Email: [email protected]

Twitter: @amberhurdle

LinkedIn: http://www.linkedin.com/in/amberhurdle

Facebook: https://www.facebook.com/AmberHurdleFan

YouTube: https://www.youtube.com/user/amberhurdle

About the guest:    

Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She also has run, built, and grown an agency for the past 14 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.

In the episode:    

1:29 – While taking a year off from law school, Gini describes how she got a job at a PR agency and never looked back.

2:52 – Gini explains how Spin Sucks got its start.

4:28 – Gini talks about balancing remote learning during COVID-19 with running her own business.

6:38 – While staying at home due to COVID-19, Gini documented the abrupt changes and describes her reasoning for doing so.

9:04 – Gini explains how the Spin Sucks community says connected, both in-person and online.

14:50 – Gini shares some of Spin Sucks’ plans for the future, including the goal of trying to get all communications, journalism and advertising graduates to be PESO Model certified.

16:21 – Gini describes the PESO Model and how public relations has evolved.

19:46 – Nancy and Gini talk about the benefits of analyzing data.

21:07 – Gini describes how content marketing is integrated into the PESO model.

24:05 – Gini shares how her personal brand plays a role in the Spin Sucks brand.

27:21 – Gini describes how PR has changed since she started her career, recalling how she would spend hours making clipbooks.

30:07 – Gini shares some resources she has discovered recently that have helped her stay up to date in her career.

Quote

“Chaos and crisis always create an opportunity for creativity. I think in the beginning we were all just like, “what just happened?” Now it has been enough time that we are starting to settle into a routine. Now you have the ability to be creative again.” - Gini Dietrich, founder of Spin Sucks

Links:         

Spin Sucks: https://spinsucks.com/

Slack: http://spinsucks.com/spin-sucks-community

Laura Petrolino: https://spinsucks.mykajabi.com/about-us

Anna’s Recipe Videos: https://www.facebook.com/marshallcommunications/videos/?ref=page_internal

Al Roker’s cooking show: https://www.instagram.com/alroker/?hl=en

StoryBrand by Donald Miller: https://storybrand.com/

The Conversion Code by Chris Smith: https://www.amazon.com/Conversion-Code-Capture-Internet-Appointments/dp/1536692786

The Spin Sucks Podcast: https://spinsucks.com/spin-sucks-podcast

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Looking to connect:          

Email: [email protected]

Twitter: @ginidietrich

LinkedIn: http://linkedin.com/in/ginidietrich

About the guest:    

Erin Ovalle is the founder of Maine Life Media (MLM), a boutique production company based in Portland, Maine. MLM creates custom content promoting lifestyle in Maine. The company has produced five, half-hour TV shows, airing both state and New England wide. Erin, her husband Jason and fur baby Baxter love boating, skiing, and trying new restaurants. They are also getting ready to be first-time parents to a human!

In the episode:    

1:36 – Erin describes how her career began with an internship at WMUR in New Hampshire.

7:02 – Erin talks about switching gears from being a news reporter to the founder of Maine Life Media and what influenced her decision.

11:01 – Erin lists a few reasons why she loves Maine so much.

13:15 – Erin talks about some of the new shows Maine Life Media has launched recently.

20:19 – Erin shares some of her favorite Maine stories and talks about the benefits of taking advantage of opportunities.

23:52 – Erin describes her vision for the future, including growing her network.

26:45 – Erin explains the role sponsors play in Maine Life Media and how it is different from traditional television programming.

30:26 – Erin talks about growing her network and using #MaineLifer to build her brand on social media.

33:35 – Erin shares some of the resources that have helped build her career.

