The PR Week

More than one in five Black Americans have gotten sick in the past 12 to 18 months because they didn’t have access to the health information they needed. Meanwhile, 53% of Black Americans say pharma companies are an important source of health information, but only 13% say they have actually learned about health from a pharma company website.

These are just two of myriad eye-opening statistics gleaned from a recent proprietary M Booth Health study. And during this podcast, Tayla Mahmud, EVP of health equity and multicultural strategy at M Booth Health, speaks to PRWeek’s Gideon Fidelzeid not only about the staggering data that highlights notable health inequities among Black Americans, but about the unique role brand communicators can – and must – play in overcoming it.

The study is called “Chosen Circles.” That title references a fact that Mahmud notes during the conversation: Lacking full trust in other sources, Black Americans are very proactive about seeking out people they know, people like them, to get the vital health information they need. Those are their “chosen circles.”

“Solving this issue cannot be done without serious engagement by those in the trenches.” This is one of many sound bits of counsel Mahmud offers to communicators in the space. “Inclusion has to be an output” is yet another.

Some noteworthy insights and specific data about Black mothers and Gen-Z are also highlighted. Plus, Mahmud shares some personal perspectives on why advancing health equity is such a passion for her. All of this and more is available to you by listening to this must-hear podcast.

Click here for M Booth Health’s proprietary study, “Chosen Circles: How Black Americans Navigate Health Decision Making.”

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On this week’s podcast, the PRWeek team is joined by Change for Balance project manager Ben Trockman. 

Also in this episode: 

- Craig Buchholz’ exit from GM

- Budweiser responds to critics after trans influencer campaign

- Big changes at Golin's corporate practice in Chicago

- Omnicom’s Q1 numbers

- Fox News settles defamation case

- PRWeek launches PRDecoded 2023

- Brand Entertainment Awards shortlist unveiled.

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For the first time, the PR Week podcast is coming to you from Washington, DC, as part of the first PRWeek Crisis Comms Conference. 

The lineup included top journalists including CBS News’ Jeff Pegues and NPR’s Juana Summers, as well as deep dives into the worlds of celebrity, government and sports communications. 

Plus: Insight from Andscape and ESPN’s Jason Reid, R&CPMK chair Cindi Berger and Lockheed Martin’s Dean Acosta. 

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Jonathan Rosen is the latest guest on The PR Week podcast, and it couldn’t come at a better time, as his firm, BerlinRosen, continues to grow via acquisition and just won Outstanding Large Agency at the PRWeek US Awards 2023. 

He talks about: 

- Communications implications of former President Donald Trump’s indictment; 

- How communications pros can help to free a Wall Street Journal reporter held in Russia; 

- Major account and people moves; 

- And much more.

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No matter what kind of organization or department, you must always be evaluating your overall operation – and be prepared to transform it. On this podcast, Padilla’s Tina Charpentier offers counsel to make that daunting task seem a lot more doable.
 

Featuring:
Tina Charpentier, EVP, client experience, Padilla

“Don’t put structure ahead of strategy,” advises Tina Charpentier, EVP of client experience at Padilla. This is counsel she often shares when she works with entities embarking on an overhaul, many of whom immediately look to their organizational chart.

While an understandable tack, such an important (and, yes, scary) endeavor demands broader thinking. And during this conversation with PRWeek’s Gideon Fidelzeid, Charpentier tapped into her years of experience to share invaluable advice, much of which focused on how to best start such an important process.

One key starting point, she notes, is a realization that it’s almost impossible to fully evaluate your own organization, so outside counsel must be sought at the very early stages. A key provider of that counsel: your clients. “Only they can tell you what it’s really like to work with your team,” says Charpentier.

Just as important: You must be ready to hear – and act upon – the hard truths.

As the discussion continues, the importance of talent evaluation (both current and prospective) in the overhaul process takes center stage. In both cases, the often-underappreciated need to clearly define roles cannot be stressed enough, she advises.

In the podcast’s final segment, Charpentier offers some specific thoughts for agencies and in-house arms, though much of that counsel works for both. For example…..

Whatever the level of communication you imagine is necessary for an overhaul to be successful, she suggests, it needs to be even deeper than you think.

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The most recent guest on The PR Week is Therese Caruso, global head of strategy and planning at Zeno Group. She discusses the agency’s research on multiethnic younger generations in the report, The Multicultural Mandate 2023. 

Caruso also joins the regular cast of the podcast to talk about: 

- The Stand Up to Jewish Hate campaign; 

- Deepfakes strike the Vatican; 

- Blowback to the We Love NYC campaign;

- And new account  and people  moves. 

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Day One Agency has had a big week. 

The nine-year-old firm won Outstanding Midsize Agency last Thursday at the PRWeek Awards U.S. with judges citing its 59% growth over the last two years and the fact that it is now the lead creative agency for many of the brands it represents. 

Day One cofounder and CEO Josh Rosenberg joins The PR Week a week later to discuss his firm’s ethos and growth strategy and discuss the top PR, communications and marketing news of the week, including: 

- PRWeek’s 2023 Women of Distinction and Women to Watch lists; 

- The cast of “Ted Lasso” visits the White House press briefing room; 

- Twitter’s smelly media-response strategy; 

- Penta’s acquisition of Copperfield Advisory; 

- And much more.

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Plus, the editorial team reflects on ringing the Opening Bell at Nasdaq and more. 

PRWeek's Steve Barrett, Frank Washkuch, Diana Bradley, Ewan Larkin, Brandon Doerrer and Jess Ruderman break down the 2023 PRWeek Awards, which were presented Thursday night at Cipriani Wall Street.

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On this episode of The PR Week, the PRWeek team is joined by Jennifer Skyler, chief corporate affairs officer at American Express. 

Topics this week include:

- Insights and trends from the 2023 PRWeek/PR Talent Salary Survey;

- In-depth profile of Ulta Beauty’s first VP of PR Eileen Ziesemer;

- International Women's Day;

- Papa Johns brings on Edelman for IR and corporate support;

- The latest on Walgreens’ abortion pill controversy;

- When social media managers forget to log out of brand accounts.

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The latest guest on The PR Week podcast is Gemma Hart, VP of communications and community affairs at Danone. She talks about how a company obtains and maintains its B Corp status, as well as the topical marketing and communications news of the week, including: 

- Pfizer’s agency review; 

- The Norfolk Southern crisis; 

- Shortlists for the PRWeek Global and Healthcare Awards; 

- and much more.

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PRWeek.com

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