PR Warrior Trevor Young chats with Jodie Sangster, the CEO of Sydney-based Association of Data-Driven Marketing and Advertising (ADMA). Topic for discussion is the state of content marketing in Australia.

PR and social media guru, Adam Vincenzini, recently blogged about 'The 7 Different Types of Social Media Consultant' in which he looked at the varying skill sets social media specialists possess today. We discuss each of these skill-sets in this special episode of THE CONNECTED BRAND.

Kim Abbate, a blogger and social media adviser from the small town of Bright in country Victoria, chats about #BrightDelight, a blogger outreach program she initiated and managed.

In this interview I chat with Ayal Steiner, the head of New York-based Outbrain's newly-formed Australian operation. Outbrain aims to help bloggers and brands to grow their audiences by distributing their content on other online publishers' sites. For example in Australia, these sites include news.com.au and Fairfax sites, including The Age and Sydney Morning Herald.Outbrain describes itself as a 'content discovery platform'; it uses algorithms to recommend  to readers interesting articles, blog posts, photos or videos.According to Outbrain, the company's platform is installed on over 90,000 blogs and websites worldwide and serves 50 billion content recommendations per month.Hope you enjoy the interview (apologies, at times I sound like I'm in an underground pipe - I can assure you I wasn't).PICTURED: Ayal Steiner, OutbrainMORE: Video interview on PR Warrior Blog

Cubit Research's Warren Weeks on online media monitoring trends

US brand King Arthur Flour is really nailing both social media and its online kindred spirit ‘content marketing’. In this interview, I chat with PJ Hamel, who is part of the company's web team and involved in a lot of its content creation and online community activity.