Quote

“As an entrepreneur, it's important to grow and learn from others. I'm one of the only ones in Maine doing what I'm doing, so it's hard to connect with folks to grow and learn from them. I really want to start connecting whether it be online or, or in-person someday, safely, about how to grow my brand or grow my content.” - Erin Ovalle, host of Maine Life TV Show

Links:         

Maine Life Media: https://mainelifemedia.com/

Places and Spaces: https://mainelifemedia.com/places-spaces/

Cheers from Maine: https://mainelifemedia.com/cheers-from-maine/

Dock & Dine: https://mainelifemedia.com/dock-dine/

Katie Shorey: https://www.liveandworkinmaine.com/our-team/

Sugarloaf: https://www.sugarloaf.com/

Newscenter Maine: https://www.newscentermaine.com/

NESN: https://nesn.com/

Discover New England: https://www.discovernewengland.org/

Hannaford: https://www.hannaford.com/

Dolan Flavoring Co: https://www.dolanflavoring.com/

In the Company of Women by Grace Bonney: https://www.amazon.com/Company-Women-Inspiration-Artists-Entrepreneurs/dp/1579655971

Listen to Andrew Silsby’s PR Maven® Podcast episode

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Looking to connect:          

Email: [email protected]

Instagram: @erinovalle

Lindsay Skilling, CEO of Gifford’s Ice Cream, is a Skowhegan, Maine native who grew up with a love of ice cream engrained in her genetic makeup. She worked at the fifth-generation family business during summers throughout high school and college. After graduating from Bryant University in 2006 with her degree in Business Management and a minor in Psychology, Lindsay started working full time for Gifford’s as assistant to the controller. To build her skills and learn more about the ice cream business overall, she worked in a variety of positions, including VP of sales and marketing, before assuming her current position as CEO.

Beyond Gifford’s, Lindsay is dedicated to mentoring other business leaders and giving back to her community by serving on numerous boards; she has served on the Institute for Family-Owned Business Board (IFOB) for the last nine years and currently holds the role of vice-chair. Through IFOB she has gotten involved with Women in Family Business Forum, CEO Central, and the Next Generation Affinity Group. Lindsay also currently serves on the Educate Maine Board of Directors. Staying true to her Skowhegan roots, she recently became a corporator for Skowhegan Savings Bank and sits on the Skowhegan Chamber of Commerce Board.

While Lindsay maintains a busy schedule between running her family-owned business with her two siblings and the numerous boards she serves on, at the end of the day - Lindsay is truly about her family. Lindsay and her husband Jay live in Gray with their two young kids, Ava and Jacoby. She enjoys spending her free time with them doing what Mainers do best: spending time outdoors in the mountains and at the lake. The foursome love to cross country ski, snowmobile, snowshoe, bike, hike, run and swim. Lindsay also enjoys watching her daughter play basketball.

In the episode:    

3:31 – Lindsay shares how she because the CEO of her family business, Gifford’s Ice Cream.

7:02 – Lindsay describes the passion and care behind family businesses that make them truly unique.

9:34 – Nancy and Lindsay talk about some of Gifford’s raving fans, including Nancy’s mom and Lindsay’s grandmother.

11:21 – Lindsay describes how she always knew she wanted to work at the family business and how she moved up through the business to the leadership position she has now.

14:24 – As a family business, Lindsay talks about how everyone’s opinions and ideas are taken into account when making business decisions.

16:18 – Lindsay recalls how her parents had to shift their work schedules to look after her and her siblings and how that instilled the value of family at a young age.

21:31 – Lindsay shares some information about Gifford’s, including where they sell their products and the number of flavors.

23:03 – Lindsay describes how COVID-19 has shifted the demand for ice cream.

24:49 – As a differentiating factor, Lindsay talks about how their ice cream is made with “real” ingredients, such as Maine blueberries, M&Ms, real pistachios and local maple syrup.

29:41 – Lindsay talks about how her family gets along while working together.

35:11 – Lindsay describes how her father and uncles taught her to get her hands dirty, even if it was outside of her scope.

38:55 – Lindsay shares how she works to develop her leadership skills and personal brand.

