The PR Spotlight

You can't sell without an audience to sell to. Sounds so obvious doesn't it? But so many of us fall into a trap of pouring everything into our offer and a shiny website and forget that we need to be building an audience to launch to!

I often get asked when the right time to start on PR is; the answer is really as soon as possible because pre launch you need to be building the audience that are going to speak to, launch to and want to buy into your business.

In this bitesize episode, I talk through some of your starting points and why sharing value will fill the collective 'piggy bank' of your target audience....

Have you imagined becoming an award winning business? Or wondered how it happens for others?

I work with Boss Your PR clients and The PR Spotlight members on building their confidence when it comes to entering awards as well as the practical elements of crafting the perfect award entry.

In this episode, I am sharing the reasons why you need to make awards entries part of your visibility activity as well as some starting points to get you going with it. Keep this in mind... The main (and probably only) difference between you and someone else in your field that is winning awards is that they are putting themselves forward for those opportunities.

So what's stopping you?

There are many reasons why I feel that PR in house (or DIYed) is the strongest route forward for many businesses, however PR agencies very much have their place and if this is the right path for you, let's explore how to make it work…

Some of you may know that, before moving into the DIY PR space and launching Boss Your PR, I spent 6 years building and running a boutique PR agency. I have worked on both sides of the fence; in house and in agency and have seen the advantages and disadvantages at play.

As such, I thought it might be helpful to sum up some of the most crucial aspects that a client should be aware of when looking to get the most out of their investment in PR.

The nugget; 'In PR, everything is URGENT' is a takeaway for you all, so take a listen!

A new year always feels so full of promise and opportunity... but also pressure. What if, we looked at the foundations of how we work before we get swamped by the 'to do' list?

In this episode, I explore some negative habitual behaviours that may be holding you back in your business and how we can overturn them by nurturing new, positive habits in their place.

Are you easily distracted? Spending too long aimlessly scrolling? Finding your days consumed by reacting and responding leaving you little time to work through your intended actions for any given day?

Give this episode a listen and let me know what you think...

IT'S HERE! The Pantone Colour of the Year for 2022 is Very Peri, a vibrant blue-purple.

It's the first time that the Pantone Colour of the Year is a brand new colour.

'We are living in transformative times,' say Pantone. 'Very Peri is a symbol of the global zeitgeist of the moment and the transition we are going through. As we emerge from an intense period of isolation, our notions and standards are changing, and our physical and digital lives have merged in new ways.'

Encouraging personal inventiveness and creativity, Pantone describe Very Peri as a 'dynamic periwinkle blue hue with a vivifying violet red undertone'. It blends the faithfulness and constancy of blue with the energy and excitement of red.

In this episode I'm going to show you how the Pantone Colour of the Year could be an opportunity for you.

Have you been wanting to do more public speaking but wondering where the hell to start? Maybe you've not even considered it to be an option for you?

Public speaking is something I work on a lot with clients and members, so I wanted to dive in and share some starting points.

There is full training is available in my membership - http://www.theprspotlight.com/ - but in this episode I will explore some of the ways that you can make the first tentative steps towards building a profile as a speaker. It could even become an income stream for you!

I would love to hear from you; Have you explored public speaking as an income stream or a way to get yourself and your business visible? Leave me a comment/review and let me know.

In this episode, Jerry & I talk through her creative career in brand development and communications as she delivers a unique insight and inspiration that will hopefully give you a spur to get creative when it comes to promoting your business.

After studying Fashion Marketing & Communications at Nottingham Trent University, Jerry landed an internship and subsequent job at Lazy Oaf. After 12 years growing with the brand, she made the leap to The Ragged Priest, joining as Creative Director in June 2020.

Through her work at Lazy Oaf, she led and managed collaborations with the likes of Dr. Martens, Vans & Disney, ran events at Tate Modern & Somerset House and also launched the brand globally with pop-up shops and events in Tokyo & New York. She has also shared her experience with fashion students with a number of lecturing stints. I have known Jerry since our school days. It's been a joy to watch her career evolve and we had a great time sitting down to chat for this episode of the podcast.

Yep, Google is your friend and I'm going to tell you why...

Have you got Google Alerts set up?

It's something I always suggest to clients when they start getting themselves visible. By setting up Google Alerts for a selection of key words/phrases (brand name, website, your name) Google will pick up on any reference to these key words and pop into your inbox with a virtual 👋🏻 and let you know.

How does it help? Take a listen to this episode and let me share this easy *and free* hack to support you in DIYing your PR.

Getting visible, like everything in life, starts with the decision to try.

There are lots of questions around how to get visible, what PR is, how you can use it, what messages to share, what other routes to use but in this episode I share a few key starting points that will reassure you about making the decision to get started.

Once you make this a deliberate decision, things will start to happen and when you're ready, you just work your way towards the next step. And the next. And the next....

We can't wait until we're perfect, or the timing is perfect, to give anything a go; otherwise we can never be truly effective in moving forward.

So let's implement as we go and refine as we learn; because the secret to getting ahead is to get started.

In this episode, I talk you through some easy activity to get you started on your visibility and PR activity that will help you get ahead of your competitors and get noticed.

Think grassroots research and tentative steps to making contact that can add up to open the doors to incredible opportunities.

Are you ready to up the ante and get your business seen?