The PR Week

Larry Weber — yes, *the* Weber in the Weber Shandwick Collective — joins the latest edition of the podcast to talk about building his former agency as a part of Interpublic Group, and how there was once almost a Weber-Ketchum combination. 

Plus: PRWeek summer intern M.K. Kalenak makes a special guest appearance. 

Weber also talks about the biggest marketing and communications news of the week, including: 

- Kellogg clarifying Tony the Tiger’s appearance at the Tony Awards; 

- Edelman launches a B2B unit; 

- Early 2024 election communications strategies; 

- Expectations for Cannes

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John Saunders, CEO of FleishmanHillard, makes his first appearance on The PR Week podcast after eight years in charge at the Omnicom Group agency — and his debut comes during a week packed full of news. 

Saunders, whose firm has won back-to-back Outstanding Agency awards at the PRWeek Awards U.S., talks about the state of the industry as well as the biggest marketing and communications news of the week.  

Topics include: 

-Pride 2023 and PRWeek’s Pride in PR list; 

-Chris Licht out at CNN after a disastrous profile in The Atlantic; 

-Brand Entertainment Awards winners; 

-Big people moves including Corey duBrowa joining BCW and Aaron Radelet leaving Walgreens Boots Alliance; 

-And 

Leo Messi coming to the U.S

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This week’s episode of The PR Week podcast comes to you directly from PRWeek’s Women of Distinction event, which was held in New York on Wednesday.

PRWeek’s associate news editor Diana Bradley and senior reporter Jess Ruderman discuss this year’s Women of Distinction and Women to Watch honorees, in addition to a panel held on how to be a great leader and mentor and a moving keynote from Kelli Richardson Lawson, CEO and founder of House of Joy, a Black- and woman-owned cultural insights, marketing and creative agency.

The episode also features conversations with  honorees from on and off the stage at the event.

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Featuring:

-Chris Foster, CEO, Omnicom PR Group (OPRG)
-Ephraim Cohen, global lead, influencer and creator strategy, Omnicom PR Group (OPRG)

Communicators have been working with “influencers” for a long time, even before the term became common. However, so much about that relationship continually evolves. And it actually starts with how to define the word.

During this conversation with PRWeek’s Gideon Fidelzeid, OPRG’s Chris Foster and Ephraim Cohen distinguish between the dictionary definition of “influencer” and what it really means today.

From a tactical standpoint, they both clarify, it’s crucial to realize that influencers, who not that long ago waited for content, are now content creators themselves who have massive and loyal audiences of their own.

A segment of the discussion was also devoted to a topic that is always top of mind for PR pros: Measuring and proving impact in a manner that will resonate with the C-suite. Data is the star in this discussion.

As Foster notes, “Data doesn’t just answer questions. It helps you ask the right questions.” Meanwhile, Cohen underscores how data “helps you understand audiences like never before.

And that is just the tip of the iceberg in terms of the counsel shared by these two industry leaders. Maximizing paid partnerships, specific counsel pertaining to overcoming C-suite uncertainty, and examples of brands and sectors who are ahead of the curve on the influencer front are all part of this can’t-miss podcast.

This podcast was inspired by a recent salon dinner, hosted by OPRG, in which some top comms leaders convened in San Francisco to discuss the innovation of influence.

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Wednesday’s PRWeek Healthcare Conference + Awards in New York marked a new milestone for the brand: its first-ever live podcast — and it has guests worthy of the occasion. 

PRWeek editorial director Steve Barrett was joined on stage by Sally Susman, EVP and chief corporate affairs officer at Pfizer, who discussed her experiences working on communications during the COVID-19 vaccine, batting away disinformation and why comms is more of a hard skill than a soft skill.

Joining Susman was Edelman CEO Richard Edelman, who discussed building healthcare expertise at an agency, winning over skeptics on issues such as vaccines and working with controversial clients.

Plus a conversation between the two industry heavyweights on building consensus and taking on controversial political and social issues.

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Data and analytics. Once deemed add-ons to PR work, they are now understood by all to be essential parts of the PR function. That can overwhelm new and seasoned comms pros alike. That will change, however, after this Coyne PR-hosted podcast.

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Megan Driscoll launched EvolveMKD nine years ago, establishing a firm with clients in healthcare, beauty, aesthetics and other areas. And she also works with her mom, who is the agency’s office manager and a key part of each new employee’s interview process. 

Driscoll talks about her firm, how the pandemic has changed it and its client work and the state of the economy on the latest edition of The PR Week. 

Plus the biggest marketing and communications news of the week: Pfizer’s agency review; Twitter’s new CEO; Levick winds down; and Zeno Group’s traveling bassinet. 

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This week’s episode of The PR Week is a global awards special. PRWeek’s Steve Barrett checks in from the awards ceremony in London, where the best international campaigns, organizations and individuals in communications were recognized. He also talks with jury chair Aaron Radelet, global chief communications officer and SVP, about this year’s entries. 

Plus: PRWeek’s Diana Bradley and Frank Washkuch talk about the biggest marketing and communications news of the week, including more Bud Light fallout, BerlinRosen’s latest acquisition, Stagwell’s results and a new and interesting Jack in the Box appointment. 

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This week’s podcast has two chunky topics on the agenda. 

First, artificial intelligence. And who better to discuss the emerging technology than Frank Shaw, whose company, Microsoft, has made significant investments in AI. He discusses its benefits — such as drawing up reports in minutes rather than hours — as well as fears about it being a job killer. 

Next up: PRWeek’s Agency Business Report 2023. This year’s report highlights global and U.S. agency revenue growth, broad industry trends, staff retention, women-led offices, diversity and the quotes that inspire agency leaders. 

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Kiwan Anderson certainly has one of the most appealing jobs in the PR industry as the global director of communications, PR and content development for the Bermuda Tourism Authority. He talks about wearing Bermuda shorts to business meetings and making the case for the island as a convenient getaway from New York City. 

Plus the biggest marketing and communications news of the week, including: 

- Tucker Carlson’s split from Fox News; 

- More Bud Light marketing fallout; 

- Mattel introducing the first Barbie with Down syndrome; 

- The PR Council’s AI guidelines; 

- And much more.

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