40:59 – Lindsay describes Gifford’s partnership with the Boston Bruins and the New England Patriots.

44:02 – Lindsay lists some of the resources that have benefited her career.

Quote

“Our name is on our package, it's on our road sign at our stands. Everything we do, every decision we make, there is love behind it. There is passion behind it. We think of our overall family, not just those of the last name, but those that work for our family business and alongside us. Every package that leaves our freezer has pride behind it.” – Lindsay Skilling, CEO of Gifford's Ice Cream

Links:          

Carrabassett Valley Academy: https://www.gocva.com/

New England Patriots: https://www.patriots.com/

Boston Bruins: https://www.nhl.com/bruins

Power Play Fudge: https://www.giffordsicecream.com/flavors/power-play-fudge/

Dough Your Job: https://www.giffordsicecream.com/flavors/dough-your-job/

Institute for Family-Owned Business: https://www.fambusiness.org/

How I Built This with Guy Raz: https://www.npr.org/podcasts/510313/how-i-built-this

Listen to Karl Strand’s PR Maven® Podcast episode

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Looking to connect: 

Email: [email protected] 

LinkedIn: www.linkedin.com/in/lindsay-skilling-450b664a

About the episode:    

The world as we knew it ended, ironically, on Friday, March 13. That was the day that businesses, schools and institutions started to shut down due to the global pandemic caused by COVID-19. Businesses were impacted in countless negative ways, and the Small Business Administration launched loan and grant programs to prevent massive layoffs. In addition, social injustice started to take a front seat with massive protests related to inequality for people of color and sexual orientation. Now, in August of 2020, as businesses start opening up again, the economy is entering a recession, and for many businesses, the Payroll Protection Act money is running out. It is time for businesses to crawl out of the deep hole created by the pandemic in order to avoid long-lasting damage or even failure. Here are ten tips on how to position your business for long-term success.

In the episode:    

1. Strengthen your “tribe.” Listen at 1:28.
2. Why it is important to embrace technology. Listen at 3:04.
3. Find ways to touch your customers without actually touching them! Listen at 4:39.
4. Make it easy for your clients and customers to find you. Listen at 6:31.
5. How to update your marketing plan to reflect COVID-19. Listen at 7:51.
6. Infuse empathy in your marketing communications. Listen at 10:43.
7. Make sure your website is up-to-date and all your social media posts are current and not offensive. Listen at 12:00
8. Not only do you have to abide by all the rules and processes for safety, but you need to tell people about it. Listen at 13:17.
9. This summer, people are going to want to be outside and away from it all. Listen at 14:04.
10. There is a new sense that life is short. Listen at 14:58.

Quote:

“People love to give feedback, so if you ask them, that’s going to show that you care about them and you honor their opinion and that they are an important part of your tribe.” - Nancy Marshall, CEO of Marshall Communications & The PR Maven®

Links:          

Black Lives Matter: https://blacklivesmatter.com/?__cf_chl_jschl_tk__=d6ef87363d5e6cd7553dbac43f89ee42eb5a7780-1596204461-0-AXlpf4GsNLSwzCS0yhCduA3OCXZHi9oE1PJbyptPAEdjdRa_jlLAAi-d8PllkRU1FGbP8ZixjaH0sjYuxuf2lM0ljwBS05DKnvFkIu2ufY9TNJWN7MMq0hltEGn3K6mVuGKU9MJnDvpk7GKrX8cUqLYiOmLyk4CCcLxDkhQCcv13KvN4XLiPdBwt7_5gqdM8f8lwvT3l6ag1J_YsihrKZSc26RG48Bsagv6k_JTRvEvllcEWw_WAQg1u8xpcH6PI5PsDgHhQAr6ADpqsWE3I7NsOp1QFegKCJ--a1bRkNHngiqL4njY_JedJ2tr9HllIX3tmBIYgcZZYtshXEofjVtc

Hamilton: https://disneyplusoriginals.disney.com/movie/hamilton

Zelle: https://www.zellepay.com/

Venmo: https://venmo.com/

Stay tuned for the Ten Tips to Promote your Small Business during COVID-19 online course!

