When Tan Sri Muhyiddin Yassin rose to the top post in the country a year back, he was not seen as the most charismatic or vocal leader compared to the other candidates who were vying for the Premiership at the time. But his leadership brand and political image has evolved over his first year in office. We discuss the building, shaping and careful curation of the 8th Prime Minister’s brand, and if it’s going to be strong enough for GE15.