Podcast topics:

- Marquis runs down his history with BNY Mellon and the intricacies of his role as global head of external comms, the future of hybrid work as the latest COVID variant recedes, how students and new graduates experience the job hunt differently now and more.

- The communications components of the Russia-Ukraine conflict; how the Biden White House is communicating information to important stakeholders — both domestic and foreign — how Russian president Vladimir Putin is trying to control the narrative and more;

- The details of WPP’s acquisition of influencer marketing firm Village Marketing under the Wunderman Thompson North American network. Village Marketing has worked on creative campaigns for Equinox, Honest Company, Netflix and Nike;

- Explaining the controversy around Everything-PR, which presented itself as an industry news agency but was actually under the ownership of 5WPR founder and CEO Ronn Torossian — a fact that drew criticism from PRSA-New York’s board of directors;    

- News from pharma industry vet Ray Jordan as he launches his own agency, Putnam Insights;

- How public-affairs-focused boutique agency Firehouse Strategies is expanding to meet client expectations with new offices in New York and Florida.

AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! 

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Podcast topics:

- Anderson talks about the origins of Nike Communications, the Black Acceleration Initiative — pro bono PR and marketing support for Black-owned businesses — and how the industry can better serve Black professionals’ career development beyond Black History Month; Garba talks about how the Black Acceleration Initiative propelled LoveLee Wine, how she developed her own brand and more;

- Recapping Super Bowl LVI, the best and worst advertisements, the blockbuster halftime and the actual game itself;

- The latest on the shakeups at CNN, as Allison Gollust exits following Jeff Zucker’s departure earlier this year;

- Discussing noteworthy Valentines Day ads and activations this year;

- Interesting findings from HypeAuditor’s State of Influencer Marketing report on which social media platforms are influencers’ favorites;

- On Heidi Hovland’s move to Edelman as global chair of food and beverage;

- Meeting this week’s feature Pets in PR pet, Pimm the dog.

AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! 

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Podcast topics:

- Asche talks about his career move from CMO at anti-tobacco advocacy group The Truth Initiative to the president of climate-focused nonprofit Potential Energy; the similarities and differences in advocacy targeting the big tobacco and big oil industries; how to communicate complex or controversial advocacy ideas to a broad audience and more.

- Looking at Edelman’s 2021 results, which saw revenue at world’s largest PR firm jump 15.4%, moving closer to the $1 billion mark; And results from Omnicom’s 2021 PR holdings, which reported an increase of 6.3% for the full year to $1.39 billion.

- The details of 360PR+’s first acquisition, lifestyle agency CRC. 

- On everything Super Bowl LVI, with some social media marketing insight from Twitter Next’s Ryan Oliver. 

- Recapping the latest developments in the Spotify-Joe Rogan controversy, from COVID-19 misinformation to Rogan’s repeated use of racial slurs and Spotify CEO Daniel Ek’s statement. 

- On PRWeek's Pets in PR, which launched this week, and puts the spotlight on PR pro’s furry, scaly and feathered friends helping them through pandemic life.

AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! 

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Podcast topics:

- Pulizzi talks about Kyndryl's $19 billion spinoff from IBM in November 2021, how to organize and tell the brand story of a new business under COVID-19 restrictions, Pulizzi's career path in the Clinton Administration, Citi, World Bank and GE, and more;

- Discussing how media companies' crisis comms around controversial public figures, from Joe Rogan’s podcast and allegations of spreading of vaccine misinformation to Whoopi Goldberg’s suspension from The View over insensitive remarks regarding the holocaust to Jeff Zucker's sudden resignation from CNN due to an undisclosed workplace relationship;

- The latest in football comms, from The Washington Football Team’s rebrand to the Commanders to Tom Brady’s retirement;

- The week’s most notable people moves, including Jim Hughes taking over as CEO at Trailrunner and David McCulloch joining Google's Tapestry spinoff;

- Discussing restructuring and acquisition news, including Finn Partners’ acquisition of woman-owned brand strategy and creative firm AHA and Pan Communications’ reorganization;

- Entries are open for two fun and creative submission-based features: PRWeek’s Pets in PR launch and the return of the ever-popular Cover Contest.

AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! 