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Looking to connect:           

Email: [email protected]

Twitter: @maineprmaven

PR Maven Nation Twitter: @PRMavenNation

LinkedIn: https://www.linkedin.com/in/nancymarshall/

About the guest:    

Derek believes passionately that tents don't have to be uncomfortable, so he has done something about it.

Crua has developed the world's first correctly (thermally, acoustically and light) insulated tent or tenting system, and now supplies a range of insulated tents and shelters for both recreational and industrial use. Derek developed the first 'Thermo Tent' in 2014 and with the help of Enterprise Ireland, he has since developed, tested and patented a range of products. Crua's Thermo Tents were launched to the market through a successful Kickstarter campaign in May 2015 and have gone from strength to strength since.

In the episode:    

2:29 – Derek describes how his love of camping as a child turned into a career path as he went on the hunt for a comfortable tent.

5:02 – Derek explains the origin of the Crua Outdoors name.

5:57 – Derek talks about using crowdfunding, such as Kickstarter or Indiegogo, and equity crowdfunding to build the Crua brand and the market they serve.

8:48 – As a new and improved version of the Koala hammock, Derek provides details on Crua’s Koala V2 hammock.

11:51 – Derek talks about getting customer feedback on products to help improve product designs.

14:03 – Based on demand from Kickstarter, Derek describes how Crua determined they wanted to start selling their products in the United States.

18:05 - Derek talks about Crua’s connection to the Adirondacks.

20:53 – Derek explains how investors in the Adirondacks have helped support Crua.

22:43 – Nancy asks Derek how he has built his tribe of supporters.

25:40 – Nancy and Derek talk about what is involved in being a successful entrepreneur.

30:29 – Derek shares his goals for the future, including creating a rental program.

36:13 – Derek describes how he uses LinkedIn to stay connected and the wide spectrum of resources he uses to stay up to date.

Quote

“It's hard not to take things personally and get anxious about things. When you're building a brand and you feel it's almost an extension of you but you do need the time to be able to tune out a little bit.” - Derek O'Sullivan, CEO at Crua Outdoors

Links:          

Point Positive: https://www.pointpositiveadk.com/

Seedrs: https://www.seedrs.com/crua-outdoors2

Agency Management Institute: https://agencymanagementinstitute.com/

BrewDog: https://www.brewdog.com/uk/

Peak Design: https://www.peakdesign.com/

Shopify: https://www.shopify.com/

Calm: https://www.calm.com/

Headspace: https://www.headspace.com/headspace-meditation-app

Listen to Craig Marshall’s PR Maven® Podcast episode

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About the episode:    

Today we are sharing an episode from the Fast Forward Maine Podcast, hosted by Rich Brooks and Yury Nabokov, featuring Nancy. This podcast is all about what we need to do collectively to move the Maine economy forward. In this episode, learn how you can differentiate yourself as a professional and a person to make yourself more findable and memorable so that clients and customers remember you when they are looking for someone who does what you do.

This episode was originally produced and released by the Fast Forward Maine Podcast. To listen to the original episode and episodes with other guests or to learn more, visit fastforwardmaine.com.  

View episode transcript at fastforwardmaine.com/nancy-marshall.

