Steve chats about using Twitter to build relationships and a sense of community around the Honey Bar brand. He also blogs and uses Facebook effectively to grow his business.

Brian Goulet, CEO of The Goulet Pen Company, talks about his approach to content marketing; how he got started with social media and why it is so critically important to the success of his business.

Trevor Young and Adam Vincenzini take a sweep across the new media landscape, chat on all manner of topics associated with PR and communications, with a hefty skew towards social media and content marketing. What happened in 2013 and where are things going in 2014 and beyond?

Cam McLellan is a Melbourne-based entrepreneur who has embraced social media and content marketing – and it’s paying huge dividends for his business, Open Wealth Creation (OWC).

In this interview with Trevor Young, property entrepreneur Cam McLellan discusses the ROI question and whether he thinks social media and content marketing has played a role in his company’s growth.

In this episode Trevor discusses 11 excellent examples of content marketing from Australian brands - they include major blue-chip brands such as Telstra and Commonwealth Bank, fast-growing medium-sized enterprises such as Lorna Jane and Intrepid Travel, plus smaller companies including Open Wealth Creation and TrinityP3.

Steve Speziale from BureauXP explains why his company's new smartphone app-based service will change the way PR and communications practitioners will create content for radio.

In this interview co-founder Steve Speziale explains what BureauXP does and why it is relevant to the PR and communications industry, including discussing several scenarios where it might work most effectively.

Author and professional speaker, David Meerman Scott, first published his seminal book 'The New Rules of Marketing & PR' back in 2007. What hasn't changed in the past six or so years, David says, are the basic strategies of marketing in an ever-evolving hyper-connected world.

Steve Speziale from BureauXP explains why his company's new smartphone app-based service will change the way PR and communications practitioners will create content for radio.

In this interview co-founder Steve Speziale explains what BureauXP does and why it is relevant to the PR and communications industry, including discussing several scenarios where it might work most effectively.

Carolyn Hyams from recruitment agency Firebrand Talent explains how the company uses blogging and social media to grow its business and build its reputation in the marketplace.

Jamie White from the Australian boutique law firm Pod Legal discusses social media and the law, with emphasis on copyright and what bloggers, brand owners and content marketers need to be aware of when it comes to the law.