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Podcast topics:

- Littman talks about her three-year tenure as MSL U.S. CEO, how the agency's culture shifted during COVID-19, how MSL redefined and repositioned itself as a "midsized" agency while staying true to its identity and more;

- How Korean K-pop supergroup BTS created an organic branding opportunity for fast-food chain Chipotle Mexican Grill and how the restaurant quickly created an activation to target BTS’s super-fan “army”;    

- On the drama surrounding M&M's mascot redesign, which made the female M&M’s mascots “less sexy” and angered some conservative commentators like Fox News’ Tucker Carlson;  

- How celebrities and influencers' influence interacts with brand decisions and public perception, from Peter Dinklage's comments on Disney's Snow White to Neil Young's threat to pull his content from Spotify over Joe Rogan's COVID-19 vaccination coverage;     

- Discussing the appointment of Procter & Gamble’s chief communications officer Damon Jones as chair of this year’s PRWeek Global Awards jury;

- On the challenges women's health brands face on social media platforms, which sometimes censor female-centric health messaging as sexually explicit or inappropriate;

- Looking at the CDC’s latest COVID-19 vaccination activation, which targets travel-hungry millennials and Gen Zers’ FOMO — fear of missing out — to encourage getting the jab;

- Peloton faces pressure from activist investor Blackwells Capital to find a new CEO and possibly sell the company following falling stock prices. 

AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! 

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Podcast topics:

- Rafferty talks about starting a new role and taking on more responsibility during her largely remote tenure at Wells Fargo, moving from the agency world to running comms for a large financial institution, the future of live events and business conferences and more.

- Discussing the details of IPG Dxtra CEO Andy Polansky’s plans to retire after a 38-year career and the future of Weber Shandwick and IPG Dxtra;

- The implications of Edelman’s latest Trust Barometer report, which found consumer trust has declined across media, government and business;

- On the potential benefits and risk of Unilever’s bid for the consumer healthcare arm of GSK;

- The key players on GM’s revamped comms team, which included hiring for 20 new positions and reconfiguring existing teams;

- On IBM's Jonathan Adashek moving into a new communications role to include marketing;

- On Microsoft’s move to acquire Activision Blizzard for nearly $70 billion in the largest-ever gaming sector deal of its kind and what it means for the future of the metaverse and ongoing PR crises at Activision Blizzard.

AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! 

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Podcast topics:

- Levick talks about running a boutique agency focused on crisis commutations, the evolution of crisis communications over the last several decades — especially during the turbulent Trump administration — working with potentially controversial foreign governments, what mainstream media gets wrong about PR professionals and more;

- Discussing the details of IPG Dxtra CEO and Weber Shandwick executive chairman Andy Polansky’s planned retirement, which he announced on January 12. What’s next for Polansky after the June exit date?;

- The latest on Edelman’s climate change principles. Edelman recently completed a client review and released a set of principles guiding which companies from which it will a ccept work. The firm had faced pressure from activist groups over its past work with fossil fuel clients such as ExxonMobil;

- What is Wordle and why is every brand Twitter account suddenly tweeting green and yellow square emoji?;

- A study from PR firm DKC looks at how different generations use social media sources for news and other information, and at which generations are least trustful of online news sources;

- Recapping the latest people moves at BCW, Ketchum, M Booth Health, Caris and more;

- PRWeek has opened submissions for its annual agency rankings table, part of PRWeek’s Agency Business Report. Learn more here.

AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! 

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This week on the podcast, PRWeek editorial director Steve Barrett and executive editor Frank Washkuch are joined by Sabrina Sanchez, reporter for PRWeek and Campaign US.

Podcast topics:

- What does "Web 3.0" really mean? What's going on in "the metaverse?" And what does it all mean for communicators in the year ahead? A look at the evolving tech sector with a focus on brands, including Twitch, Rec Room, Zynga and more;

- The future of the media landscape, including Ben Smith's exit from The New York Times to launch a media organization. Plus, the continued workplace and industry disruption caused by COVID-19, the "great resignation;"

- What’s in store for hospitality sector comms vet K.C. Kavanagh after joining AT&T as chief communications officer of AT&T Services;

- Recapping the latest M&A news in the comms tech sector, including Symphony Technology Group’s acquisition of Kantar Reputation Intelligence, PRgloo and Onclusive;

- The latest in agency news, including the departure of United Entertainment Group president Mary Scott, Pinta’s rebrand and more;

- A play-by-play of PRWeek's six things to engage with in January.

AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! 

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Creative + connected = effective. This is an equation for modern marcomms. Some exciting new ways technology brings this to fruition are discussed during this podcast.

AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! 

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