Links:          

Listen to Rich Brooks’ PR Maven® Podcast episode: https://www.marshallpr.com/podcast/episode-15-rich-brooks-president-of-flyte-new-media/

Grow Your Audience, Grow Your Brand: https://www.amazon.com/Grow-Your-Audience-Brand/dp/B088JS6YL4/ref=sr_1_1?dchild=1&keywords=grow+your+audience+grow+your+brand+by+nancy+marshall&qid=1594992460&sr=8-1

Message Mapping Mastery Course: https://prmaven.com/message-course/

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Looking to connect:           

Email: [email protected]

Twitter: @maineprmaven

PR Maven Nation Twitter: @PRMavenNation

LinkedIn: https://www.linkedin.com/in/nancymarshall/

About the episode:    

To celebrate the 100th episode of The PR Maven® Podcast, this episode reflects on some of the most popular episodes in PR Maven® Podcast history. For each of the top ten episodes, Nancy gives an overview of the guest’s key words-of-wisdom and how to’s based on their experience and successful careers. Listen to highlights from original episodes where guests share their advice and anecdotes. Also, hear from the Marshall Communications team as they offer their congratulations for this remarkable milestone.

In the episode:    

1. Episode 2 with Lori Highby: How video brings more authenticity to your audience whereas content, such as blog posts, can be more obviously perfected. Listen at 2:09

1. Episode 18 with MacKenzie Riley Young: How building a relationship with a local reporter resulted inThomas College being featured on the TODAYShow. Listen at 3:33.

1. Episode 3 with Craig Marshall: How social media can be used to organically build an audience or gain followers from industry influencers, like attracting followers from the skiers’ own social media networks. Listen at 4:54.

1. Episode 15 with Rich Brooks: How you can keep generating excitement around content by sharing content other people produce, speaking at other people’s events and getting to know their fans and followers so that they will also become your fans and followers. Listen at 6:27.

1. Episode 10 with Bill Green: How working hard will be valuable to your career, whether it is building your network or forming relationships with experts that make finding a credible source easier. Listen at 8:03.

A special message from the Marshall Communications team. Listen at 12:15.

1. Episode 13 with Anna McDermott: How likes and comments on social media posts are important, but how shares truly signify the best content because people want to share it with their own network. Listen at 14:16.

1. Episode 9 about How to Build Your Personal Brand and Network Online: How you need to be memorable when you meet people to advance your career and build your network. Listen at 15:23.

1. Episode 8 with Kate Paine: How to localize a national trend and attract media attention by sharing your perspective or your clients’ perspective. Listen at 16:54.

1. Episode 60 at the PR Maven® one-year anniversary party with Tim Cotton: How Tim came to manage the Bangor Police Department’s Facebook page and the techniques he used to create more engagement with the followers of the page. Listen at 18:12.

1. Episode 36 with Lieutenant Tim Cotton: How the Duck of Justice became the Bangor Police Department’s mascot. Listen at 20:21.

Links:          

The TODAY Show: https://www.today.com/news/it-was-meant-be-how-1-teen-found-family-through-t128789

207: https://www.newscentermaine.com/207

Listen to Becky McKinnell’s PR Maven® Podcast episode: https://www.marshallpr.com/podcast/episode-7-becky-mckinnell-president-ibec-creative/

Listen to Greg Glynn’s PR Maven® Podcast episode: https://www.marshallpr.com/podcast/episode-28-greg-glynn-account-supervisor-at-marshall-communications/

Listen to Charlene Williams’ PR Maven® Podcast episode: https://www.marshallpr.com/podcast/episode-12-charlene-williams-president-of-marshall-communications/

Listen to Whitney Raymond’s PR Maven® Podcast episode: https://www.marshallpr.com/podcast/episode-26-whitney-raymond-account-supervisor-at-marshall-communications/

Listen to Emma Dimock’s PR Maven® Podcast episode: https://www.marshallpr.com/podcast/episode-58-emma-dimock-account-assistant-at-marshall-communications/

Listen to Kat Child’s PR Maven® Podcast episode: https://www.marshallpr.com/podcast/episode-98-how-to-take-the-next-step-in-your-career-during-covid-19-with-kat-child-account-coordinator-at-marshall-communications/

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Looking to connect:           

Email: [email protected]

Twitter: @maineprmaven

PR Maven Nation Twitter: @PRMavenNation

LinkedIn: https://www.linkedin.com/in/nancymarshall/