The PR Spotlight

It was an absolute delight to take time to speak with Louise Goss, Founder and Editor of The Homeworker Magazine for this episode of the podcast.

Shortlisted for Launch of The Year in 2019 by the British Society of Magazine Editors, The Homeworker is a magazine that provides expert insights, tips, and resources to help people achieve a happier, healthier, more productive work from home lifestyle.

Louise is an award-winning journalist and mum of two. She has worked across a range of media from TV, radio, digital, and print and in regional, national and international newsrooms. Having worked from home for over a decade, she launched The Homeworker in 2019 to help support and inspire people when working alone or adapting to the ever evolving way we work.

The Homeworker takes a holistic view of working from home, covering topics on mindset, wellbeing, productivity, lifestyle, and workspace. Louise is passionate about helping people make positive changes for a healthy mind, body and business.

We talked through the composition and logistics of the magazine, how to approach her with a pitch, what she wants to hear in a pitch and also about looking at approaching the media with creativity and value. We also talked about various working from home issues from switching off at the end of the day, creating boundaries, staying motivated and maximising productivity.

Find out more about the magazine and connect with Louise here:

https://www.thehomeworker.com/

https://www.instagram.com/thehomeworkermag/

Fear of Failure? Or fear of the consequences of failure? In this episode I'm talking about something that leapt out at me from a discussion about The Chimp Paradox. I was listening to The Diary of a CEO podcast from Steven Bartlett on the morning of recording. I listened to the interview he did with Professor Steve Peters, Doctor, Psychiatrist, Mental Health Coach and Author of The Chimp Paradox.

Steven and Professor Steve Peters spoke about fear of failure and dropped a number of truth bombs that absolutely sat with me; so I'm talking through my take on this and how it applies when it comes to running a business and working on getting your business visible and seen by your target audience.

Take a listen and let me know what you think.

Oh gosh... Advertorial, Editorial, what do they mean?! What do you need to know about them and, most importantly, which one do you need to be targeting as a small business?!

In this bitesize episode I explain each of these and which one you want to be chasing.

Ever wondered what the benefits of DIY or 'in house' PR, rather than agency outsourcing, can be?

In this episode, I talk through some of the advantages to avoiding the traditional agency model in the form of the 5 Cs:

- Control

- Cost

- Confidence

- Contacts

- Credibility

September, New Term; can feel like a fresh start, so let's work on our visibility as we head towards Christmas!

Let's use September as a time to think about fresh ways of moving your business forward. How about some easy to action ideas that you can put into play to ramp up your visibility as we find ourselves on the inevitable hurtle towards Christmas?

I've put together a little list of suggestions to support you over the next few months when it comes to taking steps to boost your visibility and get noticed ahead of consumerism's BIGGEST hit point of the year.

What are 'cut outs' and why do you need them? The first in my PR Dictionary series, breaking down some of the lingo and helping you speak the language of PR.

Cut outs are essential if you are running a product business and wanting to tackle PR. Take a listen to find out more.

Now is the time to be getting into gear for Christmas when it comes to your PR activity and general visibility; I'm sharing a few pointers to get you started.

This is when you need to be positioning your product or offer for Christmas and really making the most of this retail hook.

So much has been affected again this year and here's hoping that Christmas isn't cancelled. It's a period where you can really claw back ground on your sales and in trying to hit those targets for this year, despite everything that's gone on.

So I want to give you a few pointers to get you started and show you that there is still so much scope for you over the next few months as we as we hurtle towards Christmas.

Entering the world of PR can feel like a bit of a minefield, but managing expectations and understanding what is possible can really help.

PR results come in so many different shapes and sizes, that I want to give you a few key principles when it comes to what you should and could expect from PR Coverage

I'm sharing 4 'rules' of PR expectation so that you can step into exploring DIY PR knowing what it might bring to your business.

It can be tricky knowing when do get started on PR or whether it is even the right option for your business.

Here, I'm sharing 7 reasons that can indicate the timing might just be right for PR. If any of these resonate with you, I'd love to hear! Maybe you're struggling to convert your social media following into active customers; or perhaps you're not sure how best to set yourself apart from competitors? PR can help.

Is PR still feeling a little bit of a mystery? I'm sharing 5 things that you should know and understand about PR.

From what PR actually stands for to how it differs from advertising and how it can be measured.